Microsoft jumps on the W3C HTML5 logo bandwagon

Microsoft jumps on the W3C HTML5 logo bandwagon

Summary: The Worldwide Web Consortium launched a new logo and marketing campaign for HTML5 on January 18, and Microsoft is jumping on the bandwagon.


The Worldwide Web Consortium launched a new logo and marketing campaign for HTML5 on January 18, and Microsoft is jumping on the bandwagon.

The proposed HTML5 logo "is a general-purpose visual identity for a broad set of open web technologies, including HTML5, CSS, SVG, WOFF, and others," according to the FAQ page. However, the logo "does not imply validity or conformance," the W3C noted.

The W3C is encouraging vendors, Web-site/app developers and others to use the logo on their sites, t-shirts and stickers to raise the visibility of HTML5. If the community embraces the logo, W3C "will adopt it as its own official logo for HTML5 in the first quarter of 2011," the FAQ page said.

Microsoft  is planning to promote the logo immediately on "the major Microsoft HTML5 properties," including the IE 9 test drive site and its associated Beauty of the Web site. The W3C site lists, Modernizr and "a host of other sites and apps" as being early advocates for the new logo and/or its component parts.

"The logo program is an important step forward to raise awareness that parts of HTML5 are being used by real sites today. While there is still a lot of discussion about when HTML5 will be ready, the reality is that HTML5 consists of a broad range of technologies. Some are very stable, and some are in early working drafts and changing rapidly. The stable parts of HTML5 can safely be used today," said a Microsoft spokesperson via e-mail.

Microsoft is expected to release a near-final Release Candidate test build of Internet Explorer 9 any week now. IE 9 is Microsoft's most standards-compliant version of its Web browser. Microsoft officials are continuing to decline to provide a release-to-Web target for the final version, but many are expecting that to happen in the first part of this year, possibly timed with the Microsoft Mix '11 conference in April.

Microsoft's latest corporate stance is that HTML5, not Silverlight, is the company's cross-platform play. Because HTML5 is evolving, Silverlight will likely continue to find adoption as not just a development platform, but also a cross-platform runtime for some time to come.

Topics: Software Development, Microsoft


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Does HTML5 have data binding, threading...

    container controls beyond table, templates, support for more than one language, features to support mvvm, etc, etc. If it's missing a couple of these than it's a joke at best still targeted to inept developers who can't figure out how to write their own classes. Their solutions have and always will SUCK. Looking forward to 2022 when it's ratified and people realize that it was all hype. And SVG? Another horrific add-in that doesn't really integrate with the rest of the system. Who are these people? If the group had any sort of collective intelligence they would have started from scratch.
    • RE: Microsoft jumps on the W3C HTML5 logo bandwagon

      @jackbond -- says a moron who is clueless
      • RE: Microsoft jumps on the W3C HTML5 logo bandwagon


        I wonder if you even know what data binding is? How about threading? Have you worked with SVG? Or are you just a standards loser who thinks that if a bunch of idiots get together and decide on something, it must be good?
  • I hope Mix '11 ...

    ... will largely be about Silverlight, and not that much about web development. I believe Silverlight should be used to strengthen the value of MS platforms, making it easier for MS to ask for reasonable licensing fees from OEMs for its Operating Systems. Also, every application developer and his brother should want to develop Silverlight applications because of a huge market, and potential monetary rewards.
    P. Douglas
    • When even MS is pushing HTML5...

      you'd think their developers would get the message:-)
      Richard Flude
  • IE cannot even pass the 'acid test'...

    The true sign of someone who does not have skills,
    develop with IE & Silverlight = JUNK.
    • open_source_01: And you appear to lack brains

      so did you have a point to make, or did you just want to take that time to tell us you're a troll?

      There are easier ways of saying it, then how you did.
      John Zern
  • RE: Microsoft jumps on the W3C HTML5 logo bandwagon

    Can you visualise you will be submission your very [url=]bills jerseys[/url] own [url=]bill jerseys[/url] strings? Or [url=]buffalo bills jerseys[/url] sometimes tracking down these items starting from an alternate strategies?