Microsoft's new Hawaiian codenames are all about mobile

By | July 9, 2010, 12:04pm PDT

Summary: Oahu isn’t Microsoft’s only Hawaiian-themed code name. Project Hawaii from Microsoft Research, an initiative “investigating how we can use the cloud to enhance how we use mobile devices.”

Remember Microsoft Oahu? It supposedly was going to be a smaller (and somewhat cheaper) version of the Microsoft Surface table.

It turns out Oahu isn’t Microsoft’s only Hawaiian-themed code name. Visual Studio 2010 was codenamed Hawaii. But now there’s also Project Hawaii from Microsoft Research, an initiative “investigating how we can use the cloud to enhance how we use mobile devices,” according to an updated Microsoft Research page.

“Our goal is to foster the creation of a set of cloud-enabled mobile applications and associated support services so we can gain understanding about the systems and networking infrastructure needed to create the next generation of applications,” the site copy explains.

MAUI, another Microsoft Research project, is part of the Hawaii project, as is a “university engagement” effort, via which Microsoft is enlisting student developers. MAUI (Mobile Assistance Using Infrastructure) is a system that allows for energy-aware offload of mobile code to the infrastructure that is written to take advantage of a managed code environment.

Hawaii applications can make use of a variety of cloud building blocks, according to the site. These include computation (Windows Azure); storage (Windows Azure); authentication (Windows Live ID); notification; client-back-up; client-code distribution and location (Orion).

(I wasn’t familiar with Orion, but found more information about it via a recent TechRadar post by Mary Branscombe. Orion is a Wi-Fi location service that will be used for Windows Phone 7, Branscombe noted. She notes that Microsoft partnered with Navizon earlier this year so as “to use their Wi-Fi and mobile network location database.”)

According to a short, downloadable slide deck about Hawaii, three universities — University of Southern California, University of Wisconsin and Duke — are using the platform to build class projects. The “(g)oal is to get students to build interesting applications for Windows Mobile,” the slide deck says.

(I’m figuring it’s now the goal to get them to build applications for Windows Phone 7 devices and their successors. I’ve asked Microsoft for comment on how Hawaii fits with Windows Phone 7. No word back so far….)

Earlier this week, as part of its Imagine Cup 2010 event in Poland, Microsoft awarded the 400 finalists with developer prototypes of Windows Phone 7 devices. Microsoft officials said last month that in July, the company planned to provide a select group of developers with test phones to help them create Windows Phone 7 applications.

Update: In more immediate Windows mobile news, Microsoft is now being sued — along with Apple, Google, HTC, LG and Google — by patent-holding company NTP Inc. for alleged infringement of its wireless e-mail patents. These patents expire in 2012. NTP managed to get a settlement from RIM over these patents a couple of years ago. Microsoft officials weren’t commenting on July 9 on the suit, saying they had yet to be served.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

Talkback Most Recent of 29 Talkback(s)

  • Good job Mary - Focus on the only thing MS is good at
    .. Codenames!

    lol... what a joke that we still talk about codenames and not real products. Oh wait, that's because you can count the consumer products on one hand. And NO, a mice and keyboards don't count.
    ZDNet Gravatar
    croberts
    9th Jul 2010
  • ZDNet Blogger

    Codenames
    Hi. The reason I write about codenames is because these are the next wave of products. And re: your comment on consumer, MS is a business software/services provider. That is where they make all their money. They have consumer aspirations and are spending a ton of money trying to be bigger in consumer, but that is not the reality. Thanks MJ
    ZDNet Gravatar
    Mary Jo Foley
    9th Jul 2010
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    @Mary Jo Foley

    MS will have a hard time fitting for a niche in the mobile space. It just doesn't have the apps. Take a look at this graph.

    http://4.bp.blogspot.com/_63BvJQGuHlA/TDVDroeW_UI/AAAAAAAAAAU/DBaO1fz9yO4/s1600/AndroidiPhoneApps20100707.jpg

    Codenames is all MS can do, and probably only results it will get in the Mobile Space.
    ZDNet Gravatar
    Uralbas
    10th Jul 2010
  • Microsoft's mobile Plan B
    This will be Microsoft's backup plan.

    Microsoft has been failing in consumer mobile. If it is forced to exit that market in 2011, it will still keep a finger in the mobile pie by offering mobile cloud infrastructure and mobile web services.

    Mobile cloud & web services offers a better fit for Microsoft's expertise than consumer mobile devices.
    ZDNet Gravatar
    gjafg
    11th Jul 2010
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    @Mary Jo Foley I'd be happy if sohbet got rid of the ribbon and gave us chat users the pull-down menus that existed before Office 2007 for forum . I like getting Outlook for the portal . It has grown on me since my new Windows izlesene box had to use Outlook since chat sohbet was removed. sohbet odalari email client is mynet sohbet weak.
    ZDNet Gravatar
    timaeus
    19th Jul
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    if you would is the really alarming part that you may have vehicle of the any this is the music of angry that can make perform you to fly steak and also failed
    ZDNet Gravatar
    gogon gondrong
    21st Jul
  • They're good for a laugh
    Just reading "Microsoft Surface table" is enough to bring a smile to one's face. Another great MS contribution;-)
    ZDNet Gravatar
    Richard Flude
    9th Jul 2010
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    @croberts Microsoft will be going through some changes and growing pains, but it's here for some time to come.
    ZDNet Gravatar
    timaeus
    30th Jun
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    @croberts immersed in Android. And they laugh at the Jobs' reality distortion field. (ie, EVO still being put on a pedestal despite the recent issues re poor quality and functionality)

    The only thing presently going for the iPhone wannabe Android is iPhone being exclusive to AT&T. Android will take a big hit if/once the iPhone becomes widely available on other carriers.

    But keep up the mindless fanboism and Apple bashing as it proves Mac "zealots" are the tame and sane ones araba oyunu yeni oyunlar oyunlar kral oyun
    ZDNet Gravatar
    Arabalar
    17th Aug
  • All aboard my canoe
    If we can somehow figure out how to attach training wheels, we might make it to Kalanianaole Highway and beyond. Micrococonuts no ka oi.

    Let the invasion begin.
    ZDNet Gravatar
    klumper
    9th Jul 2010
  • Why are STUPID codenames news???
    Seriously, who the hell cares about the internal names given to vaporware??

    Instead of wasting time figuring out the name, what about waiting until the stupid thing has some set specs (not the wish list), then talking about it?
    ZDNet Gravatar
    wackoae
    9th Jul 2010
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    @wackoae
    The same advertisers that brought us Seinfeld (lets play footsie and wiggle our shorts Bill), Laptop Hunters (that got all sorts of bad press for lies (incorrect pricing and customer never actually went into an Apple store) and portraying windows as "cheep"), And Windows 7 was Macs idea (where a college kid who can't get laid and get kicked out of his dorm room (by his Mac roommate) has to watch TV in the hall because he doesn't even have a friend whom he could visit).

    I bet Kinect will cinsel sohbet not be magical either.
    IE8 had multi-process architecture before Chrome launched, and in fact sohbet was the first browser to announce the feature. gay sohbet That's why both Chrome and IE use far more memory than the other browsers. mynet sohbet Chrome is a bit more strict than IE, IE will allow tabs with the same integrety level to mynet sohbet share a single process. mynet mynet sohbet Outside of that MS beat Google to the punch. mynet Good try though. indirmeden film izle If MS came out with touch UIs for at least Word, Excel, forum OneNote, and Outlook, with super slick, and highly youtube effective integrated virtual keyboards, that would be mind blowing! I think canli sohbet that would be like lighting a rocket under PC touch computing. bedava film izle
    ZDNet Gravatar
    exibir
    6th Aug
  • Very intriguing!
    I always found the investigating reporting and tracking of code names wonderful since the early days of your "Microsoft Watch" days since "Chicago" and "Black comb."

    Also, you will hear more about the upcoming code names named after some surf boarding phrases. "Operation Wipe-Out" and "Pipe Tunnel."

    These two phrases or code names are beginning to deal with more of the personnel or HR factors as Microsoft will continue to streamline their workforce in layoffs of "American Based Personnel" to more of "India Based Personnel" also known as the "IBP" Project which was first proposed last quarter by that acronym.

    This acronym will be called, so I am told, "Pipe Tunnel" and the first, "Operation Wipe-Out" is the American personnel cuts.

    Something like a two phase logical process in reforming some, as I am told, "Dead Weight" personnel.

    Personally, I believe the "Dead Weight" is an internal slant on the "ABP." By demonizing the American Workforce within Microsoft makes it psychologically easier for the managers to complete these layoffs and the implementation of this initiative as proving within our own history of our government.

    It is projected that Microsoft will initially save nearly $1.27 Billion in the following quarter after "IBP" is successfully launched as "ABP" first phase is completed alone. This of course will make the MS Investors happy and Ballmer as giddy as a young school boy as confidence is restored to the personnel shift and savings not to mention, secure his position.

    Yes, we are only seeing the very beginning of the "ABP" initial phase. I am told by 2012 (third quarter) that the shift from the American Personnel will be significantly less by some 42.538% remaining and by the beginning of the second quarter of 2014 down to 38.85% remaining estimate.

    Meaning that the "IBP" or the Indian Based Personnel or the Indian Workforce will be over 61% of Microsoft's workforce. Lower overhead, wages, etc is a "win-win" for streamlining the effectiveness of Microsoft.

    Anyone living in the Redmond will definitely see the downsizing of the Microsoft Campus as Redmond will be mostly of managerial, marketing, and some R & D spaces. By 2014, the Redmond Campus will be completely different.

    The R & D aspects, very sketchy at best. I am also informed of yet another code name but this is not confirmed as of yet to give to you guys and gals here.

    However some of the R & D is not Microsoft based, but rather some U.S. Government joint venture that may be involving CIA and DHS operations in some later part of the phasing.

    Keep up the hard work and I will continue to bring more of the more nefarious things into light as best as I can.
    ZDNet Gravatar
    The Black Tide
    9th Jul 2010
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    @The Black Tide By 2018 the Redmond campus will be a wasteland. Maybe Apple/Google will buy it.
    ZDNet Gravatar
    MSFTWorshipper
    9th Jul 2010
  • RE: Microsoft's new Hawaiian codenames are all about mobile
    @MSFTWorshipper

    No you misread it. Microsoft plans on cost-cutting through a major shift in ditching American for Indian Developers and various management levels. With the American Government's involvement as the CIA and DHS in the "R&D" parts renting space there, if you would is the really alarming part that you may have failed to see or the fact that 61% of Microsoft will be in India alone.

    No, Microsoft will be going through some changes and growing pains, but it's here for some time to come.
    ZDNet Gravatar
    The Black Tide
    9th Jul 2010

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