ComScore: Bing grows to 11.3 percent of U.S. search market

By | February 10, 2010, 5:47am PST

The January search data from comScore is out, and Microsoft’s Bing now has 11.3 percent of the U.S. search market, the firm claims.

Yahoo’s share continued to slide, with the current No. 2 vendor now at 17 percent. Google also slightly declined, with 65.4 percent of the U.S. market.

(In December, the totals for each of the Big Three were: Google, 65.7 percent; Yahoo, 17.3; and Bing, 10.7, according to comScore.)

As a couple of other bloggers have noted, Microsoft seems to be making these gains by buying traffic, with various promotions and deals. That’s one reason the company’s Online Systems Division, of which Bing is a big chunk, is continuing to lose money, hand over fist.

As TechFlash blogger Todd Bishop points out, the combined Microsoft-Yahoo search team is looking increasingly less powerful, given that Yahoo’s search share is continuing to slide. Sure, if and when the partnership deal the pair announced last summer gets regulatory approval, Bing will become the No. 2 vendor. But it will be a No. 2 with less than 30 percent share, compared to Google’s 65 percent.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

Talkback Most Recent of 68 Talkback(s)

  • Why do you point out the negatives MJ? Isn't a jump to over 11% ....
    a good sign for Bing?

    You posted all of the negatives and don't you realize that Google grew to it's 65% on partnerships, deals and buying everything in sight? Garrett never paints it that way, but then again teh other bloggers are quite biased, well many of them.

    But you have normally been more of a journalist than a blogger and have given both sides of every story. This time just the negative side of this growth.
    You do realize that giving up profit for growth is an often used business model, right?
    No matter how they did it, I think in the few years Bing has been around, gaining over 11% in the face of Google and it's thousands of purchased properties and deals and leverage, is amazing.
    ZDNet Gravatar
    xuniL_z
    10th Feb 2010
  • ZDNet Blogger

    negatives
    Hi. I didn't saying deals and promotions were a bad thing, did I? Unlike some other journos/bloggers, I didn't say that was "cheating" or secretly "buying traffic." I just said that is likely how they are growing... with no judgment call. MJ
    ZDNet Gravatar
    Mary Jo Foley
    10th Feb 2010
  • I understand, but..
    You could point out these facts:

    1. Saying Bing's growth is due to business deals simply wrong. 7 month of consective growth, you can't buy that.

    2. Look back at what they said, at first, after point out Bing growth, never forget to say, that was due to 100m ad. Now the ads not there anymore, they say it is the toolbar deals. I don't know what's the problem with those people. Obviously, they feel uneasy about Bing's success.

    3. Obvious those disrepectable bloggers or journalists as they call themselves have problem with MSFT. They take any chance to let the world know. I can tell you, MSFT is much stronger than their nerves. Expect to see netscape story, they will shut up then.
    ZDNet Gravatar
    jk_10
    10th Feb 2010
  • Excuse them MJ
    Some people just don't want to hear facts. If they
    are getting some of this share through say tool
    bars then what happens when Firefox, Chrome and
    others run IE out of the market? They'll be
    without one of their avenues for growth. They fail
    to realize that their idols at MS pay attention to
    this stuff and make their moves based on it. Good
    for them their idols aren't as slow as they are.
    ZDNet Gravatar
    storm14k
    10th Feb 2010
  • Excuse storm14k MJ
    He doesn't want people to remember that Google gets alot of their traffic thru the toolbars they pay Mozilla, Adobe, ect to install by default.

    It's bad when MS does it, OK when everyone else does it, but I wasan't supposed to bring that up... happy
    ZDNet Gravatar
    John Zern
    10th Feb 2010
  • Heres another example for you MJ.
    He's too busy looking for the anti-MS sentiment
    to realize that I said nothing is wrong with
    what they have done. Its about understanding how
    the search market share is being gained. Google
    of course gets tons of share through Firefox.
    Firefox is on the rise. IE (once place MS gains
    its share) is on the decline. Thats all to it.
    The smart person would begin to wonder if they
    are putting their money in the right place to
    sustain growth. But like I said...its a good
    thing you all aren't running MS.
    ZDNet Gravatar
    storm14k
    10th Feb 2010
  • Thus with all zealots
    If you aren't 100% with MS (and incidentally anti-Google, anti-Linux) on every post, you're JZ's enemy.
    ZDNet Gravatar
    Jay Cash
    10th Feb 2010
  • You should be ashamed
    Guiding Light, Sleeper Service, Shade Tree, Ye labor long and hard for that distinction. Your failure to acknowledge their efforts is just not right.

    Note LD doesn't make the honorable mention list, because not even he could believe his posts.

    But you owe the others an apology.
    ZDNet Gravatar
    New Lurker
    10th Feb 2010
  • Its funny how...
    MS fanboys understand any gain for MS no matter
    how small it might be. Now let this be anything
    else....Android...Linux....Firefox and its "whats
    that...we have X% share". Now let Silverlight get
    .5% share and ya'll folk will have a party lmao.
    ZDNet Gravatar
    storm14k
    10th Feb 2010
  • almost as funny as Google tool being loaded by default
    when you install Adobe reader or some othet add-in that Google paid for to have their toolbar included by default.

    I'm curious as to why you left that tidbit out?
    ZDNet Gravatar
    John Zern
    10th Feb 2010
  • Left that tid bit out of what?
    What does that have to do with folk getting
    excited about a 11% market share for MS while
    laughing at a 30% share for Firefox?
    ZDNet Gravatar
    storm14k
    10th Feb 2010
  • Lets not forget that MS is King on the desktop
    As long as you are king on the desktop, none of the other products are as important. You have your vehicle; Windows. Bing is a window on this vehicle (you can take it or leave it). Google can get 95% of Search and still not make 25% of what MS makes on the desktop and other enterprise products. So its all relative.
    ZDNet Gravatar
    andrej770
    10th Feb 2010
  • The surprise is that it's not higher
    If it comes installed by default on more than 90% of all desktops, it takes positive effort to direct searches to another engine.

    A lot of people voting with their "feet."
    ZDNet Gravatar
    Jay Cash
    10th Feb 2010
  • Except
    "If it comes installed by default on more than 90% of all desktops, it takes positive effort to direct searches to another engine"

    Where did you get that Bing is installed on 90% of desktops by default?
    ZDNet Gravatar
    HalfAKilo
    11th Feb 2010
  • pointing out negatives
    I have to agree that Mary J gave a very biased view. But then again this site is 'owned' by Apple isn't it?
    I love microsoft and windows and Bing.
    Just putting in my 2 cents worth.
    ZDNet Gravatar
    susanai-22169053899661078984272886566109
    10th Feb 2010

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