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Microsoft: 350 million licenses of Windows 7 sold in 18 months

By | April 22, 2011, 8:18am PDT

Microsoft officials said on April 22 that the company has sold 350 million Windows 7 licenses in the 18 months the product has been available.

(Other recent milestones from Microsoft on Windows 7 include 240 million sold in its first year of availability, and 300 million licenses sold as of late January 2011.)

Microsoft doesn’t break out in its numbers how many of those licenses are preinstalled on new PCs, sold as upgrades or sold to volume licensees.

Microsoft unveiled in the UK this week a new way to try to help the company sell more Windows PCs to consumers. Microsoft is picking certain models to highlight as being best in category.

The “Windows Collection” subsite on Microsoft’s Windows Web page organizes PC by primary function — “mobile companion,” “professional,” “gaming,” etc. — and lists several different models at different price points from various vendors. Microsoft officials said the idea is to reduce the emphasis on speeds and feeds, and highlight the differences in design and form factors. Microsoft has been doing something similar for a while with Windows 7, but “The Collection” is an updated presentation of the grouping by function concept.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

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RE: Microsoft: 350 million licenses of Windows 7 sold in 18 months
tomlin21-24319035676893835085146735905770 11th Oct
This publish was quite properly authored, and additionally, it carries loads of invaluable information. I appreciated your professed means of setting up this pub nfljerseys lish.
I have to say I'm not the least bit surprised by this. Win 7 is the best operating system to date released by the strongest software company in the world.

The only problem Microsoft has created for themselves, is the hard job they have ahead of them improving on Windows 7.
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@SonofaSailor
LOL, Windows is not the best operating system. In fact it's the worst operating system out there. They are just trying to play catch up with both OS X and Linux but will never succeed in even catching up with them. The only reason they are still selling so many copies is because people are forced to buy Windows when purchasing new computer. Many have never heard of Linux and OS X or used them. An average user will always choose OS X over Windows if they enough money and know about it. Developers love Linux because it's open source. Dude try Linux and OS X before saying that again. PC gaming is dying so the need to use Windows is slowly declining. Am a developer and the only reason I use Windows crap is because of Windows specific crap applications we use at work (Visual C++, 3ds Max). BTW Microsoft will finally implement virtual desktop and a copycat feature of Expose in Windows 8. Enjoy
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LMAO!!!
SonofaSailor 22nd Apr 2011
@shellcodes_coder

Thanks for the good laugh!

"Developers love Linux because it's open source."

Yeah, Dev's love wasting their time on writing software for an operating system that enjoys, what, 1-3% of the market share?

Um, how's that working out for them?

Even if you add Mac o/s, you're still talking 10% o/s market share max... I hope y'all charge alot by the copy, because I'm betting you won't sell that many copies.

As far as "PC gaming is dying"... I'm not so sure, but I'm not a gamer so I coulnd't tell you.

But, one thing I DO know is... Windows dominates the work environment, and will continue to. As business begin their o/s refresh cycles, they won't be switching to linux or unix, they will upgrade to Windows 7.

You said it yourself: "Windows specific applications we use at work"
@shellcodes_coder
"In fact it's the WORLD operating system out there".
Freudian slip??
@shellcodes_coder Linux has become more like windows over the last ten years so it can be easier to use for the average user. Mac OSX is just a gui over the freebsd kernal and for all you mac fans apple didnt create the freebsd kernal. Most everyone I know that has a mac doesnt even use it for anything more than email or surfing the web, what a waste of dollars to do just that. everyone complains about windows instability, I have not seen a blue screen in years and the install of xp on this machine is 4 years old. Most people that get blue screens on windows have so much crap software installed on the pc's it is only a matter of time before it crashes and that is not windows fault, but the users. I could go on but I have said enough
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@shellcodes_coder ...What planet do you live on, that all this takes place?
@SonofaSailor
It depends what you're doing. On the server side, almost everything at work is *nix. On the client side, almost everything is Windows. If not for Exchange and a few other apps, many of the developers would likely switch to *nix.
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@ busterblack
You don't know what you are talking about.

"Mac OSX is just a gui over the freebsd kernal and for all you mac fans apple didnt create the freebsd kernal [sic]."

Where did you hear THAT? First, the kernel is not freeBSD, it is MACH, with BSD additions, and second, the VAST majority of the current freeBSD code base was written by Apple. You are just flat out wrong.

"Most everyone I know that has a mac doesnt even use it for anything more than email or surfing the web, what a waste of dollars to do just that."

Most people who own ANY computer just use it for that. What is your point?Apparently, you don't work in physics, bioengineering, pharmaceutical design, cryptography, or any of the other fields where macs abound.

"everyone complains about windows instability, I have not seen a blue screen in years and the install of xp on this machine is 4 years old. Most people that get blue screens on windows have so much crap software installed on the pc's it is only a matter of time before it crashes and that is not windows fault, but the users."

In a proper multitasking system, it most certainly is NOT the users fault. Not that that even matters, as Win 7 handles it just fine. It is your understanding that is at issue, here, not the OS. And why on earth do you have an apostrophe after "PC"?

"I could go on but I have said enough"

Indeed.
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@shellcodes_coder
Good luck. OSx is the Worst GUI I have seen in my life - scrollbars won't show up sometimes, keyboard shortcuts won't work some times....and the list can pile up. Windows 3.1 had better GUI than what OSx has today. Why people fall for APPLE? because of their h/w design. Allow DELL, HP, SMASUNG have MAC in their laptops/desktops and then see how many OSx APPLE manages to sell. Only advantage I see with OSx is startup & shutdown time and less crapware (reason already stated). In fact Ubuntu is 1000 times better than Mac OSX. I was a follower of Ubuntu until 11.04. Latest version sucks. GUI issues, driver issues.....I have never experienced as many problems wuth Ubuntu in the last 3 years.

Windows on the otherhand is easy to use and tons of functionalities in the market that are still not aviailable or that will not run in osX. Here's the biggest plus, if I need to change my RAM, HDD, I don't take it to MAC store I do it myself and save a lot more than you'd do.

If I want to run Windows on MAC, I can, but the reverse will crash my PC. I can;t imagine an OS that's so much tied to hardware. Looks like APPLE does not have good OO programmers. May be they should hire some.

OSx is the worst OS on earth. They are money swindlers. Follow them if you have a lot of money to waste. Alternatively, I'll buy MS/LINUX products and donate some to needy instead of buying over-hyped OSx/APPLE products.
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Message has been deleted.
DeusXMachina Updated - 29th Apr 2011
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@DeusXMachina I work in the Pharmaceutical industry with some bioengineering in the mix and I can tell you right now we didn't even introduce Mac's into the system until March of this year and only a few Executives are Testinf them.
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Group psychology
Economister Updated - 23rd Apr 2011
@athynz

I find this fascinating. Vista was "crap" and Windows 7 is "the best", yet the differences between them are slight. Windows 7 is still annoying in many ways similar to Vista (like asking for administrative privileges when logged in as administrator).

This is a perfect example of group psychology at work. When "conventional wisdom" (the greatest oxymoron of all time) says that Vista is crap, few people choose to utter a different opinion, and when "conventional wisdom" is that Windows 7 is great, people buy into it like mindless sheep.

As much as I don't care for MS a great deal, this kind of unquestioning, unthinking group mentality actually makes me feel a bit sorry for MS.
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@athynz ...Vista merely needed some extra RAM.
@Feldwebel Wolfenstool No, that wasn't the issue at all, Vista used 3D acceleration in the GUI and that sapped the Graphics Card's capabilities... More RAM may help but shutting off Aero was the best way to get some performance back.
Economister is correct there's not a HUGE difference. Most of the bugs in Vista were fixed by June of 2007 (though they were hotfixes, so most didn't get them till SP1). By the time 7 Came out, if you had a recent PC, there was virtually no performance difference between 7 and Vista (or XP for that matter). Frankly, I never noticed a difference between XP and Vista, but I built my PC in 2005 and I didn't have a POS intel graphics solution.
@economister: SERIOUSLY? Do you REALLY STILL not grok that UAC == SUDO?

With UAC enabled (the default), when you run as an admin, your account runs without the admin bits flags set on your security ID. When you need to run something that requires elevated rights, you're then prompted to approve the elevation. This lets you prevent, for example, miscellaneous 3rd party applications (which may contain malware) from being elevated and having full-rights to make system-wide changes to your machine.

If you run a non-admin account, then, when prompted by UAC, you have to enter the login credentials of an admin account in order to elevate.

Running as admin is definitely more convenient if you're regularly having to elevate apps, but otherwise most users should be running as standard user and will be protected from running code that can take over their entire machine.

UAC in Windows is a more user-friendly version of SUDO in *N*X where you have to drop to the terminal and type "SUDO someapp -wsstyh0236" in order to elevate.
@SonofaSailor Take the number of UBUNTU and other Linux downloads, add the number of XP machines (since you can't really buy them that way), and then add at least several to that for the dozen or so people I personally know have rolled back to XP after struggling with some basic/home edition of the OS. Then take that number and subtract it from the total number of sales of Windows 7. Then you'll have the actual number of sales minus OEM forced installs that are uninstalled/unwanted by so many users.
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@athynz
and
@bitcrazed

Theoretically speaking, the running of applications (even under an administrator account) with limited priviliges is a good idea, as Joe Smith probably only has 1 account on his PC, and that is an administrator account by default. Otherwise all applications would be given administrative priviliges on a typical user's PC.

The problem is that at the default UAC (level 3) on Windows 7 with on a default installation with 1 administrative account, UAC does almost nothing to stop malware. There is a POC (proof of concept) available on the internet, that has a nice webpage and UI + sourecode, which Microsoft has been aware of for ages. Apparently the issue is "by design". You can mitigate it by running as a limited user or setting UAC up to level 4.

Search "Windows 7 UAC whitelist" for more info...
@SonofaSailor u agree but i have some leaks of windows on my blog ... and they look decent .... the only issue it might have is the errors and virus and getting stuck all the time :S

windows 8 leak:
http://itechnewsonline.blogspot.com/2011/04/windows-8-leaked-video.html
240M in ~12 mos ~ 7.6 / sec
300M in ~15 mos ~ 7.6 / sec
350M in ~18 mos ~ 7.3 / sec

Simply amazing.
@Rich Miles

But not surprising. Businesses usually sign on a year later. And it is an excellent product, and the economy is doing well, so there is no reason to hold back.
@Michael Kelly We are doing testing right now and expect to roll Windows 7 company wide in Q3.
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Message has been deleted.
SonofaSailor Updated - 23rd Apr 2011
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Se if this can get past the new ZDNet censors
Richard Flude 26th Apr 2011
ZDNet has changed it's positing rules to prohibit MS criticism. But we persist: see it this can avoid the censors.

The figures show windows' sales tied to performance of PC market generally. A market that is not enjoying growth, indeed reflected in the negative growth in your figures. This would be a concern for MSFT investors.
Wait, I thought Linux won the desktop? Or that users were clinging on to XP, unwilling to let go?

I also thought users would be abandoning Windows "in droves" for ChromeOS?


Surely, this cannot be real. Microsft is lying here wink
@Cylon Centurion 0005
Wait, I thought windows won on supercomputers and embedded devices and web servers and academic computing and stock exchanges and phones?
@willyampz
embedded devices they are winning! Go to homedetpo loew's, best buy and other large stores and their handhelds are running windows ce!
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@willyampz You still did not refute his point that Windows users were supposed to be abandoning Windows altogether for Linux... and that has not happened.

As far as academic computing every college campus I ever visited the students had Windows based PCs or Mac - and usually complaining about server crashes so yeah there must be Linux systems running the servers.
@ stm24

Go to anywhere that has GPS unit, a BluRay player, a smart TV, an NAS server, and on an on. Good chance they are running Linux. Almost NO chance they are running Window.

BTW, Handhelds are NOT "embedded devices" anyway, so I fail to see your point.
@athynz
I actually meant scientific computing like the Large Hadron Collider, rather than academic.
@DeusXMachina
Yep, anytime my BluRay player, PVR and GPS units play up or crash - and that happens regularly, I just raise my hands to the sky and scream "Bloody Linux!"
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@willyampz Actually NASDAQ runs on Windows and SQL...
@ tonymcs

Which in why NO ONE uses Windows embedded.

Note to ZDNet: There in NOTHING in this post that justifies your deletion of it. If you remove it, I will post it again.
@Cylon Centurion 0005

This isn't Vista.
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@Cylon Centurion 0005
Linux was never ever close to challenging Windows on the desktops. Can you even buy a computer with ChromeOS pre-installed? So, gloating over nonsense, yeah, whatever. Knock yourself out.

While some of the 50,000,000 licenses do represent a transition of the install base from XP to Windows 7, we do not have enough information for estimating the end of April 2011 shares of Windows oses. We don't even have an indication of the total number of Windows licenses out there from which to estimate what 50 million licenses would do to the shares.

I think last October Ed Bott ran a discussion of shares for the various Windows oses. In it, I believe he referred to April 2009 and April 2010 data. It showed that share decline for XP was happening, but far less steeply than for Vista. Even still, late last year 3 out of 5 Windows users were on XP. I am hopeful Mr. Bott extends his series this month.

Let me be clear. I'm no ABMer, call me an IRNUMer (I'd rather not use Microsoft.) I find it fascinating to see Microsoft address (well, actually, not address*) the issue of how to get its customers to quit XP. There's a general lesson there for any one interested in software as business.


*Windows 7 upgrade pricing (100-200 dollars and for systems over 3 years, hardware upgrades) encouraged people to get new systems (400 dollars up) rather than update existing. XP users have to reinstall applications when upgrading to Windows 7. These are impediments. An XP to Windows 7 upgrade path that required minimal work and advantageous pricing would have moved the XP users over to Windows 7 a lot faster. Of course, Microsoft would have cheesed off its OEMs.
@DannyO_0x98

On the other hand, I can see why there never was an upgrade path from XP to 7. Think of the average home users... your typical family of 4. Would you want to migrate that?
@DannyO_0x98

Eh, well, ChromeOS has not been released yet, so I guess the answer to that question would probably, likely, be no, as shocking as that may sound.
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XP is fading fast.
Lester Young 25th Apr 2011
@DannyO_0x98

Recent web stats show slightly over half of Windows users on XP, and that includes the vast pirate XP markets in the developing world and the former Eastern bloc. XP is a distinct minority of Windows in the developed world. In the US, a little less than a third of consumer Windows installations are XP.
How many windows upgrades to XP were sold with those?
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Or better still
LTV10 22nd Apr 2011
How many are sitting unused in OEM warehouses and databases.

Yea, they're "sold" alright... lol...
@LTV10: How many are sitting unused in OEM warehouses and databases.

...to say this. It didn't take long and it doesn't surprise me you were the first.

Yea, they're "sold" alright... lol...

Yeah, because we all know no one uses Windows 7. Unless you can show some significant unused number of licenses you're just pissing in the wind.
@LTV10
I am familiar with how MS sells licenses so i can answer that for you. A tiny percentage (small single digit) of Windows is sold retail. Of those, certainly some portion will be in inventory at BestBuy, CostCo, etc.

Almost all Windows licenses are sold by 2 methods:
1) pre-installed by PC OEM. At the end of the month, the OEM tells MS how many licenses they SOLD and they pay for them. No OEM ever claims to have sold and pays for a license unless they must. In fact, MS does occasional audits and often always finds that the OEM owes them more. therefore the number is likely under-reported.
2) Enterprise license agreements, similar to 1) except it is a large business buying licenses in bulk. Again, businesses do not claim and pay for licenses unless they must.
I can safely say that numbers that MS reports are actually lower than reality, they are just the ones that were paid for.

Since you seem concerned about users rather than revenue, you can also add in the illegal copies. Add close to another 100 M.
@ye

"Yeah, because we all know no one uses Windows 7."

Every one in the world could have a valid Windows 7 license, and it would not make this statement any less logically irrelevant.
@Will Farrel

You appear to do a rather prolific job at it.
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Its called a True Up
Stark_Industries 22nd Apr 2011
@LTV10 I concur with Phonebiz.

I work for a large Enterprise. Microsoft allows us to have rights to all kinds of software that you pay for as you use. You true up the number of licenses used at the agreement anniversary.

When you have a business of over 100,000 desktops it makes no sense to buy all the licenses on day 1 when it can take a year to refresh 30,000 of them.

Therefore your myths are busted.
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Inflated up is more like it
LTV10 22nd Apr 2011
This almost sounds like a "futures market" taking place here.

When you have a business of over 100,000 desktops it makes no sense to buy all the licenses on day 1 when it can take a year to refresh 30,000 of them.

Which I also implied up above by mentioning "future upgrades" being built into the cost.

However, what happens when unused licenses exist at the end of your tech refresh? What happens when the numbers fall short and you can't upgrade as many as planned? For whatever reason? Does M$ give you a credit back? Or is that built into still the next OS upgrade?

Therefore your myths are busted.

Well I don't anticipate M$ lowering their numbers due to any of the circumstances I mentioned above. God forbid what their stockholders would think. shocked
@LTV10 : Depending on your definition, if Dell [for example] bought 10,000 Windows 7 licenses, than they are considered sold. If you are Coke and you sell a case of cans to a local store, you sold it to them, right? Those 10,000 licenses will eventually be sold and for large OEMS likle Dell or HP, they go through their stock fast.

Similar for a volume license. If NBC buys 5,000 licenses from Microsoft, they have been bought, right? [whether or not NBC uses them all right away]
@Gus Bin
All that means is 10,000 licenses are sitting on a shelf somewhere, unused, unproductive and above all, not touching a network in some way. For all we know, they're not even installed on any machines yet and Dell hasn't paid for any of them until they do sell.

I don't consider it a sale until once money changes hands and that key gets authenticated by the end user for the first time. Not because of some hidden collusion agreement or some such nonsense Micro$oft has with it's OEMs.

Now you can play shell games all you want to but I'm not buying it for a second.
@LTV10 They don't pass on a physical license. The OEMs install the software on machines, and agree to report to MS every time they sell one and pay them. They don't report how many they install it on, only how many they sold because they don't pay MS for installing, just selling.
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Not many.
osreinstall 22nd Apr 2011
@LTV10

Ever hear of JTM (Just in Time Manufacturing)? Well it works in inventory because there is a tax on inventory. People also don't stock up during a recession either. Go ask Newegg. OEMs image on the fly so they don't stock any.

Thanks for playing the game, MS dumps excess licenses on its customers to enhance sales.
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RE: Microsoft: 350 million licenses of Windows 7 sold in 18 months
tomlin21-24319035676893835085146735905770 11th Oct
This publish was quite properly authored, and additionally, it carries loads of invaluable information. I appreciated your professed means of setting up this pub nfljerseys lish.

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