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Are Windows Phone 7 slates waiting in the wings? Don't get your hopes up

By | October 15, 2010, 8:30am PDT

Summary: Is there a secret Windows Phone slate waiting in the wings? I’d say the answer is no. Here’s why.

Windows Phone 7 phones are coming, starting next week in Europe and November 8 in the U.S. But what about slates running the Windows Phone OS 7 operating system?

There are slates out there running Apple’s iOS phone operating system (the iPad) and various slates based on  the Android phone operating system. So what about the Windows Phone 7 operating system? Is there a secret Windows Phone slate waiting in the wings?

Microsoft officials said no earlier this year. And after asking around this week at Microsoft’s Windows Phone 7 launch and Consumer Open House in New York, I’d say the answers still is no — at least not in the foreseeable future. Too bad, as some of the elaborate mock-up concept videos and screen shots for a Windows Phone slates we’ve seen look pretty darn compelling.

Microsoft is restricting its partners from putting the Windows Phone OS on certain form factors by limiting device screen size. The roughly 4-inch phone screens on Windows Phone 7 devices are the biggest that Microsoft will allow to run the Windows Phone 7 operating system, I was told by Microsoft officials this week.

Microsoft allegedly did the same with Windows 7, as some may recall. Microsoft made changes to the maximum hardware specifications allowed by OEMs who wanted to preload Windows 7 Starter and Home Basic. (Supposedly 10.2 inches — measured diagonally — was the “defining boundary” between what constituted a “small notebook PC” vs. a “full-featured laptop.”)

That seemingly means that any PC maker who wanted to tweak the Windows Phone 7 OS to run on anything bitter than a phone screen would be barred by Microsoft’s licensing terms and conditions.

So manufacturers who want to offer “Windows slates” have two choices: Preload Windows 7 or preload Windows Compact Embedded. While it is true that Windows Compact Embedded is the same “core” which Microsoft tweaks (heavily) to build its Windows Phone operating system releases, it’s highly doubtful that any OEM would be able to “recreate” the Windows Phone OS itself on top of the same core without violating Microsoft patents and licensing rules. In other words, while some slate maker possibly could make its device look and feel similar to the Windows Phone 7, but it wouldn’t actually be the same operating system.

Could this all change at some point? Maybe. Microsoft could remove the restriction on screen size if company officials decided that would be advantageous or necessary. Additionally, Microsoft did sign a deal with ARM earlier this year that set off speculation that the company will — at some point — release a version of Windows (and not just Embedded Compact) that can run on ARM. And then there’s the whole Project Menlo work happening inside Microsoft Research. Could that lead to the arrival of a Windows Phone slate someday? Who knows….

If you could buy a Windows Phone 7 slate, would you? After getting some hands-on time with the Windows Phone 7 devices this week, I, for one, would be very interested.

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Topics

Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Are Windows Phone 7 slates waiting in the wings? Dont' get your hopes up
dirbizit 11th Oct
Such sites are very useful. Glanced through the site and consists of too many pages, and each separate works wonders on the share, I wish you success. Was very good. Thank you very very much..These issues are pretty good read and I hope that this publication has a place as good as a very great site. hairstyles .
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That sucks
Cylon Centurion 15th Oct 2010
WP7 could go pretty far running on Slates. The MetroUI is perfect for them.
@Cylon Centurion 0005

Yep, everyone wants to carry a jumbo phone with them. If I need to carry a brick around with me, it better be a lot more functional than my smartphone. The iPad is even more of a joke. A jumbo phone without phone capability.

I'll have a Win 7 tablet please, if you want Metro on top of that, fine, but at least I'll be able to do some work with it.
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Great minds think alike
Cylon Centurion Updated - 16th Oct 2010
@tonymcs@...

I happen to share your viewpoint. I love my Win7 tablet to death, and think "Average Joe" tablets such as the iPad to be under developed and have greater potential than what is currently being developed explored.

I can't wait to see what comes along with the way of Windows tablets, because they have the power to be an even greater asset than a stinkin' iPad or iPad wanna-be does.
@tonymcs@... @cylon@
Let me second that. My Tablet PC, even though it's over 3 years old, is still my 'go to' device. I've seen the iPad and it doesn't come close for 'real' work. The TabletPC doesn't have the 'sizzle', but it has everything else (now, if they could just get it down to 2 pounds happy
@Cylon Centurion 0005
The problem is there are no apps for WP7 and even fewer apps for a WP7 Slate. The reason Apple is so succesful is that they figured out what the consumer wants, even before the consumer figured it out... simplicity, tons of apps and no viruses. The way MS is going about it, it will end up being the opposite.
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Microsoft needs to learn what Apple did right
Michael Alan Goff 15th Oct 2010
A slate with a full blown OS will never be as snappy as something with a Phone OS. They might not make as much profit per slate, but making any profit on them is something they should enjoy.
@goff256 - ermmmm ... you do know that WinPhone7 is currently running atop the Windows CE kernel, right?

I for one would love to see the Windows Phone "metro" UI running on an ARM-based tablet with a 10" screen. I think it would be a killer experience for all those times I don't want/need a full-blown laptop. And if it was able to sync and integrate with SkyDrive, Mesh, XBox Live, SharePoint, Exchange, Hotmail/Gmail, Media Center, etc., then it would be an exceptionally useful tool - particularly around the home.
@De-Void

From Microsoft's perspective, won't such a device be a threat to their core PC market? The same way iPads are now becoming (or feared becoming) a threat to the PC market?

http://www.zdnet.com/blog/btl/can-we-drop-the-charade-that-apples-ipad-isnt-hurting-pc-sales/40503?tag=mantle_skin;content

I think there's a reason MS is not allowing anyone to put WP7 on tablets, and not going there themselves, at least not right away. Tablets pose as a great threat to their Windows OS. Every iPad that's sold is potentially one less Win Netbook (or Win notebook) being licensed and sold. So look forward to more Win Slates, Win Tablets, Win Embedded and more Win Netbooks to combat this war, not WP7 tablets. Unfortunately.
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More accuratelly, dave95
Mister Spock 15th Oct 2010
is that the problem right now is that it is feared that the iPad will become a threat to the Mac line of computers, much like the iPhone had slowed the growth of the iPod line.

Now, I understand that you like to believe tha tall companies, including Microsoft make all their decisions based on what Apple is doing, but that is not true.

Just as Apple is carefull not to lose their higher margin products to their lower margin products, so too does every company.
@Mister Spock

It will be up to Apple to avoid iPads taking sales away from their lower end Mac lines. We will see how they innovate the lines with future releases. I wont doubt their ability in this area though. But they could very well see more halo effect from the iPad, just as they're seeing with iPhones and iPods now. The more new customers walk through their stores (50% new to Apple) the higher the chances of them getting a new Mac sold.

The iPhone did not necessarily slow the growth of the iPods. More accurately the iPod growth continued on with the iPod Touch (and iPhone). The iPod Touch is now the best selling iPod.
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dave95, possibly, but
Mister Spock Updated - 16th Oct 2010
I was refering to articles:
http://thenextweb.com/apple/2010/05/06/ipad-killing-netbook-ipod-touch-sales/

http://www.businessinsider.com/apple-npd-mac-ipod-sales-data-2010-5

They will have to be careful in the balancing act. My question would be why should not Microsoft be carefull balacing their products moving forward?
@Mister Spock

Regards to the links, the studies were done just one month after the iPad was release. Don't think you can truly judge the affect on other products with the iPad being out just one month in the market (they were done in May). Besides these are two very separate markets, iPods (iPod Touch) and iPads. With the new iPod Touch 4 with FaceTime and Retina display, I expect to see a surge in sales. Don't think Apple have much to worry about there.

They will have to be careful in the balancing act. My question would be why should not Microsoft be carefull balacing their products moving forward?

Microsoft should be just as careful balancing their products. I was just pointing out the dilemma they're in right now. They're not the ones that have the hot selling iPad out in the market that's eating away at Apple's core Mac market. They're in a tuff spot of having to push more Win tablet PC and Win slates to consumers that were never really receptive to the idea. In the mean time Mac sales keep rising. Up 24.1% since the iPad launched back in April.
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I prefer functional to "snappy"
kaninelupus 16th Oct 2010
@goff256

I'd give up super battery life for a highly portable device (ie, tablet) which I can install/run my regular applications... would not even consider a device which did not provide that option. If I need to write up a doc on the fly, I do NOT want to have to turn to the Cloud, especially here in Australia where decent Mobile Internet plans are expensive, and service still leaves a lot to be desired.

And FORGET paying for an App to supplement software I already own for the desktop/notebook!
I'm a Silverlight / WP7 developer and already considering the slate form factor - I hope that MS does something in this area soon.
They aren't available yet. Sooner or later Microsoft will lift those restrictions. If not, someone will hack it so that WP7 is put on a slate.
@Loverock Davidson Translation: Waah waah Microsoft doesn't have WP7 on a slate, I have to deal with iPad dominating the market, waaah!!!!!
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Controlling a market you cannot control
Economister 15th Oct 2010
This is just one more example of MS not "getting it". They are WAY behind in smart phones and now they put up restrictions to put themselves further behind in tablets.

I realize that Google has done a similar thing, because they feel Android is not ready for tablets. My guess is that WP7 is not ready for tablets either, but by making the statements they apparently do, they make MS fans buy iPads or Android tablets instead, because nothing seems to be forthcoming from MS.

Clever. Real clever.
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For all their good
Michael Alan Goff 15th Oct 2010
I think the recent uptake of tablets is something that is really confusing Microsoft. They're used to the idea that people want a complete experience, and people are happy with a crippled one (iOS is crippled next to Windows 7).

Maybe they'll figure it out within a year or two, or maybe they're just hiding it from us to spring a tablet they make. One can hope.
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"complete experience"
Economister 15th Oct 2010
@goff256

I think that there are many different needs out there, from developers/power users who want all that they can get ("complete experience"), to the majority of users, for whom the functioning of personal computer HW and SW and the "complete experience" is a complete mystery that they would rather not be part of. These users just want a simple appliance that will meet their needs and not cost a fortune to clean or repair. Technology has now advanced sufficiently that this is becoming a reality.

Even power users will want something small and light from time to time. I think MS was caught completely off guard by this whole thing, as has happened several times before. MS has great difficulty moving forward from the mindset of selling Windows and Office to the whole world. Unfortunately for them, the world seems to be passing them by.
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or is that your/many's perception based on these boards?

Tablet sales are actually incredibly small compared to the sales of PC's (Macs are included in that PC reference).

Yes it is a market that one would like to make money from, but is it really that large of a segment to risk their largest money making products on?
He was in when he decided to change course at MS and bring it around to head off the threat posed by Netscape Navigator back in the early 90's.

WP7 on tablets is a critical strategic move they CANNOT miss. The adoption rate of the iPad should be more than enough evidence of that. It is far more widespread than Netscape Navigator was...
They HATE Windows based tablets. They also like the battery life, thinness, light weight, etc, afforded by Arm processors. The longer MS waits, the more trouble they are in.
As mentioned in one of previous posts and after trying Win Media Center today, I prefer a Slate on WMC interface. I don't know why with all the passion and potential, we are not seeing any win slate out there.
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"passion and potential"
Economister 15th Oct 2010
@amir.mohtasebi@...

W7 on slates/tablets will not have a mass market consumer appeal - too big, expensive, heavy and power hungry.
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You have not seen one yet, so how can you make that claim?
Mister Spock Updated - 15th Oct 2010
Too big? Too heavy? And what would you base that assumption on? plain
I think MS could take the WP7 OS and tweak it into a Windows Slate OS with different licensing terms and provide access to Xbox, Zune, Office, Sharepoint, and on line store without much effort.
thats bad news, we either need WP7 on slate or at least the Metro UI on Windows 7 slate .. I am waiting for one
I think this is just a matter of resources and priorities - they don't want to do anything that can distract from WinPhone7 for the time being (internally and with OEMs/ISVs)

If WinPhone7 is a hit, they will make a tablet version (at a slightly higher price) and release it next year.

The problem with the desktop Windows 7 for slates is not just the heavy OS - the apps need to be made touch+gps friendly from the start (which is enforced with WinPhone7 dev tools)
@ababiec@...
Yes. Finally some intelligence about the issue.

I also think that screen size/resolution are non-trivial issues.

There's also a business calculation. How much will it cost to adapt, what could they charge the OEMs, and until they know what Google/Android does, can they figure out the differentiation that justifies the cost to the hardware partners?

Arriving late at a party isn't as dire as some people suggest (perhaps I may have said it in a moment of idiocy.) Apple arrived late for phones and music players. Microsoft arrived late for the WIMP gui and game consoles. Arriving after gives one a chance to size up the market, identify the opportunities, and focus development resources.

And regarding the OEMs, let us recall that Apple's Tim Cook was asked about cannibalization concerns regarding the iPad and its laptops. His point: the other guys are selling more laptops, so Apple has more to gain and less to lose.

The other guys may be looking at the keyboard-free slate with a more jaundiced eye. OEM resistance, which I have no way of knowing if it exists or not, could be a factor for Microsoft to consider as it contemplates the real issue, which is not "Boy, WP7 is cool and can we get more people using it," but "Can we make some money here?"
@DannyO_0x98
Apple came late to phones and music players and re-invented them, creating a new type of device. MS can only do so much by cloning. The light bulb has been invented and there is not much to improve... I think MS is dreaming in Technicolor. In 5 years they will have less than 5% of the smart phone market.
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Let's see Windows Phone 7 succeed as a PHONE
matthew_maurice 15th Oct 2010
before we start talking about it as a tablet OS. If WP7 is a dud in the marketplace as a smartphone OS, any discussion of it as anything else is just a waste of time.
Ok back to the basics . Computers and software are a horrific waste of time
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Here's what I think about WP7 and WM6.5.
Grayson Peddie 15th Oct 2010
Windows Phone 7 = multimedia phone operating system
Windows Mobile 6.1/6.5 = smartphone operating system.

The way I see about smartphones in general is this:
[list]
[li]I see a smartphone as having cut/copy/paste functionality,[/li]
[li]ability to multitask,[/li]
[li]ability to install applications without going through a Microsoft's/Apple's approval process,[/li]
[li]ability to tether,[/li]
[li]use VPN,[/li]
[li]play mobile games, even with OpenGL ES/Mobile DirectX,[/li]
[li]use Mobile Outlook for native Exchange support,[/li]
[li]have a look and feel of a stripped-down Windows XP but with a today screen[/li]
[li]no restrictions on hardware, and[/li]
[li]no restrictions on software.[/li][/list]

For right now, I'm seeing smartphones, even Android ones, getting dumber and dumber overtime. I really wish I could go back to the days way before Apple launched an iPhone to the public.
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It's All About the Apps
rambo881 Updated - 17th Oct 2010
WP7 apps are explicitly designed for touch. W7 apps largely are not this is the key point. A tablet is designed for touch input, so the WP7 ecosystem suits this better.

Certainly, you could see both in the market:
W7 PCs / W7 tablets (enterprise) / WP7 tablets (consumers) / WP7 phones

Conceivably by the time W8/WP8 arrive, they could find some sort of common ground. Importantly, they should focus on spreading their key services across the platforms:
-bing
-marketplace => common app store (including zune, xbox live)
-windows live => ID, storage
-office

Hope you can convey some of our sentiment to them, Mary-Jo! I do hope that Microsoft realise this sooner rather than later, time is precious in this game. WP7 is a good start, but it's only that - a start.
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Microsoft is late to the party.

Some people say, no, Microsoft is not late to the phone market. It's been there for ten years with Windows Mobile.

The market is not the phone market. The telephone has been around for over a century. The party that Microsoft is late to is the new era of multitouch devices. Smartphones, slates, pads, pods.

By not stretching across these categories, Windows Phone 7 is being cut at the knees, and its potential app market diminished. Microsoft should have rushed a WP7 slate out before the phone, as Microsoft is 4 years late in multitouch phones, but only 18 months late (so far) in multitouch slates.

When Microsoft released Windows Mobile 6.5, the gadget magazines called it "lipstick on a pig". Despite HTCs best efforts to put a nice interface on top, just underneath lay Microsoft's old crusty OS that was never designed for multitouch. The same thing is happening with the Windows 7 tablet PC. It is just Window-dressing on top, with multitouch bolted on as an afterthought, but underneath lurks another Microsoft OS that was never designed for multitouch.

But remember, when the iPad was released, Bill Gates said that it would only ever be a "niche" category. It seems Microsoft needs a new Chairman and Board, as well as a new CEO. Microsoft doesn't need good managers. Microsoft needs visionaries.
Windows 7 slates are screwed because they are waiting on Intel to develop an ultra-low power chip to compete with ARM chips. You would have thought that the Wintel brotherhood would have got crackin' on this, oh, about a decade ago, because the lack of ultra low power chips and a mobile OS designed to exploit them are two of the big reasons that Windows tablets have been failing over the past decade.

Now MS had to completely reboot its mobile OS, and poof, their hardware/software ecosystem is gone, along with several features even AppleFanBoys take for granted. Multitasking, Cut-paste, App store and they are even missing the wonderful world of Flash.
Then MS ticked off Verizon with the legendary fiasco known as Kin, so they have to kick off WinMo 7 on AT&T where the iPhone had another quarter of record activations.
Finally, the Mac had another record quarter. That should tick off MS and it's OEMs. But the iPad is already selling better than the Mac. Now that should terrify them.
The iPad caught MS/Intel completely flatfooted. It is going to suck the profits out of the low-end of the PC market while the Mac continues to suck the profits out of the high-end. Look at companies like Qantas' airlines using iPad for their inflight entertainment systems. That's just the beginning. Auto entertainment systems, home theater, medical, restaurants, warehouse/inventory management, POS systems, schools, sales, mobile presentations, etc. the iPad is going to take over all these areas because of omnipresent retail distribution, drop-dead simple SDK, huge app universe and mammoth peripheral market.

It's the exact reverse of when the Mac was introduced. Apple had to go begging people like MS to create some software, while the PC already had everyone involved in creating an ecosystem, especially the IT departments who had the money to buy most PCs. Contrast that to the iPad which was born into an almost complete ecosystem.
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