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A (Microsoft) Codename a day: Geneva

By | August 26, 2008, 8:55am PDT

Summary: Today’s codename-contest submission is “Geneva,” one of a growing number of Swiss codenames in the Microsoft family. Geneva is related to Zermatt, a previously disclosed Redmond name and, like Zermatt, has to do with federated identity.

As I announced last week, I’m holding a short but sweet Microsoft codename contest this week, with the prize being a free signed copy of my Microsoft 2.0 book (which I will ship anywhere in the world to the winner).

Since I announced the rules and regulations, I’ve gotten more than a few interesting submissions. I was seeking from readers new (but real and existing) Microsoft codenames which I’ve had yet to detail as part of my growing Microsoft Codename list. I will be running some of the best ones (as judged by yours truly) on my blog this week.

Without further ado, let’s get to it.

Codename of the day: Geneva

Best guess on what it is: An identity metasystem including a new security token service and Active Directory Federation Services (ADFS) version 2.0

Meaning/context of the codename: The federated identity folks at Microsoft seem to be favoring Swiss codenames as they fill out their product family. Geneva is just one of these. There’s also Zermatt (another Swiss destination). Zermatt is the programming model for Geneva. And then there’s Zurich, the .Net-based Software-Plus-Services infrastructure that Microsoft is slated to unveil at the Professional Developers Conference in late October.

Back story: Geneva is expected to be one of a number of building-block cloud services that Microsoft will deliver as part of its “Zurich” infrastructure. Zurich will be comprised of an identity service, connectivity service, workflow service, storage service, virtualization service and others, tipsters say. Sounds like the tentative delivery target for many/most of these building-block services is the second quarter of 2009.

Additional info: Microsoft is presenting at least one session on Geneva at its TechEd conference in Barcelona in November.

Update: Another tipster said that Geneva actually is the code name for the successor to Microsoft’s Baseline Security Analyzer, with Geneva being shorthand for “Generation Next Vulnerability Assessment.” Anyone know which tipster (the original or this one) was right? Or are they both right (somehow)?

Got a Microsoft code name you’ve been wondering about? Send it my way before the end of this week and you just might win my end-of-summer codename contest. (Winners names will be kept confidential unless they want them publicized. So don’t be shy: Microsoft employees, customers, partners, competitors and others are all eligible!)

Meanwhile, if you want to keep track of the full month’s worth of Microsoft code names I end up posting, bookmark this “Microsoft Codenames” page at http://blogs.zdnet.com/topic/Microsoft+codenames.html.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: A (Microsoft) Codename a day: Geneva
jackson1984-24316069205748857739440257893812 10th Oct
Major countless many thanks for your web site articles and other content.Truly many thanks! Actually 2012 nfl jerseys Excellent.
0 Votes
+ -
ballyhoo
graham.lv 26th Aug 2008
" ballyhoo "

Microsoft Redmond Campus Windows Marketing internal name for "Windows 7"

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not graham.lv
0 Votes
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RE: A (Microsoft) Codename a day: Geneva
mluther223@... 27th Aug 2008
Well, considering Microsoft's track record, how about "Pre-Bata"... then the official release could be "Beta"... very reasonable name for their 1st release to the general public.....

some other names to consider

- "2 year late Beta" - appropriate for their time line for releases
- "POS 2009" , we all know what POS stands for, and the estimated year of release
- "Sucker" - what all the programmers at Microcrap say to their customers.
0 Votes
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I think it's a code name for a typeface.;-)
0 Votes
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RE: A (Microsoft) Codename
dstrachan@... 27th Aug 2008
Disenchant
0 Votes
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RE: A (Microsoft) Codename a day: Geneva
fly_survey@... 27th Aug 2008
In "The Deeper Meaning of Liff" Douglas Adams created some comical dictionary type definitions for various city names. The (Beta?) final release names of microsoft products tend to lack imagination; except of course for "Microsoft Bob".
0 Votes
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RE: A (Microsoft) Codename a day: Geneva
jet1959mo@... Updated - 28th Aug 2008
Forefront codename Stirling
0 Votes
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Oragami blast you!>>>>>>>>>>>>>>>>>/00\L
rtirman37@... 14th Jan 2009
PDA Software with touch screen.
0 Votes
+ -
RE: A (Microsoft) Codename a day: Geneva
jackson1984-24316069205748857739440257893812 10th Oct
Major countless many thanks for your web site articles and other content.Truly many thanks! Actually 2012 nfl jerseys Excellent.

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