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Microsoft launches new CRM cloud promotion on eve of Salesforce conference

By | August 29, 2011, 6:18am PDT

Summary: Microsoft is launching a new Dynamics CRM Online promotional deal, as well as unleashing a new spoof virtualization video the same week that Salesforce’s Dreamforce and VMware’s VMworld shows are kicking off.

Microsoft is launching a limited-time promotion for its Dynamics CRM Online service on the opening day of rival Salesforce.com’s Dreamforce conference.

Via its “Cloud CRM for Less” offer, Microsoft is targeting Salesforce, SAP and Oracle switchers, the Redmondians announced on August 29. (However, to qualify, customers seemingly don’t need to be using products or services from any of these vendors.)

Microsoft is offering users $150 in cash per user seat for between 50 and 500 seats per customer. The promotional offer is available between now and March 31, 2012.

Here’s the fine print: The deal is only open to customers in U.S. and Canada and only to those that purchase at least 50 CRM Online licenses. To get the money back, companies need to sign a two-year licensing subscription deal for Microsoft’s Dynamics CRM Online.

Microsoft CRM Online is priced at $44 per user per month.

Microsoft officials have said they plan to roll out a new version of the CRM Online service before the end of this calendar year. They also are going to add CRM Online to Microsoft’s Office 365 hosted-app bundle later this year. Office 365 currently includes Microsoft-hosted Exchange Online, SharePoint Online and Lync Online.

Salesforce isn’t the only company at which Microsoft is taking aim at the start of the week. In honor of VMware’s VMworld conference, which kicks off on August 29, Microsoft also made one of its trademark video spoofs available. Remember Gmail Man? Today, Microsoft took the wraps off his counterpart, Tad, who works for a virtualization company stuck in the past known as VMlimited.

Microsoft has been keeping close tabs on VMware customers’ reactions to the new vSphere pricing and playing up the higher costs that the new “vTax” will impose.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Microsoft launches new CRM cloud promotion on eve of Salesforce conference
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P. Douglas 29th Aug
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I would hesitate before jumping into the ?Cloud? with any sensitive data. Anything sensitive should remain in house. Remember once the data is in someone else?s hands you have no control over it.
Unbelievable,i cant believe this!! me and my sister just got two i-pads for $42.77 each and a $50 amazon card for $9. the stores want to keep this a secret and they dont tell you. go here http://bit.ly/grab148
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goombawa 29th Aug
MS is really getting its mojo back and going on the offensive after 10 years in hiding under the DoJ. Funny stuff! Welcome back. happy
@goombawa I don?t know, it sure sound like dumping a product to gain marketshare. This sounds anticompetitive to me.
@Rick_Kl I was talking about the shot they took at VMware, not the Salesforce tactic. I bet the actor who plays Tad is gonna get some work after this. happy
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