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ComScore: Bing grows to 11.3 percent of U.S. search market

By | February 10, 2010, 5:47am PST

The January search data from comScore is out, and Microsoft’s Bing now has 11.3 percent of the U.S. search market, the firm claims.

Yahoo’s share continued to slide, with the current No. 2 vendor now at 17 percent. Google also slightly declined, with 65.4 percent of the U.S. market.

(In December, the totals for each of the Big Three were: Google, 65.7 percent; Yahoo, 17.3; and Bing, 10.7, according to comScore.)

As a couple of other bloggers have noted, Microsoft seems to be making these gains by buying traffic, with various promotions and deals. That’s one reason the company’s Online Systems Division, of which Bing is a big chunk, is continuing to lose money, hand over fist.

As TechFlash blogger Todd Bishop points out, the combined Microsoft-Yahoo search team is looking increasingly less powerful, given that Yahoo’s search share is continuing to slide. Sure, if and when the partnership deal the pair announced last summer gets regulatory approval, Bing will become the No. 2 vendor. But it will be a No. 2 with less than 30 percent share, compared to Google’s 65 percent.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: ComScore: Bing grows to 11.3 percent of U.S. search market
jackson1984-24316069205748857739440257893812 10th Oct
I stumbled football jerseys on this publish from technoratic, excellent running a blog web site, protect it up.
a good sign for Bing?

You posted all of the negatives and don't you realize that Google grew to it's 65% on partnerships, deals and buying everything in sight? Garrett never paints it that way, but then again teh other bloggers are quite biased, well many of them.

But you have normally been more of a journalist than a blogger and have given both sides of every story. This time just the negative side of this growth.
You do realize that giving up profit for growth is an often used business model, right?
No matter how they did it, I think in the few years Bing has been around, gaining over 11% in the face of Google and it's thousands of purchased properties and deals and leverage, is amazing.
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Contributr
negatives
Mary Jo Foley 10th Feb 2010
Hi. I didn't saying deals and promotions were a bad thing, did I? Unlike some other journos/bloggers, I didn't say that was "cheating" or secretly "buying traffic." I just said that is likely how they are growing... with no judgment call. MJ
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I understand, but..
jk_10 10th Feb 2010
You could point out these facts:

1. Saying Bing's growth is due to business deals simply wrong. 7 month of consective growth, you can't buy that.

2. Look back at what they said, at first, after point out Bing growth, never forget to say, that was due to 100m ad. Now the ads not there anymore, they say it is the toolbar deals. I don't know what's the problem with those people. Obviously, they feel uneasy about Bing's success.

3. Obvious those disrepectable bloggers or journalists as they call themselves have problem with MSFT. They take any chance to let the world know. I can tell you, MSFT is much stronger than their nerves. Expect to see netscape story, they will shut up then.
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Excuse them MJ
storm14k 10th Feb 2010
Some people just don't want to hear facts. If they
are getting some of this share through say tool
bars then what happens when Firefox, Chrome and
others run IE out of the market? They'll be
without one of their avenues for growth. They fail
to realize that their idols at MS pay attention to
this stuff and make their moves based on it. Good
for them their idols aren't as slow as they are.
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Excuse storm14k MJ
John Zern Updated - 10th Feb 2010
He doesn't want people to remember that Google gets alot of their traffic thru the toolbars they pay Mozilla, Adobe, ect to install by default.

It's bad when MS does it, OK when everyone else does it, but I wasan't supposed to bring that up... happy
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Heres another example for you MJ.
storm14k 10th Feb 2010
He's too busy looking for the anti-MS sentiment
to realize that I said nothing is wrong with
what they have done. Its about understanding how
the search market share is being gained. Google
of course gets tons of share through Firefox.
Firefox is on the rise. IE (once place MS gains
its share) is on the decline. Thats all to it.
The smart person would begin to wonder if they
are putting their money in the right place to
sustain growth. But like I said...its a good
thing you all aren't running MS.
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Thus with all zealots
Jay Cash 10th Feb 2010
If you aren't 100% with MS (and incidentally anti-Google, anti-Linux) on every post, you're JZ's enemy.
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You should be ashamed
New Lurker 10th Feb 2010
Guiding Light, Sleeper Service, Shade Tree, Ye labor long and hard for that distinction. Your failure to acknowledge their efforts is just not right.

Note LD doesn't make the honorable mention list, because not even he could believe his posts.

But you owe the others an apology.
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Its funny how...
storm14k 10th Feb 2010
MS fanboys understand any gain for MS no matter
how small it might be. Now let this be anything
else....Android...Linux....Firefox and its "whats
that...we have X% share". Now let Silverlight get
.5% share and ya'll folk will have a party lmao.
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almost as funny as Google tool being loaded by default
John Zern Updated - 10th Feb 2010
when you install Adobe reader or some othet add-in that Google paid for to have their toolbar included by default.

I'm curious as to why you left that tidbit out?
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Left that tid bit out of what?
storm14k 10th Feb 2010
What does that have to do with folk getting
excited about a 11% market share for MS while
laughing at a 30% share for Firefox?
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Lets not forget that MS is King on the desktop
andrej770 Updated - 10th Feb 2010
As long as you are king on the desktop, none of the other products are as important. You have your vehicle; Windows. Bing is a window on this vehicle (you can take it or leave it). Google can get 95% of Search and still not make 25% of what MS makes on the desktop and other enterprise products. So its all relative.
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The surprise is that it's not higher
Jay Cash 10th Feb 2010
If it comes installed by default on more than 90% of all desktops, it takes positive effort to direct searches to another engine.

A lot of people voting with their "feet."
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Except
HalfAKilo 11th Feb 2010
"If it comes installed by default on more than 90% of all desktops, it takes positive effort to direct searches to another engine"

Where did you get that Bing is installed on 90% of desktops by default?
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pointing out negatives
susanai-22169053899661078984272886566109 10th Feb 2010
I have to agree that Mary J gave a very biased view. But then again this site is 'owned' by Apple isn't it?
I love microsoft and windows and Bing.
Just putting in my 2 cents worth.
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Poor MJ
markbn Updated - 10th Feb 2010
She thinks that by always pointing out the negatives in MS-related news she is being impartial and that will bring her applause and praise.

What she doesn't realize, given her low intelligence, is that there are plenty of MS naysayers on the internet: Apple worshipers, Linux wackos, etc., that do that far better than her.

Does she need to cheer MS instead? No. What I think that would be better is to analyze good's and bad's of the MS-related news she blogs about and then come up with some well reasoned conclusion. However, I doubt she is capable of doing something like that.

She most likely continue with this nonsense, and also continue blogging about stupid things like "MS silence about Internet Explorer 10, Windows 9, Windows Server 2024 is deafening". Or, "MS codenames confuse me. Given the utter importance of this topic I will blog endlessly about it".
or else they're going Reiser on her...
  • Flagged
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Awesome, this shows that Bing truely is a great search engine. I love using Bing and I set it as the default not only on my own computers but when I use other people's computers as well. Its all about relevant results instead of blog spam as found with Bing's competitors.
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you mess up other peoples PCs
tbuccelli 10th Feb 2010
So, someone is nice enough to let you use their PC
and you then decide to switch their defaults to
something you like? Do you change their background
pictures as well. Unless they ask you to do it, it
is kind of rude.
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I consider it doing them a favor
Loverock Davidson 10th Feb 2010
By setting Bing as the default search engine this will give them the best web browsing and search experience available. In the long run they will be thanking me for doing that.
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signature 'Loverock Davidson' is indeed a worthy representative for Microsoft. And perhaps typical as well ?...

Henri
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Malware does the same thing by changing the default search engine, so this is doing people a favor? Making changes without permission (malware) is bad.
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You are NOT a professional
Isocrates 11th Feb 2010
but you are despicable. You obviously do not work as a computer support technician or you would be fired for changing people's system preferences. Your statements are those of a teenager.
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But what is it worth
HollywoodDog 10th Feb 2010
on 1/29 Blodget wrote:

"...
Microsoft spent more buying traffic to Bing than it
generated in new revenue from Bing, even before
accounting for all its overhead and marketing costs.
That $150 million also doesn't include the $100
million Microsoft spent on the Bing launch campaign.

We therefore reiterate what we've been saying for the
past three years: We have seen no indication
whatsoever that Microsoft will ever build a successful
Internet business. And we don't think we ever will.

But in the meantime Microsoft seems intent on flushing
billions of those Windows dollars down the drain."

http://www.businessinsider.com/henry-blodget-
microsoft-still-shoveling-2-billion-a-year-into-the-
online-money-pit-2010-1
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He was later keelhauled by then-Attorney General Eliot Spitzer over conflicts of interest between research and banking and booted out of the industry

His way of saying he was caught lying, cheating, (maybe stealing?)

The gentleman is a nobody, the site unimportant in it's own right.
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Is Microsoft blowing 2 billion a year?
HollywoodDog 10th Feb 2010
Is Bing actually losing money hand over fist on Bing? If so, is that wise? Is it in the fiduciary interest of the shareholders to take profits made on Windows and Office and blow them on Bing? And for what - to assuage somebody's ego for being bested by a hated rival?

Note: It was Mary Jo Foley who linked to a Henry Blodget article. I merely linked to another Henry Blodget article about a week and a half old.

And Henry Blodget, mind you, was booted from the industry for grossly overestimating the prospects of companies all out of proportion.
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My guess would be "No"
John Zern 10th Feb 2010
And I'm with GL on this, the guy's articles areally aren't woth the electronic paper their printed on.

He's probally grossly overestimating the money MS is spending here.
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Is that based on any data, companys 10Q?
HollywoodDog 10th Feb 2010
Or is it based on your gut level belief that Microsoft wouldn't be doing anything that lost 2 billion a year?

You do remember that recently Ballmer was this close to handing 50 billion dollars to Jerry Yang. The man's downright erratic.

He probably thinks if he spends enough money buying market share and blowing 100 million to 300 million a year on ad campaigns, he can beat google.
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Wow... ok uber investor..
aktazdevil 10th Feb 2010
They made 8Bn on 20Bn revenue in the 4th quarter of 2009. That doesnt really suck - even slightly. And even then they pocketed 6Bn+ in cash.

Google made 1.6Bn on 5Bn revenue in the 3rd quarter of 2009 and pocketed 1.2Bn.

Apple made 6Bn on on 15Bn revenue and pocketed 3Bn. Which doesnt suck either....

Dooomed !! Dooomed !!
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Was that meant to be an answer?
Jay Cash 10th Feb 2010
Plenty of rhetoric, but what was the point? Are you saying that MS did or did not spend $2 billion on Bing?
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Perhaps Microsoft should get rid of Bing
HollywoodDog 10th Feb 2010
and every employee should get a $3,000/day coke habit. That would
cause less financial damage to the shareholders.
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Bing Cash Back
tbuccelli 10th Feb 2010
This is the main/only reason I use the Bing engine, and I
don't think I am alone. Bing, with their double cash-back
specials can really help save money. As long as MS is
throwing the money out there, I will continue to
selectively use Bing.
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A bit of history
HalfAKilo 11th Feb 2010
"Plenty of rhetoric, but what was the point? Are you saying that MS did or did not spend $2 billion on Bing?"

Microsoft Windows division was losing money for five years straight before Windows 3.1 became a hit and a money-printing machine. Back then MS was a lot less powerful and rich than it is now, and yet they persevered and kept on going until they've reached the goal.

Not everything is an instant cash cow, some products takes years to be profitable.
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So, when will Bing make money?
zkiwi 10th Feb 2010
Or is that not an issue, as long as the cost grows market share?

Also, one wonders what success is these days. I reckon that 11% isn't a crashing hot success, unless that was around their goal for it.
28.3 % is a lot better than what live.com was last summer!
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This insinuates taht no other companies 'buy' share in any industry. Did Google not "invest" in Mozilla, the company that has the number 2 web browser which has a google homepage? Doesn't Google have a deal with Sony to ship the suite of software with Vaio?

I agree that MS is obviously trying to lock up deals, run promotions and advertise (imagine that!) and clearly is losing money.

But it should be noted that other companies seem to do the same thing, so it's not unique to MS.

Also, if you are to mention what is losing money, could you also mention, as stated in the last earnings webcast, that some of that cost is associated with R&D and to prep integration with Yahoo.

I'm not calling this out as false, as clearly it isn't, but it is incomplete. Like yesterday's report on battery issues, the title made it sound like MS's response was [stick out tongue] point at the OEMs and partners...
I read what was linked and it seemed a little bit more diplomatic than what was portrayed.

And isn't any growth against Google good? Personally, I think Google/Apple are the MS of the 90s, but people just go along with whatever is the popular thing to do I guess.
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in any truth about MS. She's simply telling you
the truth. They are currently buying their share.
Its you say others did it thats great. What you
might want to do with this information is figure
whether than can continue their growth.

I agree that people just go along with the popular
things to do. Thats why MS still leads on the
desktop. happy
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The desktop is different
John Zern 10th Feb 2010
I agree that Google is where they're at because yes, its the popular thing to do.

but the Desktop, most people aren't buying Windows 7 because it's the "popular thing to do" they're buying it because its what they want, not the other Os's.

Why is that so hard for some people to understand? happy
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Desktop is no different...
storm14k 10th Feb 2010
People get their shiny new Windows 7
computers...see my Linux laptop and immediately
ask where they can find one. So in the case of
Windows its really not even about being cool. Its
just all they are able to find. happy
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Sure they do
ITLeader 10th Feb 2010
Somehow I just don't believe you.
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Exercise your privilege
Jay Cash 10th Feb 2010
By all means!
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Whats hard to believe....
storm14k 10th Feb 2010
My laptop often becomes the center of attention
when I'm giving a presentation. The next week I
get people running up to me saying hey where can I
find something like that for Windows since I'm not
comfortable wiping my machine.
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HAHAHAA !!
aktazdevil 10th Feb 2010
Too funny there storm14k - thats the best post so far. I am happy to see that there are still a few people out there with a sense of humor.
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Whats funny?
storm14k 10th Feb 2010
Its actually kinda sad. The folk see what I am
able to do with my laptop and they are awed. Most
aren't quite comfortable enough to wipe their PC
and risk losing data so they try to find add ons
to do similar things. Unfortunately since they are
afraid to wipe their machines they don't do their
yearly reinstalls and their machines run slow.
Most of those that are comfortable with doing that
are either on Linux or are happy to go and try it.
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Of course..
aktazdevil 10th Feb 2010
Funny...do your friends get excited when you wipe your butt as well?

I use Windows, Linux (ubuntu) and OS X in my day to day job and first and foremost I dont "wipe" my computers or servers ... nor would I be particularly proud of it if I had to. Yearly reinstalls??? *Boggle*.

Those who are on linux in all likelyhood have the technical savvy to do it on any platform.

I guess I am missing your point here... the major selling point of linux is that you can wipe your computer?
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About your reading impediment
Jay Cash 10th Feb 2010
I guess that's why they say ignorance is bliss happy
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I wonder why do you so much negative about
Rama.NET Updated - 10th Feb 2010
Pro MS guys and always show bias against Pro MS articles where as if
someone shows you how bad it is Google you get raged. I think you take
it as personal insult if somebody shows some respect/loyalty towards
MS.
--Ram--
If you support a company like this, then we know what kind of person you are, too. Here is but a sample of evidence against Microsoft, Inc.


Charles Hall (20 January 2003), Microsoft "theft" suit: Redmond denies charge by Sendo, newswireless.net, retrieved 2010, Feb 11, from http://www.newswireless.net/index.cfm/article/1199

Bryan Chaffin (July 8th, 2004), The Back Page - Yes, Microsoft Did Steal Apple's Interface (Under License), The Mac Observer, Inc., retrieved 2010, Feb 11, from http://www.macobserver.com/columns/thebackpage/2004/20040708.shtml

kaskangar@... (Posted: 05/11/2005 @ 09:35 AM PDT, edited 05/12/2005 @ 05:47 AM PDT), Windows uses pirated software?, TechRepublic, ZDNet Brand, CNet Networks, A CBS Company, retrieved 2010, Feb 11, from http://techrepublic.com.com/5208-11183-0.html?forumID=89&threadID=173539&messageID=1765547

D?sir? Athow (Thursday, 14 July 2005, 15:35), Microsoft's lawsuit payouts amount to around $9 billion: Updated Twice the GDP of Cambodia, The Enquirer, Incisive Media Investments Limited 2010, retrieved 2010, Feb 11, from http://www.theinquirer.net/inquirer/news/1048246/microsoft-lawsuit-payouts-usd9-billion

Paul Thurrott (July 03, 2006), Judge Dismisses Go's Antitrust Case Against Microsoft, A Web Exclusive from WinInfo, Windows IT Pro, Penton Media Inc., retrieved 2010, Feb 11, from http://windowsitpro.com/article/articleid/53922/judge-dismisses-gos-antitrust-case-against-microsoft.html

Ina Fried ( April 8, 2009 3:35 PM PDT),
Microsoft slapped with $388 million patent verdict, CNet News, retrieved 2010, Feb 11, from http://news.cnet.com/8301-13860_3-10215680-56.html

Ina Fried (May 20, 2009 1:32 PM PDT), Microsoft hit with $200 million patent verdict, CNet News, retrieved 2010, Feb 11, from http://news.cnet.com/8301-13860_3-10245764-56.html

Steven Musil (August 11, 2009 11:30 PM PDT), Judge orders Microsoft to stop selling Word, CNet News, retrieved 2010, Feb 11, from http://news.cnet.com/8301-10805_3-10308013-75.html

Microsoft lifts GPL code, uses in Microsoft Store tool, (November 6, 2009 at 10:53 pm Eastern Standard Time), Rafael's Within Windows, retrieved 2010, Feb 11, from http://www.withinwindows.com/2009/11/06/microsoft-lifts-gpl-code-uses-in-microsoft-store-tool/

Gavin Clarke (10th November 2009 20:05 GMT), Microsoft yanks Windows code on GPL violation claim: Third time's the charm, The Register, retrieved 2010, Feb 11, from http://www.theregister.co.uk/2009/11/10/microsoft_gpl_violation_imagemaster/

Bobbie Johnson (Thursday 17 December 2009 20.28 GMT), Startup Plurk 'considering options' against Microsoft, The Guardian, retrieved 2010, Feb 11, from http://www.guardian.co.uk/technology/2009/dec/17/plurk-microsoft

Windows 7 Sins: The case against Microsoft and proprietary software (2009), Free Software Foundation, Inc, retrieved 2010, Feb 11, from http://en.windows7sins.org/

Paul Hales (2010, Feb 11), Microsoft and Apple accused of patent theft: Streaming spat Emblazened, THINQ.co.uk, Net Communities Limited, retrieved 2010, Feb 11, from http://www.thinq.co.uk/news/2010/2/11/microsoft-and-apple-accused-of-patent-theft/
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Facebook and iPhone
jznoy-dallas 10th Feb 2010
With recent news of Facebook and iPhone (and pending Yahoo), Microsoft could reach 50% market share which will tilt the tides for Google and its empire of free products based on search funds. Plus as foreign gov'ts become even more wary of Google, they may as well tilt toward the now-friendly MSFT.
you don't see it reported in the same terms. OS X's marketshare has grown exceedingly slowly compared to the rest of the PC market, yet nearly every tech media comment about OS X marketshare is the same--"the growing number of Mac users," "continually increasing," etc. No one talks about Bing in the same way, even though Bing's growth is far faster.
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RE: ComScore: Bing grows to 11.3 percent of U.S. search market
jackson1984-24316069205748857739440257893812 10th Oct
I stumbled football jerseys on this publish from technoratic, excellent running a blog web site, protect it up.

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