ARM betting on Windows 8 to get big share of notebook market

ARM betting on Windows 8 to get big share of notebook market

Summary: ARM believes that the release of Windows 8 for the ARM platform will help the company grab a whopping 40 percent of the global notebook market by 2015.

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ARM chips are standard fare in smartphones and tablets, but the company's attempts to break into the notebook market with products such as the Smartbook have failed. The company believes that Microsoft will help change that with the release of Windows 8 for the ARM platform. CEO Tudor Brown told Digitimes that ARM believes it will have a whopping 40 percent of the global notebook market by 2015.

With cooperation with Microsoft, Brown pointed out that both ARM and Microsoft believe their partnership will have a chance of creating a brand new demand driver. Without the chance, ARM may never be able to cut into the notebook market, Brown added.

ARM is doing well in the smartphone and tablet sectors, especially with Nvidia with its Tegra line of processors, and the Windows 8 port to the ARM platform is gravy for the company for the next few years. Brown believes the lower heat signature of the ARM product over Intel processors will drive innovation in the notebook sector once Windows is available on the platform.

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Topics: Software, Hardware, Laptops, Mobility, Operating Systems, Processors, Tablets, Windows

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37 comments
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  • How is that possible since nobody wants Windows on a tablet?

    Brown's an idiot if he thinks that Windows 8 will have any impact on ARM sales.

    The iOS and Android people told us so.
    Will Pharaoh
    • The Microsoft mole is here

      @Will Pharaoh

      Do you ever have anything of consequence to say?
      Economister
      • Not really, or all the time. Take your pick

        @Economister
        It is just an off-handed way of saying "if the people in the industry are saying this, why are so many 'experts' posting on this site (us respondents) saying something totally different, and insulting those that believe otherwise?"

        Don't dismiss what others say because [b]you[/b] have a bias against the company being talked about.
        Will Pharaoh
      • Pot meet kettle

        nt
        Joe_Raby
      • RE: ARM betting on Windows 8 to get big share of notebook market

        @Economister
        So is Linux Rat.
        Ram U
      • Easy pick!!!

        @Will Pharaoh<br><br>I have been reading your posts since you first appeared, and your primary objective is obviously to jump in and act as cheer leader for a pro MS opinion. You rarely if ever make a contribution to any kind of debate.<br><br>You can spin it any way you like, but any intelligent reading of a representative sample of your posts, makes that conclusion pretty easy to draw.
        Economister
      • As I have read yours, Economister

        @Economister
        (contrary to popular belief, I can read) and can say then you and I are two sides of the same coin - if you claim I'm a fanboy for MS, then you're the fanboy against MS.

        I post when I see and obvious BS line.

        Here you go, a positive Apple comment

        http://www.zdnet.com/tb/1-98208-1900166?tag=talkback-river;1_98208_1900166

        Now if I see the post "MS is giving away 25GB of data because they SUCK and nobody would use them blah, blah, blah, then yeah, I'm going to reply with something embarrassing towards the poster, that's what they're obviously looking for.

        And sometimes I just want to start things off in a fun way.
        Will Pharaoh
      • RE: ARM betting on Windows 8 to get big share of notebook market

        @Economister

        I think that's projection Economister ;-)

        And I want Windows on a tablet. Already have it on my Acer convertible, but installing Win 8 would make the touch UI a lot better - looking forward to the first beta.
        tonymcs@...
      • Non-experts

        @ Will Pharaoh

        The obvious answer is that they aren't experts. ;) Most are transparent fanboys and/or trolls (the latter exposed by their obtuseness), and there are even a few bloggers who fall into that troll category (e.g. Vaughan-Nichols, whose cluelessness and dishonesty are a match for any of the Talkback trolls).
        WilErz
    • Message has been deleted.

      Linux Geek
      • Until they merge ChromeOS and Android

        and gives me desktop Android.... I don't see it.
        Michael Alan Goff
    • RE: ARM betting on Windows 8 to get big share of notebook market

      @Will Pharaoh

      And you're an idiot if you think Windows wont. Windows 8 will be everywhere just like Window 7 is today. The thing holding back Windows in the mobile space was its battery life and M&K programs that werent designed for touch apps. All that changes with Windows 8 and ARM.
      timotim
    • RE: ARM betting on Windows 8 to get big share of notebook market

      @Will Pharaoh
      "And if you insult what they buy, then you're insulting them, as it's their device that makes them cool (or smart, or popular, ect)"

      That is your comment on the blog "My gadget is better than yours". And yet you start this blog comment with the words, "Brown's and idiot . . ." The whole issue of that blog is about the insulting way the people write on these fora and the way in which they berate and demean and insult others. After agreeing with the article, you then go and do exactly the opposite . . . yet again!
      Wakemewhentrollsgone
      • ptorning, is it possible that he was being sarcastic?

        @ptorning
        When read in the entire context of the message, and if the accusation made by Economister is taken to be correct that he is an "MS cheerleader", then logic, backed up with statistics, would indicate that he would claim Mr. Brown to be an incredibly intelligent person for making such a claim.

        Yet he claims him to be an "idiot", then follows through with the reasoning that [i]The iOS and Android people told us so[/i] as the facts to support his claim.

        Something tells me that his post was entirely sarcastic.
        :|
        Tim Cook
      • Spock's right

        @ptorning
        I was being sarcastic.
        Will Pharaoh
  • RE: ARM betting on Windows 8 to get big share of notebook market

    Um, doesnt the Tegra processors use ARM cores?
    Will T
    • Puzzled too (nt)

      @Will T <br><br>NT
      Economister
    • RE: ARM betting on Windows 8 to get big share of notebook market

      @Will T You're right of course. That's what happens when I write before coffee. I'm updating the post now, thanks.
      JamesKendrick
  • RE: ARM betting on Windows 8 to get big share of notebook market

    Microsoft Windows 8 will give ARM that push to get a big share of the market. You can even conclude that Microsoft has saved ARM.
    LoverockDavidson
    • Message has been deleted.

      Economister