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Handset maker: Windows Phone OS costs $23-plus per copy?

By | January 19, 2012, 6:06am PST

Summary: Is Microsoft charging some of its phone OEMs between $23 and $31 per copy to license its Windows Phone OS?

There’s a report on TrustedReviews.com that quotes an official with Windows Phone OEM ZTE as saying the company is paying Microsoft somewhere betweeen $23 and $31 per copy to license the Windows Phone operating system.

(I wonder whether this total includes the patent-licensing royalty fees that Microsoft is levying from a growing number of Android smartphone OEMs, which some have pegged at somewhere between $5 to $15 per phone. I’ve asked Microsoft officials just in case they might respond. but no word back yet.) Update: Microsoft declined to comment on any part of the ZTE report.

As Neowin noted, Microsoft could and probably does have a tiered pricing system for the Windows Phone OS, just as it traditionally had/has for Windows. The top tier most likely pays a lower licensing fee, given they move more phones. Is ZTE a “top tier” OEM like Samsung or HTC? Doubtful, even though the Chinese phone maker, the No. 4 player worldwide, allegedly has some big expansion plans.

The new $23-$31 figure is interesting in that — if it’s accurate — it provides one of the first (if not the first) glimpse as to what OEMs are paying for the Windows Phone OS. It’s widely believed Microsoft still currently gets more per copy from OEMs for licensing Windows than it does by licensing the Windows Phone OS. Estimates of the price-per-copy for the two OSes have been all over the map, ranging from $3 per copy per Windows Phone (for top tier licensees), to $30 to $100-plus per copy of Windows 8.

In other Windows Phone news this week, Microsoft’s tightest OEM partner, Nokia, has sold more than 450 of its mobile communications patents and applications to Sisvel International. (Nokia made a similar move last year when it offloaded about 2,000 of its patents to Mosaid Technologies.)

The purpose behind these moves by Nokia seems to be designed to offload patent licensing and enforcement, according to FOSS Patents blogger Florian Mueller.

“The sale of such patents by large operating companies to patent monetization (and assertion) entities is pretty common by now,” said Mueller (who is working on a study of FRAND patents for Microsoft). “If any other operating companies in the industry would have preferred to take a license to those patents directly from Nokia, they could have done so all the time, and most license agreements survive a sale of the licensed patents. If any other industry players refused to take a license in the past, they will now have to negotiate with a patent holder they can’t even countersue because Sisvel doesn’t have any products one could claim to infringe any patents.”

Nokia also is rolling out starting this week its second update for its Lumia 800 phones aimed at addressing battery-life and wifi connectivity concerns.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Handset maker: Windows Phone OS costs $23-plus per copy?
Loverrock Davidsen 21st Jan
@The Danger is Microsoft
I hate immatators!


"Being on the leading edge is a good way to get cut!" -S.Ballmer
These handset makers should be happy. I bet it would cost nearly $100 per license for Crapple's ios, and hemorrhoid is mostly made up of stolen Windows Phone IP. So all in all Windows Phone 7 is a bargain. Microsoft is, once again, putting the users interest in front of their own. Why can't people see how great Microsoft is?
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@Stephen-B - lol! I get it. You are trying to be the new Mike Cox. Sorry, your satire sucks. -10
@The Danger is Microsoft you're an anti Microsoft troll, you should lose your internet privileges for that! Anyone that does not believe in the Power, and Wisdom of Microsoft should be made to suffer.
  • Flagged
@The Danger is Microsoft
I hate immatators!


"Being on the leading edge is a good way to get cut!" -S.Ballmer
@Stephen-B
You're funny and one would think you're almost being sarcastic. I couldn't imagine anyone being naive enough to worship MS in such a manner. It sounds like you're trying to start fires and fan the flames.
Still, it's entertaining. Keep up the good work... happy
@rpollard@... I'm being totally honest. I make a living supporting, and recommecding 100% Microsoft Solutions. I am also a Massachusetts Democrat, and will vote 100% Democrat every time. I only support the best, which is Microsoft
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Chop chop
Robert Hahn 19th Jan
You guys have a really good spam filter. It lets in the spam, and filters out the notes. What more could anyone want?
@Robert Hahn

Hahahahahahaha
Never heard of trustedreviews.com before. I wouldn't expect an official statement from Microsoft on this though, they wouldn't want to release their financial contracts. $23 is a fair price for Windows Phone given that its the new up and coming mobile OS to have it would make sense. Hopefully Microsoft will investigate why this information was leaked.
@Loverock Davidson- ... actually the avalance of positive reviews I'm hearing is all centered on Android.

My company has apps out for iOS, Android and (unfortunately) RIM. We've had a torrent of problems and support calls on RIM. One or two on iOS and none on Android.

We wouldn't even be doing RIM except for the fact that the IT department here keeps issuing them internally just out of inertia.

This week Steve Wozniak wrote a column praising Android and saying how much more useful it's become. I've got all the phones for testing purposes, and I'm starting to spend a lot more time studying Android. It is the phone OS of the future. (Unfortunately, as I love my iPhone 4S)

At my company, there has not even been discussion about Windows Phone OS, with the sole exception of my bringing it up at a meeting just to get a laugh. I can report that it was successful, so WP7 is proven good for something.
@HollywoodDog WP 7 is the future, if you don't recognize that, you deserve to lose your job.
@HollywoodDog
That is your company's loss. You can mention to your superiors in the next meeting about cutting back on android development since its full of patent lawsuits and so that particular mobile OS may not be around for much longer.
  • Flagged
@HollywoodDog ... when winds of change blow, our sails we adjust.

When WP7 blows out of 5% territory, we shall revisit it.
@HollywoodDog
You have to understand that The Woz is a techie at heart. He speaks for the techies of the world which are the minority. He can't help himself. But, if you don't care about having to root your system to get what you want then keep loving your iPhone 4S. I do! Not yours, mine. happy
@HollywoodDog - at my company also, managers assume WP7 is not worth looking into. Real smart, eh? Doesn't bother me, I can always change companies.
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The cost makes sense
Joe_Raby 19th Jan
Windows Embedded sells for a similar price.
I got the HTC Trophy back in December when my 2 year contract was up, I could have had superior (hardware anyway) android based handsets for free, but the trophy that has been available for around 8 months... $29.99 I guess they don't want to subsidize the cost of the OS?
I got the HTC Trophy back in December when my 2 year contract was up, I could have had superior (hardware anyway) android based handsets for free, but the trophy that has been available for around 8 months... $29.99 I guess they don't want to subsidize the cost of the OS?
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In other words...
rynning 19th Jan
Microsoft needs to sell about 2 billion Windows Phones annually to make the same revenue that Apple makes from its iPhones.
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Hardware has a much higher margin
HollywoodDog 19th Jan
@rynning ... premium priced hardware that is.
@rynning

In other words MS needs to send 20 PCs to make the same money as the lowest priced Mac, which I guess they are doing.
@mm71

If by "send" you mean "sell" you are absolutely right. Point is, if Microsoft wants a significant share of the "post-PC" era market, it's never going to get there licensing Windows Mobile to hardware vendors.
@rynning I don't think so ! Microsoft earn already $5 for each Android terminal sold (patent agreement)
@rynning - good thing Microsoft doesn't put all their eggs in one or two baskets, eh?
told me it was $199 per unit. And wow they are all about as reliable. I dont think they would charge separately for any patent licensing as that just doesnt make sense. However they might have additional charges for various services, much like while android is free google charges the oems per unit for access to google services.
They (Microsoft) should of gave away or charged next to nothing for wp7 to get it on as many handsets as they could and then upped the cost for wp8 Apollo after establishing a large user base. At that price the OEMs are more likely to install Android for nothing or the $5-$15 to Microsoft if they have a license deal. Taking a loss on wp7 could of insured the success of wp8. Guess they are counting on the unified metro UI on windows 8, wp8, and Xbox to be their savior.
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The money isn't in the OS licence
HollywoodDog 19th Jan
@mixx24@... it's in the apps marketplace. Microsoft hasn't figured that out.
@HollywoodDog what do you mean? Microsoft knows that the apps marketplace is where to collect money and they do collect money.
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@HollywoodDog ... Should be free forever, and try to monetize it off the app store.

If they don't figure out a way to start getting products out there that people want to buy, there's going to be a crisis one day, and everyone will say 'my goodness it happened so suddenly'.
@mixx24@... WP7 is actually worth about $299 per license, but Microsoft is putting the end user before profits. It is about giving as much to te hard working people of te world, as possible.
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@mixx24@...

"Because Android is cheaper" is a really bad reason to use it. They are so enamored with their own hardware they think it will differentiate their phone from others.

Pay the extra money and get behind a user experience that competes with the iOS/iPhone experience.

Android is circling the bowl.
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Relationship is symbiotic
HollywoodDog 19th Jan
@dcristof ... they get a really cheap OS, *and* their customers get to join a popular apps ecosystem. That ecosystem and the openness of the OS are the attractions. And they don't have to pass along an onerous OS license fee to customers.

There are two types of customers out there: those who have lots of money to spend on premium hardware (Apple), and price conscious phone store customers. There is great competition and low margin in the latter.
@HollywoodDog Microsoft fits between iOS and Android. Microsoft has the eco system and continues to build it out (there is already a Marketplace/Store for Zune, Xbox, and WP7 with one coming for Windows 8). This eco system is growing faster and isn't likely to disappear any time soon.
Oh yea! More patent trolls who don't contribute anything to the world, but a bunch of lawsuits (and therefore more lawyers) ! Nokia continues to head in a direction that get further and further away from the technical contributor that it USED to be!
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Errrr.....
Gisabun 19th Jan
You wonder what Apple's iOS goes for per copy. Oh ya. iOS is only on Apple products.
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$23 sounds like a huge bargain...
adornoe@... 19th Jan
if one considers that, for a 2 year contract, it would amount to $11.50/yr, and if one kept it for 3 yrs, it would be a measly $8 per year. That is a huge bargain for an OS which would be fully supported by the biggest OS and software maker around.
@adornoe@... not to mention is is the most secure, feature rich OS ever written.
because, you don't actually contribute anything to the discussions and you're just into trying to be a comedian while being sarcastic towards anything to do with Microsoft.
@adornoe@... it is pretty amazing how inexpensive our technology is these days. I'm certainly not complaining! Compare this to AT&T charging $20/mo for text messaging that costs them next to nothing to provide.
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Microsoft definitely has some good lawyers. They've managed to make phone manufacturers pay for not only their own software, but the competitor's software as well (all of the "secret" patent deals over Android phones)!!! Way to go Microsoft, you should be proud of yourself for abusing the system as well as any customers you might gain from these shady deals. Personally, I feel that this is wrong, and I'll avoid Windows phones and recommend that others do, too. At least if you buy an Android phone, Microsoft won't get as much kickback, if the numbers in this blog are correct.
because, though you won't know them as kickbacks, you'll still be paying approximately the same for the smartphone/cell-plan deal, and the people getting those "kickbacks" will be the cell companies. ATT, T-Mobile, Verizon, Sprint, and the manufacturers, love it that they don't have to pay Google for Android, but, the consumer does, and what those companies get, goes into their revenue stream. Now, when it comes to WP7, those companies don't get the OS for free, and they have to pay Microsoft, and their revenue stream suffers a bit. That's why WP7 is not a favorite with the cell companies; they have to pay for the use of the OS, even if they get the money from the consumer. That's where Android has an advantage with the cell companies, and if WP7 were to also be "free", then you'd see a lot more WP7 phones getting sold. I don't blame the cell companies, but, the average consumer is not seeing the whole picture and they're being limited by the choices being made by those cell companies.

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