Microsoft ready to open two New Jersey retail stores

Microsoft ready to open two New Jersey retail stores

Summary: Microsoft plans to open two retail stores in New Jersey in the coming months, growing its brick and mortar presence slowly toward its 75-store target.


The rumors were true. Microsoft is poised to open two new brick-and-mortar retail stores in New Jersey in the coming months.

The Verge reported earlier this month that according to one unnamed source Microsoft planned to open stores in Bridgewater and Freehold New Jersey.  Now I can confirm that this is exactly where the Softies are planning to launch. See this picture from Microsoft's retail-store hiring site that now includes listings for Bridgewater and Freehold. (They weren't there a week or so ago when I checked.)

Microsoft recently confirmed it would be adding Microsoft Stores in Stanford, Calif., and Austin, Texas, bringing its total number of Microsoft Stores to about 16 or so. The Stanford store is opening in mid-April; I'm not sure when Austin is opening.

Microsoft Stores sell Windows PCs, Windows Phones, Microsoft and third-party software, games, peripherals and more. Microsoft kicked off its retail-store launch plans back in February 2009. At that time, the company appointed David Porter (a former Dreamworks Animation and Wal-mart exec) as Corporate Vice President of Retail Stores

Microsoft's strategy has been to open its stores as close to Apple stores as possible as it expands its retail presence. So far, there are very few East Coast stores, in spite of Microsoft's guidance last year that it plans to open as many as 75 Microsoft Stores in two to three years.

I've seen some folks claim the coming New Jersey stores mean New York City residents will have Microsoft Stores accessible to them. This is not how we car-less New Yorkers think. For many Manhattanites, going to Queens is like going to another planet. Going to New Jersey is like going to another solar system.

So bring on your New York City store(s), Microsoft! Hopefully, by the time Windows 8 PCs are ready to roll later this year, there will be more places to try and buy them....

Topics: Microsoft, CXO, IT Employment


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • RE: Microsoft ready to open two New Jersey retail stores

    Hey MJ - if Bridgewater is really that far for you, take the train from Penn to Metropark, and my wife and I will take you the rest of the way. Sounds like a fun day :)
    • Hehe! Thanks for the kind offer

      I want my own store in my own back yard here in NYC! :) MJ
      Mary Jo Foley
      • RE: Microsoft ready to open two New Jersey retail stores

        That is what I am waiting for as well. :)
        Harry S.
  • RE: Microsoft ready to open two New Jersey retail stores

    Reaching Bridewater from NYC is easy.
    Take a train to the Newark Penn station in NJ. Take NJ transit Raritan Valley Line. Get off at either the bridwater or somerville station. I assume the store will be at the bridgewater mall because that's where the apple store is at. buses run to this mall from the train stations all the time.

    Take the bus to the bridgewater mall from NYC. I used to work near it and I saw buses to and from NYC departing all the time.
    • It's kind of fitting...

      @neonspark ... to go Apple, you have the glass cube and Grand Central Station in Manhattan.

      For Microsoft, catch the bus to Jersey.
  • Can MS Not copy Apple?

    The stores and layout is a cheap knock off. And being in the same mall/area is also pretty bad.

    Guess they can't come up with anything original.
    • Apple invented the idea of having stores?

      @itguy10 But I do agree that they probably wont be like Apple stores where the "geniuses" stroke and soothe the Apple snobs (customers).
    • And yet Apple was not the original company to conceive of this concept

      of company owned retail computer and electronics, so what you should be asking is why Apple felt the need to copy someone else's concept?

      That is if you can formulate a logical answer, which statistics have shown you can not.
      Tim Cook
    • RE: Microsoft ready to open two New Jersey retail stores


      when burger king builds next to macdonald's is because they like free market research.
  • RE: Microsoft ready to open two New Jersey retail stores

    You know what's even easier? Putting these stores in relevant NJ cities! Freehold and Bridgewater are out in the middle of nowhere. Why isn't at least one of these stores put more in the central hub of NJ in the northern area closer to Manhattan? Even North Brunswick would have been better. I live in North NJ and don't even want to drive to one of these stores.

    Honestly, putting a store near the Meadowlands/ Xanadu would have been a smart move. Dumb move MS. Even Atlantic City would have been better!
    • RE: Microsoft ready to open two New Jersey retail stores


      shows how much you know. Bridgewater is a huge hub of the gigantic NJ pharma industry. tons of high income is all around it as well as direct access to major train lines and highways. their mall alone has expanded exponentially in the last decade as other towns decline. It is the perfect place for a store in NJ.
  • RE: Microsoft ready to open two New Jersey retail stores

    They need a Microsoft store in my area. Still, its good to see them opening more and add competition to the retail space. Not only that but Microsoft is helping the economy by providing jobs for these stores. One day I'll get to go to one.
    Loverock Davidson-
  • Local MS store is EMPTY all the time

    The only time I seen it with people, was when they had couches. Elderly people would walk-in and sit on the couches and the employees would hide on a corner without anything to do .... because nobody was even "window shopping".
    • RE: Microsoft ready to open two New Jersey retail stores

      just like everybody goes to check their email at the mac store.