The January search data from comScore is out, and Microsoft's Bing now has 11.3 percent of the U.S. search market, the firm claims.
Yahoo's share continued to slide, with the current No. 2 vendor now at 17 percent. Google also slightly declined, with 65.4 percent of the U.S. market.
(In December, the totals for each of the Big Three were: Google, 65.7 percent; Yahoo, 17.3; and Bing, 10.7, according to comScore.)
As a couple of other bloggers have noted, Microsoft seems to be making these gains by buying traffic, with various promotions and deals. That's one reason the company's Online Systems Division, of which Bing is a big chunk, is continuing to lose money, hand over fist.
As TechFlash blogger Todd Bishop points out, the combined Microsoft-Yahoo search team is looking increasingly less powerful, given that Yahoo's search share is continuing to slide. Sure, if and when the partnership deal the pair announced last summer gets regulatory approval, Bing will become the No. 2 vendor. But it will be a No. 2 with less than 30 percent share, compared to Google's 65 percent.