Apple fires shots at all mobile competitors today, and Microsoft too

Apple fires shots at all mobile competitors today, and Microsoft too

Summary: The new products and product features announced by Apple today puts the company's mobile competitors firmly on notice that they are coming after them all.

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The two hour Apple keynote today highlighted the changes coming to Apple's main products, iOS 5, OS X, iTunes and the new iCloud. The new products and product features contribute to a solid evolution of Apple's offerings, and puts the company's mobile competitors firmly on notice that they are coming after them all. Even Microsoft got the wind taken out of its Windows 8 sails, a product that is at least a year away.

Apple showed off the new features of OS X Lion, and basically the next version of OS X is a firm marriage of the desktop OS and the mobile (laptop) OS. Multitouch gestures will become a major method of interaction with Lion, and new capabilities like Mission Control will make OS X operate much more like a tablet OS. That's the entire premise behind Microsoft's Windows 8 recently demonstrated. Apple put Microsoft on notice with the pricing and timing of OS X Lion: $29.99 and July 2011. OS X just got economically very competitive with Windows, and will come to market much sooner than Windows 8.

The mobile side of Apple's product line got a major overhaul today, as iOS 5 was detailed for the first time. The newest version of iOS will bring notifications like those used in the Android platform, a feature that goes a long way toward leveling the playing field. New versions of core apps like Mail will also get updated to be more in line with the Android equivalents. Apple is clearly looking to address the primary areas it lagged behind Android with iOS 5, and it appears they have done so. The introduction of iMessage takes firm aim at the last remaining bastion of RIM's offering, BBM, and brings it to the iOS platform in a competitive form. Google and RIM are likely having internal meetings already to discuss iOS 5.

The new iCloud service that Apple rolled out today is aimed at gaining ground lost in its horrible MobileMe debacle, but the "one more thing" mentioned by Steve Jobs today takes firm aim at Amazon. The iTunes Match service that lets Apple customers bring their own music into the iTunes cloud is designed to attract Amazon MP3 customers to bring music now sitting in the new Amazon Cloud Player into the iTunes cloud. One of the hardest things for a cloud service to do is to get customers of competing services to convert due to cost and trouble to do so. The new iTunes Match addresses both of those obstacles, and will likely get some Amazon customers over to Cupertino.

Content lock-in is what every company wants to get, as it makes it difficult or prohibitively expensive for customers to take their business elsewhere. The new apps and document revamp in OS X and iOS 5 takes this lock-in to a new level, by doing away with a traditional filesystem and replacing it with documents that just exist on every Apple system. This is the ultimate lock-in, and it crosses laptops, phones and tablets. It is a brilliant move by Apple for the long term.

Apple detailed dozens of the hundreds of new features rolling out in these areas, and this article is not aimed at recounting all of them. These are the areas that take aim at Apple's mobile competitors, and brings the company's offerings to a level equal to or surpassing the competition.

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Topics: Microsoft, Apple, Mobility

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  • RE: Apple fires shots at all mobile competitors today, and Microsoft too

    Another blogger going on about the price difference between OSX and Windows, and apparently not realising that one cannot legally install OSX on non Apple hardware....
    sjaak327
    • RE: Apple fires shots at all mobile competitors today, and Microsoft too

      @sjaak327 Whats your point? I have a Mac Book Pro and I can purchase lion for under $30...but the windows that i have as dual boot...it needs atleast 200+ to upgrade as per ms pricing...
      pradhanavs
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @pradhanavs@...

        The point is, OSX is not installable on all those non Apple pc's, so the price of the OS can be small as Apple makes it's money from the hardware. Kind of like when you buy a Dell laptop at 400 bucks, Dell doesn't charge you 200 bucks for Windows, rather a lot less, since it bought a Oem license from Microsoft.
        sjaak327
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @pradhanavs@...
        I don't think you can buy a Mac without OSX Installed, so this is essentially "upgrade" pricing. And Apple releases new versions of OSX a lot more regularly that microsoft does windows.
        xnederlandx
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @sjaak327
        So by being more efficient OS X saves the end user money, while Windows still tries to be everything to everyone. Microsoft?s motto is still <b>One world, one OS, one company</b>, or Windows everywhere. Ironically that is very similar to Hitlers motto <b> One world, one race, one leader</b>
        Rick_K
    • They complain Apple is too expensive...

      And when they're too cheap;-)
      Richard Flude
  • RE: Apple fires shots at all mobile competitors today, and Microsoft too

    iMessage. What's the point if you need WiFi and or expensive data plan to take/recieve messages? Try using your data plan overseas on 3G to 'send receive live-messages'. Better plan on spending a lot of time at McDonalds with free WiFi. It's more a Windows Messenger than BBM.
    NO_CARRIER
    • RE: Apple fires shots at all mobile competitors today, and Microsoft too

      @NO_CARRIER

      How is BBM any different? Still requires a communication protocol of some sort!
      jglopic
    • What do you suggest? iMessaging Via Carrier Pigeon?

      @NO_CARRIER... Of course wifi or Cellular connection is required. Do you think you Android is anything special? it still has to send messaged over the air into a cellular center, especially if you are going to a WiFi only device.

      Did you have a point, or was it just that your genius was showing?
      Snooki_smoosh_smoosh
  • What would be the incentive?

    "The new iTunes Match addresses both of those obstacles, and will likely get some Amazon customers over to Cupertino."

    I'm curious what you think is "better" enough about the iCloud service to make someone move, no matter how easy is?
    30otnix
  • James, I thought you where above all that?

    But I guess not.

    [i]Even Microsoft got the wind taken out of its Windows 8 sails, a product that is at least a year away[/i]

    Really? Same reasons that existed in OS x for why people don't buy them still exist, so the release of a new version of OS X is not that big a deal anymore, not like when MS releases a new version.

    [i]OS X just got economically very competitive with Windows, and will come to market much sooner than Windows 8[/i]

    Last time I checked, I didn't see Apple letting you run OSX on PC's, so who do you know with a PC going, "should I upgrade my Dell (HP, Acer, ect) from Windows 7 to Windows 8, or should I install OS X Lion onto my Dell, (HP, Acer, ect)?

    Oh, by the way, OS X has [b]always[/b] cost $29.99
    Will Pharaoh
    • RE: Apple fires shots at all mobile competitors today, and Microsoft too

      @Will Pharaoh

      Not true, actually this low price was introduced since Snow Leopard, Leopard was still priced at 129,99. The comparison of course remains ludricous.
      sjaak327
      • Thanks!

        @sjaak327
        I didn't realize it was that high at one time.
        Will Pharaoh
  • RE: Apple fires shots at all mobile competitors today, and Microsoft too

    Nothing interesting... just copied features from competing platforms.

    Its no news that the author is another anti-MS troll.
    owlnet
    • RE: Apple fires shots at all mobile competitors today, and Microsoft too

      @owlnet - you mean just like Microsoft copied Apple UI many years ago?
      beau27
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @beau27
        and Apple stole from Xerox many many years ago?

        its the world of business...
        5FingerDiscount
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @5FingerDiscount
        Nice revision on history there. Apple licensed the concepts of the GUI from Xerox, and Microsoft copied elements of the GUI from Apple. The difference: Xerox got paid for their ideas, while Microsoft committed IP theft. In fact that was the first instance of E.E.E. from Microsoft. But like everything else Microsoft never gets it right on the first attempt.
        Rick_K
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @Rick_K

        You probably never really looked into the whole debacle surrounding Apple and the creation of the mouse/'windows'/menu bar. Xerox invited Jobs through a tour, showing him the their idea of the first PC. Which, included the Mouse, icons, and a menu bar. Whether he stole the ideas or not, is still a myth, but it definitely influenced his ideas to say the least.

        Xerox did not get any money out of it. Xerox filed a suit in 1989, and was dismissed, around the same time Apple filed a suit vs Microsoft, alleging they stole GUI idea's and other licence issues (I think around 189 seperate licence issues?) All but 10 were thrown out, and those 10 weren't even licenced by Apple, so that was thrown out. So in 1993, the judge ruled in Microsofts favor...

        Yes, MS "Stole" some ideas from Apple, but Apple is just as guilty of "stealing" ideas from others... Its how the business world works...
        5FingerDiscount
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @5FingerDiscount

        If you look into the total history of the situation, Apple licensed the concepts, which Microsoft liberally copied. Apple paid for the license with Apple Computer shares. Microsoft was given a Developer?s kit for Mac OS 1 and liberally copied parts of the OS to create windows. I was actually alive when this happened. Though Microsoft would have you believe different, that is how it happened. Yes Xerox went after Apple, figuring that Apple shouldn?t get paid, for something that Apple licensed from Xerox. But it was where Microsoft started its pattern of IP infringement.
        Rick_K
      • RE: Apple fires shots at all mobile competitors today, and Microsoft too

        @5FingerDiscount Xerox didn't invent anything, their subsidiary PARC did. PARC didn't invent the mouse or menu bar either, they effectively stole that idea from Doug Engelbart and SRI. The Xerox board took pre IPO shares in Apple in exchange for the use of some of the concepts.
        SimonUK