"..., which brings together Microsofts Retail, Mobile Operator and Distribution teams into one organization, ..."
If he is to go up against Windows and Office, his days are numbered. He will be yet another sacrificial lamb. Hopefully your last stop on the way out is not to head up the retail division.
A week after Microsoft Senior Vice President of Central Marketing Mich Matthews announced plans to leave, Microsoft announced her replacement will be former Office marketing chief Chris Capossela.
Capossela will lead a newly created Consumer Channels Group at Microsoft, which “brings together Microsoft’s Retail, Mobile Operator and Distribution teams into one organization,” according to a company press release.
Capossela will be reporting to Chief Operating Officer Kevin Turner and will work with Microsoft’s OEM, retail, mobile operator and distribution partners across Windows (consumer), Windows Phone, Xbox and Office. He also will head up Microsoft’s marketing, advertising and corporate communications, basically becoming Microsoft’s chief marketing officer.
Capossela has been with Microsoft for 20 years, most recently serving as Senior Vice President of the Office Division. Capossela announced his plans in March to move to a different role inside the company, but it wasn’t until April 6 that his new appointment was announced.
