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The Mobile Gadgeteer

Matthew Miller & Joel Evans

Microsoft got it right by borrowing from the Zune

By | February 18, 2010, 6:10am PST

Earlier this week I asked whether or not Windows Phone 7 Series was a game changer. At the time it had been a while since I had played with the Zune HD, so the interface and look and feel wasn’t fresh in my mind. Since everyone I know has been asking me for my opinion on Windows Phone 7 Series, and the phone is not yet shipping, I figured the closest I could come to its look and feel was the Zune HD. So, I fired up my Zune HD again, downloaded the latest Zune software, and put the interface and syncing through its paces.

Setup

The Zune HD is definitely the closest we’re going to come to the Windows Phone 7 Series experience. Given that, I downloaded the latest Zune software for my PC and then installed it. After it was complete I plugged in my Zune and then it downloaded its latest firmware. All told, from out of the box to up and running was about thirty minutes–I hope Microsoft trims some time off that one.

Impressions

Once setup was complete I connected to my NAS and dragged over some media. The Zune software was pretty easy to navigate, though it proved to be a bit finicky, sometimes refusing to add a song that I was dragging over. I also couldn’t drag folders over, which is the way I prefer to get my music onto a device.

The biggest selling point of the Zune HD music experience is the Zune Pass, which lets you download an unlimited amount of music for $14.99 a month. I point this out because once the Zune software on the PC started, it immediately started playing 30 second previews of some songs by the artists I had chosen to be some of my favorites during installation. If I had a Zune Pass, I could have clicked to download the full tracks and enjoyed more than 30 seconds, just moments after getting up and running.

One of the things that was understated during the announcement of Windows Phone 7 Series was the use of the Zune software for media management instead of Windows Media Player and / or ActiveSync. Based on my latest experience, this is a HUGE bonus. Aside from some hiccups and a bit of a learning curve, this out of box experience was one of the better ones I’ve had with a gadget. Contrast that with the trials and tribulations I continue to encounter with ActiveSync and Windows Mobile Device Center.

User Interface

Of course, the main thing that will be most similar between the Zune HD and the new Windows Phones is the UI. I say similar because it’s not identical. Where the Zune HD sports some level of Hubs, it’s not nearly as embedded in the UI as it is in Windows 7 Series. However, even with the Hubs in Windows Phones, you can still swipe to the left and reveal names of applications and navigate that way. As for the Hub style, being able to “pin” a Hub or a picture of your friend, and have a start screen that’s constantly updating reminds me of MOTOBLUR, which I shut off moments after using it for the first time since it was too distracting. It remains to be seen if this implementation of “status updates” will be less distracting.

Games

The Zune HD also sports a great gaming experience. So far every game is pre-empted by an advertisement, but that also means that we get the games for free, so it’s a win-win. As I mentioned above, the screen is amazing, and coupled with an accelerometer and some decent games, this is a solid portable gaming platform. The only thing missing is a built-in speaker, which is a bit of a detractor for me, but something we won’t have to worry about with Windows Phone 7 Series.

Overall my Zune HD experience has me looking forward to getting my hands on Windows Phone 7 Series. It’s too soon to talk about whether or not it will replace my iPhone, especially since version 4.0 should be out by then, but there are definitely enough things to like that will finally make Microsoft a contender in the mobile space again.

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Topics

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space.

Disclosure

Joel Evans

Joel is a serial entrepreneur with his most recent business, CronkSoftware (cronksoftware.com), focusing on consulting and building games and applications for mobile devices. Joel has consulted for Microsoft’s Windows Mobile division and advises other companies on how to incorporate mobile into their existing brands and products. Joel purchases many of his devices and others are sent for review on a 30-day loaner basis and then returned to the supplier. If any devices are provided as “keeper” Joel will clearly disclose this in his reviews.

Biography

Joel Evans

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands, technologies and services into the mobile and wireless space. Joel is currently serving as the Managing Director of Cronk Software, Inc., a company he founded to offer full-service, end-to-end mobile strategy, design and development services.

Joel is the former founder and "Chief Geek" of Geek.com, a website praised by The New York Times, The Wall Street Journal, The Economist, and others as one of world's best sources of information for technology professionals and enthusiasts.

Joel also serves as a technology expert for a number of well-known publications and regularly advises corporations, analysts, journalists and bloggers on what the future of technology will bring. He brings decades of relationships with leading game publishers, online communities and publishers, along with both hardware and software product management and delivery expertise. Joel can be found online as "JoelGeek" and you can follow him on Twitter @JoelGeek.

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RE: Microsoft got it right by borrowing from the Zune
jfreedle2@... 18th Mar 2010
I find using Windows Mobile Device Center and Windows Media Player much better than using the Zune software, and to be fair, I have not looked at the Zune software since the original Zune. I love using Windows Media Player to synchronize my media on my device, and it works well.
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All 573 of you.
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Really, they should have had something like this
2 years ago, and now, this is still 8 months
away, and we still have no idea what it is other
than a fancy demo, and it is based on Zune.
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Did they really get it right? Without using it?
dave95. Updated - 18th Feb 2010
I think it's too early to say that they've got it right, without actually getting to use the device on a daily bases. This UI may work well for some as a single purpose music device, but my question is will it translate well in the more demanding smart phone world? Is it a more efficient way for me to use my phone? It may look nice but Smart Phone users are on the go users; do they really want to continuously pan through "Hubs" of information while on the go, or do they just want to quickly and easily tap on an App to open and close? Which is more efficient?

Do they want to see less information on the screen with everything blown up, or do they want to see more and quickly? The extra large elongated fonts are cut off, forcing you to pan and pan and pan some more just to access all your info in a "Hub". Always giving you the sense you are missing something unless you're panning some more. It's confusing. And like the Zune HD, the text is probably not user adjustable, so doubt you would be able to make it smaller to see more on the screen.

There's still so many obvious real world user scenarios that's yet to be answered before I say they've got it right.
If there is one thing MS does well it is involving a lot of usability studies and UE feedback. Granted WinMob has been neglected but this is obviously a clean break, and after Windows 7 and the Zune UI, I think they "get" new UI directions much more than you give them credit for.

What we have seen so far looks very promising, so excuse me for thinking they might know better than what you do, even though you try really hard to sound smart or something. Have you done any usability studies using similar UIs? I didn't think so...
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Not just a few carefully demoed usages that I don't care much about. All we've see so for is how it integrates with Facebook and the 6 basic "Hubs" like photos and contacts, and with lots of unnecessary eye candy effects. What if I dislike Facebook, or I don't want it integrated because of my angst with their privacy? Will there be an alternative "APP" to make it just as useful? Or will I be out of luck?

How about the Zune software and market place, will I still be forced to buy points first just to buy a song or media? Or will they finally give users a choice of using real currency.

I am sure they've ran thorough many of the senerios I've listed (there is so much more), but that does not mean they've got it right, or addressed it in the best possible way. My point is lets wait and see more than just eye candy before we go proclaiming they've got it right.

btw I love the idea of synergy between Apps (hope Apple will get there with 4.0). Palm does a good job already of showing how well that can be done and with Cards and multi-touch, seem to work well.
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Taking a page from Apple's play book looks like a good
thing for Microsoft, but then they've been doing that for
decades now. Scathing commentary aside it would seem
that they are at least heading in a good direction by
turning WinMob into a consumer focused OS. What MS has
failed to understand is that not everyone using their
products is Bill Gates. Most end users be they business or
consumer (is there really a big difference?) want a
transparent UI with which to handle their activities on a
device.
Transparent in that one shouldn't have to worry about
viruses and programmer UIs. Apple's success with the
iPhone/iTouch OS is proof that a consumer UI can also live
and thrive in a business environment. IT depts have gotten
steady pressure from their users to push in the direction of
the iPhone in spite of the fact Apple didn't give that
direction much of a nod in the first iteration.
But back to the zPhone, is it too little too late? Perhaps.
The Zune OS hasn't lighted any fires in the music
marketplace and I strongly suspect it won't in the smart
phone either. A lot depends on a lot of unanswered
questions concerning the OS. Also, is Microsoft going to
create a dynamic ecosystem, ala Apple and iTunes, or are
they going to just push the OS out there and see who
bites?
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Regarding Zune lack of sales success
timiteh 18th Feb 2010
I think that the Zune HD would have been far more successfuk if Microsoft did at least try to sell it outsides the U.S. I personnaly would have been very interested by buying a Zune HD if it was available in my country or at least in Europe.
This said i don't think that Microsoft really expect or want to sell many Zune HD. I think that they just want to get feedback regarding the U.I to better prepare for the launch of Windows Phone 7. I think that Windows Phone 7 will be the true and finished Zune HD devices.
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Whoa there, dude!
Olderdan 18th Feb 2010
I think you're really giving Microsoft w-a-a-a-
y too much credit for forward thinking in
pushing out the Zune HD. Seriously, spend more
than five minutes on Smartphonethoughts.com...
er windowsphonethoughts.com as it's known now.
You will find page after page of people
lamenting how Microsoft has totally given up on
Windows Mobile. I know... I was one of them.

No, I think Balmer, like Jobs was sitting
around saying, "S#!t, what have we got that we
can morph into a new product???"

Jobs: "I've got it! A giant iPod Touch!"
Balmer: "I've got it! A warmed over Zune HD!"

See the parallel?
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Dragging Folders
DaveN_MVP 18th Feb 2010
I create a folder called Documents\Music\Zune and, in the Zune settings, set the program to watch that folder. Based on the settings I'm using, any music I add to that folder - either individual files or folders - automatically syncs to the Zune.

You can fine tune this in the settings - add more folders, tell it to auto sync music but manually sync videos or podcasts, etc.
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It's called a plan... look into it.
0 Votes
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I find using Windows Mobile Device Center and Windows Media Player much better than using the Zune software, and to be fair, I have not looked at the Zune software since the original Zune. I love using Windows Media Player to synchronize my media on my device, and it works well.

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