Taiwan-based HTC is still rocking to the Android beat and reports its net profits have doubled in the second quarter. The company reported profit of over $600 million which is nearly double the results for the same time last year. HTC is the number 5 smartphone maker globally, and while it has some Windows Phone products the lion’s share run the Android OS.
HTC has long set about making its brand stand out in the crowded world of Android phone makers. It’s “Quietly brilliant” campaign has gone a long way to make its brand recognizable in a world where many consumers refer to all Android phones as “Droids”.
The company has also announced its intention to buy graphics company S3 from Via for $300 million. No detailed plans have been given for its intentions behind the purchase, but the impressive IP portfolio probably factors into the deal in today’s litigious climate.
