ie8 fix

Microsoft marketing veteran Mich Matthews to move on

By | March 30, 2011, 9:34am PDT

Summary: Mich Matthews, a 22-year Microsoft veteran and head of the company’s Central Marketing Group, is leaving the company this summer.

In my job as a Microsoft watcher, I’ve seen lots of Microsoft execs come and go. There are few I expected to outlast. But one of those I thought would be at the ‘Soft forever — 22-year Microsoft veteran Mich Matthews — has announced she’ll be leaving the company this summer.

Matthews is the Senior vice president for Microsoft’s Central Marketing Group, and a member of the company’s Senior Leadership Team.

In that role, Matthews has been overseeing global marketing for Microsoft, which includes “branding, advertising, public relations, research, events, packaging, relationship marketing and internal communications functions.”

Matthews told Ad Age that she announced her retirement last night. She said she will be helping Chief Operating Officer Kevin Turner and CEO Steve Ballmer find her replacement. She also said she doesn’t have another job lined up. She told reporters it was time for her to try something new. (If there’s more to her departure than this, I haven’t heard it… so far.)

Microsoft officials confirmed in January that the company was shopping around the part of its ad spending that was handled by Interpublic Group of Cos.’ Universal McCann. The estimate of the value of the contract was $1 billion. Publicis Group’s Starcom MediaVest unit ended up winning a substantial percentage (according to reports) of Microsoft’s North American media-buying dollars.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

23
Comments

Join the conversation!

Just In

RE: Microsoft marketing veteran Mich Matthews to move on
dfwekrwe4601-24353682600127612526006987982220 Updated - 10th Nov
My spouce and i discovered the post net finally resemble in an exceedingly good deal of within the earlier status. Keep in mind increase the best invest. I seriously numerous others your Fill on this kind of Aol Tips Associate. dallas cowboys jerseys,cheap matt ryan jersey,cheap charles woodson jersey,cheap julius peppers jersey, The place website would sometimes be notably eye-catching. Whatever i i'm beautiful just about any around the chemical and as a consequence information you, yourself are explaining by having all of us!
Normally I don't comment on this type of bogs. But in my opinion "Yes, Microsoft needs new blood in every aspect." They newer blood to be more innovative and bring more products that cater both sides of the world, consumers and enterprises.
Balmer needs to go ASAP.
0 Votes
+ -
You do realize Mubarak stepped down
John Zern 30th Mar 2011
@DonnieBoy
so he's in no way capable of shuffling his cabinet.
satisfy the people. Same thing with Balmer, he has not figured out that he will eventually have to step down.
0 Votes
+ -
RE: "New blood"
Userama 30th Mar 2011
@Rama.NET
ESPECIALLY in the marketing/advertising/PR area! Microsoft's recent performance in that area has been disasterous! If Ms. Matthews' position was where the buck stopped, I'd agree with her that it's "time for her to try something new".
@Userama
Their advertising of WP7 has been horrible. People have no idea what it was about. I didn't buy mine until a friend showed me his.
Like a lot of the other departments in Microsoft, the way that things must be done come from the top, and they are working with one hand tied behind their back. That is why BALMER needs to go more than anything else.
0 Votes
+ -
DB, did one of your MS insiders
John Zern 30th Mar 2011
@Userama
tell you that?
@DonnieBoy: Matthews did nothing with one hand tied behind her back. She was in full control of Microsoft's global marketing programs. The buck stopped with her.

Perhaps now we'll see something more effective than Microsoft's last 8+ years' worth of marketing programs.
Balmer knew he had to have people to fire if things did not come out well.

Balmer needs to go. Mubarek finally figured it out, Balmer needs to figure it out.
If Microsoft needs anything, it's a kick in the marketing butt. As nice as she may be, this opens the door for somone with a fresh outlook.
0 Votes
+ -
Finally!!!
Piratelooksat40 Updated - 30th Mar 2011
I never knew how she held on to the job that long!! I know that there are Fanboys and ABM's on this board but Microsoft has had some good products that that nobody knows about.

Zune/Zune Pass is/was great. If you have teenage kids a zune pass will save you big dollars. The Zune and Zune pass were some of the greatest products that nobody ever heard of.

Windows Phone: All the ads were geared to 30-50 year olds. The 16-25 year olds are the ones that are making the phone market.

The "To the Cloud" ads. WTF are they about? what do they sell?

The Windows 7 ads suck, and I never saw any office ads. Xbox, Kinect, Bing, live are all good products that need a huge dose of advertising. Also, the new person needs to make Microsoft Cool again.

I would hope that Balmers first call would be to the head of Marketing of Apple.
@Piratelooksat40 excellent points. Apple can take an idea that has been around for ever and make it seem innovative. The one issue with apple marketing is that from a corp perspective, their secrecy (which they admit helps build the allure of their products) is a huge barrier to entry in the workplace. I've asked my apple rep several times for a road map - never. HP/Dell not will give me a road map, they will take me on a tour of their engineering facilites.
marketing. Same with Bob. Also, they need to bring back the original Windows Mobile OS for smartphones. It is brilliant, just needs better marketing. Oh, they also need to bring back Vista, what a great OS, again another victim of bad marketing.
Microsoft has some amazing products and services, but many of them are like the industry's best kept secrets! E.g. SkyDrive, Zune.net, etc.
0 Votes
+ -
LOL
james347 31st Mar 2011
More rats leaving the sinking ship. This funny story is writing itself.
@james347
Maybe the rats are the ones that caused the ship to sink in the first place... what MS needs is a pied piper to take all the remaining rats too!
Finally! MS definitely needs an image makeover and this opens the door for that.

When I use my WP7 phone or my tablet with touch and handwriting recognition, it knocks the socks of my kids' teenager friends. And once they realize that these are MS products, they kinda scratch their heads, as though wondering, "Really? The same company that makes Windows? But I didn't know that they make such cool stuff."

Now that's a real image problem - to have great products but no one knows about them. Hope the successor does a better job, and especially takes into consideration that the market is now global, not just North America. If Indian and Chinese next-gen kids don't know about MS, the company will die an agonizingly slow death.
about time. this lady is responsible for disasters like:
-failure to respond to apple's lies about windows campaign
-failure to make consumers aware of zune
-failure to make consumers aware of windows phone
-failure to make microsoft a brand name that is seen as exciting and leadign edge.

she was successful at one thing:
wasting the most money on stupid, pointless advertisement (such as the seinfield ads) which did nothing to for the company.

letting this lady stepp down is a slap in the face for MS shareholders. she should have been fired on the spot long ago and replaced with a marketing 101 student which could have done a better job for microsoft.
0 Votes
+ -
Message has been deleted
james347 3rd Apr 2011
Message has been deleted
0 Votes
+ -
RE: Microsoft marketing veteran Mich Matthews to move on
jackson1984-24316069205748857739440257893812 9th Oct
I went on your internet log for that 1st time too as just been your fanatic. Manage short article as I nfl football jerseys am about to come about to find out this day-to-day.
0 Votes
+ -
RE: Microsoft marketing veteran Mich Matthews to move on
tomlin21-24319035676893835085146735905770 11th Oct
I wished to permit you presently know, you'll be spot on. I acquired two your publish from another webpage and am essentially intrigued by nfljersey this place of curiosity and perusing increased.
0 Votes
+ -
RE: Microsoft marketing veteran Mich Matthews to move on
dfwekrwe4601-24353682600127612526006987982220 Updated - 10th Nov
My spouce and i discovered the post net finally resemble in an exceedingly good deal of within the earlier status. Keep in mind increase the best invest. I seriously numerous others your Fill on this kind of Aol Tips Associate. dallas cowboys jerseys,cheap matt ryan jersey,cheap charles woodson jersey,cheap julius peppers jersey, The place website would sometimes be notably eye-catching. Whatever i i'm beautiful just about any around the chemical and as a consequence information you, yourself are explaining by having all of us!

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix