Speculation runs rampant on Microsoft Zune service's down time

By | June 22, 2010, 8:21am PDT

Microsoft’s Zune team is usually good at giving its customers ample warning when it has to take the service down for maintenance or an upgrade. That’s why the seemingly sudden decision  to take the service down the evening of  June 21 for “system maintenance” is spawning some interesting speculation.

The Xbox Support team tweeted last night around 10 p.m. ET that the Zune service was undergoing system maintenance and would have “limited or no availability.” The downtime  could last up to 24 hours, according to that tweet. The Xbox Support folks added there were “no further details available at this time” as to the reason for the maintenance.

Update: 1:30 p.m. ET June 22: The Zune service seems to be restored, though some users are reporting page errors. Microsoft officials arent talking about what was behind the sudden maintenance suspension.

Some users were saying this morning (June 22) that they were getting belated notices sent to them via e-mail warning them of the downtime. If the email had arrived on time, they still would have gotten only a couple of hours heads-up. The note from the Zune team said:

“As part of our continued efforts to improve the service, Zune is undergoing scheduled maintenance that will prevent you from renting and purchasing content for up to 24 hours starting 11:00 pm (PST) on June 21st. Your local video and music library will continue to be available during this time.

“We apologize for any inconvenience this may cause and thank you for your patience.”

Could Microsoft be tinkering with the Zune music/video services so that Windows Phone 7 developers will be able to access the system on the loaner WP7 devices that Microsoft has said it will be providing to the chosen few in July? Maybe…?

Other Zune users were speculating that Microsoft had taken down the service to add the promised Zune music-Xbox Live integration that Microsoft showed off last week during E3 when company execs showed off the newly-named Kinnect hands-free controller. But according to a Microsoft spokesperson, that integration won’t be going live until holiday 2010.

The Zune announcements at E3 got little attention. Here’s what the Softies unveiled last week, via an e-mail note I received from a Microsoft spokesperson:

“The Kinect transformation will also extend to the Zune experience on Xbox LIVE. Turning the user into the controller, Kinect and Zune will give you unparalleled control over your music and videos. With just a wave of your hand or the sound of your voice, you’ll be able to navigate through the Zune catalog of videos and music to control your content.

“We also announced at E3 that the Zune music experience will come to Xbox LIVE this holiday. With a Zune Pass subscription, you’ll have unlimited access to on-demand streaming of more than seven million songs through Xbox LIVE. With Kinect, navigating through the Zune music catalog will be as easy as using a wave of your hand to find the artist you want and telling Xbox to “play.” We’ll be sharing more details around the markets where Zune music on Xbox LIVE will launch later this summer.

“And as previously announced, we’ll also be bringing the Zune video service on Xbox LIVE to Mexico and Japan this holiday, giving even more consumers direct access to a high-definition home video experience on their Xbox 360. With the addition of Japan and Mexico, consumers in 20 international markets will have access to Zune video on Xbox LIVE.”

Sadly, still no word on if/when Microsoft will sell the Zune HD in other countries or if/when it will make the music (and not just video) service available to customers in those countries.

I’ve asked via the official channels for more information on Microsoft taking the Zune service offline so suddenly. If I get more, I’ll update this post.

Update No. 2: Thanks to @tromboneforhire, we have another clue about why the Zune service was offline today. It looks like there’s going to be a Zune/Bing tie-up, with Zune providing streaming song results for artists you search for using Bing. I searched on “Beyonce” and found some interesting new results this afternoon:

(click on image above to enlarge)

As @tromboneforhire notes, in a way, Zune is becoming Bing’s music service.

Currently, when you click to play the song, you don’t yet get it streamed to you. Instead, you get this:

As I noted earlier today, Microsoft is set to take the wraps off a bunch of Bing updates focused on the entertainment space later tonight (June 22).

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

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Talkback Most Recent of 26 Talkback(s)

  • I received the email ahead of time
    and was still surprised this morning when the service was offline. I'm so accustomed to a week or more notice that I didn't realize the maintenance was scheduled for a few hours from when I recieved the email!

    It's all good though. It's not like an unexpected service outtage that prevented me from accessing critical information like say, my email or docs.
    ZDNet Gravatar
    ericesque
    22nd Jun 2010
  • RE: Speculation runs rampant on Microsoft Zune service's down time
    @ericesque ... indeed, mine came about 11pm last night (Eastern), so I had a couple hours to sync up, but it was weird to be so sudden. I've been a subscriber since the original Zune 30 launch and have always received plenty of advance notice on these outages.
    ZDNet Gravatar
    GoodThings2Life
    22nd Jun 2010
  • RE: Speculation runs rampant on Microsoft Zune service's down time
    I just got my email about 15 minutes ago. Good to see that they are on top of things when it comes to notifying people of downtime.
    ZDNet Gravatar
    pcnerd37
    22nd Jun 2010
  • Got mine in time...
    But I suspect the downtime has to do with getting things ready for annual updates in September as well as Windows Phone.
    ZDNet Gravatar
    rjohn05
    22nd Jun 2010
  • Service down time really bad for me.
    I'm a Zune pass member, and my credits run out at midnight, and I'm one of those procrastinators that almost always wait for the last day to pick my 10 free selections. I'm hoping it doesn't take the entire day for this "Scheduled" down time to play out, because if it does, I'm going to be out my 10 songs since I can't be up that late. 2 hours notice for a 24 hour maintenance is just unacceptable, IMHO.
    ZDNet Gravatar
    DaveKlaus
    22nd Jun 2010
  • RE: Speculation runs rampant on Microsoft Zune service's down time
    @DaveKlaus I am fairly certain you have a few more days to procrastinate. Credits expire at the end of a month for zune pass.
    ZDNet Gravatar
    LikeItIs
    22nd Jun 2010
  • Not true.
    @LikeItIs They expire based on when you signed up, and it brings up a red credits message right under your user info in the upper right corner when you have 24 hours left; It's red for me now so I have 1 day. Unless the service comes up soon, I will be calling them tomorrow and complaining directly. I have a feeling they will make it right, but this short notice is beyond the pale.
    ZDNet Gravatar
    DaveKlaus
    22nd Jun 2010
  • Credits...
    @DaveKlaus ... give the support line a call, I'm sure they'll be able to re-issue the credits in a case like this. The support team is usually pretty helpful.
    ZDNet Gravatar
    GoodThings2Life
    22nd Jun 2010
  • Did anyone else notice?
    I just noticed that when I try to access the Marketplace with my Zune software I get the following messages:
    "we need to know more about you"
    "ITEM ISN'T AVAILABLE. PLEASE TRY AGAIN LATER"
    I understand the 2nd part of the message, but the first part is maybe some indication of things to come? I'm generally concerned when a company states that they want to know more about me. I think they have more information about me than they need already!
    ZDNet Gravatar
    DaveKlaus
    22nd Jun 2010
  • RE: Speculation runs rampant on Microsoft Zune service's down time
    @DaveKlaus ... they almost always update the Terms of Service document as well, but I wonder if this is them updating the Profile system to have some integration with Windows Live Wave 4 as well...
    ZDNet Gravatar
    GoodThings2Life
    22nd Jun 2010
  • RE: Speculation runs rampant on Microsoft Zune service's down time
    @DaveKlaus This was because it selected "Picks" when I clicked on Marketplace, and apparently it lost some of the info it collected about the music I like since it continued with this error even after the service came back up. Now that I've listened to some music it's working correctly.
    ZDNet Gravatar
    DaveKlaus
    22nd Jun 2010
  • Windows Live Wave 4 Integration?
    Perhaps this may also have something to do with some integration to Windows Live Wave 4, since Microsoft is changing their profile services to require first/last names on accounts for security measures (part of their announcements last week on the Live Blog).
    ZDNet Gravatar
    GoodThings2Life
    22nd Jun 2010
  • RE: Speculation runs rampant on Microsoft Zune service's down time
    Do you mean all 25 Zune users were inconvenienced?
    ZDNet Gravatar
    gtdworak
    22nd Jun 2010
  • Would be nice
    @gtdworak

    I'm still waiting for Windows Live apps for the ZuneHD. With WP7 coming, who knows what might happen.

    EDIT: This was meant as a reply to GoodThings2Life above...
    ZDNet Gravatar
    Cylon Centurion
    22nd Jun 2010
  • whatever happens, it won't bother gtdworak
    he sounds like a guy that still uses 8 track casettes.

    Technology is a mystery to him!
    ZDNet Gravatar
    John Zern
    22nd Jun 2010

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