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Microsoft readies more retail stores: Houston and Los Angeles up next

By | April 26, 2011, 10:19am PDT

In the coming weeks, Microsoft is planning to open more brick-and-mortar retail stores, including one in Houston in the Houston Galleria this summer.

Currently, Microsoft operates Microsoft Stores in Scottsdale, Ariz., Mission Viejo, Calif., Lone Tree, Colo., San Diego, Calif., Oak Brook, Ill., Bloomington, Minn., Bellevue, Wash., and Costa Mesa, Calif. The company is on the verge of opening the doors of its first East Coast store — in Lennox Square in Atlanta. And according to a Microsoft Retail Store job listing, Los Angeles is on the short list to get a Microsoft Store.

Update: WinRumors.com says Microsoft will announce its plans for the Los Angeles store next week.

Update No. 2 (April 27) The Atlanta store is opening on May 27, according to Microsoft.

Microsoft kicked off its retail-store launch plans back in February 2009. At that time, the company appointed David Porter (a former Dreamworks Animation and Wal-mart exec) as Corporate Vice President of Retail Stores. Microsoft officials said they’d use the stores to sell Microsoft consumer products, including Windows PCs, Office, Xbox, peripherals, games and phones. The plan was and remains to open the stores as close to Apple Stores as possible.

There is still no Microsoft New York store. Apple was working to open yet another megastore in Manhattan — in Grand Central Station. But the latest word is those plans have been shelved. I’ve heard rumors Microsoft might open a New York store this year, but so far, nothing more concrete than that.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Microsoft readies more retail stores: Houston and Los Angeles up next
jackson1984-24316069205748857739440257893812 9th Oct
Howdy there, many thanks for producing on this matter. I've been trying to get something very much the same to this as well as your web-site facilitates me quite nfl jersey a bit to understand the topic more effective.
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Ballmer did say ...
Return_of_the_jedi Updated - 26th Apr 2011
... that we just'a keep'a coming and coming and coming.
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Will Farrell Updated - 26th Apr 2011
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Return_of_the_jedi Updated - 26th Apr 2011
@Return_of_the_jedi
I wish MS would innovate and do something different instead of just copying Apple.. how about opening Microsoft hotels where you can use Windows in every room and at the bar etc?! better way to showcase PC's... at the end of your stay you have the option to purchase stuff...
@Hasam1991
Apple? Innovate? Since when? Apple is a world class product design and marketing company. It didn't invent any of the products it is now known best for, it just did them better than anyone else and marketed the **** out of them.
@Hasam1991
I could joke that they would need a supplier for curtains for all the Windows in the hotels, but with 90% of the market using Windows, you are "preaching to the choir". People bring their own Windows to hotels and bars. The Zune is dead. The Kin is dead. WebTV is dead. Windows 7 Mobile is death warmed over. Kinect and Surface are the only new products worth experiencing and do not require a full store. Just push those two items and have Windows apps and computers and Xbox play supporting roles. You could just show up at street fairs and in Malls; be at Charitable events. You would spend less money and get more "surface" traction and maybe give out free T-shirts. Come to the public instead of expecting the public to come to you.
@cantbeme

"Apple? Innovate? Apple is a world class product design and marketing company. It didn't invent any of the products it is now known best for, it just did them better than anyone else and marketed the **** out of them."

I think you've just defined innovation in your own sentence. lol

http://en.wikipedia.org/wiki/Innovation
@Hasam1991 - hang on there for a sec ... you DO know that there were stores BEFORE Apple decided to open-up shop, right? Stores are where people go to buy stuff. Apple certainly isn't innovating much there.

And you DO know that OSX is essentially a bunch of ObjectiveC code resting atop a ton of C code which runs on and in a kernel that's just a slightly more modern take on a 40 year old operating system. Right?

And MacBook Pro's, whilst beautiful hardware (I am typing this on my 17" MBP) are little more than very expensive PC laptops with some great components (screen, processor) mixed in with not so great (HDD & memory) wrapped in gorgeous cases. Some of Apple's other hardware are examples of GREAT industrial design (MBP's MB Air, iPad) whilst others are not (1st-gen iMac, Apple Servers).

But just go look at the horror that is development story for MacOS/iOS. Compared to .NET, Apple's developer platform is a pig. Inconsistent, irregular, exposes too much underlying machine/OS' innards to developers to shoot their legs off with when all they need is simple UI rendering.

There are two sides to every story. Everyone loves an underdog and, right now, the JRDF (Jobs Reality Distortion Field) is working well in the US. Just beware the seemingly slumbering beast for it will shortly arrive with a full arsenal with which to do battle.
@Hasam1991 Ever been to a Microsoft store? They are nothing like an Apple store ... other than that both are stores.
@cantbeme
Apple is a world class product design and marketing company.
Are you saying their world class designs aren?t innovative? Apple was one of the first to make a PDA, the first company to get what the consumers wanted in a phone. And their hardware designs are much better than the competition. Also (if I am not mistaken) QuickTime was the software that Microsoft used to create WMP. But I guess you?re not old enough to remember that.
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@Return_of_the_jedi - Make sure Ballmer has plenty of napkins to wipe up his mess!
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He did say that....
i8thecat 27th Apr 2011
@Return_of_the_jedi

But he was referring to the country line dancing that the microsoft employees do in the retail stores.
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London next, please!
Tim Acheson 26th Apr 2011
Thanks!!!
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Already one
HollywoodDog 26th Apr 2011
@Tim Acheson ... 235 Regent Street
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itguy08 Updated - 26th Apr 2011
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Will Farrell Updated - 26th Apr 2011
I've already applied for the Houston store. Hopefully I land the job.
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Return_of_the_jedi Updated - 27th Apr 2011
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Will Farrell Updated - 26th Apr 2011
  • Flagged
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HollywoodDog Updated - 27th Apr 2011
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I go into Staples
vandamme@... 26th Apr 2011
@Return_of_the_jedi ...and change the default home page to http://www.whylinuxisbetter.net/
@quikboy

I'll have to make a trip then and catch you there! Maybe you can help with some stuff:
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Are these stores making money?
HollywoodDog 26th Apr 2011
Are they intended to, or are they just for visibility?
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@HollywoodDog

I don't mind if both or neither is the case. Just so long as a warm body have/gets a job.
@HollywoodDog In recent articles that talked about how Microsoft insiders had talked Ballmer out of building like crazy they indicated that most of the stores weren't making money. Apple tends to pick some high dollar real estate for their stores (the stores are extremely successful and thus Apple can afford it); since Microsoft is basically stalking Apple the high real estate adds to the financial pressure the Microsoft stores face.
I still don't understand the point of opening nearby or next to an Apple store! I'm guessing thats the reason why there are no stores on the East Coast yet. I have to believe there is a method to the madness but I just can't see it!
@NPGMBR
There are several problems that MS has. First of all, they do software only, unlike Apple, which does both. There is nothing tangible that you can put on a counter and let people play with it. Apple integrates their hardware and software so well, it is like test driving a great car. With MS, how are you supposed to "test drive" something when there is no hardware (except Xbox) which came from MS.

The second problem is that MS does terrible marketing and their brand is no longer "cool". Those Apple Mac vs PC ads did a lot of damage to the brand, not to mention their own lame ads with Jerry Seinfeld (I still can't figure them out)

The third problem is that there is no Tablet, the latest, coolest platform is missing... maybe they can hire a mime who will use the invisible tablet...
@prof123
The third problem is that there is no Tablet, the latest, coolest platform is missing... maybe they can hire a mime who will use the invisible tablet?

Maybe they could sell iPads in the Microsoft stores, at least they would have people in the stores (besides the minimum wage employees) wink
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@prof123 ... - well, laptops with screens and a stylus. So they were way, way ahead of Apple on that one.

The 18 people who bought those really like them.
Make it international Balmer. Go on! The Apple stores in The UK need some competition. Google should do the same.
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This is the one they built right across from an Apple store. That the Apple store is usually packed, MS store just looks all the more forlorn just across the hall. They might want to rethink that.
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Retail stores seem like a good idea
P. Douglas 26th Apr 2011
I believe if MS stores can: achieve their goals of providing stand out user experiences to customers; project great images about MS and its products; and make some money in the process, I think that would be great. I don't see why the stores have to be next to Apple stores, or be really big. I believe if the stores meet the first two goals I mentioned above, proximity to Apple stores and store size won't be all that important, because the stores will create a buzz of their own.

MS could bring in some user experience guys to make presentation of products be even more compelling. I believe digital signage, along with immersive 2D and 3D exploratory experiences, can move products like never before. E.g. having video clips demonstrating products, along with interactive 3D diagrams that allow users to zoom in and out, spin around, etc. the products, can increase sales. Plus there would be the side effects of giving MS street 'cred' in the areas of coolness, innovation, vision, etc. The above could even drive sales of digital signs, MS Surface units, etc. MS could probably also strike deals with OEMs, for them to bundle various MS software into integrated solutions. E.g. entertainment PCs, Office worker PCs, college student PCs.

MS might be able to sell other products like Surface PCs better, by showing several turn key systems geared towards popular scenarios. MS could have forms for financing these units readily available, and maybe use partners to provide rental options as well.

I therefore believe MS can use stores to help drive desired images to the public, increase sales of some items, and even understand customers better, by having direct contact with them. I don't believe MS will have that much impact competing with certain partners like Best Buy - because MS stores won't be on every corner or in every mall. (Besides Apple stores seem to co-exist nicely with other stores that sell Apple products.) So overall I think MS stores are a plus.
@P. Douglas
I believe digital signage, along with immersive 2D and 3D exploratory experiences, can move products like never before. E.g. having video clips demonstrating products, along with interactive 3D diagrams that allow users to zoom in and out, spin around, etc. the products, can increase sales.

Only one logical fallacy there; software, by nature, is only 2D. If you were to flip a Word document over there would be nothing to see. Same thing for a Windows explorer window, nothing to see. When 99.9% of computer work is done in 2D, trying to use 3D makes little, if any, sense.
@P. Douglas

It is interesting that Apple stores do not have to employ the flash, zip, bang, and zoom that you are eluding to. While they do often use digital signage, the only thing that the stores have are their products on display. People are not wanting to see products moving around in a virtual environment. They do not want to see demo's of how to use a product. They don't want to fly through the ipod and spin it around. They want to touch it, feel it, hear it, play with it, and then ultimately use it to connect to their facebook or twitter accounts while taking silly photos of themselves with the photobooth application.

I really can't see MS succeeding at this...

"Street cred" is IRL stuff...not virtual...
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Really LA no San Jose or Cupertino
tech_walker 26th Apr 2011
We're desperate come on MS
Haven't they been trying this for like 2 or 3 years now and they only have 8 stores...with 2 more on the way. Really? Only 10 stores in 3 years? If this were really what they wanted to do, don't you think they would have been opening new stores like every other weekend, and then pop-up stores on patch Tuesday? Just saying. What is going to happen when they start to shut down all those stores and have to let go of all those people? Hmmmmm....
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MS Store at the Mall of America
akustyk 27th Apr 2011
The MS store at the Mall of America is right across the way from Apple. It is an amazing store, including MS Surface, wonderful hardware, etc. However, Apple had far more employees who looked high on caffeine and overly perky.
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LOL
james347 27th Apr 2011
They just don't know when to give up, just like their users.
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RE: Microsoft readies more retail stores: Houston and Los Angeles up next
jackson1984-24316069205748857739440257893812 9th Oct
Howdy there, many thanks for producing on this matter. I've been trying to get something very much the same to this as well as your web-site facilitates me quite nfl jersey a bit to understand the topic more effective.

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