ComScore: Baidu beats Microsoft properties in worldwide search

ComScore: Baidu beats Microsoft properties in worldwide search

Summary: Using its new qSearch 2.0 method of computation, ComScore has released its worldwide search-activity stats for August. Microsoft is No. 4 in the latest standings.

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TOPICS: Browser, Microsoft
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Using its new qSearch 2.0 method of computation, ComScore has released its worldwide search-activity stats for August. Microsoft is No. 4 in the latest standings.

Comscore: Baidu beats Microsoft properties in worldwide search(Just in case you were confused, as I was: This is not the Comscore Media Metrix (audience-measurement) Web traffic data. It seems to be the new and improved successor to the search-engine market share data that ComScore now calls "online search activity worldwide.)

Of the 61 billion searches conducted worldwide two months ago, 2.2 billion of them were conducted from Microsoft sites. Coming in at No. 1 were Google sites, with 37.1 billion. Yahoo sites were No. 2 with 8.5 billion, and at No. 3, Baidu.com, the Chinese search site, at 3.3 billion. The No. 5 player, NHN Corp. of Korea, was nipping at No. 4 Microsoft's heels, with 2 billion searches in August.

About 5 billion of Google's searches came via YouTube.com, according to Comscore's data, released on October 10.

In August, Microsoft said it was in favor of the new qSearch 2.0 computational method. Brad Goldberg, General Manager of Search Marketing with Microsoft’s Search Business Unit, said at that time:

"(T)he refinements comScore has instituted with qSearch 2.0 are positive for the industry and advertisers, as its methodology more accurately measures search traffic sources that are core to customer engagement and enables advertisers to get the most out of search.”

Topics: Browser, Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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3 comments
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  • Live Search vs. Google Search

    I?ve done a cursory comparison of Live Search and Google search and there are a couple of things I don?t understand about Live Search. If you enter the term ?having faith? into Live Search, it returns a lot of search results for ?have faith?. Google search does not do this, and as a result, I do prefer Google?s results. Also when you enter several keywords or a phrase into Google search, it seems to return the web page that has the keywords in closest order and proximity to one another. Live Search does not seem to do this. These are at least two important areas Live Search can improve on.
    P. Douglas
  • Unbelivable, Google surges to 60%, and MS drops to a miserable distant 4th,

    BEHIND an unknown Chinese company.
    DonnieBoy
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