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The Mobile Gadgeteer

Matthew Miller & Joel Evans

Google pulls an Apple and removes Tetris-type games from Android Market

By | June 1, 2010, 11:03am PDT

Summary: With big companies protecting their brands, will we see Google pulling more indie apps from Android Market?

I’m never surprised to read notices of apps being pulled from Apple’s App Store. After all, the company has made a point of doing what it wants to do, without comment most of the time. However, a recent post about Google removing some apps made me take notice.

According to DroidGamers.com, Google received a notice from The Tetris Company, LLC that under the DMCA the company should remove various Tetris clones from the Android Market. It turns out there were more than 35 of them, and they have all now been taken down.

The interesting part about this news story is that not only did Google do the taking down–the company is traditionally not in the habit of openly being a protector of big companies–but also that technically, the idea of a game in not protectable.

Since I’m not an attorney, I reached out to Doug Wolf, Co-Chair Trademarks, from Wolf Greenfield. I have asked Doug to comment before on the iPad trademark and thought it would be a nice add-on for this piece. I have quoted him below: [disclaimer: Doug has advised me in the past]

“Copyright law protects the expression of the game rather than the idea. In other words, the look and feel, the presentation, colors, and arrangement are all protected under copyright law. On the other hand, the idea of the game is not protectable. The problem for people making Tetris-type games is understanding where the copyright protection ends.

Considering that copyright rights in games can be difficult to separate from the game idea, the significant level of damages in copyright cases, and that Google does not need these games for its customers, taking down the games is an easy decision.

The Copyright Act does not involve trademarks which are the brands. That is a different area of law, and in fact there could be “fair use” of trademarks which allow some display of the brand. Also, the test is different under trademark law - whether the consumer would be confused as to source of the game. All of this makes for a different analysis and possibly a different decision from Google depending on the game.”

From the above it sounds like Google took the easy way out. These independent developers don’t have the financial resources to fight either Google or The Tetris Company, LLC, so the games will probably remain unavailable for the foreseeable future. Then again, perhaps they’ll show up in either open source or in some other form in the future?

I hope that this latest move by Google isn’t a sign of things to come. In the case of the Android Market, I was hoping that Google would actually use some of its own resources to really look at what its developers are offering and protect them, if appropriate. After all, Google really needs Android developers, especially in the Android Market. If developers feel like their apps could get pulled at any time, they will be even less inclined to develop for the platform.

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With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space.

Disclosure

Joel Evans

Joel is a serial entrepreneur with his most recent business, CronkSoftware (cronksoftware.com), focusing on consulting and building games and applications for mobile devices. Joel has consulted for Microsoft’s Windows Mobile division and advises other companies on how to incorporate mobile into their existing brands and products. Joel purchases many of his devices and others are sent for review on a 30-day loaner basis and then returned to the supplier. If any devices are provided as “keeper” Joel will clearly disclose this in his reviews.

Biography

Joel Evans

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands, technologies and services into the mobile and wireless space. Joel is currently serving as the Managing Director of Cronk Software, Inc., a company he founded to offer full-service, end-to-end mobile strategy, design and development services.

Joel is the former founder and "Chief Geek" of Geek.com, a website praised by The New York Times, The Wall Street Journal, The Economist, and others as one of world's best sources of information for technology professionals and enthusiasts.

Joel also serves as a technology expert for a number of well-known publications and regularly advises corporations, analysts, journalists and bloggers on what the future of technology will bring. He brings decades of relationships with leading game publishers, online communities and publishers, along with both hardware and software product management and delivery expertise. Joel can be found online as "JoelGeek" and you can follow him on Twitter @JoelGeek.

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And what if the copy is superior?
SparroHawc 27th Aug 2010
@YeomanDroid Tetris LLC is not exactly known for making GOOD Tetris games, especially in comparison to the free alternatives out there. The IDEA of the game isn't copyrightable; that's what patents are for, and their patent ran out a while ago. The fact of the matter is, they aren't willing to compete with other developers on even ground, so they're taking the cheap way out and trying to block the competition. If all of these Tetris clones called themselves Tetris (which some might have), or used art or sounds lifted straight from another Tetris game owned by Tetris LLC, then they have a valid reason to serve a takedown notice - but I'm sure only a few of those games actually infringed copyright. For the rest, it's simply Tetris LLC flaunting their lawyers and trying to keep the competition away.
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You said yourself why google took it down - they were served a DMCA notice. Now, do I agree with the decision of google? No. Should google have told Tetris LLC to kiss off? Yes. However they were complying with the law - whereas Apple likes to do things on a "whim". The whole app approval process is nothing more than a "wish and a prayer" to get it through there. Even still Apple will just come along and remove it - far from what google has done. Thanks.
@JT82: Tetris Company LLC co-owned by original Tetris creator.
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There is a HUGE difference here, though...
cabdriverjim 1st Jun 2010
I can still install and play those games on Android. They simply aren't available in Market. Granted, being available in the market has its advantages but being removed from Android Market is not the death sentence it is in Apple's market.
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Tetris wannabe app removal is no big loss
YeomanDroid Updated - 1st Jun 2010
It was the right move and the right thing to do by Google. I don't think Android needs Tetris wannabe games in the first place. Nothing is more annoying than having to wade through a sea of garbage copycat applications, and the their poor implementation of the real deal. Though I hate Tetris as a game they do have a right to make money on their product. Nice to see Google cleaning some house. I would love to see support for innovative new games that make a difference instead of a remake of the same thing.
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And what if the copy is superior?
SparroHawc 27th Aug 2010
@YeomanDroid Tetris LLC is not exactly known for making GOOD Tetris games, especially in comparison to the free alternatives out there. The IDEA of the game isn't copyrightable; that's what patents are for, and their patent ran out a while ago. The fact of the matter is, they aren't willing to compete with other developers on even ground, so they're taking the cheap way out and trying to block the competition. If all of these Tetris clones called themselves Tetris (which some might have), or used art or sounds lifted straight from another Tetris game owned by Tetris LLC, then they have a valid reason to serve a takedown notice - but I'm sure only a few of those games actually infringed copyright. For the rest, it's simply Tetris LLC flaunting their lawyers and trying to keep the competition away.
What the article needs to clarify is whether the game author can file a response under the DMCA and get the game restored. This is the case with Google's YouTube.
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He's ruining my life! He's telling me what I can buy and what I can't buy. Man, talk about a walled garden! I thought Google was open and good, but they've obviously gone over to the dark side. Oh, nooooooo! Waaaaah! Waaaaaaaaaah!!!
/sarcasm, in case you didn't catch it
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That's hilarious...
tricktytom 1st Jun 2010
@Userama

...of course, I'm being sarcastic.
@tricktytom So his sarcastic rant did not sound familiar at all? Rang no bells? That is almost the exact same thing that the anti-apple trolls said when Apple got rid of the porn apps, the same thing when Apple got rid of apps that were artificially given stars by the developer of those apps... but since this is Google and Android that makes it okay. As NZ would say Cue the Double Standards.
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Um well
Snooki_smoosh_smoosh 1st Jun 2010
@athynz. well to be fair, Google's response is due to a DMCA. On the flip side Apple reasons are their own, but again well within their right to decide what paths and markets they want to penetrate, and I think Apple is still defining that.
But I am sure the Rose Colored Google wearers will say what a wonderful thing this is.
@Bruizer

Yippee! Tetris clones removed today, porn removed tomorrow. happy

Google should have fought to keep Tetris available for download instead they caved.
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Is it my imagination, or...
tricktytom 1st Jun 2010
...are we blowing this WAY out of proportion? Blocking an app for legal reasons doesn't even come CLOSE to blocking one for ideological ones. Nobody TOLD Apple to block apps, they do it of their own free will.
@tricktytom Apple do it under the terms and conditions of their SDK, no doubt Google is using their SDK to pull these applications.
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Google is a big company, so...
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im curious to know if those who downloaded them lost them
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then people that previously downloaded and backed up what went away shouldn't have any worries. I have a couple of programs that are no longer on the App Store (including Tetris clones) that work in iDevice OS 3.1x, 3.2, and the 4.0 preview just fine. Even the infamous tethering app that was released the day the app store opened, and then killed by AT&T 3 days later, still works on my buddy's iPhone 3GS (Note I said AT&T and not Apple, as AT&T is the reason the US market still doesn't have sanctioned iPhone tethering).
Whatever. Once you get the 2.2 Froyo update, you can just go play a flash version of any Tetris clone you want, for free.
@Droid101
As long as that's ALL you want to do, or until it crashes your browser. wink

I think the point is that there perhaps ARE legitimate reasons for removing apps from an application repository... And perhaps Apple is doing what it thinks is the correct business decision as well?
If you've given up on Apple, and now you give up on Google, what's left??? happy Time to accept some reality.
@Droid101

5? 10?
The manipulative spin on this story is rich... It seems the author has motive to discredit the notion that Google is more "open" than Apple in specific regard to their respective app stores. However, Apple's arbitrary denial of apps bears no resemblence to this case. Google was served with a DMCA take down notice to which they must legally comply. Besides, unlike Apple's market, Android users can simply install an application directly from a developer's website or alternative app stores if they wish.
@job514 So tell us about the non-reasons behind the "arbitary" removal?

I'm sure you'll find reasons in the terms of Apple's SDK, just as you'll find reasons applications can be removed from Google's Android market in the terms of their SDK.
@hill60
Do you mean the developer agreement? The SDK is the toolkit they provide for developers to build apps... And yes I do mean arbitrary. Here's a recent example from a former Apple evangelist:
http://www.theregister.co.uk/2010/06/01/apple_boots_widgety_apps_from_app_store/

Notoriously then when they removed a political cartoonist:
http://www.wired.com/epicenter/2010/04/apple-bans-satire/

When they removed apps that had girls in bathing suits but kept the Playboy app.

And of course when they denied Google Voice because they said it duplicated existing functionality but then allowed Line2 which has similar properties to GV and yet copies the iPhone's dailer UI exactly?? The list goes on and on.
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Heres an idea
ctunk 1st Jun 2010
Start your own search company where you can make the decisions. Only if it is YOUR company should anyone have any place criticizing or praising a company for their corporate decisions. If you were CEO you would probably have a different view, no matter that view, but then again you would not be posting on ZDNET about stupid Tetris games if you actually had a vision.
nothing new... this happened before about a year ago
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Heres an idea
ctunk 1st Jun 2010
Start your own search company where you can make the decisions. Only if it is YOUR company should anyone have any place criticizing or praising a company for their corporate decisions. If you were CEO you would probably have a different view, no matter that view, but then again you would not be posting on ZDNET about stupid Tetris games if you actually had a vision.
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Scary!!!
dev101 1st Jun 2010
Here is an example of setting the wrong precedent. Anyone can now make a claim and Google will jump. From now on your can eliminate the competition, by just sending a letter to Google that a company is infringing on your copyrights. Would love to see a lawyer take this on.
@Arm A. Geddon
Here's Apple striking another one down: http://www.theregister.co.uk/2010/06/01/apple_boots_widgety_apps_from_app_store/

FYI that Gizmodo story you linked is false... I just Googled "cougar life" and there's an ad for it right there at the top of the page.
@job514 Oh really. Prove me wrong. Here's a link from the story:

http://www.nytimes.com/2010/05/16/fashion/16cougar.html?src=twr

I can show you a lot of links, can you? What, Google can do no evil?

Btw, check Google "Images". What no CougerLife ones? Shame, shame, Google!!
@Arm A. Geddon

Seriously? I just googled "Cougar life" again and the Ad for the website is at the top of the listing and the site's logo is in the images section along with other relavent pictures. Try turning off safe search.
@job514 Reread what Google did. Yes, they're still on Google search but you misunderstood what they did. Read this link:

http://www.theglobeandmail.com/life/google-says-no-to-cougar-dating/article1568937/

Especially this paragraph:

n an e-mail to Cougarlife.com, which wanted an explanation for why its Mother?s Day banners were being denied, Google representatives said, ?The Policy Team is sticking pretty strongly with their assertion that the concept of ?Cougar Dating? will be classified as Non-Family Safe for the time being. We're hoping to revisit this policy with them in the future.?

So Google doesn't censor, huh? Bah, humbug!!
@Arm A. Geddon if only they banned right-wing gaybashers from finding boy toys!
Well, apple and google is so difficult to say who is more success, you know ipad is so success and i'm using google right now. Google is useful to me in my daily life. Haha! Google is the leader of html5 the future of website, but apple just along for the ride.
http://www.ifunia.com/ipad-column/on-apple-ipad-html5-and-flash.html
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Unclarity
Robert Carnegie 2009 2nd Jun 2010
Going by the article: Does the Tetris company have "intellectual property" breached by game clones? Unclear. Sure it's a ripoff of the idea, but your desktop PC probably is a ripoff of The Original IBM PC, some of which IBM sued successfully, some not. A game idea isn't copyright. Game rules may be. Having said that, remember that that ripoff of the word game Scrabble got legally removed from Facebook. I think they have legal Scrabble now.

Under DMCA I think that authors of knockoff Tetris games can assert that their material isn't copyright-infringing, but if Google then puts these apps back into Market then both Google and authors stand to lose big when Tetris sues them, unless they win the case, in which case Tetris loses big, or at least that's what the law claims to apply. It could even be Google and the app developers sueing Tetris.

Google stands somewhere between being fair under DMCA, and being selfish, cowardly, and treating developers like dirt. If the developers want their apps put back in market and Google does so, taking the risk on the developers satisfying Google that their games really are legal, that's fair... and here comes the lawsuit. If Google simply refuses to let them on again, that's the treating like dirt version. If the developers just accept the current position, then we don't get to decide whether Google are jerks or not - not today.
Not even sure why this is an article. They legally were told to remove the game as many pointed out. They don't just arbitrarily remove apps from the marketplace because they feel like it, don't like the color, etc...

Plus, you can download these apps from the developer's site if you wish - you aren't forced to use the app store.

Many of the posts, and the content of the article, demonstrate a lack of knowledge of the real issue with Apple's tactics, and demonstrate a fundamental misunderstanding of the Android ecosystem.

This article is fashioned in an attempt to get people stirred up about nothing.
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Apple & Google have it right!
MacNewton 2nd Jun 2010
With all the upcoming patent fights , they don't have the time or the money to research each app that may or may not be a problem. So they pull them all and when they have time it will be sorted out and if found to be legal reloaded on the store.
it's like this. the blanket DMCA was for anything that was even vaguely reminiscent of tetris(r). Yes, this includes ANY game that uses blocks (sorry sokoban) any game that used rotating puzzle pieces, and especially any game that used both of those things, among other bits. There is a level where a company thinks IP is a license to control or stifle innovation based on other previous works. (hey that sounds a little like Apple!) In fact, I remember a recent lawsuit about a game box cover and a Roy Lichtenstein print (I think). The tenets are different, but frivolous lawsuits are a blatant waste of time regardless. the DMCA should be shored up and lightened, to allow IP propriety without sacrificing innovation.
Time to be quality concious for android.

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