HTC shutting down Sense online backup and phone location

HTC shutting down Sense online backup and phone location

Summary: HTC is shutting down online backup services for Android customers.


Owners of HTC Sense phones have started receiving an email notification from the company that raises some questions about what is going on with HTC. HTC Sense is the interface/skin on Android phones that HTC has coupled with online backup and sync capabilities. According to the emails going out HTC, in anticipation of a "renovation to improve the services and value we deliver to customers", is shutting down the online backup and syncing of customer data.

This is short notice for a situation like this, and it seems a bit odd that HTC would shut down this customer service simply to replace it with something better. The statement in the notice that customers should look in Google Play for other options to replace "phone location or backup services" makes it seem HTC is actually stopping this online service completely.

HTC has been dropping in market share for a while and this doesn't look good in the face of that.

Topics: HTC, Data Management, Storage

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  • With Nokia entering the smartphone business for real now HTCs share is a

    lot more likely to be getter smaller rather than larger so theyre probably looking to start cutting costs.
    Johnny Vegas
    • Windows Phone is already a has-been.

      Microsoft squandered years with Windows Mobile, and I've maybe seen 4 or 5 Windows Phones in the wild. HTC will eventually be swallowed by a Chinese or Korean rival as it's star continues to fade; meanwhile, Nokia will realize it made a mistake by not supporting Symbian more fully, or going with Android, and will make an exit from the US smartphone market while licking it's wounds.
    • Somehow I don't see that

      And that's because I see a lot of Android-based HTC phones - actually I see more iPhones, Motorola Droids, HTC Droids, Samsung Droids, and feature phones in that order... I have yet to see a WP7 device in the wild. If HTC is looking to cut costs perhaps they need to drop their WP7 offerings and go full Android.

      On the other hand I do have to admit I like the looks of the Nokia WP7 based hardware...