iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

Summary: Apple's free case offer has come and gone. Will new iPhone 4 owners fork over cash for a case, or deal with the death grip?

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If you were hoping to get a free case with the purchase of a new iPhone 4, your hopes are going to be dashed. According to appadvice, some Apple stores have begun restocking the bumper and are again charging $29 for it, now that the free bumper offer from Apple has come and gone.

When the bumper first showed up I thought that it was way overpriced. I still feel that way, though I have been using one on my phone since its arrival and it has even saved my iPhone more than once.

I have to wonder if Apple stopping its free case offer is going to cause the company another PR nightmare. After all, as far as I know the company hasn't redesigned the iPhone 4 since antennagate, and if I use my phone without the bumper on it, I'm still able to death grip it, and cause the call to disconnect.

Topics: iPhone, Apple, Hardware, Mobility, Smartphones

Joel Evans

About Joel Evans

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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11 comments
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  • RE: iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

    "as far as I know the company hasn?t redesigned the iPhone 4 since antennagate, and if I use my phone without the bumper on it, I?m still able to death grip it, and cause the call to disconnect."

    So if that's the case call Applecare and request a free bumper; as Apple directs people to do.

    From: http://www.apple.com/iphone/case-program/
    "We are also returning to our normal returns policy for all iPhone 4s sold after September 30. Users experiencing antenna issues should call AppleCare to request a free Bumper case."

    Why should there be a PR issue? Unless, of course, the media beats one up.
    A Grain of Salt
  • Was it even a nightmare?

    After all "nightmare" is a fairly strong word and while there was a lot of NOISE for a few days maybe even a few weeks it did not seem to effect sales? Or did it? I mean are we thinking here that as HOT a seller the iPhone 4 is right now it could have been better still? I kind of find that difficult to believe but I suppose it's possible....

    Pagan jim
    James Quinn
    • RE: iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

      @James Quinn It def did affect sales. But not to fanboys. Fanboys like yourself will buy any piece of trash that Apple makes and swear on their lives that it's the best product ever, because Steve Jobs said so.
      Jimster480
  • the bumper sucks...

    I got a free bumper cuz it was free... it sucks. it doesn't fit tight enough, some of my devices wont plug in the bottom right... its awkward sticking out in the front and back.... I just couldn't stand it. i used it like 3 weeks after i got it before I finally just had to take it off. Sure if I purposely try to lose signal, I can, but the phone works fine for me without it.
    doh123
  • Of course, **NO** PR nightmares await Apple because any phone has deathgrip

    <b>You can take Nokia, Blackberry and so on; there are countless videos on YouTube.</b>

    Also, in the old article about bumper saving iPhone Joel misquoted Apple with "you?re not holding it right" -- Jobs never said that; he said to a person "do not hold it this way".

    These are two totally different phrases, because he advised to a concrete person who has the problem. <b>Other people, who have dry hands (Jobs himself, NYT's David Pogue, etc), could not even reproduce the problem, no matter what they did.</b>

    So there is no wrong way to hold the iPhone 4; but for concrete people who have problems Jobs gave advise to hold the phone differently.
    DDERSSS
    • RE: iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

      @denisrs Yeah, Jobs and Pogue are elite people who don't sweat, only poor people sweat and they are not worthy of this phone and ... hey, look over there, the other phones have death grips too! What were we talking about?
      Roque Mocan
    • RE: iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

      @denisrs

      Other phones may have signal issues, but no other phone has the death grip issue.

      That is, no other manufacturer has made an external bare metal antenna since the 80s and even then they knew not to build it into the handle for petes sake.

      In fact the iPhone is, to the best of my knowledge the only product ever to feature a bare metal antenna in the handle. Antenna 101 fail.
      SlithyTove
  • RE: iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

    The antenna issue was 99% media hype, although the bumpers should just be in each box with purchase. I love mine!
    Pederson
  • RE: iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

    Why should there be? It was perfectly clear that the free cases/ bumpers program would come to an end at the end of September...
    athynz
  • It would seem that Apple is a Teflon company...

    ... and no PR nightmares stick ...
    Roque Mocan
  • RE: iPhone 4 Bumpers back to $29--will Apple's PR nightmare resurface?

    I got one of Apples free Bumpers, I used it for four months and I couldn't tell any difference with the signal being any stronger. I think most of the problem lays with AT&T and the poor service they provide.
    jefredrickson