Is Microsoft Docs really a 'Google Docs killer' and four other questions (and answers)

By | April 21, 2010, 1:01pm PDT

Summary: Is Microsoft Docs really, as some are suggesting, a Google Docs killer? Here are five questions I asked Microsoft about today’s announcement about its latest partnership with Facebook, and five answers I received via a corporate spokesperson.

Microsoft unveiled today a beta version of Microsoft Docs, its Office Web Apps technology tailored for the Facebook platform at the Facebook f8 conference on April 21. The announcement spurred a lot of questions — by me and others. Here are five questions I asked Microsoft about today’s announcement, and five answers I received via a corporate spokesperson.

Q: I see folks calling this a ‘Google Docs killer.’ To me, this is not that at all. Microsoft’s position?

A: The name expresses the value of the service – the ability for individuals to discover, create and share Microsoft Office “documents” (e.g. “docs”) that they’re already familiar with on Facebook. It’s Docs…for Facebook. Using Office, a Facebook user can easily create, view and share documents with friends and family regardless of whether they have the Office desktop software loaded on their machine.  Those documents will always have the polish and finish of Office as they move easily from the cloud to the desktop to a mobile device and back. No one else provides this type of seamless experience across the PC, mobile phone and browser.

Q: Will MS do similar Office Web Apps spinoffs for other social networks besides Facebook? If so, which ones and when? (LinkedIn? MySpace, Windows Live, etc.)

A: Users have asked Microsoft to make it easier to share Office docs with their social networks. The announcement of the technical preview of the Office Web Apps last September on Windows Live was the company’s first step in this regard – bringing document sharing to Messenger and other social networks that work with Windows Live. As for Docs, we are focused on Facebook and have no current plans to bring this work to other social networks.

Q: Will Facebook expose the contents of the docs on docs.com to advertisers? What safeguards are/will be in place?

A: Docs utilizes the very same permissioning and sharing mechanisms that Facebook users have grown to know and expect. The same settings that have made the Facebook photos app the most popular in the world will enable users to control how their documents are shared. Furthermore, these same settings dictate not only who can view documents, but who can edit them.

Docs.com only stores an individual’s Facebook ID.  It caches for 24 hours your friends’ list and friends’ names; we do this to enhance the service’s performance and to personalize your  experience. An individual can choose to opt-out of this feature by clicking “No Thanks” on the blue notification bar at the top of docs.com or under her/his Facebook Privacy Settings.

Q: Couldn’t you share Office Web Apps docs with others without making use of the Facebook platform/elements?

A: Yes. The Office Web Apps are online companions to the desktop versions of Word, PowerPoint and Excel desktop apps, enabling individuals to view, edit and share their Office documents from virtually anywhere. They extend the familiar Office experience to the cloud. Any user with Office installed can choose to either view or edit a document on their PC or Mac. If they edit, they can save back to docs.com to update the file in the cloud. However, what makes the Office Web Apps so important to the service is that they allow us to provide access to Office capabilities to individuals without Microsoft Office installed on their desktop. An individual without a client version of Office installed on her/his PC, can simply create and edit documents online, using the Office Web Apps. Individuals with Office installed on their PCs benefit from knowing they can share with others who don’t have Office installed.

Integrating with Facebook will introduce Office to many people who may not be familiar with it.  This will drive more interest in Office software.  The power of Office 2010 is the unique ability for individuals to seamlessly access a document from anywhere at any time – whether in the cloud, on their computer, or from their mobile device.  That experience is now being extended to Facebook.

Q: Can you share Word, Excel, PowerPoint and OneNote docs with Microsoft Docs?

A: Yes. Docs utilizes Microsoft Office 2010 “Web Apps” (Word, PPT, Excel). Office 2010 enables editing from both the web AND from PC/Mac versions of Office on someone’s local machine, whichever the user prefers. Office 2010 and 2007 work with Office Web Apps. Users of Office 2003 and Office XP can download a free Compatibility Pack to work with documents saved by the Web Apps.

Other random “fun facts”: The codename for Microsoft Docs is “Felix.” (Yes, for Felix the Cat.) And Microsoft Chief Software Architect Ray Ozzie is considered a Microsoft Docs team member.

What else do you want to know about Microsoft Docs?

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

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Talkback Most Recent of 30 Talkback(s)

  • Questions...
    In question 4, you mentioned OneNote, but it's not part of the web app suite. Any news on a possible web app version of OneNote and/or Visio? Would be cool to have that functionality in addition to Word, Excel, & PPT.
    ZDNet Gravatar
    crazydanr@...
    21st Apr 2010
  • There is a OneNote Web App
    You are incorrect, OneNote Web App is part of the Office Web App suite which shipped with OFfice 2010.

    According to another ZDNet article, the consumer version of the Office Web Apps will have OneNote as well when it moves out of beta later this year.
    ZDNet Gravatar
    KTLA
    22nd Apr 2010
  • Microsoft Docs is an HTML5 - Open Web Killer
    Funny how so many are focused elsewhere. A few weeks
    ago there was a BNet article titled, "HTML 5: Google,
    Microsoft, Apple, and Adobe Fight to Rule the Web"
    (http://bit.ly/d5JRz3). Silverlight was mentioned, but
    only as an alternative to Flash. Surprisingly,
    Microsoft was painted as HTML5 friendly.

    The more important point was overlooked; the
    Silverlight plug-in was also designed as an interactive
    and collaborative editing container for Office Open XML
    (OOXML) documents.

    This Silverlight/OOXML runtime is the driver behind
    today's Facebook-Docs.com-MSOffice announcement. Of
    course this is a problem for Google Docs and the entire
    platform of Google Apps and services. But it's also a
    challenge to the language of the Open Web.

    As a document format, OOXML is custom designed to meet
    the needs of MSOffice (2003, 2007, 2010) anchored
    productivity environments. Microsoft is noticeably
    championing one aspect of OOXML that stands as an
    impossible barrier to all other productivity
    applications and services; full lifecycle
    compatibility . Meaning, these are in-
    process documents, even when collaboratively edited
    outside the MSOffice productivity environment.

    The importance of lifecycle compatibility can't be
    overstated. In-process and compound documents are
    filled embedded complexities provisioned through
    platform specific technologies. Think of the legacy
    inter-app messaging, connectivity and exchange stuff
    like DDE, OLE, ODBC, MAPI, COM, and DCOM. Then there
    are embedded entanglements provisioned through scripts,
    macros, app-on, security settings and application
    specific settings.

    Convert an MSOffice productivity/workgroup document,
    and invariably you will break both the fidelity and the
    embedded business-process provisions. While fidelity
    can be fixed, breaking an embedded business process is
    a game ender.

    The iron grip Microsoft has on the enterprise is it's
    lock on these in-process documents and the
    desktop productivity environments they fuel.

    With this docs.com release, Microsoft is signaling to
    the world that they are ready to transition from
    dominance of the desktop productivity environment to an
    emerging, and Web centered, Business Productivity
    Platform. The key to this great transition, which will
    involve millions of legacy business systems, is the
    easy and non disruptive full lifecycle
    compatible transitioning of in-process
    productivity documents.

    This is a platform war. Microsoft may have lost (for
    the moment) the smartphone "mobility" platform. I
    think they also lost both the Web 1.0 and 2.0
    generations of the Internet as the platform of
    platforms. I don't think however that Microsoft will
    lose the battle for the Web as a productivity platform.
    They are in position to lock out Google, Apple and
    Adobe.

    It's interesting that they co-opted Facebook, which
    itself is making a play at becoming a social network
    platform. Whatever Facebook thought they could skim
    off of business facing enterprises will remain under
    Microsoft's control. Since Microsoft owns the runtime,
    the format, the editor and collaboration cycles, and,
    the in-process content; Facebook could easily be
    reduced to status as a cheap and easy host of Microsoft
    business and consumer information systems.

    There is a reason why Google paid $25M for an MSOffice
    plug-in (DocVerse). They need to get inside the
    MSOffice desktop productivity environment before
    Microsoft can hit critical mass with the great
    transition.

    I'm still betting on Google and an Open Web
    Productivity Platform. But only because Google's
    business model makes money off of pushing the Open Web.
    Tons of money.

    Meanwhile, Microsoft is unable to break away from their
    traditional business model of selling applications and
    services. To stay in business, they have to slow down
    the Open Web - and with it the unstoppable forces of
    open source and open opportunity.

    Their situation reminds me of the famous comment made
    by Netscape's CEO, James Love Barksdale, when
    confronted with the problem that Microsoft was giving
    away IE. "If Evian can bottle and sell water, I can
    sell a browser".

    Today the tables are turned. Sure, Microsoft's
    docs.com looks like a Google Apps killer. But Apps is
    not the Google ace. Google's holding an incredible ace
    in the hole; the fact that their extremely profitable
    business model is synergistic with the future of the
    Open Web.

    ~ge~
    ZDNet Gravatar
    gary_edwards
    21st Apr 2010
  • thoughts
    "Surprisingly, Microsoft was painted as HTML5
    friendly."

    IE9 is definitely putting a lot of HTML 5 and
    other next-gen technologies in it.

    In addition, Microsoft is not only a member of
    the W3C, but is actually contributing quite a
    bit to it, in particular a large number of test
    cases that are designed to test the
    compatibility of browsers against various parts
    of the standards.

    This tells me that Microsoft is pushing hard to
    comply with standards. And I'm not just seeing
    a catch-up move here, I'm seeing a "we want to
    be better at this than the others" move.

    "This is a platform war."

    Indeed, and I agree. There's a lot more at play
    here than a few consumer-facing applications.

    I think one thing that people underestimate is
    how much this is about a platform, not just a
    collection of products.

    "But only because Google's business model makes
    money off of pushing the Open Web. Tons of
    money."

    I'd disagree. Their business model makes tons
    of money from advertising on a search engine
    built around a secret formula. The "open web"
    is just a side project that they can use to
    pull in more advertising dollars.
    ZDNet Gravatar
    CobraA1
    22nd Apr 2010
  • Time to re-think
    Microsoft's support for advancing HTML
    technologies is tentative at best. They have a
    long history of foot dragging and incomplete
    implementations.

    Keep in mind that HTML5 is representative of
    many advancing HTML technologies that
    include HTML5, CSS3, SVG/Canvas, and
    JavaScript. If, as it appears, Microsoft
    implements parts of HTML5, and some of CSS 2.1,
    and none of SVG/Canvas, and older JavaScript;
    the impact is perhaps far worse than if they
    were zero compliant.

    Besides, the issue here isn't whether or not IE
    conditionally supports aspects of HTML5. It's
    whether or not the Microsoft productivity
    environment supports and faithfully implements
    a range of Open Web technologies HTML5 systems
    depend on.

    Will MSOffice 2010 support HTML5? How about
    the 2010 server side applications services?
    Like the BPOS core of Exchange, SharePoint, and
    SQL Server?

    For sure the 2010 generation of productivity
    apps and services will support
    Silverlight/OOXML/WPF technologies. That's
    where the rich client - rich
    server marketecture comes in.

    As far as membership in the W3C goes; keep in
    mind that in the years between 1998 and 2002,
    the W3C pretty much dropped HTML technologies
    in favor of XML, RDF and the vision of a
    Semantic Web future. In response to the W3C's
    abandonment of HTML technologies, the WHATWG -
    HTML5 effort was initiated by browser
    providers; Mozilla, Opera and Apple.

    It wasn't until March of 2007 , that the W3C finally
    recognized the need to back track and support
    HTML5!!!

    As for Microsoft's well known foot dragging in
    open standards consortia efforts,one has to
    look no further than ECMAScript (otherwise
    known as JavaScript). Here's a summary of
    Brendan Eich's (of Mozilla) open letter to
    Chris Wilson (of Microsoft) that includes this
    money shot:

    Indeed Microsoft does not desire
    serious change to ES3, and we heard this inside
    TG1 in April. The words were (from my notes)
    more like this: "Microsoft does not think the
    web needs to change much". Except, of course,
    via Silverlight and WPF, which if not matched
    by evolution of the open web standards, will
    spread far and wide on the Web, as Flash
    already has. And that change to the Web is
    apparently just fine and dandy according to
    Microsoft.

    One of the key reasons i moved to WebKit a few
    years ago was that Apple refused to be
    hamstrung by the slow paced, foot dragging
    corporatist opposing the advance of HTML Open
    Web technologies at the W3C consortia. The
    WebKit team had this interesting methodology of
    creating new enhancements to HTML+, and
    submitting the innovations back to the W3C as
    proposals . Then they went straight
    forward with enhanced distributions.

    WebKit has become a model of how Open Source
    efforts can outrun the foot dragging
    corporatist who manage and control the rickety
    empire of open standards consortia. Google has
    taken the WebKit torch, and is further pushing
    the Open Web envelope with technologies like
    XMPP, OT, Native Client, V8, and Web Sockets.

    Honestly, i don't see any evidence of Microsoft
    pushing hard for Open Web technologies. Don't
    listen to what they say. Watch what they do!

    The Google secret formula only works if
    the Web is Open. How well do you think Google
    Search will work if a critical mass of Web
    content, (and perhaps more importantly,
    business productivity content), is locked in a
    Silverlight/OOXML container? Where's the
    advertising escalator in that?

    Google's business model is simple; the more
    people use the Open Web, the more money they
    can make.

    If content and information systems are siloed
    by proprietary stacks of technologies, apps and
    services, Google gets locked out. No access =
    no ad revenues.

    Hope this helps,
    ~ge~
    ZDNet Gravatar
    gary_edwards
    22nd Apr 2010
  • thoughts
    "Keep in mind that HTML5 is representative of
    many advancing HTML technologies that
    include HTML5, CSS3, SVG/Canvas, and
    JavaScript."

    Actually, HTML and SVG are XML
    technologies, and CSS and JavaScript have their
    own syntax. But that's a minor detail.

    "L5, CSS3, SVG/Canvas, and
    JavaScript. If, as it appears, Microsoft
    implements parts of HTML5, and some of CSS 2.1,
    and none of SVG/Canvas, and older JavaScript;
    the impact is perhaps far worse than if they
    were zero compliant."

    Microsoft has clearly advertised SVG support
    for the upcoming IE9 in their blog, so I take
    this statement as speculative and ill-informed.

    "Besides, the issue here isn't whether or not
    IE conditionally supports aspects of HTML5."

    If it wasn't the issue, why did you bring it
    up?

    No, it is an issue, because you wish to
    continue believing that Microsoft will continue
    their past behavior and cannot possibly create
    a browser capable of good conformance to
    standards.

    "It's whether or not the Microsoft productivity
    environment supports and faithfully implements
    a range of Open Web technologies HTML5 systems
    depend on."

    There's that Open Web thing again. Is this
    something specific that can be a real concern -
    or is it just a vague statement, for you to
    mold in such a way that Microsoft always
    appears on the wrong side?

    "Will MSOffice 2010 support HTML5?"

    Will OpenOffice.org support HTML5?

    I do not know the answer to either question -
    but I do know that HTML is a format generally
    used in browsers, not in word processors.

    "WebKit has become a model of how Open Source
    efforts can outrun the foot dragging
    corporatist who manage and control the rickety
    empire of open standards consortia."

    I would agree that the W3C has been pretty
    slow. I wouldn't really blame Microsoft for
    that, though - I remember clearly that one of
    the first comments that the CSS guys wrote when
    they started a blog about it was that they were
    volunteers, with families, and that's why
    things seemed too slow.

    The problem with volunteers in our various
    organizations has always been the same: They're
    sprinters, not marathon runners. They stay only
    as long as they have interest in it.

    Full time staff are much more willing to run
    marathons, especially if it's something they're
    required to do.

    I'm glad, though, that somebody got the W3C
    moving again. I do hope that standards will go
    on a faster track now.
    ZDNet Gravatar
    CobraA1
    22nd Apr 2010
  • No support for DOC format
    Most of my documents are in .DOC format and while I may be creating new documents in DOCX or ODT, I won't bother converting older ones into newer formats even if there are batch conversation tools available because converting disturbs the layout and formatting of most documents. And Office Web Apps/Microsoft Docs has no support for .DOC and .XLS format which makes it useless to me.
    ZDNet Gravatar
    anonymuos
    21st Apr 2010
  • I agree, but I will try....
    I agree with you on the *.doc file format, but I
    will try it out nevertheless. It looks promising.
    ZDNet Gravatar
    statuskwo5
    22nd Apr 2010
  • Why do I want to trust Facebook?
    I think this is dumb. Where is the need to share word docs with facebook users? I can see using Google Docs and the other online office sites.

    People who can't afford or don't need office I get that. I don't get Facebook Docs. I never once had any one ask me to look at a text doc and edit it while on Facebook.

    Then take a look at Facebook privacy they change that like a person changing their underwear so Why would I want to trust Facebook?
    ZDNet Gravatar
    Randalllind
    22nd Apr 2010
  • Agree
    Facebook is a ridiculous platform for this application. When has Facebook ever meant business? Read the Facebook terms for Sharing & Content, it's totally non-sense! http://www.facebook.com/terms.php

    # Sharing Your Content and Information

    You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. LOL. In addition:

    1. For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it. LOL
    2. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others). LOL
    3. When you add an application and use Platform, your content and information is shared with the application. We require applications to respect your privacy settings, but your agreement with that application will control how the application can use the content and information you share. (To learn more about Platform, read our About Platform page.) LOL
    4. When you publish content or information using the "everyone" setting, it means that everyone, including people off of Facebook, will have access to that information and we may not have control over what they do with it. LOL
    5. We always appreciate your feedback or other suggestions about Facebook, but you understand that we may use them without any obligation to compensate you for them (just as you have no obligation to offer them). LOL
    ZDNet Gravatar
    tontoto
    22nd Apr 2010
  • We find that MS is "All In" in the cloud..all server apps, now this.....
    They will own this space too eventually.

    The best apps on your PC will be the best apps in the cloud.

    Game over, Google.


    So sorry.

    devil
    ZDNet Gravatar
    xuniL_z
    22nd Apr 2010
  • ZDNet Gravatar
    Looks Confused
    22nd Apr 2010
  • What is with this overly used term "killer"?
    Whats wrong with plain old fashion and healthy competition?

    Pagan jim
    ZDNet Gravatar
    James Quinn
    22nd Apr 2010
  • Yes, look how many MS Office "killers" there have been. And Google Apps...
    doesn't really need "a killin'".

    It's not really used that much in the grand scheme.

    In any case, MS has all of it's server products available in the cloud now, so whichever way you want it."

    Maybe Apple should put itunes in the cloud so they don't have to owe their success to "itunes for Windows" any longer.
    See, that massive Windows infrastructure, legal, illegal, whatever...it made Apple and Google rich, along with your stock being worthwhile, so you should really be a fan of MS.

    later daddio
    ZDNet Gravatar
    xuniL_z
    22nd Apr 2010
  • Never said that when MS serves me I won't use it's
    products. I owned an XBox and currently own an XBox 360. I've never
    found much use for many of their other products however. It's just the
    way I'm wired I suppose and "IF" I did not have an alternative or in the
    case of Open Source and linux a couple alternatives I might be using
    more MS I've just found that the alternative called Apple has been a
    better fit for me. It's that simple.

    Pagan jim
    ZDNet Gravatar
    James Quinn
    22nd Apr 2010

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