New Microsoft ad: Older Windows PCs are no longer good enough

New Microsoft ad: Older Windows PCs are no longer good enough

Summary: Microsoft is launching a new phase of its "I'm a PC" campaign on prime-time TV in the U.S. tonight. Here's the spot.

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Microsoft is launching a new phase of its "I'm a PC" campaign on prime-time TV in the U.S. tonight.

Here's the spot (thanks to GeekWire for the YouTube pointer):

This is no Seinfeld commercial. Instead, it's a straightforward ad whose theme is Windows PCs have come a long way in the past few years, and are worth another look.

It's prime time for Microsoft to push this message, since Windows 7 launched a year-and-a-half ago, and Windows 8 isn't expected to debut on new PCs for more than another year. The PC market, as a result of the decline of netbook sales, coupled with the rise of iPad/tablet sales, isn't growing much, which is denting Windows client revenues.

Microsoft and its Crispin Porter + Bogusky agency chose a somewhat odd way to emphasize the idea that Windows 7 PCs are worth checking out. As Microsoft explains the new campaign:

"Instead of waiting for them (users) to come to us, we bring a PC store to them when they least suspect it. In the TV ads, we target unsuspecting real people by transforming a room in their home into a personal PC store with a wide array of innovative, beautiful hardware."

It seems to me that Microsoft could accomplish the same if the company would open some more Microsoft Stores -- especially here on the East Coast, where the still-unopened Atlanta store is Microsoft's only current option out this way. As I've blogged before, buying a PC here in New York City is a pretty dismal experience. I wouldn't know about the wide variety of Windows PCs if I wasn't a member of the press, privy to Microsoft showcases.

In Europe, Microsoft recently began touting the Windows Collection Web site as a way to share with potential customers some of the newer Windows 7 PC form factors that have been introduced to the market in the past few months.

What do you think of the new Windows ads? Have you seen any new Windows 7 PCs introduced recently that might make you trade-in your good enough XP or Vista machine?

Topics: Hardware, Microsoft, Operating Systems, Software, Windows

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • Message has been deleted.

    kikl
    • Message has been deleted.

      Bill Pharaoh
      • Message has been deleted.

        Economister
      • Message has been deleted.

        blind obedience
      • Message has been deleted.

        Third of Five
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @Bill Pharaoh ... Eggzactically! Although I have 7 on a laptop with i5 processors & lots of RAM my desktop is XP Pro and 7 has absolutely NOTHIING to make it more appetzing than XP. I don't spend money unless it's going to buy me more than bragging rights to an almost 2 year old OS vs XP.
        tom@...
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @Bill Pharaoh XP support is almost gone, and with no updates, would you trust a win box online? Linux will run on some really old machines, and is still safe, and secure. Not to mention the free cost.
        ator1940
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @Bill Pharaoh
        I agree. I'm just a guy who does home computing and long ago lost any desire to "tweak" anything. I keep trying Ubuntu but invariably run into something that won't work and requires a download and installation that I don't know how to do and no instructions on how to do it - unless I want to search the web and learn the details. Not worth the trouble. XP on the desktop and Win7 on laptop works well for me. Haven't had a virus problem in years. No upside to us un-technical users to switch to Linux.
        wconrad@...
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @Bill Pharaoh
        Actually, it's more like trading in your door-less, hood-less, window-less pickup with 10 guys always firing AK-47's at it for something which not only provides all the functionality you think you're getting but also provides the protection you need.
        tmsbrdrs
        • RE: New Microsoft ad: Older Windows PCs are no longer good enough

          @wconrad
          Could you name some of the stuff that isn't working for you? Also, if you haven't had an infection with Windows in years, you're either very lucky (to the point of disbelief) or just not checking. I've had to fix machines running Windows XP, Windows Vista and Windows 7, all with infections, all within the last few months.
          On the other had, I've been running Ubuntu for the past 2 years. I also scan it for viruses from time to time and have never seen a virus on my system.
          tmsbrdrs
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @Bill Pharaoh Linux is extremely cool, fast and fun. You can run windows apps, and configure your system as you please, that is the real benefit of open source, you can change the stuff you don't like. Being free is a bonus. You are just too lazy to try it out and to see something amazing.
        zzer0
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @Bill Pharaoh

        Yeah I don't want a Broken Lawn mower either because it is free. Shoot if the engine is wasted that is 160 in labor and hardware, I might as well bought a new one for 130!!
        You linux Fanboys are funny though. Linux isn't for everyone, some people could care less about it, even if they use it. It boils down to the Old XP hardware is worn out, had it's day. Even a Wel maintened and cared for computer of any type is worn out due to normal usage, in 6 years. The Marketing Idea here is that PC's Are cheap right now. you can buy a new PC for pennies in comparison when you concider teh costs of potential upgrades like RAM CPU and Video. You need to think past teh now hardware actaully. Even a web browser requires more PC then before, and if your 3 Browsers back then you lose teh security, with or with out the AWESOME Virus scanner most people don't have!!
        Ez_Customs
        • RE: New Microsoft ad: Older Windows PCs are no longer good enough

          @Johnny R

          I dont' think that this advertising is all abotu Microsoft actually. They aren't selling the Widnwos OS directly in my fair opinion. What they are advertising as much though is the fact that Comptuers get worn out, and in the long run, this Commercial is probably geared more towards teh purchase of a NEW PC even if Widnows isn't used on it.

          I probably stand alone here, but the Evidence is in the add. I might have to look at the Video again but I don't' recall there being Windows 7 Logo in the add anywhere, all you see is it's unmarked face, like a Criminal in the dark. Okay so they say and show it at the end, but What is the majority of the video on. The Look and Size of the new PC's. Hardly a add directed 100% at Windows
          Ez_Customs
        • RE: New Microsoft ad: Older Windows PCs are no longer good enough

          @Linux Users

          The only real reason Linux is more secure right now (Which it probably isn't being open source and all) is because not enough people are usign it to make the efforts to find the holes worth the time. Just like MAC was said to be more secure for how long? The only difference now with the inflation of infections on the MAC OS is now more people use them
          Ez_Customs
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @Bill Pharaoh

        You need to buy a new computer that can handle all of the bloatware and fluff of the latest and greatest LoseDoze Operating System (O/S). That way you will be able to install the internet onto your PC and browse the web and point and click and cut and paste and multitask and do all of the things that are so DIFFICULT if not IMPOSSIBLE to do with any other O/S.
        HackerJ
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        @wconrad
        I must agree. If you run into trouble, and that happens less and less, to frequently you have to read to many text and if you are not motivated or technical enough, that can be a problem. Or you have to post a question.
        Even with all the goodwill that is present, and many thanks for that, the Linux community has to find better ways to communicate solutions to problems. Perhaps that would just make the difference to get access to that part of the audience that is not that interested in how it works.
        bezoeker
      • RE: New Microsoft ad: Older Windows PCs are no longer good enough

        That way you will be able to install the internet onto your PC and browse the web and point and click and cut and paste and multitask and do all of the things that are so DIFFICULT if not IMPOSSIBLE to do with any other O/S. <a href="http://www.writinghelp.co.uk/coursework/">A Level Coursework</a>
        <a href="http://www.writinghelp.co.uk/assignment/">Custom Assignment</a>
        jasonhawk
    • Keep XP and Vista until their support stops then turn to Linux.

      @kikl
      This post would be more relevant in 2012 (end of home versions of Vista) and 2014 (end of XP).
      CPPCrispy
      • Well, even right now, you can really speed up your computer, and not have

        to worry about all the mallware. Though, as long as your XP/Vista computer is running OK, you can just install Chrome for the time being.
        DonnieBoy
      • Sure, install Chrome if you want Google to know everywhere you surf...

        @DonnieBoy You should check out SRWare's Iron browser -- built on Chromium, it looks and feels EXACTLY like Chrome, but without all the Google privacy concerns; has a built-in ad-blocker too. See http://www.srware.net/en/software_srware_iron_chrome_vs_iron.php for a comparison. It's well worth downloading and trying out.

        -=B
        BGunnells