Microsoft pulls the plug on Bing Cashback program

Microsoft pulls the plug on Bing Cashback program

Summary: Microsoft is discontinuing its Bing Cashback program -- via which the company paid consumers to use its Bing search engine to shop -- as of July 30.

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Microsoft is discontinuing its Bing Cashback program -- via which the company paid consumers to use its Bing search engine to shop -- as of July 30.

Microsoft officials admit that Cashback never really took hold. From a blog post on June 4 on the Bing Community blog:

"Why are we doing this? When we originally began to offer the cashback feature, it was designed to help advertisers reach you with compelling offers, and to provide a new type of shopping experience that would change user behavior and attract a bunch of new users to Bing.

"In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers. But after a couple of years of trying, we did not see the broad adoption that we had hoped for."

Microsoft will continue running the Cashback program until 9:00 p.m. PT on July 30 and will continue to offer Cashback offers until that time. After that, Microsoft is giving customers a year to redeem any credits they've accumulated via Cashback. Microsoft also will provide 12 months of customer support for the service, officials said via the blog post.

It's an odd ending for a program that Microsoft critics, at one point, claimed was unfairly boosting Microsoft's search share numbers.

Any Cashback users out there sad to see it go?

Topics: Banking, Browser, Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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33 comments
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  • RE: Microsoft pulls the plug on Bing Cashback program

    What a shame, this is pretty much the only reason most people used Bing, it's also why I used Bing Shopping at all, because sometimes it found cheaper prices. Hopefully they can do something similar to Google Checkout because I know that was the biggest problem when I shopped with Bing cashback.
    ParsonsProject93
    • RE: Microsoft pulls the plug on Bing Cashback program

      @ParsonsProject93

      Um no, lots of people use Bing and have never even heard of the cash back program. Re-read teh story, they are dropping it because it never took off. Translated, very few ever used it.
      No_Ax_to_Grind
    • RE: Microsoft pulls the plug on Bing Cashback program

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      cstrathmore
  • All good things come to an end

    Sad to see it discontinued. I was planning to build my next power assembled PC around the holidays when Cashback discount was high.
    xp-client
  • non sense

    this was such a great feature ... its just lame to expect its adoption when the main search is not well adopted
    dokteriq
  • had a guy here at the office who swore by it... hes crying now.

    amazing the discounts he could put together with it.
    Been_Done_Before
    • RE: Microsoft pulls the plug on Bing Cashback program

      @Been_Done_Before
      Tell your officemate np, there are others that are just as good. In my job as purchasing manager, I buy computer equipment for my job, so I had to find a replacement. I discovered and have been using the shopping rebate program at http://PaymentKey.com as a replacement. It's got plenty of big name online stores: (Walmart, Buy.com, Office Depot, Macy's and the like). fyi
      Leafgreen
  • RE: Microsoft pulls the plug on Bing Cashback program

    Oh man, I love the cashback service. Very sad to see it go as I loved saving the additional percentage offline purchases. The cashback program was one reason I used Bing over Google for online shopping.
    kingfish_la
  • RE: Microsoft pulls the plug on Bing Cashback program

    Oh man! I finally did some shopping through Bing and I earned 40 cents. I wonder if they'll cut me a check for that amount?
    DrConnors
  • RE: Microsoft pulls the plug on Bing Cashback program

    Like many here and others I know, the Cashback program was the ONLY thing that attracted me to use Bing. Too bad the short-sighted folks at MS are pulling the plug, because they are also pulling out the rug beneath themselves. I plan to remove Bing from my Homepage after this ends.
    JenniferWeb
  • I am not surprised - Cashback Experience

    I am not surprised. The statement "We did not see the broad adoption that we had hoped for" is so surreal to hear for me. In January of this year I applied to get my online store in Bing Cashback, and I got an email saying I was accepted and someone would contact me withing 3-5 days. They never did even after multiple emails, trouble tickets and escalations. If they had made it easier for merchants they would have had a better adoption rate.
    andy0rtiz
  • This sucks!

    BCB is the only reason I use Bing. After this ends there will be no reason for me to search through Bing. What a low blow.
    cericthered
  • Never used it, but it would come in handy, here

    on these talkbacks: The number of SPAM messages in these boards trying to sell something is now at "ridiculous".

    Maybe a few Bing Cash Back dollars would make me want to actually buy something from these sites :)
    John Zern
  • Oops. I just got 150$ for a HD2

    I just got around 150$ for a HD2 for full price and it's still there, my friend got around same $ for his 3GS. It's sad they discontinue this.

    Anyway, last date is Jul 30th, so I might use it for iPhone 4G if possible.
    jinishans
  • RE: Microsoft pulls the plug on Bing Cashback program

    It was fun while it lasted, it let me save a few dollars. Hopefully Microsoft will bring it back.
    Loverock Davidson
    • Lovie was that One whole dollar or Two whole dollars? :-)

      You go Loverock, take all that money to the bank.........
      Over and Out
      • RE: Microsoft pulls the plug on Bing Cashback program

        @SoYouSaid
        Over and Out
      • RE: Microsoft pulls the plug on Bing Cashback program

        @SoYouSaid I can't speak for loverock but I recieved over $600 from Bing Cash Back over the last 8 months. TigerDirect regularly offered 12% cash back. That is nothing to sneeze at.<br>And BTW, I never bought anything through BCB unless it was the lowest price I could get after the discount.<br><br>I can only assume that you never tired it, most likelly because your Google cult training will not let you look at anything else.
        chieftom
  • M$ greed is to blame

    Ballmer wants to keep the advertised $$$ rather than share.
    Linux Geek
    • RE: Microsoft pulls the plug on Bing Cashback program

      @Linux Geek
      Did you share your income, at least donated large part of it? if so, blame, comment and you have every right!
      --Ram--
      Ram U