Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

Summary: Microsoft will deliver mobile versions of its Dynamics CRM app and service for iPad, iPhone, Android phone, BlackBerry and Windows Phone 7 in the second quarter of 2012.

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Some time between April and May of this year, Microsoft will roll out Dynamics CRM mobile clients and service simultaneously for the iPad, iPhone, Android, Windows Phone 7 and BlackBerry devices.

The coming mobile components -- something some Windows Phone users have been asking about for years -- will be part of the Dynamics CRM Q2 2012 service update, Microsoft officials said on February 6. (February 6 is the day when Microsoft is releasing its preview guide for its next update, which Microsoft has committed to provide 60 to 90 days before a new update is available to on-premises and online users.)

All of the new mobile CRM releases will be ready at the same time and downloadable from their respective marketplaces on the same day, said Craig Dewar, Director of Product Management for Dynamics CRM.

Here's a Microsoft-supplied screen shot of what the Dynamics CRM app on the iPad will look like:

(click on the image above to enlarge)

The coming Dynamics CRM mobile clients/service starts at $30 per user, per month and supports the use of up to three devices per user. While this sounds pricey compared to the going rate for Office 365 and its component parts, it looks like it undercuts Salesforce's comparable mobile-client offering, which starts at $65 per user per month. (Salesforce also has a free Mobile Lite CRM client with limited capabilities and connectivity, as does Microsoft, which still offers Mobile Express for Dynamics CRM.)

In addition to adding mobile support to its platform, Microsoft also is stepping up its cross-browser support for Dynamics CRM users. With the Q2 update, users will have a choice of Internet Explorer, Chrome, Firefox and Safari running on PCs, Macs and iPads. Here's a chart showing which versions will be supported on which platforms:

(click on table above to enlarge)

The Q2 update also will add more social capabilities, making Microsoft's social CRM components look and feel even more like Facebook- and/or Salesforce Chatter. Users will have the ability to like/unlike status updates on their Activity Feeds and get improved filtering capabilities.

Users of the on-premises version of the Q2 update also will have access to new Microsoft Excel Workbooks with pre-defined PowerPivot models and Power View Report templates to help them perform quick analyses in areas like product sales, customer demographics and sales pipelines. (Power View, a k a "Project Crescent," is a new self-service business-intelligence feature in SQL Server 2012, which is due to launch on March 7.) Microsoft plans to add support for these enterprise capbilities to Dynamics CRM, too, at some point in the future, officials said.

Microsoft officials said last year that the company planned to deliver quarterly updates (two major/two minor) to both its on-premises Dynamics CRM product and its hosted CRM Online one.

The Dynamics CRM unit isn't the only Microsoft division that is upping its cross-platform support. Microsoft already offers OneNote for the iPhone and iPad; a SkyDrive cloud-storage app for iPhone; a Lync client for Android; a Lync client for iPhone and Hotmail for Android. Company officials said late last year to expect even more mobile cross-platform app support from Microsoft in 2012, especially on Android devices.

Topics: Enterprise Software, iPhone, iPad, Microsoft, Mobility, Operating Systems, Software, Windows

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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21 comments
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  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    Finally, some good Customer Relationship Management S/W for the iPAd
    Ashtonian
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    The question is "Will they just be another check box application for other platforms?" . For those of us using OS X and other platforms, we all know the experience isn't first rate with MSFTs "me too" apps on other platforms. It took MSFT over 1 1/2 years to support .DOCX on Office For The Mac.

    I hope my cynicism is wrong here as they definitely have the skill and the resource to create excellent iPad and Android Apps. They also have the market to be quite profitable at it which their shareholders would enjoy.
    dericksc
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    This definitely won't be a "me to" checkbox. Microsoft is licensing existing technology from CWR mobility to rapidly provide a mature mobile client experience for CRM with offline capability that uses the OS native data storage, not a limited functionality 1.0 app.

    Also, since Microsoft CRM will support cross-browser access, you will be able to access the CRM application from the IOS browser.
    Joel Lindstrom
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    After 30 years in the business, I don't know what CRM means. It woudl be a courtesy for the journalist to give a small description of the term.

    This buzzword war has got to stop.
    cp10000
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @colbert_philippe
      Thanks! You beat me to the same question! :D
      Personally I get suspicious when, Microsoft offers something.......
      ddanell
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @colbert_philippe I was thinking the same thing but was ashamed to admit that I didn't know what CRM is. I wonder how many others there are?
      j-mccurdy@...
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @colbert_philippe
      Same here! I mean it only took two seconds to look it up, but I expect a professional journalist to give a definition to an acronym at least once in a story that centers on the meaning of the acronym!
      clarnT
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    After 30 years in the business, I don't know what CRM means. It woudl be a courtesy for the journalist to give a small description of the term.

    This buzzword war has got to stop.
    cp10000
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @colbert_philippe <br>I heatr you about Buzzwords, I once got an email from a sales douche that every other word was and acronym. When I called him on it he replied with te stock answer- These are common industry acronyms- Whatever- if you can' explain waht your product does without Buzzword-a-palozza then I dont have time for you. <br>Oh CRM-- yeah that from the sales side of the house It's Customer Relations Management. (Used to be you address book with a Notes section thats turned into Database Frankenstein- but our sales people eat that **** up- they are current sucking on the SalesForce crakpipe)
      Threv
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @colbert_philippe

      CRM = Customer/Contact/Client Relationship/Relations/Resource Management.

      I hate buzzwords, too, but I wouldn't call this particular acronym one. I've seen it used for 10+ years, and it doesn't appear to be going away any time soon.
      Jason_in_KC
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @colbert_philippe that's a sorry state of affairs, customer relationship management should be critical to any organisation, highly recommend you do some research to start understanding your customers perspective!
      APACloud
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @colbert_philippe I could not agree more. For as many time as CRM was mentioned not once did she explain what it means. I'm sick of all the alphabet soup in the language these days.
      Hang-em, Hang-em high!
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    Too bad Salesforce.com doesn't have a similar interface for the iPad - this looks very interesting.
    Mel_Snyder
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    Well to you who seem to be in the industry for 30+ years and don't know that CRM means Customer Relations Management there you. But the best CRM in the industry for power and flexibility is Maximizer CRM and its been available with live synchronization with office applications including Accounting systems for years. Being as a lot of these items need Secure connection to be let out of the office or have access to the back office, you see why Blackberry was first. Their Push technology makes it a natural. Yes the androids and applenuts need their CRM, but don't cry when it gets hack and becomes the next discussion on here. Whether you want a full touch keyboard or like the touch screen the Blackberry family has it, and the security as the Goverment guys will tell you for years.
    calwoosnam@...
    • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

      @calwoosnam@... So what! would it have killed her or anybody to spell it out. I'm sick of LOL and IMHO and all that other crap. That stuff may be OK when you're using an old phone to text but with a whole keyboard it's just not necessary and makes you look lazy.
      Hang-em, Hang-em high!
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    Um - the product she is talking about is CALLED "Microsoft Dynamics CRM". Not "Microsoft Dynamics Customer Relationship Management". It's Microsoft's name itself that abbreviates it.

    While the author of this article could have included explanation of what it stands for, can we at least have some intelligent discussion on the subject, rather than just "she didn't explain to me what it meant".

    Having used the MS software that it being referred to i've found that it's really quite comprehensive but does have a number of bugs in it. It's generally more customizable than the competitor software such as Salesforce CRM and in some ways even more than SAP, but it requires a programmer to customise it properly for what most people needs, and then upgrades become a nightmare as with any customised software. So, for those who use the product, it's probably a welcome addition, but i'm not convinced how many new users they will get from this.
    marketingweb
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    This is definitely an exciting step although one I wish Microsoft would have made a couple of years ago. I'm curios if this new mobile platform will work with Dynamics CRM 4.0.
    v7herman4
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    I am going to have to agree with "marketingweb" that this adds to the toolset of MS CRM but does not necessarily translate to more new customers for the platform. (By the way, MS=Microsoft and CRM=Customer Relationship Management)

    As for the buzz word discussion...let's not confuse the subject. Acronymns are useful obviously when you know what they mean; however, an acronymn is not necessarily a buzz word. Although, I have seen them used as such. CRM is as common in the enterprise level IT (Information Technology) vocabulary as CPU (Central Processing Unit) or RAM (Random Access Memory) is in the common computer vernacular. Of course, it depends on your exposure to the need for CRM solutions. I could refer to BPM (Business Process Management) or SLA (Service Level Agreement) for examples. If you are a SA (System Administrator), you may support a server that runs a CRM, but don't know or care about the CRM solution itself. That does not negate the viability or need for the abbreviation to make discussions of the technology among those "in the know" more efficient. If you have been in the "business" (speaking of a buzz word) for decades and don't know what an abbreviation means, look it up. They are not secret acronymns. If by "business" you are refering to IT (see above definition of the acronym), then I would wonder how you survived so long in the "business" without research skills (or maybe you have just done the same thing for the past decade with no desire or need to improve/expand your knowledge). Moreover, a legitimate technical acronym should not be compared or confused with a childish, unprofessional "texting" acronym like LOL (Laugh Out Loud) or BTW (By The Way).

    Now "mind-share", that is a buzz word in the sales and marketing area that means something different to everyone (useless and pretentious, in my humble but accurate opinion).
    TheMonkeySpeaks
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    Very well said @TheMonkeySpeaks. I was rather disappointed by the tone of the comments of this article. You've summed it up perfectly.
    LycraLout
  • RE: Microsoft to deliver CRM apps for iPad, iPhone, Android, Windows Phone in Q2

    Don't want to make this comment looks like commercial ad, but try: www.beecrm.com

    I was on their presentation on IT fair, it looks promising...
    A.Sarto