It has been said that one defining difference between iOS and Android consumers is their willingness to spend money for their app purchases. (The iOS crowd will pay for quality apps while the Android crowd would prefer a free alternative and accept perhaps a slightly less functionality tradeoff. This is pure hear say opinions that I have read and I have absolutely no collaborative evidence to back that up.)
Still, I wonder how many of those top 50 Android apps were free.
We have been led to believe that smartphone apps are important, and a study by Nielsen proves that to be the case for Android device owners in particular. The survey shows the average Android owner spends almost an hour a day on the web, with the majority of that time spent using apps and not the browser.
Of the 56 minutes the Android owners spends daily on the web two-thirds of that time is devoted to using apps. The Android Market may have hundreds of thousands of apps, but Nielsen found that surprisingly 43 percent of that daily web time was spent in only the top 10 apps available. Another 19 percent of the time was spent in the next top 40 apps, meaning a whopping 61 percent of all time spent on the web by Android owners is through only the top 50 apps.
This graphically points out the battle that app developers have to get noticed in the crowded Android Market. It’s not enough to build a good app, it is crucial that the app get noticed in the Market so Android device owners will give it a shot.
