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By the numbers: Apple PC share grows, Microhoo search share down slightly

By | October 13, 2010, 3:23pm PDT

New numbers are out from market-research firm IDC and search-analysis firm comScore on October 13.

IDC’s data on worldwide personal computer shipments shows Apple coming on increasingly strong in the third quarter of 2010. While overall shipments were up 11 percent (3 percentage points lower than expectations, as TechFlash’s Todd Bishop notes), Apple bucked the trend. Apple’s U.S. share grew with 24 percent in the quarter, making Apple the No. 3 PC vendor here. That puts Apple just behind only HP and Dell in the U.S.

(As Bishop tweeted later, the new IDC numbers don’t include iPad sales, but IDC analysts said iPad demand helped drive up Apple’s PC shipments, seemingly via the halo effect.)

Update: As my colleague Larry Dignan notes, in worldwide shipments, according to IDC, Apple is not even in the top six, in terms of vendor market share , which means it has under 5 percent share.

Meanwhile, on the search side of the house, comScore’s September numbers show that Google Sites led the U.S. query share, with 66.1 percent of the market. Yahoo lost a bit of share, compared to August, down to 16.7 percent, and Microsoft’s Bing held steady with 11.2 percent (compared to 11.1 percent in August).

Because Microsoft is powering Yahoo’s Web searches in the U.S., their combined share is, for all intents and purposes, the new Bing share. If you look at the data that way, Microhoo had 27.9 percent of the U.S. query share in September, compared to 28.5 percent in August. Google was up from 65.4 percent in August, to 66.1 percent in September, according to comScore’s new data.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

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RE: By the numbers: Apple PC share grows, Microhoo search share down slightly
dfwekrdfe91-24353650913509681072530342872429 Updated - 10th Nov
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Larry has a good point...
GoodThings2Life 13th Oct 2010
Being #3 in the US or #whatever in the world doesn't mean squat if the ones above you account for 90-95% of the market.
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Sure, if you live in the developing world
Richard Flude 13th Oct 2010
where price is the most important factor. Where it isn't the more are choosing Macs.

No question MS is leading the one-horse race to the bottom;-)
@Richard Flude : Huh? Your comments make no sense. Price? You can buy a Core i7 from a Windows manufacturer or from Apple. Same ammount of RAM. Similar or same hard disks and video cards. And yet the Windows system will be way lower.

THen of course you have Windows with a combined [roughly] 90% of the market. Versus OS X at roughly 7%.
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What?
CowLauncher 13th Oct 2010
This article is very light on cold hard numbers and hence does not reveal the significance of them. If I read it right, Dell and HP have around 25% market share each in the US and Apple is over 10% Where do you get this 90-95%?

Dell lost 5.8% share over the same time last year and HP only gained 2%.

This is significant no matter how Larry spins it and if you love HP or Dell, it shows a sickening trend. Stay tuned for Apple's financials next week. Should be very interesting.

ZDNet bloggers and most of those posting comments here may not love Apple, but consumers sure do. Their share price broke $300 today for another all time high.
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@GoodThings2Life
of the market most especially with Apple's profit margins and customer loyalty. Have you seen the amount of money Apple has at it's disposal?

Pagan jim
@James Quinn : When they charge $200 for one of their air port routers when you can buy a Linksys, Belkin or DLink at less than half that, you know why Apple has the cash.
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@GoodThings2Life ... I just looked up US vehicle market share (for 2007). GM came in at 23%, Toyota at 15.9%, Ford at 15.6%, Chrysler 12.6%, Honda 9.4%, Nissan 6.5%, and 'other' 16.6%.

As you can clearly see, BMW is not in even in the top six for market share.

However I see in a Reuters story this morning that BMW is smashing profit forecasts, and headed for the most profitable year since 2006. This is good for BMW shareholders - they're not locked in a low margin death struggle with other no-name commodity carmakers - and I really like BMW's products, if not always the design.

Market share is the metric you use when you don't want to talk about whether you're profitable.
As for the Microhoo dropping in numbers, its just a blip and they will gain marketshare next quarter once the Microsoft Yahoo deal gets into full speed.
@Loverock Davidson
Like I say, fifteenth gear is the charm.
@Loverock Davidson

How on earth does the Microsoft/Yahoo deal have *any* impact on PC sales?

If you want to pull straws - the Windows Phone 7 release later this month has much more likelihood of increasing PC sales by way of a 'halo effect'.
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As the titanic captain said.......
Alan Smithie 14th Oct 2010
@Loverock Davidson

full speed ahead and maintain course
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Question
HollywoodDog 14th Oct 2010
@Loverock Davidson ... can somebody tell me what this means:

"Because Microsoft is powering Yahoo?s Web searches in the U.S., their combined share is, for all intents and purposes, the new Bing share."

Do those intents and purposes include who makes the money from the ad placement? Is Yahoo running a charity, and shipping all the ad revenue to Microsoft?

If not, then for that intent and purpose, is it mistaken to claim so?
American consumers are trend driven - and the US media has been giving Apple an amazing free ride for a while now. In other parts of the world (and Richard Flude's simplistic comment aside, Europe is hardly third world and there are 450M+ Europeans and only 330M or so Americans), there is far less of a need to buy 'safe and trendy' and more willingness to buy off-brand products.

China and Japan are huge tech buyers, and the Japanese are hardly frightened by expensive toys. But they have their own preferences, which tend to be ignored by American manufacturers.

So, Apple having a growing market share in the US isn't surprising - but it's also kind of irrelevent (as shown by the much smaller world market share which hasn't really moved much in years).

One also has to take into consideration that the PC market is relatively saturated with the added effects of a prolonged recession, and people are looking for something new - which is either Android or iPhone in the phone market, or Macs in the PC market.

If past cycles are any indication, this isn't a long term phenomenon. We've been here before - people forget that in the 90s, Apple had a 15% *world wide* market share.
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Here's another simplistic comment
Richard Flude 14th Oct 2010
Apple does well in Western Europe also:

http://www.cultofmac.com/apple-cracks-10-pc-market-share-for-first-time-in-decades/63273

Where Apple doesn't do well is in developing countries. Being well informed you'd know that;-)
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@TheWerewolf ... Apple is not in business to achieve market share. It's in business to make money. If Dell and Acer and HP are at each others throat over near-zero-margin commodity PC cheapskate customers, then fine. Let them have it.

Apple is selling expensive gear to high-end customers who pay fat margins. I'd rather be Apple than Asus, market share be damned.
@HollywoodDog : You think Apple is in it just for the cash? Maybe after having the the OS line flat line, I'd say yes. But now ith the iPhones, iPasds and the other iRipOff products.

"Apple is selling expensive gear to high-end customers who pay fat margins" - IE - Apple is ripping off customers who are suckered in to buying their products. High end customers? Plenty of low wage earners with iPhones and iPads out there.
The Apple haters remind me of Boston Red Sox fans hating on the Yankees or vice versa. The hating just gets more intense (i.e., laughable and pathetic) when the *other* team keeps on winning.
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it amazes me that neither Dell, HP or any other PC manufacturer has managed to make a PC that looks as good as a Mac.

Mac do well in the home PC market as people want something that looks smart if they are going to put it in their living room etc.

Tech companies too often underestimate the importance of aesthetic design - apple certainly does not.

The same thing applies in other markets eg automotive - look at how well the mini has done worldwide. Look at how well the new Alfa Mito has done in Europe (don't know about USA!) and it not because Alfa make good reliable cars!!!

I use both win7 and Mac OSX - really nothing to choose between them.
@RonanSail : You actually think people buy Apple products solely because they look good? Hah! Their Air port router looks like a box. Half probably buy it because their friends have it [a.k.a. status symbol]. Some buy because of reliability. The remainder are just fanbois and fangurls.
The numbers don't surprise me. It's the high income demographic that buys macs, and their wallets are not being affected by the recession. Meanwhile, PC sales figures are going to reflect the (decreasing) overall buying power of the much larger lower income demographics.
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apple is the no 1 pc maker in the us
banned from zdnet 14th Oct 2010
if you include ipad sales (tablets sales are included in the numbers of the other pc makers after all) apple probably sold around 2 million macs and 2-3 million ipads in the us in the september quarter = 4-5 million pc devices, which makes them probably no 1 before the 4.5 million devices hp sold in this timeframe. and with around 10 million devices (macs and ipads) worldwide, they are now no 4 worldwide.

but, i know, of course the ipad doesn't count as a pc ... but tablets of other vendors do.
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Wishful thinking
eMJayy 14th Oct 2010
@banned from zdnet LOL. Can't have it both ways. The iPad device is being developed and marketed by Apple as a "new category of device between a PC and a smartphone" so obviously not even Apple is counting it as a PC. Besides, it's got an embedded OS and no file system, just like a typical entertainment device.
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embedded?
banned from zdnet Updated - 14th Oct 2010
@eMJayy
yes, that's the marketing slogan. of course apple doesn't tell people: buy it instead of a laptop if you're not a pro or a geek.

and how is iOS "embedded"? and of course it has a file system, it just dosen't expose it to the average user. if you want to see with the filesystem use iphone explorer for instance. it shows you the ipad's filesystem just fine.
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Scary new year for PC OEMs and MS
Synthmeister 14th Oct 2010
The scary thing for PC makers is that these figures DO NOT include iPad or iPod touch sales. (iPad and iPod touch both use the same chipset.)

The iPad is Apple's stealth nuclear option and the PC makers don't even realize it yet. The fact that the Mac keeps having one record quarter after another should have PC makers worried. The astonishing fact that the iPad will start outselling the Mac in less than a year should have them terrified. Add in the iPadsales to the Mac sales and suddenly Apple has locked up over 20% of the PC market. That is a huge seismic shift.

The iPad is what the Mac should have been
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RE: By the numbers: Apple PC share grows, Microhoo search share down slightly
tomlin21-24319035676893835085146735905770 11th Oct
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RE: By the numbers: Apple PC share grows, Microhoo search share down slightly
dfwekrdfe91-24353650913509681072530342872429 Updated - 10th Nov
I was thinking it was most definitely acquiring a little unexciting chocolate ugg dated attempt, but it surely black ugg basically chestnut ugg reimbursed to obtain time.

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