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The Mobile Gadgeteer

Matthew Miller & Joel Evans

New edition of iPad-only magazine, Sideways, now available

By | July 8, 2010, 11:33am PDT

Summary: Sideways is a magazine publication designed for the Apple iPad and in this month’s edition you will find a couple of articles from me to enjoy. Do you think an iPad-only magazine is a good idea and what do you think of the content?

I bought the first Sideways issue in June when it launched on the iPad and enjoyed this $3.99 iPad-only magazine. The editor then coincidentally contacted me about possibly writing articles and contributing to the magazine so I submitted a couple of articles that you can now read in the latest issue, Sideways 10.07. I thought it was an interesting approach to publishing where the magazine was created just for the large color display and connectivity of the iPad where you can view photos, follow hyperlinks, check out video content, and more while enjoying written articles. This is a monthly publication with music and game reviews scheduled for weekly updates.

In this issue you will find my articles on AT&T’s iPad pricing plans and changes and traveling outside the US with your iPad and iPhone. Other articles include organic shopping, summer festivals, places that ban the iPad, tips on getting the most from your device, and more. I am open to ideas you readers have for articles you would like to see me write for the publication too so feel free to leave a comment or send me an email with your ideas. So, do you think an iPad-only magazine is a good idea?

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Matthew Miller is an avid mobile device enthusiast who works during the day as a professional naval architect in Seattle.

Disclosure

Matthew Miller

Matthew is a professional naval architect by day and a mobile gadget freak at all other times. He purchases most of his devices and then sells them on eBay or Craigslist to buy more. Many other devices are sent for review on a 30-day loaner basis and then returned to the carrier or manufacturer. If any are provided as “keeper” or “long term loaner units” this will be clearly disclosed in his reviews.

Biography

Matthew Miller

Matthew Miller is an avid mobile device enthusiast who works during the day as a professional naval architect in Seattle. He is one of three hosts on the MobileTechRoundup podcast and runs the Nokia Experts website. Matthew started using mobile devices in 1997 with a US Robotics Pilot 1000 and has owned over 90 different devices running Palm, Linux, Symbian, Newton, BlackBerry, Mac OS X (iPhone), Google Android, and Windows Mobile operating systems. His current collection includes a Nokia N85, Nokia E71, Nokia 5800, Nokia N810, Apple iPhone, HTC Advantage, T-Mobile G1, Palm Treo Pro, HTC Fuze, MSI Wind, MacBook Pro, and many more, along with tons of accessories and classic devices like the Apple Newton MessagePad 2100 and Sony CLIE UX50. Matthew co-authored Master Visually Windows Mobile 2003, was a member of the Nokia Nseries Blogger relations program, and is a member of the invite-only Microsoft Mobius mobile device evangelist group. He can be found on various discussion forums under the user name of "palmsolo".

Talkback Most Recent of 17 Talkback(s)

  • It is a good idea...
    if you want to severely limit your readership potential. Why not just make it a web magazine? I guess by making it "iPad only", they can claim the snobby factor.

    created just for the large color display and connectivity of the iPad where you can view photos, follow hyperlinks, check out video content, and more while enjoying written articles

    Um, you mean like how desktop, laptop, netbook, and tablet computers have all been able to for years? It is called HTML. It is a pretty cool invention even if it wasn't invented by Apple.
    ZDNet Gravatar
    NonZealot
    8th Jul 2010
  • RE: New edition of iPad-only magazine, Sideways, now available
    @NonZealot
    Well .. I'm not too sure about the "snobby factor" but with 3 million iPad owners already and a projected 18 to 25 million iPad sales by 2011, it might seem to be a wise business move to get in "on the ground floor", so to speak.
    Mike
    ZDNet Gravatar
    kenosha77a
    8th Jul 2010
  • Still haven't answered the question
    @kenosha7777
    Why not just make it a web magazine?

    Why limit yourself to even 18 to 25 million users? Why not make your magazine available to the billion+ people who have access to a web browser?

    The question is: Is this a good idea?

    My answer is: No. They aren't doing anything that can't be done in a web page just as well.
    created just for the large color display and connectivity of the iPad where you can view photos, follow hyperlinks, check out video content, and more while enjoying written articles

    It would be like saying:
    Buy our tires that only work on Ford vehicles. They will allow you to drive on roads, park in parking lots, and even parallel park!!!
    ZDNet Gravatar
    NonZealot
    8th Jul 2010
  • Getting in on the ground floor?
    @kenosha7777
    I think most people will be quite shocked about this time next year.

    I suspect they are going to find the 3 million iPad owners we see today is not actually a "ground floor" so to speak. Its going to look kind of like a foundation...and an unfortunate foundation at that.

    Have you ever passed by a house that was started being built at some point, but for some reason all construction grind to a halt shortly after the foundation went in, the wall never got properly put up and the foundation sits there for years as an unfinished idea gone wrong.

    I see iPads hitting about 8-10 million in sales and then a gradual dwindling off as all those with enough money to purchase something without a really important use to them will have purchased an iPad. Keep in mind here, very very few iPad purchasers bought one because they really needed what an iPad can do, the majority, by a massive margin purchased an iPad because they have more money then they need and thought an iPad looked like a neat little toy so they used some of their money on that.

    Now keep in mind, unless, and I really mean unless, somebody someplace, finds a real great or important use for an iPad and spreads the word that an iPad is actually an important item to own, that actually has a real purpose and not just an overpriced electronic toy that that under achieves what other products, likely already in most peoples homes, can do.

    I have heard people say "I had to get a cell phone, needed it for work and other purposes and the iPhone was the best choice for me" (I could say that myself).

    I have heard people say, "I had to get an iPod as I really wanted to get a excellent mp3 player and I think the iPod is the best"( that could be my wife)

    I have never, and I doubt I will ever hear anyone say "I had to get an iPad because I......"

    There isnt even any good way to finish that sentence.

    How about possible suggestions:

    1. I really wanted a device with no USB support. I thought that would be smart.

    2. I already have a netbook and I thought it would be fantastic to get one more device in my house that dosnt have a DVD drive. I just hate disk drives.

    3. I just had to have a device that required I hold it upright myself continuously to read the screen. I just have to keep my hands busy. I'm not saying why.

    4. I really needed a device in my life that was just to big to carry around in my pocket. But with a screen large enough that the possibility of doing damage to it is both real and frightening; I have heard what it costs to replace an iPhone screen and this iPad is bringing just the right amount of fear into me every time I think about something coming up against the screen. I love living in fear.

    5. I just had to buy an iPad because I just know sooner or later someone is going to actually figure out what I can do with this thing that I couldn't do before, and when they do, I already want to be on the ground floor. I love being on the ground floor, and I can afford it.

    I figure at least by time 10 million have be sold, sales will taper off pretty fast. In about a year or so, if the iPad still has no real important use, you have run out of people with $500+ to literally waste and sales will actually begin to slump.

    Two to three years from now people will be asking "what went wrong with the iPad?" Remember, in the past the only people who purchased tablets were those who needed one, or at least had specific and frequent plans for its use. The vast majority of these iPad sales are not of that ilk. They are just people with extra money who thought they would "get in on the ground floor" with Apples cool new product.

    Now all they have to do is figure out what to do with it.
    ZDNet Gravatar
    Cayble
    8th Jul 2010
  • Holly long-winded.............................................
    @Cayble

    Was that a "text wall"? I think that may go down as the longest post I have ever seen on ZDNET that basically said "I think the iPad won't sell as well as people claim" wink
    ZDNet Gravatar
    oncall
    8th Jul 2010
  • RE: New edition of iPad-only magazine, Sideways, now available
    It does work well, the articles are laid out properly and switching is smooth, embedded videos popped up instantly and played well. Advertisements are there but unlike Wired online they are not splattered dissertation all over the same screen as the article but separate. It is, most definitely, not the same as wired-online and if I was a real fan of the magazine I would be a regular.
    ZDNet Gravatar
    adamjones342
    1st Oct
  • It wouldn't work
    If we were talking Sports Illustrated or Wired. My understanding is Sideways (and no I do not subscribe) is an iPad magazine that writes about the iPad. Given your market is pretty much exclusive to iPad users, why would you not want to write it as a native app? That being said I don't think an iPad only app would work for just any magazine, it has to be tailored to a specific audience.

    I have, however, tried Wired's app out of curiosity. It does work well, the articles are laid out properly and switching is smooth, embedded videos popped up instantly and played well. Advertisements are there but unlike Wired online they are not splattered all over the same screen as the article but separate. It is, most definitely, not the same as wired-online and if I was a real fan of the magazine I would be a regular.

    Putting that aside a native app magazine has all the content preloaded when you purchase the magazine, including the advertisements of course, so when you access it it is all there, no internet connection required.
    ZDNet Gravatar
    oncall
    8th Jul 2010
  • I find trend of iPad magazine apps disturbing
    It is like old times when everybody had to have their own proprietary document format. Seems like a step backwards before the next "revolution".
    ZDNet Gravatar
    paul2011
    8th Jul 2010
  • Not surprising though
    @pauliusp

    The world is awash in almost unlimited, and largely free, online information. In reference to NZ's question above: Why an app, why not online? Is a fair question and my guess would be because "online" isn't paying the bills as well as we like to think it is. Advertising dollars only go so far. But that is a dilemma many companies are facing: How to get paid in a system where free is the norm.
    ZDNet Gravatar
    oncall
    8th Jul 2010
  • Online doesn't mean free or ad supported
    @oncall
    There are plenty of web based subscriptions where you pay to access the content. Here is just one:
    http://www.pressdisplay.com/pressdisplay/viewer.aspx

    PS It even looks like they support an iPad App so you get the best of both worlds. It seems crazy to me though that something like a magazine (or newspaper) would almost go out of its way to not support the web.
    ZDNet Gravatar
    NonZealot
    8th Jul 2010
  • I was unaware of that!!
    @Nonzealot

    Not really, since I do subscribe to a "paid" news site myself wink

    What's your point? I do not recall suggesting that you cannot make money selling news online.

    IMHO it's a simple business decision. They think they can make money selling iPad related articles to iPad users via an iPad app. They are doing this because they think they can make more money in the long run than doing an online service, and you know what, they may make a killing or they may go broke. What is your specific objection to this?
    ZDNet Gravatar
    oncall
    8th Jul 2010
  • Then why did you make your comment?
    @oncall
    Then why did your original post suggest that if this were online, it would have to be free and ad supported? As you know, online paid subscriptions are prevalent enough to not be out of the ordinary. Yes, most content is free but much of it isn't either. 80% of iPhone apps are free, would you suggest that no one should try to sell iPhone apps since, and I quote: free is the norm?

    What is your specific objection to this?

    Who said I 'objected" to this? Look up. Look way up. The article ended with the following:
    So, do you think an iPad-only magazine is a good idea?

    I was answering the question. I do not think an iPad-only magazine is a good idea. I think it is great to make an iPad app for your online magazine / subscription but to artificilly restrict it to the iPad is not a good idea. In my opinion. But I also agree with you that they should be allowed to go for it. I certainly wouldn't stop them, even if I could! happy
    ZDNet Gravatar
    NonZealot
    8th Jul 2010
  • Then I guess we are in agreement
    @NonZealot

    Except on the proper use of "norm" here. OK let me rephrase it "Free is common" there we go, unless you think free is more or less common than "common" and maybe another word would do.
    ZDNet Gravatar
    oncall
    8th Jul 2010
  • RE: New edition of iPad-only magazine, Sideways, now available
    To NonZealot, Cayble and oncall-- what's going on with ZDNet? Every posting on this blog seems to be getting flagged? I can't understand why .. its been a great discussion so far. (A cut above the usually ZDNet comment section.)

    To NZ - I think oncall summed it up best. Its simply a business decision. As for being a good idea or not, well, the only way for that question to be answered is to "stay tuned" and see if this experiment turns a profit for Sideways. If only one half of one percent of all iPad users pay to try out this site - and assuming by 2011, there are only 10 million iPad owners as Cayble suggests, then I'd guess a tidy profit would have been made and that would constitute a success or a "good idea". Perhaps not the greatest success or the best idea but you see the point.

    As for the "white elephant that can't be ignored", that is the iPad currently and tablets in general, a few points need to be made.

    To Cayble, your arguments supporting the theory that the iPad is basically a fad that will burn out in a year or two are well thought out and reasoned. Except that they are points that have to be verified using real world experiences. And in that, I would have to disagree with the premise that tablets are, at best, a minor computing platform. As an early adopter of this technology, let me give a few personal observations.

    Children take to this platform like ducks to water. I was at an end of school year "Student/Parent" picnic where my 11 year old niece and her classmates enjoyed a fine early summer day of games and food. Before the festivities started, I gave the iPad to her and she used it to check her email (???!!!!! On her gmail account-and I find that amazing). Within seconds she had acquired a small group of her friends and two other girls wished to check their email accounts but also to play with a few apps (magic piano and something called "Tap Tap Radiation - my nephew downloaded that one).
    The thing is .. they found using the iPad tablet experience intuitive, productive and fun. This type of experience and similar observations was duplicated at a friend's home with his young children. (Much to the Dad's discomfort over thoughts regarding this season's holiday gift buying options. And to my amusement, I might add.)

    When children grow up with a technology, they tend to keep using it (in one form or another) as they grow into adulthood. The fact that school systems are just beginning to grasp the potential for using this type of device shows a huge potential for future tablet growth.

    As for myself, I have a MacBook laptop as well as a desktop system. I certainly didn't "need" a tablet. And, if the Government decided to ban all iPads tomorrow (Hey .. if Israel could find a reason to ban iPads initially .. any Government could .. but I'm only using this absurd example to make a point), then I would and could easily do without the iPad experience.

    However, the iPad has enriched my life simply because of its mobility and usefulness over a lapbook or mobile smartphone. (I don't own a netbook but my experience using the touch interface of the iPad would trump any traditional keyboard/mouse pad combination of a small netbook format that I can envision.) I take this thing just about wherever I go now-a-days. It comes in handy. Much easier to lug around than a laptop and its "instant on" features are much appreciated.

    Can businesses just limit their resources for support to this tablet platform (or iPad specifically) and still make a profit? I believe they can. It would be better to "cover all the bases" if a business has the resources to support multiple formats but if they had to choose just one, the iPad ecosystem would not seem to have any inherent disadvantages.
    ZDNet Gravatar
    kenosha77a
    8th Jul 2010
  • I don't see any flags
    @kenosha7777

    Though the forums have been HORRIBLY buggy since they "updated" them. I often cannot edit my posts and if I try I often get a "this post has been flagged" but when I refresh the page there my post sits, un-flagged. This is an IT professional web site, I guess that means we should figure it out for ourselves wink
    ZDNet Gravatar
    oncall
    8th Jul 2010

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