How to make a good mobile product

How to make a good mobile product

Summary: Mobile devices are a dime a dozen, but the good ones are few and far between. There are six steps a company can take to make their special gadgets resonate with the masses.

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TOPICS: Mobility
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Arguments fly back and forth during discussions of what makes a good mobile product. Needs vary from person to person, but if you boil down the essentials a good mobile product needs to have the following design attributes.

Simple design. It doesn't need to be fancy and full of design bells and whistles, it needs clean lines that work comfortably in the hands. No Cadillac fins needed, just a sleek, clean design that is highly portable.

Innovate on the inside. Keeping it simple doesn't quite apply to the guts of the mobile device, both hardware and software. Find an area that is unique to the genre and then make that work as well as possible. Differentiate your product by making it do something new and useful, either through hardware or software.

Give it smooth operation. Users have a knee-jerk negative reaction to gadgets used in the hand that do not do things smoothly and glitch-free. It is essential to put development into every aspect of a smooth operation to make users feel good while using the device. There are no corners to cut in this respect.

Identify the major uses for such a device. It is critical with mobile devices that they do the major functions that users expect from such a device. Adding extra functionality to the mix is good, but doesn't help the reaction to a mobile product if the core applications don't serve user's needs. It is possible to identify the five core functions that a user will want to perform on a given device. Make those rock solid, without fail. Buyers identify closely with those gadgets that do the basic things very well.

Price it appropriately. This is just basic business, but with a highly competitive space like mobile pricing is very important. You don't have to be the cheapest product of a given type, but you have to be in the ballpark. This sounds so elementary that it shouldn't need to be mentioned, but looking around the mobile space shows many companies do not get it.

Market it properly. Don't run an expensive ad campaign to show how your whiz-bang device runs technical circles around the competition. Mainstream consumers don't get the message, and are turned off by ads they do not understand. This also applies to abstract campaigns, such as the creepy Palm Pre ads back in the day. Just show the prospective buyer what the gadget can actually do for them, and how good that will make them feel. Mobile devices are very personal in nature, and ad campaigns for them should capitalize on that.

Image credit: Flickr user Rennett Stowe

Topic: Mobility

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  • RE: How to make a good mobile product

    this is true for any product.
    Ram U
  • RE: How to make a good mobile product

    Rule 1 - don't ask Microsoft.
    Alan Smithie
    • Oh, give it a rest already! The anti-Microsoft rhetoric

      has gone beyond asinine.

      Microsoft is doing quite well with what they've produced, and so has Apple and Google and others.

      Try to contribute something of value and stop the pro and anti fanaticism comments.
      adornoe
      • RE: How to make a good mobile product

        @adornoe@... +1

        amen to that
        no_axe_to__grind
  • Easier Said than Done!!

    companies need a life time to achieve this and here we are trying to sum up in a short write up :)
    deep@...
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    <td height="30" align="left"><input name="o_contact_name" type="text" class="bd" id="o_contact_name" size="20" /><span style="color:#f00;"> * </span></td>
    </tr>
    <tr>
    <td height="30" align="left" class="zt2">Email :&nbsp; </td>
    <td height="30" align="left"><input name="o_email" type="text" class="bd" id="o_email" size="20" value=""/><span style="color:#f00;"> * </span></td>
    </tr>
    <tr>
    <td height="30" align="left" class="zt2">Phone Number :&nbsp; </td>
    <td height="30" align="left"><input name="o_phone" type="text" class="bd" id="o_phone" size="20" value=""/><span style="color:#f00;"> * </span></td>
    </tr>
    <tr>
    <td></td>
    <td align="left"><p class="zszt" style="width:300px;">Note???Phone Number Format, 001-1234567.<br />Only accept VALID mobile phone or fixed landline.</p></td>
    </tr>
    <tr>
    <td height="30" align="left" class="zt2"><p class="qszt">Paypal Email:</p></td>
    <td height="30" align="left"><input name="o_paypalemail" type="text" class="bd" id="o_paypalemail" size="20" value="" /> <span class="zszt"> &nbsp;Optional,Suggested</span></td>
    </tr>

    <tr>
    <td height="30" align="left" class="zt2"><p class="qszt">Coupon: </p> </td>
    <td height="30" align="left"><input name="coupon" type="text" class="bd" id="coupon" size="20" /></td>
    </tr>
    <tr>
    <td height="30" align="left" class="zt2">Game Account :&nbsp; </td>
    <td height="30" align="left"><input name="o_game_account" type="text" class="bd" id="o_game_account" size="20" /><span style="color:#f00;"> * </span></td>
    </tr>
    <tr>
    <td height="30" align="left" class="zt2">Game Password :&nbsp; </td>
    <td height="30" align="left"><input name="o_game_password" type="password" class="bd" id="o_game_password" size="20" /><span style="color:#f00;"> * </span></td>
    </tr>
    <tr>
    <td height="30" align="left" class="zt2">Character Name :&nbsp; </td>
    <td height="30" align="left"><input name="o_game_character" type="text" class="bd" id="o_game_character" size="20" /><span style="color:#f00;"> * </span></td>
    </tr>

    <tr>
    <td height="30" align="left" class="zt2" valign="top"><p>Your Order <br />
    Comments::&nbsp;</p></td>
    <td height="30" align="left"><textarea name="o_member_other" cols="40" rows="5" id="o_member_other"></textarea></td>
    </tr>
    </table></td>
    </tr>
    <tr>
    <td valign="top"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/cebg3.jpg" width="555" height="15" /></a></td>
    </tr>
    </table>
    <table width="555" border="0" cellspacing="0" cellpadding="0" class="m10">
    <tr>
    <td align="left" class="cnbg"><span class="biaoti">Payment Method :</span></td>
    </tr>
    <tr>
    <td height="47" align="center" valign="top" class="cebg2" style="padding-top:18px;"><table width="504" height="210" border="0" cellpadding="0" cellspacing="0">
    <tr>
    <td width="49" height="40" align="right" class="zt2"><input name="payType" type="radio" style="border:none" value="Paypal" checked="checked" /></td>
    <td width="108" height="40" align="left" class="zt2">&nbsp;Paypal?? </td>
    <td width="347" height="40" align="left"><img src="http://www.kissdofus.com/image/C0053.gif" width="80" height="31" /></td>
    </tr>
    <tr>
    <td height="40" colspan="3" align="left" class="releft1"><span class="zszt"">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;E-checks payments will need to clear before delivery.</span></td>
    </tr>
    <tr>
    <td height="40" align="right" class="zt2"><input name="payType" type="radio" style="border:none" value="Credit Cart" />
    </td>
    <td height="40" align="left" class="zt2">Credit Card</td>
    <td height="40" align="left"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/cad.jpg" width="80" height="31" /></a></td>
    </tr>
    <tr>
    <td height="40" align="right" class="zt2"><input name="payType" type="radio" style="border:none" value="Moneybookers" /></td>
    <td height="40" align="left" class="zt2">Moneybookers</td>
    <td height="40" align="left"><img src="http://www.kissdofus.com/image/mb.gif" width="81" height="31" /></td>
    </tr>

    <tr>
    <td height="40" align="right" class="zt2"><input name="payType" type="radio" style="border:none" value="Western Union" /></td>
    <td height="40" align="left" class="zt2"> WESTERN UNION</td>
    <td height="40" align="left"><img src="http://www.kissdofus.com/image/E0028.gif" width="120" height="40" /></td>
    </tr>
    <tr>
    <td height="40" colspan="3" align="left" class="releft1"><span class="zszt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Please contact Livechat for Western Union payment information.</span></td>
    </tr>
    <tr>
    <td height="40" colspan="2" align="left">&nbsp;</td>
    <td height="40" align="left"><input type="image" src="http://www.kissdofus.com/image/checkout.jpg" width="77" height="24" style="border:none;" /></td>
    </tr>
    </table></form></td>
    </tr>
    <tr>
    <td valign="top"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/cebg3.jpg" width="555" height="15" /></a></td>
    </tr>
    </table></td>
    <td width="211" align="right" valign="top"><table width="213" border="0" cellspacing="0" cellpadding="0">
    <tr>
    <td width="213" align="left" valign="top"><table width="211" border="0" cellspacing="0" cellpadding="0" class="mb10">
    <tr>
    <td align="left" class="lnbg"><span class="biaoti">Live Chat</span></td>
    </tr>
    </table>
    <table width="211" border="0" cellspacing="0" cellpadding="0">
    <tr>
    <td><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/lxian1.jpg" width="212" height="16" /></a></td>
    </tr>
    <tr>
    <td align="center" valign="top" class="lxian"><table width="190" height="264" border="0" cellpadding="0" cellspacing="0">
    <tr>
    <td height="84" colspan="2" align="left" valign="top"><script language="javascript">
    if(document.all || document.getElementById)
    {
    document.write('<span id="LR_User_Icon0"></span>');
    }
    else if(document.layers)
    {
    document.write('<layer name="LR_User_Icon0"></layer>');
    }
    </script>

    <script language="javascript" src="http://lr.zoosnet.net/JS/LsJS.aspx?siteid=LEF78097747&lng=en"></script>
    <script language="javascript">
    if(typeof(LiveReceptionCode_isonline)!='undefined' && LR_GetObj('LR_User_Icon0')!=null)
    {
    if(LiveReceptionCode_isonline)
    LR_GetObj('LR_User_Icon0').innerHTML='<a '+LiveReceptionCode_BuildChatWin('Welcome to our site','The service is on line')+'><img src="http://www.gametusk.com/image/livechat.jpg" border="0"></a>';
    else
    LR_GetObj('LR_User_Icon0').innerHTML='<a '+LiveReceptionCode_BuildChatWin('Welcome to our site','The service is off line')+'><img src="http://www.gametusk.com/image/livechat.jpg" border="0"></a>';
    }
    </script></td>
    </tr>
    <tr>
    <td width="33" height="20" align="center"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/msn.jpg" width="22" height="20" /></a></td>
    <td width="157" height="20" align="left"><strong>MSN:</strong></td>
    </tr>
    <tr>
    <td height="20" align="left"></td>
    <td height="20" align="left"><a href="http://www.kissdofus.com/msnim:chat?contact=mmobear88@hotmail.com">mmobear88@hotmail.com</a><br /> </td>
    </tr>
    <tr>
    <td height="20" align="left"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/talk.jpg" width="36" height="18" /></a></td>
    <td height="20" align="left"><strong>Google Talk:</strong></td>
    </tr>
    <tr>
    <td height="20" align="left">&nbsp;</td>
    <td height="20" align="left">wangke8899@gmail.com</td>
    </tr>
    <tr>
    <td height="20" align="left"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/skype.jpg" width="40" height="19" /></a></td>
    <td height="20" align="left"><strong>Skype:</strong> </td>
    </tr>
    <tr>
    <td height="20" align="left">&nbsp;</td>
    <td height="20" align="left">kissdofus </td>
    </tr>
    <tr>
    <td height="20" align="center"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/email.jpg" width="19" height="20" /></a></td>
    <td height="20" align="left"><strong>Email: </strong></td>
    </tr>
    <tr>
    <td height="20" align="left">&nbsp;</td>
    <td height="20" align="left">
    <a href="http://www.kissdofus.com/mailto:wangke8899@gmail.com">wangke8899@gmail.com</a><br /> </td>
    </tr>
    </table></td>
    </tr>
    <tr>
    <td><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/lxian3.jpg" width="212" height="12" /></a></td>
    </tr>
    </table>
    <table width="211" border="0" cellspacing="0" cellpadding="0" class="mb10" style="margin-top:5PX">
    <tr>
    <td align="left" class="lnbg"><span class="biaoti">Member Login</span></td>
    </tr>
    </table>
    <script type="text/javascript">
    var checkLogin=function(o){
    if(o.m_user_name.value==""){
    alert("Please input your Email");
    o.m_user_name.focus();
    return false;
    }else if(o.m_password.value==""){
    alert("Please input your Password");
    o.m_password.focus();
    return false;
    }else{
    return true;
    }
    }
    </script>
    <form action="loginin.php" method="post" onsubmit="return checkLogin(this)" style="padding:0;margin:0;">
    <table width="211" border="0" cellspacing="0" cellpadding="0">
    <tr>
    <td><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/lxian1.jpg" width="212" height="16" /></a></td>
    </tr>
    <tr>
    <td align="center" valign="top" class="lxian"><table width="210" height="133" border="0" cellpadding="0" cellspacing="0">
    <tr>
    <td width="72" height="29" align="right"><strong>Email:</strong></td>
    <td width="138" align="left"> &nbsp;
    <input name="m_user_name" type="text" id="m_user_name" style="width:110px;" /></td>
    </tr>
    <tr>
    <td height="28" align="right"><strong>Password:</strong></td>
    <td align="left"> &nbsp;
    <input name="m_password" type="password" id="m_password" size="15" style="width:110px;"/></td>
    </tr>
    <tr>
    <td colspan="2" align="center"><input type="image" src="http://www.kissdofus.com/image/login.jpg" width="77" height="24" style="border:none;"/>???<a href="http://www.kissdofus.com/register.php"><img src="http://www.kissdofus.com/image/resister.jpg" width="77" height="24" border="0" /></a>
    <table width="200" border="0" cellspacing="0" cellpadding="0"><tr> <td width="38" height="20" align="center"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/li2.jpg" width="7" height="7" /></a></td>
    <td width="162" height="20" align="left"><span class="lian3"><a href="http://www.kissdofus.com/forgetpwd.php">Forget your Password? </a></span></td>
    </tr>
    </table></td>
    </tr>
    </table>
    </form>
    </td>
    </tr>
    <tr>
    <td><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/lxian3.jpg" width="212" height="12" /></a></td>
    </tr>
    </table>
    <table width="211" border="0" cellspacing="0" cellpadding="0" class="m10">
    <tr>
    <td align="center" class="bian"><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/100.jpg" width="182" height="185" /></a></td>
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    <tr>
    <td><a href="http://www.kissdofus.com/buy-pl.php?packid=2&id=2"><img src="http://www.kissdofus.com/image/lxian3.jpg" width="212" height="12" /></a></td>
    </tr>
    </table></td>
    </tr>
    </table>
    </td>
    </tr>
    </table></td>
    </tr>
    <tr>
    <td align="left" valign="top"><table width="995" border="0" align="center" cellpadding="0" cellspacing="0">
    <tr>
    <td height="68" align="center"><table width="798" height="55" border="0" cellpadding="0" cellspacing="0">
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    <td align="center"><img src="http://www.kissdofus.com/upload/friendlyLink/201007270229211.gif" /></td>
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    </table></td>
    </tr>
    <tr>
    <td bgcolor="#0C83E1" height="2px;"></td>
    </tr>
    <tr>
    <td height="49" align="center">Copyright 2009-2012 GameTusk.com All Rights reserved, Version 2009 Website Built By Gametusk. <script language="javascript" src="http://count43.51yes.com/click.aspx?id=435810201&logo=1" charset="gb2312"></script></td>
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