Microsoft: We have the searchers; now we need the searches

Microsoft: We have the searchers; now we need the searches

Summary: Both ComScore's and Compete's latest search data show Microsoft finally gaining noticeably in search share. Microsoft isn't satisfied, however. The company believes it is still has a way to go to increase searchers' engagement levels.

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TOPICS: Microsoft, Browser
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How much of an effect did Microsoft's decision to award prizes for search-based games drive up its search marketshare for the month of June?

If you put your stock in numbers released last week by Compete, it would seem like Microsoft's Live Search Club was a huge driver of a substantial surge in Microsoft search traffic. If you rely on newly released data from ComScore, Microsoft's gain is a lot more modest -- although still impressive. Whichever set of data you believe, Microsoft's search share definitely rose in a noticeable way last month.

ComScore's new search market share data, released July 16, has Microsoft up 2.9 percent in June, with 13.2 percent of all U.S. online searches. (Google had 49.5 percent and Yahoo 25.1 percent of the searches done in June, according to ComScore. Both were down slightly.)

Even after adjusting its numbers to remove gains from the Live Search Club, Compete still had Microsoft gaining in search share in June, with 9.1 percent share. (Compete said if Live Search club searches were included, Microsoft had 13.2 percent share.)

Brad Goldberg, General Manager of Microsoft's Search Business Unit, said Microsoft was upbeat about the latest data.

Up until now, "month-to-month, we've gained a twentieth of a point here and there," Goldberg said. "But we've been experimenting with a variety of (search-related) programs," including Live Search Club, "and that's driving the uptick."

Goldberg's most interesting insight: "We have 30 percent of the searchers out there" willing to try Live Search. "But we have ten percent of the query share." Microsoft's take-away: "We are trying to focus on ways to increase engagement."

Topics: Microsoft, Browser

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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14 comments
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  • Microsoft operates under the

    "There's a sucker born every minute" principle.

    Although users are becoming educated to Microsoft's malfeasance at an alarming rate (for Microsoft), the rate of sucker births are equal to or greater than ones being educated.

    http://malfy.org/

    Corporate Malfeasance Information Repository : M
    Nicknames: Microserf, Microshaft
    "Information about the USA v Microsoft anti-monopoly trial has been found HERE.
    Have a look at Bill Gates' campaign contributions. (Non-Americans should realize these are essentially legalized bribery of public officials.)
    Microsoft allowed the NSA (National Security Agency) to build in a backdoor into Windows. Virtually all versions in use today are affected"

    Microsoft has proven they will not hesitate to pull out their bags of dirty tricks:

    http://www.vcnet.com/bms/departments/dirtytricks.shtml

    http://www.technologyevangelist.com/2007/02/microsoft_dirty_tric_1.html

    http://www.theregister.com/2007/02/20/microsoft_missing_archive/

    http://slashdot.org/articles/00/05/02/158204.shtml

    http://www.regdeveloper.co.uk/2007/02/26/microsoft_archive_goes_torrent/

    26 Feb 2007 18:28
    Microsoft's 'dirty tricks' archive turns into hot Torrent
    By Andrew Orlowski

    Oscar-contender
    Microsoft lawyers who believed they'd buried the most embarrassing collection of documents about the company's murky past for good, without any one noticing, were in for a surprise this weekend. The archive has become a mainstay of the Bittorrent P2P file sharing networks.
    A healthy 20+ seeds have been distributing the files for the past few days, at any one time.

    http://owen2.otago.ac.nz/Owen/XuOtherComp/MicrosoftTricks.html

    http://www.roughlydrafted.com/RD/Q4.06/4E2A8848-5738-45B1-A659-AD7473899D7D.html

    1990-1995: Microsoft's Yellow Road to Cairo
    Thursday, December 14, 2006
    Ole Man
    • Who cares...

      You have way too much time on your hands.
      rramirez@...
      • Who cares if you care, or not.....

        I am addressing those who DO care. You are perfectly welcome to not care. As a matter of fact, you don't even need to look if you don't want to.

        What I have on my hands is plenty of information for those who choose to NOT remain ignorant.
        Ole Man
        • ole-man i could fine 100s of conspiracy sites my self and call them

          ole-man i could fine 100s of conspiracy sites my self and call them fact.

          you guys are so paranoid i am surprised you can even get up and function in the real world with out having a tin foil hat to protect you from the big bad Microsoft monster.

          get a grip. get off the FUD diet and get some facts and stop taking anything that backs up your paranoid way of looking at life and taking it as fact and you know something it might be a little therapeutic.

          and you might wake up and see that you don't have to live in such paranoia.
          SO.CAL Guy
          • That's an awful lot of advice

            Coming from someone who sits on his hinney
            and does nothing but suck up to Microsoft.

            So why don't you get busy and enlighten all
            the poor misinformed souls that I am
            allegedly leading astray? Post something to
            refute what I post?

            Even IF (and that's a biiiiiig if) I WERE
            paranoid, that would be far far better than
            being a whining sniveling apathetic
            do-nothing like some people here.

            Have you read your EULA today, or couldn't
            you find it with your Microsoft search?
            Ole Man
  • Google isn't what it used to be

    I'm switching because I'm not finding what I want using Google as quickly as I used to. There are too many cases now where 'pay for placement' is diluting the effectiveness of the results.

    Ask is my current favorite, but wish they had gadgets for their customized search portal page. I like the approach Live.com is using, but not the UI so much.
    rramirez@...
    • I agree completely

      I used to be a Google fan until searches all of a sudden started to appear as though they were "bought".

      Looking for the needle in the haystack or the prize gem used to be much easier. I absolutely refuse to use Google now and choose Live as my #1 choice, then Yahoo, then Altavista. In fact I find after a couple searches if I don't find what I'm looking for, I change the search engine I use. But Google? No thanks. I'd go to Ask or Dogpile or some other search engine first.
      GeiselS
      • And that's why

        why MS Live has only 13% of searches with 30% of people doing the searching - odds are, with Live you find it quickly (whatever you looking for).
        Those who still use google, wind up having to do 3 times as many searches before they find whatever they're looking for (or give up trying).
        So - MS's numbers are actually the best advert of why to use them instead of google...
        douglen@...
  • Naturally Microsoft Search gains users IE 7 Defaults to them!

    naturally microsoft live search should be seeing more searching going on because their push for IE7 which defaults to using Live Search!
    TG2
    • The only reason Microsoft has a bigger share

      Of anything is because the average home user
      (the vast majority of all users) don't know
      a search engine from a smearch engine. They
      think an engine is that thing in your car
      that makes it go. You ask them what search
      engine they use and they look at you like
      you're crazy.
      Most of them don't know what an OS is even.
      They think their whole computer is Windows,
      and if you explain to them that they have an
      OS, they think it's a little thingy on the
      inside of their Windows computer that's held
      in place with a few screws.

      Is it any wonder they all use Windows?
      They're USING A COMPUTER, man. They're USING
      WINDOWS.

      My apologies to anyone who DOES know
      something about computers. I know that,
      thankfully, not EVERYONE is cluless.
      Ole Man
      • Wrong Attitude

        This is why Windows continues to be the #1 OS. Actually "real" users are the ones who have a clue. If you had to "know" everything about your vehicle's engine in order to operate the vehicle then you would not be a user...you'd be a very experienced engineer.

        Computers should be a tool that people use which enables them to carry-out whatever activities they require, without knowing exactly how it accomplishes it.
        THEE WOLF
  • And thats why

    why MS Live has only 13% of searches with 30% of people doing the searching - odds are, with Live you find it quickly (whatever you looking for).
    Those who still use google, wind up having to do 3 times as many searches before they find whatever they're looking for (or give up trying).
    So - MS's numbers are actually the best advert of why to use them instead of google...
    douglen@...
  • Incorrect measures

    I submit that the best measure is purchase/searches. Forget the number of searches...I use Live, Google, Yahoo (sometimes), etc. to search for a piece of information if I can't find it on one or the other's search engine. However, I rarely purchase anything through those searches.

    I would like to see a measure that accounts for searches that correspond to purchases. For example if I searched for a new kitchen gadget, but it took me 3 searches to find it on Live and 2 for Google, then I would expect to see a .33 or 33% conversion rate for live and a 50% conversion rate for Google.

    Here's why this makes the most sense: advertisers "want" to pay only when they make a sale. Everything else is static!!!

    Furthermore, if a search engine had all the information and organized it in such a way that would guarantee the results you sought after 1 search then that would inevitably become the most viable and popular search engine...if you then offered free advertising Google, Live, Yahoo, and all others would eventually cease to exist...but of course this business model is not really a business...but according to every statistic it would be #1.

    Google needs to explore the decision side of search.
    THEE WOLF
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