App search engine competition heating up

App search engine competition heating up

Summary: With Google and Apple not focusing on App search, the door is wide open for competition and innovation.


When Apple's App Store became a big thing, people immediately thought that Apple was going to be the next Google. Surprisingly, the company hasn't shown much interest in enhancing its own search engine. It also seems that Google, a company known for search, has decided to stay away from searching Apps, too, with its own Android Market web-based interface still not supporting search at this time.

To be fair, both Apple and Google have dipped their toes in a bit, with Apple enhancing its own App Store listings by forcing developers to designate keywords at the time of submission, and Google enhancing its mobile searches back in June. But even these enhancements haven't been a true commitment to the power of App search. Now there are a few companies moving very quickly into a space that both Apple and Google have left wide open.

First out of the gate with enhancements this week was The company has been around since 2009, but is now offering a detailed search on both its website and App. Not to be outdone, Appolicious has now announced two new websites: and

While this market continues to heat up, it seems that both and Appolicious have distinct differences. The most obvious difference is that Appolicious has Yahoo's marketing behind it, with the company having done a deal in April with the search giant that now has visitors to a number of Yahoo! properties seeing Appolicious content.

On the side, there are more than 400,000 active users, according to TechCrunch.

The big question in all of this is what will happen next? One would assume that more App search engines will pop-up, just like the old days of web search engines. Then there will be some consolidation through acquisition, and a few will survive. For example, Appolicious is already in tight with Yahoo!, and Apple has no problem purchasing companies to enhance its product offering. Also, let's not forget the other App search engines that have been around a while, including my favorite for all things Android, AppBrain, which can probably be picked up for far less than Appolicious or Chomp.

In the end, one thing is for certain: regardless of what happens next, there's bound to be plenty of innovation in this space, which is great news for the consumer.

Do you have a favorite way of discovering new apps? If so, share it below.

Topics: Social Enterprise, Apple, Browser, Google

Joel Evans

About Joel Evans

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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  • Why spend money on a USELESS feature???

    Seriously. Why should Apple or Google spend money on a feature that would not be use? If anything is really needed, most people would just search for an app via a normal web search engine (aka: Google), then use the name to download what ever they like.

    There is ZERO benefit on adding more features and complexity beyond what is already available on both app stores.
    • RE: App search engine competition heating up

      @wackoae I'm inclined to agree. Though Google's market does need a better built in search function as its rather poor right now. There's also the newer feature in google mobile search where if you search for an app it will automatically display the app at the top of the search results and the link will take you to the respective store to download it.
  • RE: App search engine competition heating up

    I use google all the time not matter what I want to search. You know it's my first choice.
  • Plenty More Around the Corner

    Please delete
  • RE: App search engine competition heating up

    I used - it has a good search engine, but even better is a wishlist feature that will notify you of price drops. It also keeps a full history of App prices.
    It has great banner ad's (I've "impulsively" purchased at least two Apps because of those, instilling in me a need I wasn't aware I had)

    Also will notify you by mail of updates to you existing Apps if you happen to forget to check for updates regularly ...

    VERY neat is!
  • Use Microsoft Pivot techonology...

    It is an easy way to drill down and filter data (see the TED presentation at:
    Roque Mocan
  • has a straightforward app search engine plus other features like new app and price change alerts.

    It also has some interesting app statistics (try clicking on 'App Stats' and then the button marked 'Area chart').
  • RE: App search engine competition heating up

    well, there are always some peaks and trough everywhere in every field now question is what will happen next. i think we must wait and see what will happens otherwise its good if it is heating up
  • RE: App search engine competition heating up

    I like the mobile app search engine. Appcurl comes with more control and also supports both Android and iOS apps.