Microsoft to demo new Surface multi-touch systems in mid-January

Microsoft to demo new Surface multi-touch systems in mid-January

Summary: Microsoft will be showcasing the Surface 2.0 multi-touch systems, a k a the Samsung SUR40, at the National Retail Federation show in New York in mid-January.

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The next wave of Microsoft Surface multi-touch systems -- known officially as the Samsung SUR40 -- will be a key part of Microsoft's National Retail Federation (NRF) showcase in mid-January 2012.

The so-called "Surface 2.0" devices got their official debut at the Consumer Electronics Show a year ago, in January 2011, and originally were supposed to ship before the end of calendar 2011. Late last year, Samsung officials told me the SUR40 systems wouldn't begin shipping until January 2012. (It's not clear whether NRF, which kicks off on January 16, 2012, in New York City, will coincide with the start of the shipments from Samsung.)

Microsoft announced in mid-November that Samsung had begun taking pre-orders for the SUR40, which will ultimately ship in 23 countries. They also acknowledged the list price was $8,900. Earlier this year, Microsoft and Samsung had said to expect the system to be priced around $7,600.

The SUR40 can be used as a table, a wall-mountable and/or vertical/horizontal kiosk. It features a 40-inch HD 1080p screen and is four inches thin (including the glass, PC and enclosure). The system runs an embedded version of 64-bit Windows 7 Professional. Microsoft introduced a software-development kit for the Surface 2.0 in July 2011. The SUR40 relies on PixelSense -- which uses the pixels of the screen itself to act as cameras to capture objects placed on the surface.

Microsoft officials have been touting the potential appeal of the Surface 2.0, alongside the Xbox and Kinect, in healthcare, retail, and other verticals.

Topics: Microsoft, Hardware, Operating Systems, Samsung, Software, Windows

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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16 comments
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  • $8900?

    Something tells me this product is going to get Kin'd.
    jasonp@...
    • RE: Microsoft to demo new Surface multi-touch systems in mid-January

      @jasonp@... this is not for regular joe. this product is for business.
      liberalrepublican
      • RE: Microsoft to demo new Surface multi-touch systems in mid-January

        @liberalrepublican

        I wish they were cheap enough to be.
        The one and only, Cylon Centurion
    • They are promoting it to retail. They operate on a level far above you

      @jasonp@...
      and I. What you may see as astronomical in price, $8,900 is a tiny number in relation to their overall budgets.
      Tim Cook
  • RE: Microsoft to demo new Surface multi-touch systems in mid-January

    Great product. All they need is great marketing!
    taabello@...
  • Still trying to beat a dead horse

    The product was an obvious failure .... how many did they sell? About 20 and most are in the Windows stores?

    The product is cool .... but basically useless.
    wackoae
    • An obvious failure? In what way?

      @wackoae
      as it just came to market, and is geared towards retail.

      [i]Several existing Surface customers, including Dassault Aviation, Fujifilm Corp. and the Royal Bank of Canada (RBC), plan to use the Samsung SUR40 in locations around the globe early next year. RBC is already using the first version of Surface as a new medium to engage with its customers, Palacanda [/i]

      It sounds like more then 20 units have been sold, with more on the way.
      :|
      Tim Cook
    • RE: Microsoft to demo new Surface multi-touch systems in mid-January

      @wackoae
      It???s a success when sold. Who cares if anyone sees the product or uses.
      Sign, Sealed, Delivered, Success
      daikon
    • If they're not mass-marketing them

      @wackoae ... then they're losing money on them.

      If they want a nifty toy for the bank or a CEO or to be on the news or something, then it's loss leader.
      HollywoodDog
  • RE: Microsoft to demo new Surface multi-touch systems in mid-January

    MSFT is such a strange place. I saw the original surface in 08 and this is the first update? took years and it isn't even based off win8 meaning all that work devs do on surface is about to be flushed down. for all the hubris they got, MSFT seems to be ran by really poor planning.
    neonspark
    • RE: Microsoft to demo new Surface multi-touch systems in mid-January

      @neonspark All android phones that come out today don't have IceCream Sandwich in them. Does that ring a bell?
      Appreciate the technology. This is a wonderful move, may be someday we all will have surface in our homes. May or may not be Microsoft based. But, this is a wonderful step forward
      krishnansriram
  • RE: Microsoft to demo new Surface multi-touch systems in mid-January

    Hmmm.. A 4x4 grid of iPads, connected together by BlueTooth technology might have the same effect and form factor for about half the price :)
    lmoroney
    • RE: Microsoft to demo new Surface multi-touch systems in mid-January

      @lmoroney
      Nope, it would be more expensive.
      16 iPads at $699 a piece = $11,184.
      Loverock Davidson-
    • RE: Microsoft to demo new Surface multi-touch systems in mid-January

      @lmoroney
      Yea, that would work.
      16 iPads at $499 a piece = $7984.
      LD - Silly rabbit tricks are for kids.
      daikon
      • RE: Microsoft to demo new Surface multi-touch systems in mid-January

        @daikon Oh yeah. Thank goodness someone in here can still do math.

        (It was a joke by the way, hence the smilies)
        lmoroney
  • RE: Microsoft to demo new Surface multi-touch systems in mid-January

    The first Samsung Sur40 units are being delivered to resellers in the Netherlands today
    hans@...