Rupert Goodwins

Editor, ZDNet UK. Ex technology/technical editor of ZDNet UK, IT Week, PC Magazine, Computer Life, Mac User, Alfa Systems, Amstrad, Sinclair. Micronet 800, Marconi Space and Defence Systems, and a dodgy TV repair shop in the back streets of Plymouth. Can still swap out a gassy PL509 with the best of 'em.Dear Reader - contact me via our marvellous messaging system. Or better yet, start a blog. If you want to promote your company or product, fine - but please tell me what it is and why it's interesting right up front in the messageDear PR - The probability of a successful pitch can be calculated by the following handy formula applied to the details of your client's latest wheeze.3NT x 4UP x 2BI x 5EAI----------------------------- = P(copy)3M^3 x 2ACE x 10LWhere NT = New Technology, UP = Unique Product, BI = Beer Involved, EAI = Engineers Available for Interview, M = Marketing Managers, EMEA or Mornings, ACE = Already Covered Elsewhere (ie, your American brethren have already spilled the beans) and L = the word Leading or Leader in the first para of the press release. Dear Engineer, Researcher or Inventor - Talk to me. It's the new stuff that makes this game worthwhile.

Latest Posts

IBM phases in new memory technology

IBM phases in new memory technology

IBM announced on Thursday that it had successfully implemented multi-level phase change memory (PCM). Phase change memory is a potential competitor for flash memory, and works by alternately crystallising and melting nanoscopic points of material on a chip through tiny pulses of energy.

published June 30, 2011 by

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Google's China crisis

Google's China crisis

Reuters is reporting that the Chinese government is threatening Google with unspecified consequences if it continues to report hacking attacks attributed to within China. The People's Daily said that Google was "deliberately pandering to negative Western perceptions of China" with its "spurious...

published June 7, 2011 by

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Skype's down...

Skype's down...

Following a Twitter storm of 'Is Skype down?' messages, ZDNet UK tests show that the Skype client is crashing after about a minute of attempting to connect.

published June 7, 2011 by

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Jobs reveals Apple's iCloud, new iTunes, iOS, OS X Lion

Jobs reveals Apple's iCloud, new iTunes, iOS, OS X Lion

In a two-hour keynote in San Francisco on Monday, Apple showed off the next versions of its iOS and OS X operating systems, and revealed its much-anticipated iCloud online storage and synchronisation service.Steve Jobs took the stage for a brief introdution, relinquishing it for Phil Schiller, senior VP of Marketing, who demonstrated gesture and touch integration on Lion, the forthcoming new version of OS X edition.

published June 6, 2011 by

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Sony hacked again in Lulzsec breach

Sony hacked again in Lulzsec breach

Hacker group Lulzec claimed yesterday to have gained access to over a million usernames and passwords on servers run by Sony Pictures, the movie arm of the Japanese tech giant.In a message on Twitter, the group said "1,000,000+ unencrypted users, unencrypted admin accounts, government and military passwords saved in plaintext.

published June 2, 2011 by

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'Epic' GP-B NASA probe proves Einstein right

'Epic' GP-B NASA probe proves Einstein right

Nearly half a century in the planning, armed with 13 new technologies and four of the most perfect spheres ever created, NASA's $750 million Gravity Probe B (GP-B)'s troubled mission is finally over.After 16 months of in-orbit data gathering and almost five years of data analysis, GP-B has mapped the space-time vortex that Einstein predicted would be created by the Earth's movement in space.

published May 4, 2011 by

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Toshiba, SanDisk take flash to 19nm

Toshiba, SanDisk take flash to 19nm

A Japanese joint venture between SanDisk and Toshiba has announced it is to produce 19nm NAND flash memory, with samples due imminently and full production by the end of the third quarter. The first chips will be 2 bits per cell 64Gb devices, giving 8GB per chip.

published April 26, 2011 by

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