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WinHEC: Microsoft shows off Windows 7 fundamentals

By | November 5, 2008, 9:47am PST

Summary: If last week was all about the eye candy coming in Windows 7, this week is more about the less glitzy but core improvements Microsoft is making to its next-generation client operating system.

If last week was all about the eye candy coming in Windows 7, this week is more about the less glitzy but core improvements Microsoft is making to its next-generation client operating system.

At the November 5 kick-off keynote at its Windows Hardware Engineering Conference (WinHEC) in Los Angeles, Microsoft executives talked up some of the changes Microsoft is making to Windows 7 to improve its reliability, battery life, standards support and other fundamental components compared to what’s available with Vista.

Jon DeVaan, the Senior Vice President in charge of Microsoft’s Core Operating System Division (COSD) , wasn’t shy about acknowledging some of the complaints users have had with Vista before, during and after that product launched.

DeVaan told WinHEC attendees that Microsoft is committed to delivering “reliable builds” of Windows 7 “so that when we say we’re going to ship Windows 7, you’ll believe us.”

(As many may recall, because of the delays and the “Longhorn Reset,” many OEMs, market watchers and others didn’t believe Microsoft was ready to release Vista to manufacturing almost right up until the day it did so in November 2006.)

Microsoft is providing WinHEC attendees with the same “M3″ (Milestone 3) pre-beta build that it gave to attendees of the Professional Developer Conference (PDC) last week.

This build dates back to September 2008. Microsoft is expecting to deliver a public beta of Windows 7 by early 2009, officials have said. (I am still hearing mid-December is the likely delivery date for this Beta.) Microsoft continues to hold fast to its “early 2010″ final delivery date, though I am still hearing next year — maybe even by mid-year — is the real target.)

As was true last week, DeVaan and other Microsoft execs aren’t yet providing even rough guidance as to how much faster Windows 7 ultimately will boot up, shut down, etc. (Earlier this year, Microsoft execs hinted that Windows 7 might boot up in under 15 seconds, but didn’t officially commit to that number.)

DeVaan talked up improvements that Microsoft is making to “fundamental scenarios” with Windows 7. He called out Microsoft’s goals of improving startup/boot time with 7 and showed a “boot drag race” video to show how Windows 7, even in pre-beta form, already starts up seconds faster than Vista. He said Microsoft has tweaked Windows 7 so that device drivers are loaded in parallel, instead of serially, and has reduced the number of services that load at startup to achieve these improvements. He also said Microsoft has fine-tuned 7 to reduce memory consumption, noting that video cards will be managing their own memory, rather than relying on the Windows 7 system memory management.

For laptop users, concerned with battery life, Microsoft has worked on Windows 7’s kernel, tweaking the system clock, so that the CPU will be able to get to idle and stay idle longer, according to DeVaan.

Steven Sinofsky, Senior Vice President of Windows and Windows Live Engineering — who headlined the Windows 7 debut at the PDC last week — talked through 21 demos of Windows 7, highlighting everything from its touch support, to its ability to interact directly with sensors using a new Sensor software development kit.

Sinofsky showed off the Device Stage feature of Windows 7, which is aimed at making it easier for users to interact with the various peripherals and devices connected to their PCs.  He highlighted the impmrovements Microsoft is making to Home Group/home networking support. And Sinofsky spent a considerable amount of his keynote demonstrating that a full implementation of Windows 7 will be able to run on netbook, even as stripped down as an Asus Eee PC with 1 GB of RAM.

Sinofsky also talked up the Media Center functionality that will be part of Windows 7, noting that Microsoft is planning to touch-enable the Media Center UI, roll in the TV Pack (”Fiji”) functionality and improve boot time to make Media Center PCs more like a typical living-room appliance, in terms of startup-time expectations.

Microsoft is Webcasting the WinHEC keynotes on its Web site. Tomorrow will be all about Windows Server, and specifically Windows Server 2008 R2 (Windows 7 Server).

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: WinHEC: Microsoft shows off Windows 7 fundamentals
dsfwrryd4101-24353678324541271121611409328105 Updated - 11th Nov
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Why the obsession over boot times?
NonZealot Updated - 5th Nov 2008
I shudder to think how many millions of dollars are being spent to shave seconds off something I do MAYBE once a month and I'm sure I'm not alone in my reboot frequency. Microsoft made the default power button a hybrid sleep button and all laptops I've used go to sleep when you shut the lid so boot times simply don't matter that much any more.

I can't think of anything more ridiculous than a "boot drag race". I can just picture a smoky room full of Microsoft engineers all turning on their computers at the same time and 15 seconds later, one of them jumps up and yells BINGO!!!
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Count yourself lucky!
de-void-21165590650301806002836337787023 5th Nov 2008
Alas, many customers who are using Vista on PC's and laptops purchased through retail channels between RTM and RTM + 6 months are suffering a crippled experience.

Alas, few OEM's thorougly tested their machines with Vista + the mountain of crapware that they preinstalled on those machines to earn a few bucks from the software vendors.

The result is generally a dreadful experience. A member of my family sadly purchased a Sony laptop and experienced a 4 1/2 minute boot-to-login and a further 8 1/4 minute login-to-IE-open wait. What caused the slowdown? The TWO security suites, Adobe taskbar applet, Synaptics trackpad applet, custom Bluetooth stack & applet, custom WiFi applet, Real Player applet, QuickTime applet, etc. that Sony preinstalled.

He was about to return it and get a Mac until I stepped in, reformatted his machine, reinstalled a clean copy of Vista, added only the drivers that he really needed, added ONE AV package. He's now in love with his machine!! It takes 40s for boot-to-login and 30s for login-to-IE-open.

The issues people have had (and in some cases still are having - SP1 fixed several OS related issues with boot and shutdown/suspend/resume delays) are the cause of much of the dis-satisfaction with Vista.

MS has spent the last 2 years fixing the issues within its control and working with OEM's and software vendors, showing them where their apps, drivers, services etc. are crucifying people's machines.

So if you're getting poor startup/shutdown/sleep/resume perf, make sure your apps are up to date, reduce your startup app burden (run MSCONFIG from start bar) and update your drivers.
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Excellent advice
NonZealot 5th Nov 2008
A member of my family sadly purchased a Sony laptop and experienced a 4 1/2 minute boot-to-login and a further 8 1/4 minute login-to-IE-open wait. What caused the slowdown? The TWO security suites, Adobe taskbar applet, Synaptics trackpad applet, custom Bluetooth stack & applet, custom WiFi applet, Real Player applet, QuickTime applet, etc. that Sony preinstalled.
...
It takes 40s for boot-to-login and 30s for login-to-IE-open.


That's a shame about the initial experience and it is a good thing you were able to help him out. It does reinforce the point though that Microsoft is wasting their time (and money) by reducing boot times in the OS itself. As you pointed out, clean Vista boots very quickly, it is the bloat installed by the vendor that slows it down. If Microsoft can get boot times of clean Windows 7 down to 15 seconds from 40 seconds, your friend would still see 4 minute boot times because the problem was never in code that is under Microsoft's control. In other words, Microsoft's "solution" to long boot times doesn't lie in improving Windows code, it lies in working with vendors to ensure they don't install too much bloat.

This is why I think Microsoft is wasting their time by trying to get clean Windows 7 boot times down to 15 seconds. It won't help people like your friend experiencing long boot times with Vista and it won't help people like me who feel that 40 second boot times once a month are not a big deal.
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Very True
iceykola Updated - 5th Nov 2008
And that's why you'll probably be happy to know that Sinofsky said it himself that they are working hard with the OEMs to make them realize that their pre-installed bloat is what is giving users such slow boot experiences. Let's hope it pays off and the OEMs take it to heart and stop preloading stuff. I think some OEMs now offer an option to not pre-install any software. And some I think charge a lil extra for it to make up for the lost revenue of pre-installing.
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Good to hear
NonZealot 5th Nov 2008
And some I think charge a lil extra for it to make up for the lost revenue of pre-installing.

How is this for an even better solution: take all the money Microsoft is spending on reducing boot times from 40 seconds to 15 seconds and offer it as a subsidy to OEMs that don't install bloatware. That way end users get 40 second boot times without having to pay for the privilege.
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re: Good to hear
still fiddlin 6th Nov 2008
You haven't watched the latest Apple ad. Microsoft isn't spending that much money fixing boot time (who cares - I use Sleep, which is fine). They *are* spending hundreds of millions on advertising, though, but even that wouldn't be enough to compensate all the OEMs for the revenue they get from installing software. That's the business model a ruthlessly competitive market has created. If there was a market for and money to be made charging $25 more for a computer without software, there would be lots of them for sale. The fact that there aren't says it all.

All the fuss about "fundamentals" is a lot of noise because once you pull the curtain aside on Win7, surprise, it's Vista SP2 1/2...
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look up Vista Velocity
CrashPad 7th Nov 2008
An program that MS is working for compliance with all OEM's to get proper drivers installed from fsactory on all release units. Sony at last mention already is 100% compliant.
Most probelms in Vista for speed related issues are due to poor drivers, and app instability issues.
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Vista Slowness
bobiroc 5th Nov 2008
I hear complaints all the time how people do not like vista because it is slow and eats up memory. But every computer I have looked at that a user said was "slow" or "sluggish" has these crapplications installed. I am sure Microsoft can optimise their code a little better but for people to place blame on the OS when its the 3rd party crap that OEMs or the users install themselves causing the problem that is just BS. Its like saying guns kill people. Idiotic crap from stupid people.
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Most of the craplications ...
de-void-21165590650301806002836337787023 6th Nov 2008
... are not Microsoft's code. Microsoft doesn't get to "approve" an OEM's OS image before its shipped and so you end up with OEM builds that contain a mountain of (mostly 30-day eval) software (that the OEM receives payment to ship!) preinstalled on customers' PCs.

There is little Microsoft can do when, for example, an OEM slaps a major Anti-Virus vendor's scanner serially scans all touched files and deadlocks for 90s before re-starting its scan. During that deadlock, the filesystem stalls.

Because these AV scanners hook so deeply into the filesystem, Windows can do nothing to "fix" the problem.
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Thats my point
bobiroc 6th Nov 2008
THats what I was trying to say. People buy a new computer and immediatly attack Windows as the source and fault of the problem when in the vast majority of cases that is not true. Windows is not perfect and neither is any other OS for that matter but people tend to attack what they do not understand.
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... to your last point ...
de-void-21165590650301806002836337787023 10th Nov 2008
... I agree. I actually experienced this precise scenario with a family member who was really unhappy with the performance and usability of their brand new Vista laptop.

As I documented earlier, turns out that all their perf issues were down to a very poor OS installation peformed by the machine's OEM.

But they blamed Microsoft, because they only see Windows. They don't get notified that FooSecuritySuite or BlahFirewallPro is hosing their system.

Rest assured, MS' work on the Velocity inititative, working with all the top OEM's and software vendors, helps them all understand that the cost of installing unnecessary crapware (support, lost sales, etc) usually exceeds the revenue they earned by installing it in the first place.

I've you've bought a new PC/laptop recently from a tier-1 OEM, chances are that you're already enjoying a far better experience than someone who bought their machine around Vista RTM.

Expect the experience of Win7 on a minimally modified OS install to be lightyears better than a Vista RTM experience!
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...the reduced number of services that are running on boot.
According to the information we have MS is achieving faster
boot times by reducing the number of services that start on
boot. That's good from a security point of view.
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It wasn't clear from the article if services were being turned off by default or if they were simply delaying when the services were starting to get you to a usable screen faster. If they are simply being delayed then there is no security advantage, nor would there be any long term performance advantage.

Hopefully you are right though and then yes, it would make Windows more secure.
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Not only the reduced number ...
de-void-21165590650301806002836337787023 6th Nov 2008
... but also the reduced number that NEED to startup at any point!

One of Win7's most overlooked features (so-far) is that many services have been converted to new "triggered services" which are only started when one or more of a given number events fire (e.g. IP address changes, machine goes idle for > 5 mins, etc) and which close down automatically when they're done.

This means that a TON of MS and 3rd party services will now be able to lay dormant, and only get started when they need to be ... and die shortly afterwards freeing up the RAM they consumed.

This alone makes a HUGE difference to startup and also run-time perf and memory consumption.
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Ahhh ... the CRAPWARE problem!
mwagner@... 6th Nov 2008
The presence of CRAPWARE on new machines is an unfortunate 'unintended consequence' of the Consent Decree worked out between the Department of Justice and Microsoft many years ago.

Now Microsoft has no say in what gets pre-loaded along with Windows. This was meant to protect Independent Software Vendors (ISVs) but has resulted in OEMs adding anything and everything that they get paid to include on every new machine. I wonder how many of us would actually pay a premium to buy CRAPWARE-free hardware.
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According to Sony ...
de-void-21165590650301806002836337787023 6th Nov 2008
... $50! That was the "fee" they originally charged to NOT install crapware, since that was the revenue they earned from the crapware vendors PER MACHINE SOLD!!!

Thankfully they've seen the error of their ways and no longer charge for the "privelige" of a clean machine!

But yes, you're spot-on. As we've seen for the last 8+ years - remove regulation (of any kind) and a market will generally cripple itself before it learns from its mistakes! wink
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Don't forget ...
de-void-21165590650301806002836337787023 6th Nov 2008
Microsoft is not doing this work alone.

For the first time in years OEM's are deeming Microsoft's advice worthy of review. Why? Apple is eating the OEM's lunch for them.

Sony got absolutely creamed over the perf of their early Vista laptops and now ship laptops that basically come with Vista + Drivers + 1 security package (that they've tested!!!).

Same for Dell. Same for HP.

MS and their top-10 OEM's world-wide are working together to test OEM's planned builds against Microsoft's ENORMOUS test suite to make sure that customers get a damn fine experience when they get Win7 - be that through a new machine purchase or through an upgrade.

Remember - Microsoft cannot do this alone - Microsoft doesn't get to see and/or "test and bless" the OEM's OS build before it's shipped. The OEM's have to be willing to work with MS to close the loop.

THANKFULLY, this is now happening. They're now "practicing" with more recent OEM Vista builds, and will be fully geared up by the time Win7 ships.
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very true
soulxfer@... 5th Nov 2008
one of my friends had the same problem on a brand new HP Tablet. His friends were pushing him to swap it with Mac, a quick clean-up of crapware and defragmentation helped him realized the potential of that machine.
Most of the software installed will add itself in the startup folder, or run key. I use Autoruns from sysinternals.com to clean up all such entries.
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Yup
shellcodes_coder 6th Nov 2008
Actually all these OEM vendors should stop installing crapwares that come with Windows Vista (pre-installed) besides the drivers for Windows. All these OEM either bundle trial versions of software or install other crappy applications that really slows down Windows. I don't think there's any OEM that does that. Right? That's why I build my own PC so that I can control what gets installed happy
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If it boots faster, it runs faster.
TripleII-21189418044173169409978279405827 5th Nov 2008
That much should be obvious. What am I missing?

TripleII
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Depends on the optimizations
NonZealot 5th Nov 2008
He said Microsoft has tweaked Windows 7 so that device drivers are loaded in parallel, instead of serially, and has reduced the number of services that load at startup to achieve these improvements.

Neither of these optimizations will improve the performance of the machine after it has booted. I'm assuming the services that aren't loaded at startup need to be loaded some point later on. If those services aren't needed then yes, I guess that would help a bit.
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See my earlier post
de-void-21165590650301806002836337787023 6th Nov 2008
I talk about the new "triggered services" that lay dormant until they need to wake up and handle specific events. Keeps the number of running services to a minimum.

But yes, the specific optimization of loading drivers in parallel will generally improve boot/resume time.

There are A TON of improvements to how apps and drivers are shut down and/or sent to sleep to improve the shut-down experience.

Alas, improvements to both boot/resume and shutdown/sleep are highly dependent on apps, services and drivers behaving properly and honoring messages from the OS, so if you see delays in either cycle, try to nail down which apps/services/devices are causing the issue and go complain to the appropriate vendors.
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Linux Mint!
SpikeyMike 5th Nov 2008
Old Dell poweredge 400 SC

From post to login: 25 seconds

From login to desktop: 17 seconds.
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I am not getting it
GuidingLight 5th Nov 2008
If it boots faster, it runs faster.

A computer that boots faster runs apps faster? Is that what you are saying?
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No...
CrashPad 5th Nov 2008
The perception from the switcher ads and other sources threw that out there and folks latched onto to it. Really performance is a subjective to individual needs and wants.
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Vista velociity..
CrashPad 5th Nov 2008
Anyone heard of it? It is an initiative that every big box vendor must pass their units through to get the seal now. Sony by the way is now 100% compliant. It really is a page out of Apple play book to get a more inhanced and smooth experience from Software through Hardware. Going to be good seeing this.
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Small correction:
de-void-21165590650301806002836337787023 6th Nov 2008
It's optional, not mandatory. MS can't force OEM's to become compliant. Luckily, Apple is eating most OEM's lunch for them right now, so OEM's are actually eagerly engaging with MS since they don't have the skills and/or resources to do the level of detailed testing necessary to find the major issues.

This isn't a page out of Apple's playbook since Apple own their whole experience. Apple OS' are only (legally) found on Apple tin and the only thing that goes into an Apple box is what Apple tests.

Windows on the other hand is on hundreds of thousands of OEM's machines and on many millions of custom-built machines and (largely) remains compatible with the vast majority of components and peripherals wherever it can. Where it can't MS relies on vendor's drivers.
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Not true.
DevGuy_z 6th Nov 2008
One of the problems with java was that applications written with it started slow but ran fast. You can so laden the computer on the front-end that it gives slow start-up times.

And there are a lot of start-up inefficiencies. If you create a dll with the defaults. It will load at a particular memory address by default. If that memory is already in use, then it has to be relocated. This process is inefficient, but could have been solved by compiling it so that it had a different address. Having drivers load serially is another inefficiency.

And on most computers there is a ton of stuff that needs to load.

I've had very fast computers take a long time to boot because it had to establish lots of network connections and stuff but once it was up it ran blazing fast.
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Not necessarily ...
mwagner@... 6th Nov 2008
The computing bottlenecks encountered during boot up are not necessarily those encountered once the system is up and running. At boot time, for instance, I/O is the killer. At boot tim, your "slowest device" is by far the hard drive.

Since most people boot-up and shutdown their machines frequently (especially laptops) this is a major annoyance, even on systems with a fast processor and lots of RAM.
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I agree
mikefarinha 5th Nov 2008
Why the obsession over boot times?

I whole-heatedly agree with you, boot times is a silly thing to fret over with the perfection of sleep mode & a reliable OS. However after being raked over the coals about Vista's boot time, among other negligible things. Microsoft is in PR mode which is just as much about fixing perceived flaws(real or otherwise) as it is about commercials.
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This is probably going to go off track because I have a tendancy to always do that but first in regards to your statement...

I believe it takes 2 scenarious to determine the quality of a product for anyone.

1) The person using the product knows what they're doing and HOW to use it (thus being able to modify it's settings in such a way that it runs fully optimized and efficient).

2) The person doesn't know a thing about the product they're getting and they just want it to work and expect everything they see in ads and demo's to do the same for them without having to do anything.

Unfortunately, MS has to build their products to satisfy the liking of Scenario 2. That's why there's SO... MUCH... STUFF... (craplications) running in the background to do everything for you. It sucks, but if they DON'T do it, then people complain even more.

"OMG My computer got a virus" or "OMG How do I create a shortcut on the desktop" or "How do I hook up my xbox to the computer" questions.

Not that most of us here know first hand that you can almost run any system today without an Antivirus program at all and be okay as long as you know what you are doing or creating shortcuts just mucks up any system and that just makes things more complicated but...

I think the goal Microsoft is trying to truly reach is simplicity. They're removing so many things and making it possible to just "click once."

I've been watching all their web casts on the channel 9 website from their conference thing last week and I have to say I am very thoroughly impressed with the changes.

It's not just booting up that matters. It's the fact that in addtion to booting up, they're trying to tell you that it's all been simplified. It clearly states in their tutorial for Vista off their website in PDF format that they recommend NOT shutting down and booting up everytime you go to bed at night but to utilize the sleep feature. They are aware of this.

It's just saying that in addtion to booting up, you're not getting tons of applications not needed to load which in turn, will not be running even after reaching "usable state" thus making the entire system run faster.

I think my biggest attraction to the new OS overall is the 'one click' philosophy. Many of their presentations compared Vista with 7 and proved that in Vista, there are WAY TOO MANY locations of one program to access to open it. In 7, there's just one location overall and even after you open it, it remains as one Icon within view and goes from there. I love that. It's simple.

Simple is the prime directive here I think they're going for. So faster boot time, is just part of it. Sure most people may not care and think it doesn't matter. But it's just "part" of all that they're doing. Not the only reason they're trying to convince people that 7 will be good.
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Just a simple background timer?
msteckis Updated - 5th Nov 2008
I use Xp and startup manager on my desktops. This way XP loads and high priority items load (antiviral/ firewall first. Everything else is timed to load up later on (not high priority like a messenger 30 seconds later, my asus system motherboard monitoring). That has really helped. Granted I would agree most of the problems are from the bloatware and when people install programs that hog resources on startup. But could not MS put a timer in their boot ups where essentials load first accessory items have a delay load later?
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...every software vendor would consider their software
essential and make it a high priority thus making nothing
high priority.
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True but,
msteckis 5th Nov 2008
That's where windows would come in and give the customer a choice with a brief explanation about how delaying startup of this program will help load up times. With all the complaints about Vista, that is where I think Microsoft is trying to go, force the software companies to windows standards of acceptance. Example: active x plugins and Microsoft updates disabling certain plug ins for security reasons. I totally agree with that.
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Unfortunately ...
mwagner@... 6th Nov 2008
... Most users don't know how to make that choice so they will go with whatever the OEM specifies.
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Won't work.
de-void-21165590650301806002836337787023 6th Nov 2008
Would you want to have to choose yes/no to 15+ dialogs that pop up every time you reboot and/or login?

So long as 3rd party vendors update their apps accordingly, Win7's "triggered services" can make a massive difference to both bootup as well as runtime perf. Unless the service is triggered, it'll never launch. If it doesn't launch, it doesn't eat RAM and doesn't open network sockets etc.

And, frankly, most of the major issues with Vista bootup times that I've seen have been AV/security packages' poor implementations causing deadlocks, livelocks and general sluggishness throttling IO behavior. In your scheme, they get loaded first and so slow EVERYTHING else down. Period.
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It is more important for microsofts immage to prevent problems...
hamobu-22333136139518773481685514128812 5th Nov 2008
...than it is to build small improvements such as a slightly shorter boot time, or slightly nicer task bar. Problems with Microsoft software get noticed, reported and remembered more than improvements.
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The difficulty here...
Agnostique 6th Nov 2008
The difficulty here, is that although Microsoft softwares do have problems, a lot of them are more "urban legends" than real ones.

If we make abstraction of the "religion war" of "open source" vs "closed source", Windows is not a bad OS and no one can seriously arg that all the people that are working on it are incompetent.

Now, that problems are more easily remembered that good things, is a valid assertion for any commercial product, not only for Microsoft softwares.
once i figgered out how to kill vista annoyances vista became my friend. I quite like it now. More than xp or unbutu. It is stable and fast enough for me. Pity microsoft made it so hard to accomplish.
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Microsoft has to be ...
mwagner@... 6th Nov 2008
... all things to all people. Protecting the inexperienced user has been a priority which often makes it inconvenient for those who CAN tweak their own systems.
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I think I'll actually look forward to Windows 7. Also, I wish they'd stick to one naming scheme or another. From 3 to 95 to 98 to ME to XP to Vista, then back to the basics with 7... Only a person with multiple-personality disorder could be comfortable with this...

I'm especially happy that they worked on the video memory management. The Vista scheme really wasn't well thought out.
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Ha Ha naming...
stevenjayrocks 6th Nov 2008
Haha Yes I have to agree the naming scheme is somewhat schizophrenic. So funny you said that.

But you have to admit Windows 7 just has a nice flow to it. They couldn't obviously say Windows 6 because too many people would make fun of that. (instead of 6, sucks...) So they obviously avoided that.

But what other names could they have come up without outside of just using the numbers?

Only one I could think up would be "Windows Horizon."

I don't know. But what you said was funny.
From a business perspective Win7 appears as noncompelling as Vista. As I've noted before, even if Vista worked well in most all regards there is still a lack of compelling reason to spend money on software and hardware to upgrade. The bottom line is that it doesn't provide a payback for small (and I suspect larger) business for the considerable expense of upgrading. Forget tweaking Media Center functionality. How about a more robust underlying file system?

I'm becoming convinced that Win7 will really be Vista R2 which means that the business upgrade cash will not be flowing aside from selling more Open Licenses providing access to XP.
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Do you?
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That's the only issue I have with Vista.
what will windows 7 cost
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RE: WinHEC: Microsoft shows off Windows 7 fundamentals
jackson1984-24316069205748857739440257893812 10th Oct
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RE: WinHEC: Microsoft shows off Windows 7 fundamentals
dsfwrryd4101-24353678324541271121611409328105 Updated - 11th Nov
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ie8 fix

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ie8 fix