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The Mobile Gadgeteer

Matthew Miller & Joel Evans

A clever use of iPhones in IZABO's music video

By | May 27, 2010, 7:31am PDT

Summary: Plenty of performers have been shown playing out their compositions on the iPhone, but IZABO is using the iPhone in a new way in its latest music video.

We’ve seen plenty of videos where the performers are actually playing musical instruments on the iPhone, but today I received word of a video where the band, IZABO, uses the iPhone as a part of the video. It’s better viewed than read about, but imagine shots of the performers singing and then being interspersed with videos and animations playing out on the iPhone at the appropriate times. For example, there’s more than one instance of the performers holding iPhones up to different parts of their faces and having a video of a mouth or eyes, perfectly synced to the music.

According to IZABO, they used about 17 different iPhones to make this video possible, and only faked two shots, which they detail in the making of video below.

I definitely thought that a lot of the video was faked, but as you can see in the video above, it was all carefully planned out.

You can watch the actual video in its entirety below.

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With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space.

Disclosure

Joel Evans

Joel is a serial entrepreneur with his most recent business, CronkSoftware (cronksoftware.com), focusing on consulting and building games and applications for mobile devices. Joel has consulted for Microsoft’s Windows Mobile division and advises other companies on how to incorporate mobile into their existing brands and products. Joel purchases many of his devices and others are sent for review on a 30-day loaner basis and then returned to the supplier. If any devices are provided as “keeper” Joel will clearly disclose this in his reviews.

Biography

Joel Evans

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands, technologies and services into the mobile and wireless space. Joel is currently serving as the Managing Director of Cronk Software, Inc., a company he founded to offer full-service, end-to-end mobile strategy, design and development services.

Joel is the former founder and "Chief Geek" of Geek.com, a website praised by The New York Times, The Wall Street Journal, The Economist, and others as one of world's best sources of information for technology professionals and enthusiasts.

Joel also serves as a technology expert for a number of well-known publications and regularly advises corporations, analysts, journalists and bloggers on what the future of technology will bring. He brings decades of relationships with leading game publishers, online communities and publishers, along with both hardware and software product management and delivery expertise. Joel can be found online as "JoelGeek" and you can follow him on Twitter @JoelGeek.

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