The Windows Phone 7 app platform: One slide says it all

Summary: A picture is worth a thousand words. This slide from Windows Phone 7 team member Charlie Kindel's talk at Mix -- which shows all of the various elements of Microsoft's Windows 7 phone app platform in architectural diagram form -- provides a quick overview of what the Softies are telling developers and designers this week about the company's next-gen mobile platform.

There's been a lot of new  (and sometimes conflicting/confusing) information shared this week about Microsoft's Windows Phone 7 platform at the Microsoft Mix 10 conference.

Microsoft officials admitted that the phone team made a conscious decision to eliminate cut-and-paste functionality from the initial Windows Phone 7 platform. (They won't say if or even whether Microsoft may add cut-and-paste to the phone platform, despite the fact that Windows Mobile currently has that capability.) This just in: Microsoft's latest statement on the lack of cut-and-paste: "We’re always listening to feedback and will continue to improve our feature set over time based on what we hear." (So I'll take that as a maybe it's coming sometime, but not in the initial version....)

The team also conceded that multitasking is going to be a mixed bag on Windows Phone 7 devices (with Microsoft apps/experiences having the capability but third-party apps not so).

Most tellingly, Microsoft execs admitted that Windows Phone 7 devices' initial target audience is consumers, not business users. (I guess the "life maximizers" Microsoft sees as the buyers for these phones aren't expected to do a whole lot of work on their WP7 phones.) As my blogging colleague Larry Dignan noted yesterday, Microsoft's iPhone envy may have gotten the best of the company.

A picture is worth a thousand words. This slide from Windows Phone 7 team member Charlie Kindel's talk at Mix  -- which shows all of the various elements of Microsoft's Windows 7 phone app platform in architectural diagram form -- provides a quick overview of what the Softies are telling developers and designers this week about the company's next-gen mobile platform. (Click on the slide below to enlarge.)

Microsoft reiterated this week that Silverlight is the primary vehicle for writing Windows Phone 7 applications and some games. XNA Game Studio is for developers who want to build highly interactive and/or 3D games.

Microsoft isn't sharing anything about what's happening with its My Phone synchronization service that it introduced last year for Windows Mobile users, but the Softies are saying there will be some cloud services available (and still unknown prices) to Windows Phone 7 users, including notification, app deployment, social and Xbox Live gaming. There will be additional "portal services" available to Windows Phone 7 users, as well -- everything from update management, to billing, to app purchasing (which will be handled, for now, at least, exclusively through the Windows Phone Marketplace.

I'm still curious as to when and whether Microsoft will flesh out the Windows Phone 7 platform to make it more attractive to enterprise customers. What else are you still wondering about, regarding Microsoft's next steps with mobile?

Topics: Software, CXO, Microsoft, Mobility, Operating Systems, Telcos, Windows

About

Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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62 comments
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  • NUI

    I am looking for them to stop having Bill Buxton (whom I love by the way) stop talking about natural user interfaces and actually start building some of it into their mobile platform.
    rjohn05
  • I'm wondering why no copy/paste & multitasking?

    Didn't Ballmer hear the outcry from iPhone owners, when these two features WEREN'T included in the software?

    And if MS wants enterprise customers to buy this thing...chances are those enterprise customers WANT the two features that some dimbulb at MS has decided aren't needed.

    They are making a HUGE mistake if they let this happen.
    IT_Guy_z
    • Android has Copy/Paste. [NT]

      NT
      JT82
    • It does have multi tasking...

      It will have both multitasking and copy and paste. Listen to the windows weekly podcast that is taping now and they discuss this very thing. Copy and paste may not be in at release but it will be in. It does have multitasking. When you flip to a new app the previous apps state is suspended. When you go back to it you can continue using it.
      archer75
      • Even better

        Microsoft applications will have multitasking, for instance you will be able to listen to music while typing an email, however 3rd party applications won't have multitasking for the sake of the battery life.

        Microsoft says they are not against the idea of multitasking and they will implement this when batteries get better.
        tamer@...
  • softies

    i don't get over "softies". how much do you love microsoft,
    mary-jo that you have to give them a cute nickname?
    amazing, even for zdnet levels.
    bannedfromzdnetagain
    • Did you just drop from an alien spaceship?

      That is an industry wide nickname for those that work at Microsoft.

      Are you an idiot. I mean really, are you?

      Why are you even here, since you obvoiusly don't give a cluck about this phone.

      Windows people don't go around making dull witting comments about competitors to the software they use, they just use it to do business and solve problems. And 95% of Windows technology people are fluent in Linux and OS X because they are technology fans, not idiots like the never ending field of ABM idiots that parade around this site dumping their garbage everywhere they can find anything remotely connected to Microsoft.
      xuniL_z
      • Bill , Is that you again?

        LOL
        nevthaman
      • Pot, Kettle, black?

        [i]xWindows people don't go around making dull witting comments
        about competitors to the software they use[/i]
        you seriously do not expect anyone to believe you? I do not think
        anyone that has read your anti-Apple diatribe is going to believe you.
        You just recently made the comment that [b]?Apple is disgusting?[/b]

        [i]Apple is disgusting.
        NZ is absolutely right on how Apple operates.

        They look for marktets that may be heating up and find innovation
        within market
        Patent that innovation
        Then create it.

        They've done this all along and jobs said as much in 1996.

        they are trying to stop Google and Android by picking on small
        companies. Way to go Apple.
        You will lose in the end.[/i]

        http://talkback.zdnet.com/5208-10532-0.html?
        forumID=1&threadID=77065&messageID=1498365&tag=content;col
        1

        [i]And 95% of Windows technology people are fluent in Linux and OS X
        because they are technology fans, not idiots like the never ending field
        of ABM idiots that parade around this site dumping their garbage
        everywhere they can find anything remotely connected to Microsoft.[/i]

        Yeah right, that is an outright lie. Many entrenched windows
        technology people have not used OS X, and have stated they have no
        interest in trying it. You?re going to have to do better than that.
        Rick_K
  • RE: The Windows Phone 7 app platform: One slide says it all

    Looks like its going to be one heck of a phone. Can't wait to see the final product of phones when they are released.
    Loverock Davidson
    • You can see what it will look like in three years...

      Go to an Apple store, and look at the current iPhone. ;)
      Rick_K
  • RE: The Windows Phone 7 app platform: One slide says it all

    I think the business services will relate more to things (that can be done now with WM6.5) such as Domain Join, System Center Mobile Device Manager integration, Remote Wipe, Enterprise App deployment (i.e. not via Marketplace). The Windows Phone experience will, I suspect, be identical.
    spc1972
  • Too funny. My three-year old Nokia N95 has copy/paste

    But like you say MJ, maybe MS will include it at some point.

    We can all in the meantime hold our collective breaths until we turn blue. Yes?

    All of the advertised features of my 3-year old Nokia N95 work and there is no need to jailbreak.

    Thanks for the coverage on yet another vaporware product from MS.
    Dietrich T. Schmitz GNU/Linux Advocate
    • Does the iphone have copy/paste? Can you download free mp3s? Can you multi.

      task?

      Why the rave about the iphone, when this phone is obviously way beyond that with xbox live, office and a superior audio and video system?

      Does your old phone have all of that Dietrich?

      Why do you feel the need to take a dump on every windows post?

      Well at your age, I guess you are happy just to be able to take one.

      Still no work at your what is it...linux..Amazon cloud business. Too bad you can't seem to muster up a client.
      xuniL_z
      • Good one...that's what Linux trolls are for...

        Dietrich is a hardcore fanboy searching for the meaning of Linux in his life and why the hell he uses it when the rest of the world shuns it...
        transposeIT
      • What is your point (Other than highlighting ignorance and bias?)

        "Does the iphone have copy/paste?"

        Um, yes.

        "Can you download free mp3s?"

        Uh, yeah, of course it can.

        "Can you multi[task]"

        Yes, the iPhone could multitask from day one. I suspect you actually
        mean to say multitask apps from the App Store. But let's not let facts
        get in the way of a good flame.

        "Why do you feel the need to take a dump on every windows post?"

        That's rich coming from the likes of yourself.
        SpiritusInMachina
  • I just want to know....


    Who is the marketing genius that came up with
    - Life Maximizers? ?!?! ;-)


    And how soon can they start using "Life Maximizers" in their marketing campaign. genius! ;-)







    dave95.
  • Does it mean we will have to wait for the third release?

    Windows phone 7 seems like an original crippled iPhone. No copy paste, no serious multi-tasking. What else is missing that we do not know? It just means that again we will have to wait for 2 more releases before getting something seriously useful.
    It is really really disappointing.
    paul2011
  • Limit App DIstributions is a Deal Breaker

    It's the thousands of software developers creating applications for the MS desktop/server platform that separate MS Windows from Linux and Apple. MS is dev. friendly because -Plenty of Quality Tools, -Huge install base -Easy to Distribute.

    MS could have had all this if they kept up with win.mo growth - but they've fallen far behind. They've lost market share - Apple has cool factor - android is winning the tech crowd.

    Still, if the properly build on existing tools like .NET and XNA, they could give developers reason to create apps big and small. Forcing apps to an online app store will kill a lot of creative special use apps - the ones MS may never see - but lead to sales of their products.
    cchx111
  • Microsoft Can't Win with an Unfinished Product

    Just like iPhone when it was released, Windows Phone 7 Series is unfinished, and rushed to market. The difference is that iPhone had no competition when it launched. It was so different and intruiging to anything else, that people bought it anyway. Most of iPhone's most glaring faults (eg no copy paste, no stereo Bluetooth) have now been resolved. There is just no way that Microsoft can succeed with an unfinished product 5 years later, against iPhone 4.0 and Android 3.0. We'll see WP7S go down in flames.
    Vbitrate