Microsoft acquires video-search vendor VideoSurf

Microsoft acquires video-search vendor VideoSurf

Summary: Microsoft has acquired video-search vendor VideoSurf for roughly $70 million, according to reports.

SHARE:
TOPICS: CXO, Banking, Microsoft
7

According to various reports, Microsoft has purchased San Mateo, Calif.-based VideoSurf.

TechCrunch reported that it confirmed the acquisition and that the purchase price is roughly $70 million. As of 9 am ET on November 22, neither Microsoft nor VideoSurf has confirmed the news through official channels.

Update: The press release confirming Microsoft has bought VideoSurf is out. It's official. Microsoft is planning to integrate the VideoSurf technology into Xbox Live (but not in time for the December 6 holiday update to the Xbox 360 dashboard, obviously). No mention of the price paid. (Thanks for the link, @DavidPorterhaus.)

If the reports are true, VideoSurf will be the third company Microsoft is known to have acquired this year. Microsoft announced intentions to buy the P2P communications company Skype in May 2011 and enterprise-risk-management vendor Prodiance in June 2011.

VideoSurf, founded in 2006, is about enabling users to search, discover and watch online videos. According to the company's Web site, VideoSurf uses "patent-pending" computer vision algorithms and fast computation methods to enable computers to "'see' inside videos to find content in a fast, efficient, and scalable way." Its search system is based on image identification, not just text only.

I've asked Microsoft for comment on the reports about VideoSurf, but have yet to receive a response. (Update: See update above for the link to the press release.)

Microsoft has been honing its own image-search capabilities that are integrated in Bing for several years and has its own video-search capability built into Bing.

Topics: CXO, Banking, Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

7 comments
Log in or register to join the discussion
  • RE: Microsoft said to acquire video-search vendor VideoSurf

    Wasting more shareholder money on bing?
    Win8AnUglyDisaster
    • RE: Microsoft said to acquire video-search vendor VideoSurf

      @johndow1 The more they work on it, the better it gets. The user base will grow as Bing becomes integrated into Microsoft's other products and services such as Xbox 360, Windows Phone, and Windows 8, as well as, through further and broader reaching partnerships.
      WixosTrix
    • RE: Microsoft said to acquire video-search vendor VideoSurf

      @johndow1

      I like Bing...and prefer it over Google and Yahoo.
      Rob.sharp
  • RE: Microsoft said to acquire video-search vendor VideoSurf

    It's no waste, Bing is the future. Im so glad I finally backed away from Google after so long to something more fresh and modern.
    DJK2
    • RE: Microsoft said to acquire video-search vendor VideoSurf

      @DJK2 Ditto
      WixosTrix
    • RE: Microsoft said to acquire video-search vendor VideoSurf

      @DJK2 Ditto again
      xplorer1959
    • RE: Microsoft said to acquire video-search vendor VideoSurf

      @DJK2

      When it comes to software, I'll always choose a software development company over an advertising one - call me crazy ;-)

      Bing is just better...
      tonymcs@...