Microsoft snaps up Danger Inc.

By | February 11, 2008, 8:04am PST

Summary: Microsoft has bought Danger Inc., the developer of the SideKick. I’m curious how Microsoft will morph Danger’s services with its own growing family of Windows Live Mobile services.

Microsoft has acquired Danger Inc., the company that developed the Sidekick, for an undisclosed amount.

Microsoft gave the Danger announcement a scant couple of sentences in its Mobile World Congress 2008 press release from February 11.

Although Danger’s brand name is on devices that are powered by the Danger operating system, Danger does not make hardware.

According to Microsoft, Danger “provides services that allow people to keep in touch, stay organized and keep informed while on the go through real-time mobile messaging, social networking services, Web browsing and personal information management applications. Combining these services with Microsoft’s connected entertainment and mobile technologies will provide Microsoft with the tools to accelerate its work to create industry-leading entertainment and communication experiences for consumers.”

(Microsoft doesn’t mention that Danger’s suite is Java-based.)

I’m curious how Microsoft will morph Danger’s services with its own growing family of Windows Live Mobile services… Danger has considerable experience in hosting services for mobile operators, a business Microsoft might be interested in.

Microsoft needs something to boost its lackluster Windows Mobile business. The company is signing up more handset partners — the latest being Sony Ericsson. But even though Windows Mobile runs phones from 50 device makers used by 160 mobile operators, Microsoft’s worldwide market share for Windows Mobile is now smaller than that of the iPhone.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

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