Microsoft-Yahoo partnership gets U.S. and EU antitrust clearance

Microsoft-Yahoo partnership gets U.S. and EU antitrust clearance

Summary: The search partnership proposed last July by Microsoft and Yahoo finally has gained regulatory clearance by both the U.S. Department of Justice and the European Comission, the companies announced February 18.

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The search partnership proposed last July by Microsoft and Yahoo finally has gained regulatory clearance by both the U.S. Department of Justice and the European Comission, the companies announced February 18.

Implementation of the deal is "expected to begin in the coming days." Yahoo's algorithmic and paid-search platforms go to Microsoft, and Yahoo becomes the exclusive "relationship sales force" for both companies with premium search advertisers.

Microsoft and Yahoo came to terms last summer in order to create a more formidable No. 2 search player to compete with Google. Google has more than 65 percent of the U.S. search market, according to the latest numbers from comScore. Yahoo, which has been losing share, is at about 17 percent and Microsoft's Bing has 11 or so percent, comScore said.

Google originally proposed a search partnership with Yahoo, but withdrew from that deal in 2008, not wanting to endure an anticipated lengthy and costly regulatory process.

It's been a while since I looked again at the exact terms of the Microsoft-Yahoo proposed deal. A couple of interesting tidbits:

More thoughts on new challenges now that the Microsoft-Yahoo deal's gotten the OK from my ZDNet college Larry Dignan.

Topics: Security, Banking, Microsoft, Social Enterprise

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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31 comments
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  • how much money changed hands

    that's the real question when it comes to bribes.
    Linux Geek
    • Yeah how much do you get for all this propaganda..

      you spew out every day??? Cannot be enough, you really are starting to believe your own drivel.
      CrashPad
    • Money changed hands alright....

      A _lot_ of money has undoubtedly been spent on MBA's, lawyers, beaurocrats, lobbyists, and regulators from the conception of this deal to now. Whether any of that money was well spent.. we'll find out soon.
      crazydanr@...
  • well now lets see who will get the best result

    Or lest see how MS will fail this as they fail everything .....

    How long before Yahoo despaired into nothing or get screwed by MS which one will get there first ....

    None the less Its may start a nice little battle between Google and MS ....

    Come on down Poeple bring beer and food and watch out for body part Its gonna be gory
    Quebec-french
    • It's like the old saying:

      "The day Microsoft makes something which doesn't suck is when they start making vacuum cleaners."
      Mihi Nomen Est
    • Where, exactly, has Microsoft "failed at everything"?

      They appear to have done rather well in:
      Operating Systems
      Word Processors
      Spreadsheets
      Presentation apps
      Email & Calendering clients
      Collaboration tools
      Communication tools
      Development tools
      Games Consoles & games
      Databases
      Corporate directory servers
      Email servers
      Web servers
      Network management servers & tools
      Free email services
      Blogging sites
      etc...

      I'm not saying that they're perfect, but they've been pretty successful at many, if not most products they've turned their hand to.
      de-void-21165590650301806002836337787023
      • well they acquired most of there stuff from other

        They appear to have done rather well in:
        Operating Systems ( mega failed)
        Word Processors (acquired)
        Spreadsheets ( acquired )
        Presentation apps ( acquired)
        Email & Calendering clients ( copy IBM was
        there first)
        Collaboration tools
        Communication tools
        Development tools
        Games Consoles & games ( sold at lost)
        Databases ( copy)
        Corporate directory servers
        Email servers ( ibm was there first )
        Web servers
        Network management servers & tools
        Free email services ( yahoo was there before )
        Blogging sites
        etc...


        SO in the end they have neither failed or
        acquired there stuff wow what a company
        Quebec-french
        • Tell us where they aquired it all from.

          Otherwise your list is nothing more then the usual bullcrap.
          GuidingLight
        • LOL!

          "Mega failed" in Operating Systems? What planet do you live on.

          I stopped readin your list after this idiotic comment...

          Pat
          omdguy
        • Corporations usually grow through acquisition

          That's how they can enter a market to compete so very quickly. There's nothing wrong with that.

          And who cares who was where first? I didn't state that Microsoft invented all this stuff - I simply pointed out that they've done quite well in the product areas I listed.

          If creating the world's most widely used operating systems which are currently used by around 95% of the computer using community isn't pretty successful, I am not sure what is?

          Can you please provide us with your list of Microsoft products that have abjectly failed?
          de-void-21165590650301806002836337787023
          • Apple invented the GUI, Google invented Youtube

            and Oracle aparently invented everything SUN makes.

            Only MS gets to where they want to be by acquisitions. ;)
            John Zern
          • Excuse me?

            The GUI was the invention of Xerox, and Google acquired Youtube in 2006 for $1.65 billion.

            Are you sure what you are talking about?
            tamer@...
          • err ... correction ....

            err ... correction ...
            Apple didn't actually "invent" the GUI -
            The Mouse was first implemented in 1969 by Park Xerox ... one of the First GUI interfaces, was on the Apple II but was by GEOWORKS , and eventually when Apple released their MAC - it had a desktop looking very much identical to the Geoworks GUI ... [ a version of Geoworks made it to the C64, and by the time it got to the PC , M$ had released Windows, and black-holed Geoworks as "copying" the M$ GUI! Geoworks was a fully multitasking package which can run on top of DOS, and as little as a 286 PC, whereas Windows only pseudo-multitasks - and needs a super-computer to power it ]
            digitrog
    • And another worthless comment by a troll...

      or worthless troll by comment. Whichever is more pronounced you choose.
      CrashPad
      • here a tip pad

        look at the middle finger youll see a birdy
        Quebec-french
        • We can not. Your butt is in the way. (nt)

          (nt)
          GuidingLight
          • Well yours isn't

            .............../'?/)
            ............../.../
            ............/..../
            ....../??/...../'??'\
            .../'/.../..../...../??\
            .(.(...?...?.... ./.....)
            ..\...................../
            ...\....\............../
            .....\...............(
            ......\..............\
            Wintel_BSOD
    • End of Yahoo... :( :( :(

      Just like Corel it will end.
      :( :( :(
      tux_engineer
      • When did Corel End?

        When did Corel end? And what was the cause of Corel's end?

        Hmmmm.....?
        Raid6
  • If it helps overall search then great

    otherwise...stick with Google.
    htotten