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Dear new HP CEO: Bring the TouchPad line back

By | September 22, 2011, 12:37pm PDT

Summary: Wall Street and the mobile world are expecting HP to toss the CEO that cancelled the TouchPad product line and introduce a new boss. Here’s what the new boss should do immediately.

Update: I have been bombarded by readers asking to make this request into a petition to present to HP, so a poll has been added after the letter. Please indicate your desire to have HP revive either the TouchPad line or all webOS products. I have been promised that HP executives will see this petition.

Dear Meg Whitman,

I cover mobile technology and rarely reach out directly to companies that produce the things I cover. I am making an exception this once due to the unusual circumstances surrounding your hiring. Before you pick out decorations for your new office, prior to firing executives you feel lack direction, even before you give the mandatory all-hands statement about how happy you are to be leading HP, do one thing. Publicly reverse the decision to kill off the TouchPad line and intention to find something to do with webOS.

Don’t misunderstand me, the original TouchPad was not perfect by any means, but it is the one single tablet that made a dent in a previously untouchable tablet market. The bizarre fire sale helped speed that up, but from my point of view it is the only tablet produced to date with the potential of long-term success. It is unlike anything else that has come to market, it is powered by a very good OS in webOS, and the development team is as good as any in the business.

The decision to cancel the TouchPad line will go down in history as one of the most ridiculous business decisions ever made. A rapid reversal of that decision will end up being one of the smartest. I am not an HP shareholder, nor do I have a crystal ball that sees the future. I just cover this stuff for a living and I am confident I am right.

So draft that official memo to shareholders, employees and the press. HP realizes the move to mothball the TouchPad line was premature and not well thought out. Sales will begin anew immediately, along with production of the 7-inch model that was just weeks away when the executive order went out to can it all.

I predict HP stock will shoot up the moment you release such a statement. The TouchPad will start selling like crazy as long as some reasonable pricing is used. The zealous webOS user community will rally like few have ever done before, and the HP team behind the products will follow you anywhere. This one executive act will be studied in business schools in the future, and your name will be discussed by budding MBAs worldwide. You will be a hero, and there are very few of those in business. A Steve Jobs type of hero, and that’s pretty good company.

Yours truly,

James Kendrick

ZDNet Mobile News

Poll

Dear HP: please bring back the webOS product line

The poll ran for a week and is now closed. The total votes submitted:

  • Bring back the TouchPad and webOS phones — 5,759
  • Bring back at least the TouchPad line — 1,760
  • Total votes submitted — 7,519

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Topics

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long.

Disclosure

James Kendrick

James Kendrick has no affiliations or relationships that need to be disclosed.

Biography

James Kendrick

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' writing has appeared in many print publications: Smartphone and Pocket PC Magazine, Information Week and Laptop Magazine to name a few. James' coverage of the mobile technology sector has regularly appeared in the New York Times, Salon.com and CNN/ Fortune online. Not just a writer, James has filmed numerous video reviews and how-tos that have garnered well over a million viewers. He has appeared on local news segments and been interviewed by the Associated Press on mobile technology topics. Additionally, James has been podcasting about mobile technology for years.

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RE: Dear new HP CEO: Bring the TouchPad line back
bentmusic 17th Oct
You can find the new CEO of HP on Twitter @MegWhitman. Twitter her to bring WebOS back!
YES - A THOUSAND TIMES YES! Thanks James. You captured how I, as a TouchPad owner feel. The TouchPad is as good or in many ways better than any other tablet, in spite of some flaws with hardware and a smaller number of apps.
@rkd7777 From what I saw using one briefly, I have to agree with you both. The TouchPad died a very premature death. The OS underpinnings and the UI were solid and second only to iPad on ease of use. With some tweaks and more incentives for application developers, I figured HP would become the second major player in tablets after another year or so of application development and fixes.

But, everyone has to realize that HP cannot bring the TouchPad back at fire sale prices. They were taking a huge loss with each unit they sold at those crazy prices. On the other hand, if they can cut their margins just to increase installed base, that will create a market for application developers. The expanding application catalog will then attract more sales. As a result, the manufacturing volume will build until the margins expand due to volume discounts.

My last idea for them to have more success is to implement a good Palm OS emulator and re-attach the Palm moniker in some form. Palm had a huge following which felt very alienated when they were hung out to dry in the switch to WebOS. Those people had applications they had been using forever and really didn't want to give them all up in one fell swoop. If there was a way to bring those Palm faithful back into the fold, it would create a bigger following a lot quicker.
@BillDem You say "second to the iPad in ease of use". I've been using an iPad for 17 months now, and find the Touchpad's mail and browser far friendlier than the iPad's. Using the iPad's center button to go between apps is more cumbersome than "flicking" between apps on the Touchpad. The Touchpad's email app - especially in landscape - is easier and faster than the iPad's app. And no juggling between alpha an numeric keyboards. All in my opinion, of course.
@stansil: ... not have to click the button.

As to reviving TouchPad, it is hopeless idea. It only interests people when it costs $99. So unless the petitioners will send additional $400 per every sold revived HPT in the future to cover huge losses, HP will be hardly convinced.
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James, you are awesome! happy
where do I co-sign?
Spot on! Thank you and hopefully someone at HP passes this on!
I agree, wholeheartedly. I was lucky and managed to get one 32 GB Touchpad and have enjoyed it immensely. I have friends with Ipad 1 and 2 and Motorola Xoom, and they seem to believe that the TP is equal to their $500 - $650 tablet. You must bring the TP back, and at a reasonable price (firesale price, :)). The TP is my go-to gadget, and would love to get one for other family members. Please bring this back and put some effort into WebOS and apps. I am truly glad that I made this purchase; but if not for the firesale I would have passed tablets over. I belive that this is an awesome product that was put to rest before its time.
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+1
return of the touchpad and keep the PC biz?
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@nickp91 yes to both. The PC biz (the number one company on pc sales) spinoff decision was a little crazy. Sure IBM did it and it worked, but times are different.
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@G Computer Network
HP should never have bought Compaq in the first place. Thus, I think it makes sense to sell it back to the public as the PC-maker it started as, allowing HP to focus on the high end.
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Sorry to burst your bubble...
MacCanuck 22nd Sep
but as good as webOS may be, the only reason it sold like hot cakes was the $99 fire-sale price tag.

>>> The TouchPad will start selling like crazy as long as some reasonable pricing is used. >>>

If priced like the iPad (and so HP doesn't sell each one at a loss), it's hard to say how well it will sell.

Like the original Motorola and BB tablets, it was far from "prefect" on launch so more than a "reasonable" price will be needed to be even moderately successful.
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@MacCanuck That's not exactly true, MC. The week before leo lost what was left of his mind, hp reduced the price by $100. Staples then added a $100 coupon. The buzz was insane, and Staples sold out in hours. Many other retailers matched the coupon with (predictably) great results. It was stupid for HP to think that people (even us webOS loyalists) would pay iPad prices for a 1st-gen tablet from them. For 30-40% less, however... Just so you know, I use win7 pc's, I love most things apple makes, and my phones have been palm for years, so I have biases for all of them!
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RE: Dear new HP CEO: Bring the TouchPad line back
Viva la crank dodo Updated - 24th Sep
@MacCanuck
I agree. Many (not all) that are pro-Touchpad seem to be under the impression that the reasonable price point is the fire sale price or not much higher. I really like my Touchpads but would not buy any for a higher price than $300 flat which I suspect is still a bit low for HP to profit. Although the fire sale may have piqued some interest in this product so as to get some customers to fork out more if it were to return to market, they may not be willing to fork out what is sufficient for HP to make a sufficient margin of profit.
@MacCanuck the reason the HP Touchpad didn't sell well(it actually DID sell pretty well before the fire sale) was that HP dropped the ball on vender training. If electronics salemen don't even know how webOS is superior to any other operating system, you will just get a default to the inferior IPad, because it is a known quantity.
Amen. Couldn't have said it any better.
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+1 Each of us who agree should send an email with that message to meg@hp ....
Now You're Begging?
Touch pad may be a great tablet, but the battle lines are already drawn. Sadly Web Os future looks bleek. Hp could make high tech Win 8 tablets and Ultrabooks with high profit margin for the corporates to make money. Low priced web os tablets is not going to cut it.
@owlnet Win 8 and Ultrabooks won't have high profit margins since other companies like Dell and Lenovo will make them as well. Perhaps Samsung and HTC will get there is as well.

You simply can't make high margins on hardware in today's market with an OS that is available to multiple hardware manufacturers.

This is why HP made the right decision to get their own mobile OS. Control the ecosystem and you control the margins.
The people have spoken! Bring the HP TP back, create new and interesting APPS, continue with the production of a 7" model, and keep the prices low.
Okay, you left your request half finished!

It should go something like this...

And please, install either Android 3.2 or Windows 8 on it, so we can guarantee it has a future!
@Peter Perry

Umm, not that would defeat the purpose. The whole point of the article is that webOS is a great OS - better than Android and Windows 8 in many ways.

There's no reason to make new hardware and downgrade the operating system wink.
Add bringing back phones with WebOS also. WebOS is THE best OS for phones and tablets. After using a Pre for over two years, the ease at what I can accomplish so easily frustrates those around me with Android and iOS. Of course it's slow now compared to new phones, but the functionality is beyond comparison.
@Terry R.
Did you try Windows Phone 7 ?
@paul2011

I have tried WP7, and I didn't like it. Everything about it felt uncomfortable to me. I know others who had the same experience. YMMV, naturally.
@Terry R. Don't get me wrong at all I LOVE webOS it's the best there is. But id rather see someone like HTC buy it who knows there hardware. I have been back & fourth with several Pre's but as of tomorrow when my windowsphone7 should come in the mail I have to close that chapter hp is a shame for sure. I have a touchpad it's great too. I dont see Meg reversing much. She just needs to let another company like HTC have webOS for one last shot. https://www.facebook.com/pages/Campaign-to-urge-HTC-to-buy-webOS-from-hp/275676459128648
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I just happened to be on crazedlist checking out avaiable Touchpads when this story showed up in my inbox. It seems that those who "stocked up" on them at the firesale with hopes of making a quick buck are already selling them at "reasonable" prices. Definitely lower than in the immediate aftermath of the fire sale. If HP revives the Touchpad at pricing in the $250-$300 range they may stand a chance, and the 7" would have to be even lower. IMHO
@bunkport The 7" was rumored to have the same resolution as the 10". If it came near in specs, you could expect it to carry a small premium price due to the "retina display" wink. That's more pixels per inch than what any iPad has to offer.
+3. i bought one for my wife, couldn't resist and bought one for myself. will pick this over Ipad anytime. There's lack of apps today, but IMO apps will follow the crowd, who follows a good product.
@coffeework the laqck of apps is disipating every day. Have you looked tat the Touchpad app catalog lately? Man, its getting robust!!
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Gee, I guess I will just have to limp on with my 64GB iPad with all the apps I have and use. It sure is tough to live in the Apple walled garden, oh and I didn't have $99 lying around to waste on a system with such a quick EOL.
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@geoff@... I'm sorry, I couldn't here you with that Apple in your mouth.
And you could say I'm walking with a limp. I'm pretty unbalanced with the 800 dollars I saved in my right pocket. You ought to be able to run wind sprints with no cash in your pants

Troll harder
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@Fat Albert 1 rofl
+1
@Fat Albert 1

ROFLMAO!!!

+1
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@Fat Albert 1
Ah, you are so cute and so funny I forgot to laugh, but I do agree with you on one point. Vote with your wallet, I voted with mine and walk just fine.
@Fat Albert 1 +100!!!! Bazinga!!!
@geoff@... Of course my 82GB Touchpad runs circles around your Ipad, baby!! Whhooo! Hhoooo!!
@Detfan
You enjoy that Touchpad Detfan!
@geoff@... Don't go away mad, Jeff (because "Geoff" is Apple-worthy pretentious), just go away.
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@geoff@... Well Geoff I rather like my 64GB White TouchPad, and hope that people on this planet realize that webOS is a viable OS that should not go anywhere just because a parent company failed to pull their heads out of their holes long enough to realize that nothing can succeed like IPAD did when you only gave it 48 days to try. There is a HUGE community that lacks that APPLE Chubby you wake up with every morning, and longs for something different. Ease of use is one of the greatest things the TouchPad has going for it. There is a whole generation of folks that are afraid of tech gadgets because of the complexity that they perceive these devices hold for them.
Remember that ORWELLIAN like famous commercial that APPLE produced back in the day with the girl hurling the Javelin in the air or was it a shot put ? I think it is funny how that imagery was the way APPLE saw itself back then, somewhat rising above the ordinary so to speak...but then they managed to just become what they portrayed in that commercial as the thing to RISE UP AGAINST. I love all interesting tech that comes out but have never felt beholden to one brand simply because they have a great marketing team and most of the market share. Innovation is what gets me to open my wallet, not a logo of half eaten fruit, and over priced fruit at that.
@geoff@...

It's 2004 and Internet Explorer is the best! It's all I ever need. It sure is tough to live with all the functionality that ActiveX is giving me.

Oh and I didn't have to waste my time downloading and installing a web browser called FireBird or FireFox...

How is your AOL account going? That gave everyone all they need as well in a "walled garden." wink
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Guys, do not waste your time. webOS is dead and clunky hardware and sluggish software has no place in the ecosystem.

Shallow demos and lousy management cannot make a product.
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@bla-blah-blahh

Your name says it all
@bla-blah-blahh What a moron!!
@bla-blah-blahh - says the all wise predictor of all things tech. 'scuze me... but where, exactly, did you acquire your crystal ball?
yes .. please do.... don't let apple become another MSoft
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YES ... YES .... YES!!!
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frmorrison
frmorrison10@... 22nd Sep
Since hundreds of thousands of Touchpads have been released at the firesale prices, how can HP hope to start selling them at a reasonable price assuming the Touchpad line was working again? Selling it so cheaply was a bad decision, they could have done 200/250 and still sold many units.
You can find the new CEO of HP on Twitter @MegWhitman. Twitter her to bring WebOS back!

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