Microsoft adds more social, mobile features to Bing 'fall' update

Microsoft adds more social, mobile features to Bing 'fall' update

Summary: Yes, calendar-wise it is mid-December. But that isn't stopping Microsoft from calling a new set of social, mobile and local search enhancements it is rolling out to Bing users over the next couple of weeks its "fall update."

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Yes, calendar-wise it is mid-December. But that isn't stopping Microsoft from calling a new set of social, mobile and local search enhancements it is rolling out to Bing users over the next couple of weeks its "fall update."

The Softies showed off a number of these updates at the Bing Summit 2010 event  in San Francisco on December 15. Microsoft further detailed the updates in a handful of new blog posts.

Some of the updates expand on the Facebook-Microsoft search partnership outlined in October by integrating more of Facebook's "Like" functionality into Bing results. There were a number of updates made to Bing Maps, and a couple of new "vertical" partnerships unveiled with OpenTable (for restaurant reservations) and FanSnap (for sports ticket purchases). Microsoft is adding new functionality to Bing for iPhone and Android (though not Windows Phone 7). And the company is updating its m.bing.com mobile site with "the latest HTML5 technologies" to "deliver an amazing browser-experience across many modern devices," company officials said.

(Search Engine Land has a detailed and granular run down of the Bing fall update particulars on his site.)

In related news, comScore's latest search-share market data is out. Bing managed to up its share slightly in November 2010, while Google and Yahoo both declined a bit, in terms of "explicit core search share" in the U.S. (Explicit core search share removes certain categories of searches that comScore doesn't deem to be actual "user engaged" searches.) Google had 66.2 percent (down from 66.3 in October) of the U.S. explicit core search share for November. Bing had 11.8 percent (up from 11.5 in October) and Yahoo had 16.4 (down from 16.5 in October) percent, according to the latest comScore data.

Back to the Bing Summit announcements from today. TechCrunch noted that Microsoft is continuing to cluster its Bing improvements around the categories that are most popular among consumers: Travel, shopping, celebrity news, local searches, etc. As I often tell those who ask me whether Bing is my default search engine, the answer is no. If I was searching for a new camera to buy, I'd Bing it. If I was searching more generally -- for news, an article I wrote, or information about something not-consumption-specific, I'd still Google. For me, it's more about the right tool for the right search job....

Topics: Banking, Browser, Microsoft, Mobility

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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15 comments
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  • RE: Microsoft adds more social, mobile features to Bing 'fall' update

    "Bing 'fail' update." < Fixed it for you.
    james347
    • RE: Microsoft adds more social, mobile features to Bing 'fall' update

      @james347

      So by your definition the Mac is a total failure and Linux is an astronomical failure? Because both don't have anywhere near 11.8% market share...
      LiquidLearner
      • RE: Microsoft adds more social, mobile features to Bing 'fall' update

        @LiquidLearner

        US Mac marketshare is 11.6% so I'd hardly say "not anywhere near".

        Source:
        http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=8&qpaf=-000%09101%09US%0D&qptimeframe=M&qpsp=141&sample=39
        itguy08
      • RE: Microsoft adds more social, mobile features to Bing 'fall' update

        @LiquidLearner and how many of those Mac's run Windows OS... hmm.
        jessiethe3rd
      • RE: Microsoft adds more social, mobile features to Bing 'fall' update

        @jessiethe3rd and how many of those Mac's [b]have to[/b] run Windows OS... hmm.
        search &amp; destroy
  • It IS still fall until the 21st (NT)

    .
    x I'm tc
  • Bing fail update?

    Fitting since Bing is a big fail.
    itguy08
    • RE: Microsoft adds more social, mobile features to Bing 'fall' update

      @itguy08 Actually, I find Bing to be more friendly and to have better results than Google. Google only has the upper hand on more obscure searches, so once Bing gets more content that advantage should disappear as well.
      rmark@...
  • Well winter doesnt start until Dec 21

    Although it doesnt look like fall where I live!
    otaddy
  • Fail...

    I guess if you consider continued growth and a .1% change from Google's search business to Bing a fail.
    jessiethe3rd
  • RE: Microsoft adds more social, mobile features to Bing 'fall' update

    I use Bing as my default engine. I can't wait for google to "innovate" any longer and when I say "innovate", I mean copying from Bing.
    illegaloperation
  • RE: Microsoft adds more social, mobile features to Bing 'fall' update

    It is still autumn (aka fall) per calendar, although not so much per weather.

    Except where it is still spring until the 21st (per calendar), and probably pretty summer-like in many such places.

    Microsoft would probably be well advised to adopt Apple-like descriptions--in this case "Bing Late 2010 update".
    John Baxter
  • No feature outside US ?

    Bing is still lacking the most basic of features outside the US. I'm in Europe and where I live I cannot see the left navigation pane in bing search results nor do we have any of Bings feature that were released 20 months ago.

    Bing search is totally useless outside of the US.
    Bing maps is very poor outside the US
    Bing shopping does not seem to exist outside the US
    Bing travel is totally useless outside the US.

    The US marketshare means nothing.
    Outside of the US, Bing is non-functional.
    Other functions like direct information about celebs or sports are also unavailable outside the US

    Micrsoft needs to understand that the world is bigger than the US. As it is Microsft will be unable to rollout Windows Phone 7 in Europe in 2011 because of lack of Bing support in European countries.
    IE11
  • Bing Sucks

    but I think Google sucks as a company. With that in mind, I have been trying to give Bing a go. Search results are spotty. Getting better as I figure out how to minipulate it to get proper results. Only major complaint is the damn picture!! If you work mainly on thin clients or have a slow connection, that 30 seconds it takes for your browser to become responsive when Bing is your home page, sucks. I found how to turn it off but it only lasts until you close the browser.
    20kwfence
  • RE: Microsoft adds more social, mobile features to Bing 'fall' update

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