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Users gravitating to lower-priced Office SKUs

By | July 24, 2008, 2:10pm PDT

Summary: While more and more users are choosing “premium” versions of Windows, the opposite is happening with Office, Microsoft’s other cash cow.

While more and more users are choosing “premium” versions of Windows, the opposite is happening with Office, Microsoft’s other cash cow.

Stephen Elop, the head of Microsoft’s Business Division, told attendees of Microsoft’s annual Financial Analyst Meeting (FAM) in Redmond on July 24, acknowledged that more and more users are choosing lower-priced Office versions — like the Office Home & Student — rather than premium variants of the product.

(Microsoft recently introduced a new Office subscription bundle, called Equipt, that is built around a lower-priced SKU of Office and is seen by many Microsoft watchers as an attempt by Microsoft to blunt the impact of Google Docs on its business.)

Elop said that Office 2007 deployments are slightly outpacing Office 2003 ones (measured at similar points in time). He said Microsoft believes over 90 percent of businesses will have deployed Office 2007 as of summer 2009.

Update: Elop said Microsoft has sold 120 million copies of Office 2007 since launch, I see in the transcript of his remarks from FAM.

The Microsoft Business Division isn’t completely dependent on Office for growth, however. Elop said that Microsoft has a handful of billion-dollar and potential-billion-dollar businesses in the hopper. Some of the stats he cited:

On the Windows side of the house, Microsoft is playing a lot of attention to the high end of the Windows client market, as that is where Microsoft is competing most directly with Apple. But there are some significant market-growth shifts happening that ensure that Microsoft won’t be focusing exclusively on the premium market with Windows.

Microsoft Chief Operating Officer Kevin Turner told the analysts and press attending FAM that an increasing percentage of Microsoft’s PC growth is coming from outside the U.S. In fiscal 2008, 62 percent of PC consumption was attributable to “mature” countries and 38 percent to “emerging market” ones, Turner said.

But U.S. share is contining to shrink, despite the fact that the U.S. is moving from a one-PC-per-person to a multiple-device-per-person model. Asia and Africa are becoming increasingly key, both from a PC sales standpoint and a technology-assistant standpoint, Turner said.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Users gravitating to lower-priced Office SKUs
homeioy54-24353619501360854691778116257099 Updated - 11th Nov
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It's not surprising.
TripleII-21189418044173169409978279405827 24th Jul 2008
The increased cost of the premium Office doesn't provide much that corporations need. Also, as linked, Vista Home Basic is not viable either, so they must, if they go Vista, get the premium product.

I do think a clarification is needed.
He said Microsoft believes over 90 percent of businesses will have deployed Office 2007 as of summer 2009.

This must mean that 90% of businesses that use Office will have upgraded to Office 2007. Since ODF and OO/SO have 15% of the worldwide market, 90% of business is relative to that subset, not the world at large.

I would be surprised though to see Office 2007 penetration nearly that high. Why upgrade? 2003 is fine, heck many still use 1997.

Hmmm, does that 90% need to be further refined, to be 90% of those who licensed sharepoint have upgrade to 2007. That would make the most sense.

TripleII
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Contributr
Elop's exact words
Mary Jo Foley 24th Jul 2008
from the transcript of his remarks, which is here:

"Our research indicates, amongst our larger customers as well, that 90 percent of businesses will have deployed Office 2007 by the summer of 2009. So it's on a very good pace. It's being accepted very well, and we're really, really pleased with the results of that."

http://www.microsoft.com/msft/speech/FY08/ElopFAM2008.mspx

Hope that helps clarify. MJ
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RE: It's not surprising.
gmclean 25th Jul 2008
The increased cost of the premium Office doesn't provide much that corporations need.

The reason so many businesses use office is because so much of the other software they use is often tied to office, usually word or excel. A lot of ERP software also will have direct ties to office so in that sense it does provide exactly what corporations need.

Of course I suppose you could give the power users office and others OO but then you get into issues of compatibility and there's also the problems related to the percieved status if you get OO instead of Office. That can lead to awkward internal political issues.

That is why office is so ubiquitous in business.
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That matches our usage
itpro_z 24th Jul 2008
In our operation, we used to install Office Pro for every user, even though for many it was overkill. Now, we use Office Basic for most users and only use Pro for the power users who need Powerpoint and/or Access. Considering that about 90% of our users really only need Word, Excel, and Outlook, paying more for the Pro edition doesn't make sense. We also have Open Office running on a few machines for evaluation, and so far it seems to work for our typical office worker. Although user feedback has been good on Office 07, OO is probably an easier transition for users of older versions of Office than Office 07.
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Office 2007 is much better
tonymcs@... 24th Jul 2008
I began with only swapping over 2 computers in our office to Office 2007. Both users were mainly using Word. Their enthusiastic acceptance (after an initial bewilderment) led me to put it on all our machines and I must admit I prefer using it to 97 or 2003.

I'm also using the basic version as I don't really have a need for the other apps.
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Office 2007 has a terrible interface
james.faction 24th Jul 2008
It's strange I found we pretty much had the exact opposite experience with Office 2007, the users we had try it out, as well as the IT team, found it horrible with the exception of Outlook. The ribbon interface and the unavailability of the original menu annoyed all of us, as did the wasteful amount of screen area it takes up. Outlook thankfully hadn't changed so much. We've stuck with Office 2003 here, with the freely available compatibility pack to cope with the new Office 2007 formats.

Until they make the original old menu available on Office 2007, I'm afraid it's going to be too much of a leap for existing office users for us to bother with.
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Love the ribbon
shaneshack 25th Jul 2008
Sorry, but I must disagree with you. The ribbon, while it does take up more real estate on the screen, is much better than the menu system. I hate pouring through menus, so the graphical representation is perfect for me. Plus, most of the people to whom we sell 2007 have a similar experience. We probably sell 15-20 copies of 2007 Home Student every month. Gotta say that Microsoft actually did this one right.

On a side note, IE 8 also looks promising on the standards end of things. Vista is the sore thumb for MS right now. And it's suffering more from reputation than actual functional problems at this point. I'm a happy 1.5 year user!
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Microsoft posted an add-in for Word and Excel that gives the old menus to the user. Search their website for those downloads.
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+1 here. We've had the same complaints from both end-users and those in IT.
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Office Bloated 2007
xp-client 25th Jul 2008
Well obviously what will a home user do with InfoPath, Groove? And does he really really need Access and Publisher? Maybe if MS creates an InfoPath runtime/reader then some SOHOs may find it of *some* use. Groove is only useful in an enterprise. Most users don't need a database even of the simplest form to store their info. And Publisher is the underdog of the whole suite, still uses a proprietary file format and doesn't even have a reader/viewer app. The only things of use are Word, Excel, PowerPoint, Outlook and OneNote. Some can even do away with OneNote bcoz of Notepad and not everyone needs to give presentations or data analysis and calculations.
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Bloated Office 2007
john.ath@... 25th Jul 2008
I definitely agree with 'anonymous'. I am not as techie as most writers on here, but I especially didn't like it when I didn't go for the Microsoft email, it blanked my Addresses!!! I hadn't seen Publisher since 1997!
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Tired of the "Office Tax"
Narg 25th Jul 2008
Our office only purchases the "Basic" version of Office, because it's all we need. For $150 per desktop there's no reason for twice the price for other parts we'll never use. We've been pushed time and time again to do the Software Assurance thing, but still it comes out more when compared to the $150 per desktop even when I replace desktops on a regular basis.

I'd almost give anything to be able to use Open Office, but some of our required industry tools must have Office for certain macros and other compatibility.
on engineering's PCs that IT has inadvertently relaxed its grip on in my company. A more efficient and cost effective IT department would have loaded Open Office on all the desktop PC's that don't explicitly need Microsoft Office.
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More people using Vista?
KMac1954 25th Jul 2008
More people are being forced to use Vista because that is what Microsoft is doing to it's customers. Ballmer seems me like the Emperor without cloths. He is oblivious to the fact that Vista is crap and that Office 2007 is too. Both piss off most XP and Office 2003 users so much they want to revert to the previous versions. Any illusion Microsoft is under about how Vista is gaining acceptance is just another simptom of the general psychosis that led them to release Vista and Office 2007 to begin with.
My email list which mostly discusses sports and soap opera had weeks of ranting over Microsoft Office 2007 after an office installed it. Every woman on my list hates the bloated thing which has made change for change's sake and is a mess every which way.
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1, The numbers are misleading. To be part of the 90%, a company only needs to have purchased a single 2007 license. Even if that company has hundreds of older licenses.

2, The numbers aren't entirely accurate. We purchase 2007 licenses under Open License, and then install 2003 instead. 2007 gives new features, sure, and it's supposed to be faster once you get used to it, and easier for new users. I kind of like it (I like the new Excel AutoFormat options). But we have people who have used Office since Office 95, and they are very used to it. All versions through 2003 are "close enough" for them to figure out. So we still use 2003, so they don't have to learn something entirely new. If we were going to give them something entirely new, we might use OpenOffice instead. But the stats show us with a lot of 2007 licenses.
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Vista too...
MWPollard 25th Jul 2008
We are also sticking with Windows XP instead of Vista, hopefully until Windows 7 comes out. I like Vista fine, and have it at home, but we don't need any more user retraining than we can help.
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Microsoft's Office monopoly is being driven by companies -
softwareFlunky Updated - 26th Jul 2008
demanding that every other company be compatible with the latest Microsoft Office upgrade that they just saddled themselves with.

It's expensive the first time. It's damnably expensive the second time; and all Microsoft has to do to start it all over again is come out with another "upgrade". A billion here, a billion there - why can't we all agree to act together, and just get off Microsoft's Office treadmill.
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Very difficult to change...
MWPollard Updated - 28th Jul 2008
At this point, it would be very difficult to change because Microsoft Office documents have become the de facto standard file formats in almost every office. If someone does not specify the file format, you can almost guarantee the file will either be a Microsoft format or a PDF.

Interestingly, Office 2007 promotes this transition to take place.

Sure, Microsoft and the technical press both say that Office 2007 is the most user-friendly version of Office every created. But it is very different. If users have to re-learn a program anyway, why not relearn with something different? The major competitors already have no problems with the standard document formats; our main hindrance is training and familiarity.

As soon as we can no longer license Office 2003, we may go with another product, likely OpenOffice due to its good file compatibility.
What needs to be available is a "cafeteria style" office program, where users get what they need and the companies are charged by the program not the suite. I use Outlook daily, not for email, that is what Lotus notes is for, but for its tasking feature. I use it and the exported values to Excel virtually daily. I use Word and Excel nearly daily, as well, Access occasionally, Powerpoint rarely, our Sharepoint is called KSN for Knowledge Sharing Network. I use it some as well.
I am not directly involved in the chhosing of any program, so I don't know if anyone uses an Office clone or not. I have a copy of O2007 at home, as little as I use it, the ribbon is confusing as some of the command buttons have moved to different toolbars. It is better in some ways.
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"285 885 ERP users" : is this the number of customers or the number of final users ?
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RE: Users gravitating to lower-priced Office SKUs
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RE: Users gravitating to lower-priced Office SKUs
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