Microsoft builds a 'MySpace for financial pros'

Microsoft builds a 'MySpace for financial pros'

Summary: Microsoft launched at its Convergence conference in San Diego this week a new online community site for financial professionals. The site, which has yet to get a formal name, is currently known as the Dynamics Live Beta Community. Microsoft officials are describing it as a "MySpace for financial pros."

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TOPICS: Microsoft
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If you build it, will them come? Microsoft may soon find out.

The company launched at its Convergence conference in San Diego this week a new online community site for financial professionals. The site, which has yet to get a formal name, is currently known as the Dynamics Live Beta Community. Microsoft officials are describing it as a "MySpace for financial pros."

The site is aimed at corporate controllers, finance managers, finance staff and accountants. With blogs, forums, tagging, RSS syndication and other community-specific features, the site is designed to encourage these pros -- whether or not they are using Microsoft's Dynamics applications -- to interact with each other and share best practices.

I'll be interested to see whether this site gains much traction. Corporate controllers and accountants don't strike me as folks who have a lot of time or interest to blog, chat and share photos and play lists.

All kidding aside, I do wonder about Microsoft -- or any software vendor -- builing community sites for these kinds of folks with the expectation that they'll gravitate to them. Microsoft officials say there are other Microsoft-driven community sites coming for other segments of the business-app-consuming public. What's next? MySpace for manufacturing pros or distribution specialists? Don't laugh: It sounds like they could be in the works.

Topic: Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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