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The Mobile Gadgeteer

Matthew Miller & Joel Evans

IBM augments the reality of Wimbledon again with Seer 2010

By | June 21, 2010, 6:55am PDT

Summary: Augmented Reality offers up live videos of Wimbledon, but will the infrastructure handle the load?

If you’re attending Wimbledon this year you’ll be able to enjoy a new augmented experience, courtesy of IBM’s Seer 2010 application.

The Seer application uses Augmented Reality to offer up location specific video streams, three Wimbledon Radio feeds, live match data and scores, weather, map and camera views of your location, and more.

There’s a whole lot more features embedded in this year’s Seer app, and it’s available for both iPhone and Android, for free. If you’re not sporting an iPhone or Android-based device, you can still enjoy a mobile friendly experience at m.wimbledon.org.

I love the fact that IBM is enhancing the in-venue experience but I was also hoping that I could have that in-venue experience from my couch. I understand that this is all about augmented reality, but what would be great is if I could be sitting anywhere in the world, and be just one touch away from multiple matches, real-time stats, and just about everything else that the app is offering. Of course, there is a mountain of services being offering up at Wimbledon.org, but you need to be sitting in front of a computer to consumer it all. The folks not attending the event will still be able to consumer via their mobile device, but that won’t feature any live videos.

As for in-venue, you can’t get much better than this app. According to the demo video below, you can walk by an event, hear some cheering, point your phone in that direction and instantly see a live stream! That’s definitely one cool way of experiencing an event. You can also see what vendors are offering and even the queue sizes.

This is all great stuff but I have to wonder what kind of bandwidth we’re talking about. Live event streaming consumes a tremendous amount, and offering up live streams to anyone with an iPhone or Android device will definitely take a hit on the infrastructure.

We’ll have to see what the post event wrap-ups say about the true experience, but for now it’s great to see true innovation coming to Wimbledon.

You can watch a video demonstration of the 2010 IBM Seer app below.

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With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space.

Disclosure

Joel Evans

Joel is a serial entrepreneur with his most recent business, CronkSoftware (cronksoftware.com), focusing on consulting and building games and applications for mobile devices. Joel has consulted for Microsoft’s Windows Mobile division and advises other companies on how to incorporate mobile into their existing brands and products. Joel purchases many of his devices and others are sent for review on a 30-day loaner basis and then returned to the supplier. If any devices are provided as “keeper” Joel will clearly disclose this in his reviews.

Biography

Joel Evans

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands, technologies and services into the mobile and wireless space. Joel is currently serving as the Managing Director of Cronk Software, Inc., a company he founded to offer full-service, end-to-end mobile strategy, design and development services.

Joel is the former founder and "Chief Geek" of Geek.com, a website praised by The New York Times, The Wall Street Journal, The Economist, and others as one of world's best sources of information for technology professionals and enthusiasts.

Joel also serves as a technology expert for a number of well-known publications and regularly advises corporations, analysts, journalists and bloggers on what the future of technology will bring. He brings decades of relationships with leading game publishers, online communities and publishers, along with both hardware and software product management and delivery expertise. Joel can be found online as "JoelGeek" and you can follow him on Twitter @JoelGeek.

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RE: IBM augments the reality of Winbledon again with Seer 2010
genesis.prem 23rd Jun 2010
Nice informative post except a few typos sad
Good read and good info, thank you. Curiously, you misspelled Wimbledon in quite a few places. Was that on purpose???...
David Shepherd
Nice informative post except a few typos sad

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