Microsoft pushing Office 2007 with promos galore

Microsoft pushing Office 2007 with promos galore

Summary: Office 2007 is selling like hotcakes, according to the market researchers at NPD. And one big reason is the try-before-you-buy program that Microsoft put in place when it launched the product. But promotions and steep discounts also could be another reason behind Microsoft's success with Office 2007.

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TOPICS: Microsoft
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Office 2007 is selling like hotcakes, according to the market researchers at NPD. And one big reason is the try-before-you-buy program that Microsoft put in place when it launched the product.

But promotions and steep discounts also could be another reason behind Microsoft's success with Office 2007.

On August 1, Microsoft launched a new incentive program called the "Office Partner Services Subsidy Promotion." The promo runs until January 31, 2008. To take advantage of it, customers must purchase a minimum of five and maximum of 200 qualifying Open volume licenses for Office Enterprise 2007, Office Professional Plus or Office Small Business. With each copy of Office purchased under the program, customers get up to a $150 partner subsidy that they can spend on software, hardware and/or services from their preferred partner.

Meanwhile, at the lower end of the market, Microsoft is kicking off on September 12 a promotion aimed at moving copies of Office 2007 Ultimate. Students can obtain a copy of the latest Office suite for $59.95. The normal retail price of this SKU is more than $600. The offer ends on April 30, 2008.

(Ironically, given Microsoft's growing crackdown on software piracy, the student promotion is named "The Ultimate Steal.")  Here's Microsoft's official release on the Office-student program, which it issued on September 12.

There just don't seem to be as many high-visibility Vista promotions out there as Office ones. Maybe if there were, the retail sales numbers for shrink-wrapped copies for Vista wouldn't be quite so bad.... Anyone know of any Vista deals worth checking out for those who've decided to upgrade?

Topic: Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • Also keep in mind

    I bought [b]Office Home and Student 2007[/b] (Word 2007, Excel 2007, PowerPoint 2007 and OneNote 2007) for roughly $120. But the important thing to note here is that this gives you a license to install it on up to [b]3 PCs[/b], which I did. So I paid about $40 per PC for the suite.

    Really not a bad deal at all when you consider what you get.
    Qbt
    • As a general rule.. (free software is perfered)

      Anytime I'm asked to fix a friends PC or network setup, I install Firefox, Java, and Open Office. It's a no brainer type of choice.

      Remaining dependent on licensed M$ is just plain foolish when there are freely available equivalents.

      No BSA to answer to.
      No need to remember which product was licensed to which machine.
      No reoccurring registration nightmare.. WGA, et al.
      thetruth_z
      • Unless of course you want quality and features

        Then "free" takes a distant back seat. Don't believe me? Hmm, sales of Office seem to be outstanding.
        No_Ax_to_Grind
        • If you don't need it...

          why buy it? The average home user has no need for any office productivity suite that isn't free. Most likely the only thing they'll ever use is the word processor. I'm not talking business users here, I'm talking about the millions of people snapping up the cheapest PC they can buy mostly just to get online. They work in a factory or as a dishwasher or as a line cook or any of the millions and millions and millions of unskilled labor positions we have filled in this country. Some of them are smart folks, others not so much, but most of them have a computer these days. It might be an old P-2 someone gave them instead of throwing it away, but it's there. Give 'em something that is free and gets the job done if they ever need it. Maybe they need to put together a resume. Do they really need to buy a word processor application to put together a resume, especially if they may never use the applicion again? Of course they don't. Just maybe they'll actually get in and start poking around a little bit and discover they can actually do some things. Basic word processing skills transfer easily from MS Office to OO to StarOffice to WordPerfect Office to pretty much any other word processor you can think of.
          jasonp@...
          • True, if you have very simple needs

            but then you could just use Notepad or MS works...
            No_Ax_to_Grind
          • Or Wordpad (nt)

            .
            Hallowed are the Ori
        • if they let you install one copy on 3 PCs

          then they must be finding it a little more difficult to seel individually - maybe its because they couldn't manage to get OOXML ratified - so does that make it the only suite without an approved standard?
          deaf_e_kate
          • Couldn't?

            I guess you are not too clued in...

            The only thing they could not do was to [b]fast track[/b] the OOXML specification. In less than six months there will be another vote and you can bet your bottom dollar MS is addressing the technical issues that were raised. Anybody that thinks OOXML won't get the vote at that time needs to go and look at the actual complaints. Most are pretty minor (like missing clarification whether the Sin/Cos etc functions take radians or degrees).

            Also, if you actually dig a little bit deeper you would find that, compared to OOXML, there was very little scrutiny of ODF before it was voted on. I won't be going around bragging about ODF if I were you since it was shown later that it is very difficult to implement based on the official spec only. The spin was that, well, the source code is available, so you can figure it out. Only problem is that the source code is not part of the official spec, but there you go. There is an unbelievable amount of anti-OOXML FUD being generated (IBM being one of the big ones), but at the end of the day, FUD is just that - FUD. You must be so proud of your anti-MS buddies' tactic of spreading FUD. The ironic part is that these very same people that are trying to find issues with OOXML are the ones helping it being a much better spec than ODF when both become official standards. These minor issues being raised will be addressed by MS, and when OOXL also becomes a ratified spec, it will be much more complete than ODF. Oopsie - the FUD tactic is backfiring, lol.

            But then again, who cares, anyway? Office uses the de facto standard today, and OOXML will become a ratified spec in six months, so once again, who cares about ODF?
            Qbt
          • Dream on, suckah

            Wnen, if, woulda, coulda, shoulda, maybe, suppose, imagine, someday, dream on!

            Talk about spreading fud? You're a prime example.
            Ole Man
          • re: if they let you install one copy on 3 PCs

            rtfa:

            "then they must be finding it a little more difficult to seel individually - maybe its because they couldn't manage to get OOXML ratified - so does that make it the only suite without an approved standard?"

            Uh, no. Office 2007 H&S has had a three-license setup since it was first issued. That is to say, each individual copy of H&S allows you to install it on three different machines. Very handy for households with multiple PCs.

            OOXML had nothing to do with it.
            M.R. Kennedy
        • As a rule

          you can fool all the people some of the time...............etc.

          Also as Mary Jo pointed out, Office 2007 is being heavily discounted to it's main buyers......corporate America, hence the good sales figures.

          Free and quality are quite possible in the same package.
          You are confusing free software that does not conform 100% to the equivalent MS software as being of lower quality.
          NOT. It's just not 100% compatible with the MS product.
          Just because you can't use all of the parts from a BMW in a Chevy does not make the BMW worse.

          Besides, Open Office does everything the average user needs.
          Actually, Wordpad, included by MS for free for good reason, or it's freeware equivalents work quite well for the vast majority of people using a PC.
          Excel, Powerpoint, Outlook, etc are never used.

          I use Office 2007 because of it's multilanguage dictation capabilities, but how many people need to dictate letters in English, Spanish and Chinese?

          I never use Powerpoint or Outlook as I am no longer in the corporate world.
          I only use Excel to track my investments.

          It would be nice if you actually had no axe to grind, but your comments prove otherwise.
          The_Curmudgeon
      • I just hope

        I just hope that you asked these friends of yours beforehand if it is ok to install those apps. When they ask you to fix their PC, they are not asking you to force your political views onto their property.

        I will be ticked off if someone "fixed" my PC but instead installed lower quality, less functional apps because they believe I should be part of their Cause To Fight "Evil".

        What would you do if you asked someone to fix you car, and when you get it back, it has bumper stickers on it with the person who fixed it's political views all over it? Hmmmm?
        Qbt
        • I would never lower the quality.......

          That's why I install linux, open office, firefox, etc....

          I want my clients to use the best software available.
          linux for me
          • Hmmm

            Hmmm, I guess all of the...

            [b]Zero[/b]... [b]Point[/b]... Seven... Seven... Percent...

            ...of people agree with you.

            http://marketshare.hitslink.com/report.aspx?qprid=2&qptimeframe=M&qpsp=103&qpmr=15&qpdt=1&qpct=6

            (Ouch...)

            Talk about being clueless...
            Qbt
        • Hope? They gleefully embrace my suggestions.

          Especially when they find out what those applications can do, and it doesn't cost them a dime. Added bonus no worries about the BSA busting down their doors for an M$ tax (license) audit.

          Same goes for commerical clients.
          The more BSA/WGA/licensed/phone home encumbered software they can avoid.. the better.

          P.S. M$'s IE7 wasn't able to properly render the Avanced Config .html pages coming from their DSL modem. Firefox had no issues when it came to rendering those same pages.
          thetruth_z
          • re: Hope? They gleefully embrace my suggestions.

            thetruth_z:

            "Added bonus no worries about the BSA busting down their doors for an M$ tax (license) audit."

            Funny, I've never had the BSA bust down my door, or even politely ring the doorbell.

            But then, since my Microsoft products are legally acquired and properly registered, that kind of action is unlikely to ever happen to me.
            M.R. Kennedy
    • But look at what you get with Ultimate

      http://office.microsoft.com/en-us/products/FX101635841033.aspx

      Much more than Home and Student.
      MGP2
      • Yes, agreed

        Yes, I agree you do get more with the latest deals. I was just pointing out that even before these deals, you could get an Office suite for quite a low price (when you factor in the 3PC license). Far from the $600 that people often claim it costs.
        Qbt
        • What happens when the BSA comes a calling??

          And they ask to inspect all the documents you've edited.
          Then they determine that you've edited some business documents with their non-commerical licensed product... Oh boy..

          You'll end up being the subject of another BSA press release.
          (XXX company settles for YYY dollars.. )
          thetruth_z
          • Gee

            Gee, I don't know. In all the years I have been using MS products, I have never experienced this doom-and-gloom scenario you talk of. Neither has anyone I know of.

            Maybe you just can't find any real reasons why people should switch to [insert favorite, lower-quality, non-MS alternative here], and now all you can do is generate FUD.

            Must be a miserable existence if that is the only way to get people to use [insert favorite, lower-quality, non-MS alternative here].

            Sad sad sad... Oh, and funny too...
            Qbt