Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

Summary: Microsoft announced plans for its Windows 8 developer conference in mid-September, known as Build, back on June 1. As of August 1, the Build Web site now shows the conference to be sold out.

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Microsoft announced plans for its Windows 8 developer conference in mid-September, known as Build, back on June 1. As of August 1, the Build Web site now shows the conference to be sold out.

Online registration has sold out without Microsoft posting an agenda for the three- four-day event (five, if you include the pre-con day). Early-bird discounted Build registration ended as of August 1, as well.

While Microsoft is, no doubt, hiding the agenda to further the corporate mission of keeping Windows 8 features under wraps as long as possible, the "shhh" strategy has been a double-edged sword. I've heard from several developers that they were unable to convince their managers that they should attend because of a lack of information as to the sessions.

The Build Web site includes the following description as to the purpose of the show:

"Hear how the (Windows) UI was designed to work seamlessly with a diversity of devices and form factors. Go behind the scenes and learn all about the new app model that allows you to create powerful new apps. All while retaining the ability to use your existing apps. Web-connected and web-powered apps built using HTML5 and JavaScript have access to the power of the PC. Touch-optimized browsing, with the full power of hardware-accelerated Internet Explorer 10 transforms your experiences with the web. BUILD is the first place to dive deep into the future of Windows."

There is still no detailed session list, keynote list or speaker list available for the conference.

Microsoft has positioned the show as a replacement for its Professional Developers Conference (PDC) and WinHEC (Windows Hardware Engineering Conference) -- at least for this year. There's no word as to whether Build will be a recurring event or how much (if any) Windows Phone, Xbox/XNA and/or Azure development content will be included as part of the conference.

Microsoft seemingly is holding a number of Build events worldwide simultaneously with the main September 13 to 16 conference in Anaheim, Calif. Among the countries where Microsoft's Developer and Platform Evangelism (DPE) team is expected to hold (at least) one-day events are France, Spain, Sweden, Italy, Poland, Portugal, Ireland, Denmark, Belgium, Greece and the Netherlands, according to Microsoft Community Contributor Francisco Martin Garcia. Dubai also seems to be hosting a Build event.

Microsoft is expected to provide Build attendees with Windows 8 client (and possibly Windows Server 8) around the time of the build conference. It isn't known at this point if these bits will be labeled as Community Technology Preview (CTP) or beta bits. But it definitely looks like Windows 8 bits are going to reviewable by the time of the conference.

At the Microsoft Worldwide Partner Conference, Tammi Reller, who is the Chief Financial Officer for the Windows/Windows Live Division, told attendees that "(h)ardware partners and developers who attend Build will be able to work hands-on with Windows 8 touch-centric user interface and learn how to create apps that leverage the power and the flexibility of Windows."

In addition to learning about the Windows 8 UI and "new app model" at Build, Microsoft developers with whom I've spoken are hoping to hear about the next version of Visual Studio (VS 2012), Microsoft's plans for Blend (and for HTML5 development tools in general) and how Microsoft plans to support Silverlight and Windows Presentation Foundation (WPF) in the Windows 8 timeframe. Microsoft has left Silverlight and .Net developers with more questions than answers about the future ever since the company demonstrated an early build of Windows 8 in June but said nothing about how developers will create apps for it, other than using HTML5, JavaScript and CSS.

Microsoft also still has not revealed a ship target for Windows 8, though it is widely believed to be on track to be released to manufacturing anywhere from April 2012 to late summer/early fall 2012. Company officials also still have not said definitively whether Windows 8 for Intel and Windows 8 for ARM/SoC will ship simultaneously (though that is believed to be the case). Nor have they said for sure that Windows 8 client and server will RTM and ship simultaneously (though this also is believed to be the case).

Topics: Software, Microsoft, Operating Systems, Software Development, Windows

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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37 comments
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  • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

    I'm glad I registered to BUILD when I did. I'm dure this is going to be a great show. Worst case scenario, we will witness some poor guy being murdered on stage, after saying that we must use HTML and JavaScript to develop native apps for Win8!
    pedroroque
    • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

      @pedroroque Like your comment!
      jk_10
      • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

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      • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

        In addition to learning about the Windows 8 UI and ???new app model??? at Build, Microsoft developers with whom I???ve spoken are hoping to hear about the next version of Visual Studio (VS 2012) <a href="http://www.online-high-school-diploma.com/">high school diploma</a>
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      • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

        @jk_10 It may be more successful Windows 8 then 7. <a href="http://www.zuarticles.com">Submit Articles</a>
        kuntakinte77
      • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

        @jk_10 I'm glad to have such great success with this Windows 8. Personally, I worked on Windows regardless of version. <a href="http://www.eminemquotes.net/">Eminem Quotes</a>
        karismasand07
    • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

      @pedroroque
      Poke 'em with a sharp stick for me, will you?
      crazydanr@...
    • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

      @pedroroque

      Gee I use Visual Studio and WPF to create a development tool that allows for easy creation of interactive eLearning in HTML 5 and Javascript which will run in Windows, OS/X and WP7. The only thing I'm not doing is bothering about iOS until they implement HTML 5 completely ;-)

      So I'll still be using MS tools ;-)
      tonymcs@...
    • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

      @pedroroque Don't forget to order baseball-bat from Amazon.uk into your hotel room. It is unlikly that airport security would let you board a plane with it.
      Nikolayev
    • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

      @pedroroque
      The only reason I'm going is to have a chance to slap Sinofsky -> money well spent!
      vlah1980
    • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

      @pedroroque I think I hurt myself laughing at this.
      WarmBody
  • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

    The next gadget I will buy is a tablet with Windows 8.
    iluvmsft
  • Not true - the show isn't sold out

    These figures are just the number of tickets shipped to ticket agencies, not actuall customer purchases!! :)
    William Farrell
    • 8/10

      @William Farrell

      Good laugh for a Monday.
      Badgered
    • You're right!

      The actual number of customer purchases is way higher than the number of tickets shipped to ticket agencies.

      It will be standing room only with overflows out the door and into parking lots.

      ;)
      adornoe
  • Windows 8 Mid or Fall 2012 target

    I guess this means if Microsoft wants RTM Windows Server 8, Windows 8 Client (x86 and ARM) at the same time, then it looks like a fall release. My reasoning is, Windows Server usually requires additional hardening when under development.
    Z D N E T is flagging my comments for no good reason. I had to setup a brand new account just to comment.
    adacosta38
  • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

    Double-edged sword MJ? Some guy you talked to couldn't go because of lack of details, but the conference is still sold-out. That hardly sounds like a double-edged sword. Check your analogy guide.
    cantbeme
    • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

      @cantbeme

      It is a double edge sword. Microsoft in the past has used the conferences to introduce the non-platinum partners to the new features so to push them to use the new features. I am a consultant in the Windows space and most of my customers are either not going, or are sending one person when in the past they would have sent a number of people. Most of the managers have called me asking if I knew about any of the content, and when I say no, they comment "Well I guess we don't need to go".

      If you don't get the word to the developers, including the "Why use this?" which is a lot of what conferences provide, then you will have an version with new features and no software that uses them.
      oldsysprog
      • RE: Microsoft Build conference for Windows 8 sells out (in spite of a dearth of details)

        @oldsysprog

        I can't agree with you. If this was MIX, or TechEd, then yes, I would need to see the full schedule to decide if there's something that interests me.

        In this case, we do know that they are going to let us know how to develop apps for Win8. And I do know that's something that I want to know. And seeing that it is now sold out, a lot of people must think the same!
        pedroroque