New Bing bits: Matchbox recommender, U.S. search share and more

New Bing bits: Matchbox recommender, U.S. search share and more

Summary: Bing's been in the news for the past couple of days -- but not because of U.S. search share gains or the team's plans for "Matchbox."

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Over the past few days, Bing was in the news, though not for the right reasons. Social missteps aside, there were a couple of Bing-related bits that didn't get as much play.

First, the numbers. comScore's February U.S. search share scores went out on Friday, March 11. Bing's share grew from 13.1 percent in January 2011 to 13.6 percent in February, according to comScore. Yahoo's share held steady at 16.0 percent, while Google's U.S. search share dropped from 65.6 percent in January to 65.4 percent in February, comScore said. Bottom line: MicroHoo's combined share was up slightly, from 29.2 percent in January, to 29.6 percent in February. (Note: These are all explicit core search share numbers, which removes certain categories of searches that comScore doesn’t deem to be actual “user-engaged” searches.)

The Bing team also is touting at SXSW this week a Microsoft-Research-developed recommender technology, codenamed "Matchbox." Matchbox is being implemented by the Fuse Labs team with Project Emporia. (Fuse is part of Microsoft Research these days.) Project Emporia is a news aggregation tool that works in various Web browsers and on Windows Phone 7.

The personalization technologies underlying Matchbox/Emporia are of interest to the Bing team because of the growing importance of local/personalized search and advertising. It will be interesting to watch how Matchbox and/or Emporia end up more integrated with Bing, over time. One of the Matchbox researchers, Ralph Herbrich, heads the Bing Personalization team "which focuses on prototyping and enabling personalized experiences across Microsoft's Online Services Division, including Bing Mobile, Bing News, Bing Web and AdCenter, through agile development and fast deployment of computational intelligence and social computing technologies," according to his bio page.

Meanwhile, there have been rumors that Microsoft may be taking the wraps off a test version of HTML5-enabled Bing search site later today, March 14, as part of its IE 9 launch. Microsoft officials have said the final IE 9 bits will be available for download starting at 9 p.m. PT on March 14.

Topics: Social Enterprise, CXO, Collaboration, IT Employment

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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15 comments
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  • RE: New Bing bits: Matchbox recommender, U.S. search share and more

    Google's market cap tumbled by $15 billion on the news of market share loss.
    ALISON SMOCK
  • RE: New Bing bits: Matchbox recommender, U.S. search share and more

    Your "social missteps" snark aside, it is more interesting to me that the reaction to the reaction of the Bing Tweet seems to be "what was the problem" and "what is the matter with those who complained."
    cantbeme
    • Wasn't meant to be snarky

      Hi. Unlike many bloggers, I didn't jump all over the Bing Japan tweet, as I didn't see it as being as crass and horrible as others seemed to.... That tweet -- and Bing's apology on Twitter -- is what kept Bing in the headlines over the weekend, however, which was my point. Thanks. MJ
      Mary Jo Foley
  • RE: New Bing bits: Matchbox recommender, U.S. search share and more

    You see, they actually DO read our replies! No matter how you look at this, Microsoft is making gains every month now for the past year or so it seems, while Google has steadily been losing numbers. Granted, it's not much of a gain or a loss on either end, but continue at this rate and within the next year it's going to be a different story. Way to go Microsoft. I guess old dogs can learn new tricks.
    charlesdjones1
  • MS only gained

    Because of Yahoo and the fact that the default search bar for IE is Bing. You have to actively switch to Google. They didn't do the right thing like Google where on first launch of Chrome you choose your search provider.

    MS = Lock and tie in.
    itguy08
    • RE: New Bing bits: Matchbox recommender, U.S. search share and more

      @itguy08 here goes our troll...
      animageofmine1
      • RE: New Bing bits: Matchbox recommender, U.S. search share and more

        @animageofmine1 Troll? that's a compliment I would say more of the amoeba areas
        ItsTheBottomLine
    • Master Joe Says...WRONG

      @itguy08 Actually, on your first use of IE, you can choose your default search provider, accelerators, and some other options as well. Wherever you get your information from, you should get your money back.

      --Master Joe
      SteelCityPC
    • RE: New Bing bits: Matchbox recommender, U.S. search share and more

      @itguy08

      Not only can you choose your search providor on startup with IE but it also seems you have a difficult time reading... MJ stated...

      "Bing?s share grew from 13.1 percent in January 2011 to 13.6 percent in February, according to comScore. Yahoo?s share held steady at 16.0 percent, while Google?s U.S. search share dropped from 65.6 percent in January to 65.4 percent in February, comScore said."

      You'll notice Bing share grew as Yahoo held the same share count. This would reflect in growth on Bing and not Yahoo.
      audidiablo
  • This is MS (Bing)

    This is MS (Bing)

    Microsoft was offering $1 for every @bing retweet of Microsoft's Corporate Citizenship site
    http://twitter.com/bing/status/46597693585358848

    michaelianblack
    Hey @bing, stop using a tragedy as a fucking marketing opportunity. RT: For every retweet, @bing will give $1 to Japan quake victims.


    A few hours later, Bing apologized
    twitter.com/bing/status/46698091604226048

    So...sometimes excuses aren't good enough any more.
    Marco nn
    • Master Joe Says...The Problem

      @Marco nn Here's what I don't get. A lot of times, a company will donate x amount of money per every product sold. For example, some companies donate to the Children's Fund, or to some foreign country. Or, there is currently a contest going on where, if a kid wins a laptop, another kid in Africa gets one too. Well, Bing isn't something you buy. So, they simply adapted the strategy to be one they could use. There wasn't this much outrage and negativity when it came out that Apple was using workers in China, working in horrible working conditions, to make their products. I actually wonder if Apple had done this how it would have gone over? I suspect much differently. People might disagree with me, but those who think clearly and follow the "missteps" of both companies will agree that a misstep by Microsoft is treated much differently than an Apple misstep. Jobs stood on stage and called his customers stupid, in a roundabout way, when the iPhone 4 launch came with some issues. Just one example of many.

      --Master Joe
      SteelCityPC
      • RE: New Bing bits: Matchbox recommender, U.S. search share and more

        @MasterJoe ... indeed! I don't see anything different here than what other companies have done for a very long time. The whole point of charity is to help others and feel good about doing it. Well, companies take it a step further in helping others, making the company look good, AND making you feel good for using the product/service because they're such great, caring folks! I simply don't see the harm.

        The people complaining are anti-Microsoft/anti-business types that have to complain about anything they can.
        GoodThings2Life
      • RE: New Bing bits: Matchbox recommender, U.S. search share and more

        @MasterJoe ... PS-- so true about the iPhone 4 issues. "You're holding it wrong." "All other phones have this issue, SEE?!" "It's not us, it's you."

        Every product launch is an exercise in pointing out how dumb the users are and how they'll buy anything.
        GoodThings2Life
      • RE: New Bing bits: Matchbox recommender, U.S. search share and more

        @MasterJoe As always nicely done...love reading MasterJoe!
        ItsTheBottomLine
      • MS sadly has not the discernment (like you)

        @MasterJoe <br>My friend, your words seem to rhyme properly but like all the wrong ideas can not resist a light analysis.<br><br>Master Joe: "A lot of times, a company will donate x amount of money per every product sold."<br><br>Charity is good but there are charities and "charities"<br><br>"charities"; mean, we do not have a matter of deep seriousness in our hands so we both will be benefiting (you and me).<br><br>Charities: mean, this issue is of deep seriousness and here it is only absolute disinterest without of any personal/corporate interest.<br><br>And my friend, MS sadly has not the discernment (like you) to understand that difference... <br><br>Their corporate genes are only looking as they (MS) would get more profit (self-interest) and that makes them who they are.<br><br>Master Joe:"Bing isn't something you buy"<br>Sad sentence... because Bing represents to MS.<br><br>And about apple, we will be equally or more tough when we have to analyze their bad behavior (but today is MS)
        Marco nn