Microsoft rolls out a new high-end, proactive support plan

By | August 18, 2008, 6:01am PDT

Microsoft is adding a new, high-end support option to its Premier service line-up that is focused on “proactive,” rather than remedial, support.

Available globally as of August 18, the new offering, Premier Ultimate, is aimed at the company’s largest customers. Via the new program, Microsoft works with customers to create a three-year roadmap, including a suggested set of services. Reactive support becomes something provided on an “as needed” basis, said Charlie DeJong, General Manager of Support and Health Services for Microsoft.

Customers who sign up for Premier Ultimate get unlimited problem resolution support (with some unspecified possible restrictions), plus IT health assessments, account management (both on-site and dedicated) and on-site support, 24 hours a day, seven days a week, according to Microsoft.

“We’ve been gradually realizing customers who consumer more proactive services are happier and healthier and require less reactive services with their charge models,” DeJong said.

Scott Braden, a Microsoft licensing expert and Senior Vice President with NET(net) Inc., said at first blush, the new program sounded like a smart move on Microsoft’s part:

“Many customers have complained about the hourly or incident support models that Premier has used before, because it’s difficult to forecast the need for reactive / break-fix tech support and a challenge if a customer uses up all the hours / incidents and has to buy more. The new ‘proactive services’ area in Premier sounds like a version of ‘Infrastructure Optimization’ which MSFT has been pitching to accounts lately.  It’s a Microsoft-ized version of a best practices maturity assessment and recommendations. Seems like a good fit in this context.

“As for the ‘unlimited’ support (mentioned in today’s announcement), I’ll wait to see the actual agreement language and pricing. Microsoft’s pattern has been to load up Premier Agreements with large amounts of ‘account management’ and other non-support hours, so that the end price for actual tech support time works out to be a very high rate.”

Microsoft has been piloting the new Ultimate service with four customers over the past month, DeJong said. And there are 30 more interested customers in the pipeline who are interested in the new program, he added.

Some, but not all, customers will be paying more for the new plan, DeJong acknowledged. (There is no set price schedule for Premier Ultimate, he said; each contract is custom designed.) The general rule: “The healthier you get, the less you pay overall,” DeJong said.

Currently, Microsoft only suggests courses of action for products that are part of the Microsoft stack (though customers can buy “add-ons” if they want Microsoft support for rivals’ products.) But somewhere down the line, Microsoft might opt to make support for non-Microsoft wares part of the Premier Ultimate plan, DeJong said. For the time being, however, Microsoft’s Premier team works with those of other vendors when supporting mixed environments.

Microsoft’s partners also are not part of the Premier Ultimate plan and “We’re not sure we ever would.” Microsoft’s Premier Field Engineering and Technical Support Engineers are the ones delivering the services directly to the customers.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Microsoft rolls out a new high-end, proactive support plan
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No problemo. A few service crumbs in exchange for a three year lock in. That's a good deal for MS. It gets their biggest customers over the Vista speed bump. Because it's all going to be better in Windows 7.

Amazing how the enhanced service for big customers drops off just as Windows 7 rolls into theaters everywhere.

I think MS should have been offering that kind of service for all their customers, especially considering the price you're paying for Vista. If you got premiere service for the money you shell out for MS products, then there would be some value. But when you pay to rent their software, pay for a license to connect to their software, then pay for service on top of that...where's the value in that equation for business?
Strange seeing words"Microsoft" and "support" in the same sentence. Microsoft is undoubtedly the worst major U.S. firm in history using its customers for beta testers. Now with the millions of xbox consoles failing every year kids can now hate Microsoft too.

What other company's shortcomings have led to the creation of a multi-billion dollar global market of firms making nothing but microsoft exploits, fixes and workarounds?

If microsoft ever produced a quality product it could lead to millions of layoffs world-wide especially in India.
Yes, it would be nice if they recognized that us lowly "pee-ons" need support from time to time. I tried for 3 months to get a few answers out of their "SP3 Support Team". Many, many, e-mail submissions later, I still have no answers from them.
Reads like the author is really gung-ho pro M$... sheesh!
That's nice, now the big, rich companies have better support - but what about small businesses and individuals? Oh yeah, that's right, we're not important.
Well actually you contract a company like mine that has been providing proactive support for almost 2 years to small and mid size business clients.
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