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Millennial Media: Android rules in July, Windows Phone 7 growth is big

By | August 24, 2011, 4:57am PDT

Summary: Ad impressions in July show Android is kicking all other mobile platforms to the curb, but Apple is still the number one OEM.

Millennial Media is one of the largest ad networks in mobile, and its monthly stat shot is an indicator of who is doing what in mobile. The July report shows some interesting numbers that indicate the state of the mobile space.

Android retains the number one position among mobile platforms for the eighth consecutive month with 61 percent of all ad impressions served. Apple’s iOS was the next most used mobile platform with 21 percent of impressions. Apple is still the number one mobile manufacturer with 26.45 percent of the market and Samsung number two with 19.11 percent. Note these numbers are based on ad impressions served during the month of July 2011 and not device sales.

Windows Phone 7 generated only 2 percent of ad impressions during the month, but encouragingly had a 71 percent increase month-over-month. The indicates that more of these phones are in the market each month, and with Mango due to launch soon WP7 could be poised for good growth.

While tracking the number of ad impressions paints a good picture of activity, it is important for developers to follow the money. Things stack up differently when ad revenue is tracked by platform with Android nudging iOS for the top spot but by only five percent. These two platforms accounted for a whopping 91 percent of ad spends, with RIM’s BlackBerry a distant third with only 7 percent.

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Topics

Android, Microsoft Windows Phone 7, Media, Microsoft Windows Phone, Advertising, Millennial Media, Ad Network, Advertising & Promotion, Microsoft Windows, Marketing, Operating Systems, Software, James Kendrick

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long.

Disclosure

James Kendrick

James Kendrick has no affiliations or relationships that need to be disclosed.

Biography

James Kendrick

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' writing has appeared in many print publications: Smartphone and Pocket PC Magazine, Information Week and Laptop Magazine to name a few. James' coverage of the mobile technology sector has regularly appeared in the New York Times, Salon.com and CNN/ Fortune online. Not just a writer, James has filmed numerous video reviews and how-tos that have garnered well over a million viewers. He has appeared on local news segments and been interviewed by the Associated Press on mobile technology topics. Additionally, James has been podcasting about mobile technology for years.

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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
non-biased 31st Aug
@mikroland2.0 Aparently you are others care because you bring it up.
View in thread
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Doesn't add up
itguy10 24th Aug
This is AD's, not sales. IIRC it doesn't jive with Gartner and IDC's sales #'s....
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Contributr
RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
JamesKendrick 24th Aug
@itguy10 I said that all through the article.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
BillDem 25th Aug
@itguy10 Yeah, these numbers are more an indication of device usage than sales. Perhaps it is my developer side coming out, but to me the installed base of users is what I really care most about. In the old days, I'd see growth rate posts saying Mac sales were up 30% versus Windows 2% and when I looked at unit sales, it was like 30 thousand Macs versus 30 million Windows machines. The moral? Statistics can lie like crazy. For a company who hoped to sell software to 1% of the users, the platform choice was obvious. Even if the two growth rates never changed, it would take decades for the Mac to catch up on total installed base.

Why do I bring up Windows versus OS X? This entire Android versus iOS debate reminds me of the great "Windows versus OS X" divide. It's two sides of a great chasm with little overlap. It's a wide variety of hardware from numerous vendors running one OS versus a single tight hardware/OS marriage from one vendor. People will simply prefer one approach or the other and mostly not consider the opposite approach. This is going to be true in smartphones/tablets, too.

I think the only real question mark is how much Mango will eat into Android sales over the long term. They will both compete on the same side of that big chasm - multiple vendors with one OS. I think the real advantage of Mango will become more obvious when Windows 8 appears. With Windows 8, people will see the same interface across desktops, tablets, and smartphones. At that point, we may see a real shift towards Windows versus Android, but I don't think it will have a big impact on iOS devices.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
AdnanPirota 24th Aug
Android rules
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
biobiobio 24th Aug
@AdnanPirota
Android is doomed.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
Return_of_the_jedi Updated - 24th Aug
@biobiobio

"Android is doomed.'

Any explanation to go with that? The when, where, and how. If you can.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
timjones170 24th Aug
@biobiobio it's Windows vs Mac all over again. Apple's is doomed
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Lies, damned lies and statistics
Falkirk 24th Aug
Statistics can be tricky. Yes, Windows Phone 7 grew by 71% but that number is exaggerated by it's small base. In such instances, it's probably best to include the percentages followed by the raw numbers. If product X increased their sales by by 100%, going from 10 to 20, and product Y increased their sales by 10% from going from 1 million to 1.1 million, I'm going with product Y every time.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
aubskibob 24th Aug
@Falkirk That example is stupid. Of course you want product X in your scenario. However, that is not what is represented in the article and a complete strawman.

This correct example is product X from 50 million to 65 million and near the saturation point versus product Y from 1 million to 1.7 million and poised for continuous growth. If I am an investor I want product Y.
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Depends on the PROFIT each company makes on each sale!
James Quinn 24th Aug
@aubskibob ... As well ad after sales profits from apps, music, movies, TV shows, books etc. Now if X is raking it in and Y is stuck in a price war with MANY others I'm so going with X:)

Pagan jim
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
Falkirk 24th Aug
@aubskibob: I doubt that these products are anywhere near saturation.

And I used "X" and "Y" and purposely exaggerated the numbers precisely so that it was clear that my example was only an example - not a one for one comparison.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
rengek 24th Aug
@Falkirk
I say the same thing about ipads and tablets in general. There is so much hype over it "whopping 400% growth, pcs are dead" but its a tiny fraction of the number of pcs shipped.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
hjmnyc 25th Aug
@Falkirk Android used to be X.....we all know what happened there.....so your point?
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
non-biased 31st Aug
@hjmnyc iPhone used to be X as well and we all know what happened there.
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The race to nowhere:)
James Quinn 24th Aug
As HP clearly demonstrated being number one in a price war environment is hardly something to crow about. The simple and unavoidable fact is for OEM's the very last thing you want to be in is a price war. Even the winners lose:). Now Google might do OK but the actual manufacturers not so much. As these OEM's struggle to find ways to actually make solid money blank ware will be added to their phones. Then some will skimp on quality, others will simply skip out or cheap out on customer service/support. In the long term Android like Windows will suffer because a customer bought an Android device and the phone was blank, or the after sale service was dismal, still worse the OEM went out of business not long after the sale. Each incident will in the consumers eye tarnish Android... Much like OEM's sellin Vista ready PC's which were barely able to run Vista if at all. All the while Apple will keep doing what it's doing, selling it's wares at a solid profit, and making great after sales revenue from each iOS device it makes:). Now that might not win Apole the number one spot in terms if market share but in the end who cares? Besides once some customers have the price war experience some of them will end up very satisfied Apple customers:). BONUS!!!

Pagan jim
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Did you have a point, or did you just want to let your love for all things
adornoe@... Updated - 24th Aug
Apple be known?

It makes no sense to love any company or any product, unless, of course, you have a vested interest in the company or the product.

What's your real interest? Fanboism makes no sense, so there must be something else.
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Stock holder here.....
James Quinn 24th Aug
@adornoe@...As well as a healthy admiration for good business practices that result in healthy profits:)

Pagan jim
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
dorkistope Updated - 24th Aug
@James Quinn@... "Good business practices" is a very, very loose term. Yes, they have more than healthy profits. However, their business practices are unscrupulous and dishonest. Time after time, they have used their "cool" image to verbally attack other companies and propagate absolute misinformation. Think about the "Mac vs PC" ads. They were so full of falsehoods they should have been sued for libel. "PCs are only good for nerds that use Excel and Macs are for creative folks", "PCs are plagued with constant problems, and Macs just work perfectly all the time".

Such "good business practices" make me sick, and I will never support such an immoral company with such a self-righteous man at its head. I could name half a dozen jobs quotes that show just how much of a punk he is...

But I guess as a stock holder, you are just considering the bottom line. Speaking of which, if you are unemployed, on disability, going onto Medicare, with lots of medical bills and apparently have no other income, why do you still have stock holdings? Seems like this is the rainy day for you to liquidate your Apple stock and start using the money you have been saving for this time in your life...
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Had no problem with the Mac vs PC adds
James Quinn 24th Aug
@dorkistope .. If you fairly consider that many a consumer at the time those adds ran were running some version of Windows 98, Windows 2000. pr Windows XP each individual likely to have their systems in some lesser degree of upgraded status so that those commercials spoke to them and the very real problems that they or some one they knew had or was having. Not much different than those Chevy Truck commercials where the cowboy's truck can pull not only one but two competitors trucks at the same time? Marketing is marketing and if MS wanted to they could have easily afforded to fight it... Same for HP and or Dell at the time. Of course MS and to a lesser degree HP and Dell had their problems with VISTA at the time:) ha! Sorry but the saying is "It just works" which for the very most part is true. As for what you added the perfectly all the the time sorry but that is not what Apple has claimed nor any Apple Fan I know that is something you've heard in you're own head perhaps but nothing that was ever claimed by Apple or I for that matter.

As for my stock it's one share I bought many years ago when Apple was selling at 12 bucks a share and yes it's gained in value but as you know there is nothing practical that can be done against medical bills. I have over my life time saves or had in savings thousands of dollars as well as a few thousand in my checking account at any given time. Then an medical bill comes alone and poof it's all gone even WITH insurance. So now a days I don't even bother to try and pay my medical bills even my co-pays it's just a hole I can never fill and to try is stupid especially when funds can do other things like pay for rent and or food.

Pagan jim
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So, it turns out that I was right, and your "love" is more about fanboism
adornoe@... 24th Aug
because, one share of stock doesn't qualify one to be so defensive about a company or a product as a "shareholder". It would be different if you had thousands of dollars invested.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
mikroland2.0 Updated - 24th Aug
@James Quinn

Who cares about your love for apple. BTW, still collecting that Barack check?
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Obama saved my life thank you.. No rather thank HIM!!!
James Quinn Updated - 24th Aug
@mikroland2.0.. If not for the stimulus I'd be dead right now. Being a life long diabetic with a transplanted kidney is difficult to say the least especially economically. The blade of a very real, very sharp axe is 24/7 hanging over my neck especially with this countries health care issues/expense. Soi yet as long as the stimulus lasted and I could get financial help to pay for my COBRA expenses I used it. However it like my unemployment did eventually run out and there was no job that would give me the health care I needed and the money needed to pay my co-pays for doctor visits, lab test to ensure my transplanted kidney was working OK and to ensure my diabetes was under control. Plus the co-pays for the very expensive medicines I need to live and keep my kidney. So while I was still on unemployment and seeing no jobs available I took the only viable option left for me disability. So there I am on disability right now and waiting to start on Medicare in November. Time will tell how this tory ends however not sure it will be a happy ending for me but at least of all the Presidents I've known Obama was the one who did the Christian thing in noticing that the failure of the economy was NOT my fault nor the other laid off and or unemployed people's but rather others and he gave a very Christian like response to those who found themselves in need due to nothing they had done but rather it had been done to them. BRAVO!!!

Oh and I"m a Stock Holder in Apple so yeah jimmy like!!!!

Now the interesting thing is you did not argue the points I made about the risks of a price war and the bundling of blank ware onto Android devices... Nor did you comment on the likely effects of such? All you did was attack the messenger:)

Pagan jim
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
mikroland2.0 28th Aug
@James Quinn
Pagan Jim, you're dillusional. If Obama didn't force the stimulus down our throats, of course you'd still be alive! Stop using that as an excuse. And if you can afford apple stock, then I'm sure you're not that bad off finacially.

Oh one more thing. If you'd stop bashing Microsoft all the time, you might have a shot at getting a job fixing one of the billions of computers that their software is installed on, therfore getting you out of unemplyment line.
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RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big
non-biased 31st Aug
@mikroland2.0 Aparently you are others care because you bring it up.

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