Millennial Media: Android rules in July, Windows Phone 7 growth is big

Millennial Media: Android rules in July, Windows Phone 7 growth is big

Summary: Ad impressions in July show Android is kicking all other mobile platforms to the curb, but Apple is still the number one OEM.

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Millennial Media is one of the largest ad networks in mobile, and its monthly stat shot is an indicator of who is doing what in mobile. The July report shows some interesting numbers that indicate the state of the mobile space.

Android retains the number one position among mobile platforms for the eighth consecutive month with 61 percent of all ad impressions served. Apple's iOS was the next most used mobile platform with 21 percent of impressions. Apple is still the number one mobile manufacturer with 26.45 percent of the market and Samsung number two with 19.11 percent. Note these numbers are based on ad impressions served during the month of July 2011 and not device sales.

Windows Phone 7 generated only 2 percent of ad impressions during the month, but encouragingly had a 71 percent increase month-over-month. The indicates that more of these phones are in the market each month, and with Mango due to launch soon WP7 could be poised for good growth.

While tracking the number of ad impressions paints a good picture of activity, it is important for developers to follow the money. Things stack up differently when ad revenue is tracked by platform with Android nudging iOS for the top spot but by only five percent. These two platforms accounted for a whopping 91 percent of ad spends, with RIM's BlackBerry a distant third with only 7 percent.

Topics: Android, Google, Microsoft, Mobility, Operating Systems, Software, Windows

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  • Doesn't add up

    This is AD's, not sales. IIRC it doesn't jive with Gartner and IDC's sales #'s....
    itguy10
    • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

      @itguy10 I said that all through the article.
      JamesKendrick
    • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

      @itguy10 Yeah, these numbers are more an indication of device usage than sales. Perhaps it is my developer side coming out, but to me the installed base of users is what I really care most about. In the old days, I'd see growth rate posts saying Mac sales were up 30% versus Windows 2% and when I looked at unit sales, it was like 30 thousand Macs versus 30 million Windows machines. The moral? Statistics can lie like crazy. For a company who hoped to sell software to 1% of the users, the platform choice was obvious. Even if the two growth rates never changed, it would take decades for the Mac to catch up on total installed base.

      Why do I bring up Windows versus OS X? This entire Android versus iOS debate reminds me of the great "Windows versus OS X" divide. It's two sides of a great chasm with little overlap. It's a wide variety of hardware from numerous vendors running one OS versus a single tight hardware/OS marriage from one vendor. People will simply prefer one approach or the other and mostly not consider the opposite approach. This is going to be true in smartphones/tablets, too.

      I think the only real question mark is how much Mango will eat into Android sales over the long term. They will both compete on the same side of that big chasm - multiple vendors with one OS. I think the real advantage of Mango will become more obvious when Windows 8 appears. With Windows 8, people will see the same interface across desktops, tablets, and smartphones. At that point, we may see a real shift towards Windows versus Android, but I don't think it will have a big impact on iOS devices.
      BillDem
      • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

        @BillDem Here's the Windows Phone 7 theme song.

        http://www.youtube.com/watch?v=Yop62wQH498
        symbolset
  • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

    Android rules
    AdnanPirota
    • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

      @AdnanPirota
      Android is doomed.
      biobiobio
      • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

        @biobiobio <br><br><i>"Android is doomed.'</i><br><br>Any explanation to go with that? The when, where, and how. If you can.
        Return_of_the_jedi
      • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

        @biobiobio it's Windows vs Mac all over again. Apple's is doomed
        timjones170
  • Lies, damned lies and statistics

    Statistics can be tricky. Yes, Windows Phone 7 grew by 71% but that number is exaggerated by it's small base. In such instances, it's probably best to include the percentages followed by the raw numbers. If product X increased their sales by by 100%, going from 10 to 20, and product Y increased their sales by 10% from going from 1 million to 1.1 million, I'm going with product Y every time.
    Falkirk
    • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

      @Falkirk That example is stupid. Of course you want product X in your scenario. However, that is not what is represented in the article and a complete strawman.

      This correct example is product X from 50 million to 65 million and near the saturation point versus product Y from 1 million to 1.7 million and poised for continuous growth. If I am an investor I want product Y.
      aubskibob
      • Depends on the PROFIT each company makes on each sale!

        @aubskibob ... As well ad after sales profits from apps, music, movies, TV shows, books etc. Now if X is raking it in and Y is stuck in a price war with MANY others I'm so going with X:)

        Pagan jim
        James Quinn
      • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

        @aubskibob: I doubt that these products are anywhere near saturation.

        And I used "X" and "Y" and purposely exaggerated the numbers precisely so that it was clear that my example was only an example - not a one for one comparison.
        Falkirk
    • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

      @Falkirk
      I say the same thing about ipads and tablets in general. There is so much hype over it "whopping 400% growth, pcs are dead" but its a tiny fraction of the number of pcs shipped.
      rengek
    • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

      @Falkirk Android used to be X.....we all know what happened there.....so your point?
      hjmnyc
      • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

        @hjmnyc iPhone used to be X as well and we all know what happened there.
        non-biased
  • The race to nowhere:)

    As HP clearly demonstrated being number one in a price war environment is hardly something to crow about. The simple and unavoidable fact is for OEM's the very last thing you want to be in is a price war. Even the winners lose:). Now Google might do OK but the actual manufacturers not so much. As these OEM's struggle to find ways to actually make solid money blank ware will be added to their phones. Then some will skimp on quality, others will simply skip out or cheap out on customer service/support. In the long term Android like Windows will suffer because a customer bought an Android device and the phone was blank, or the after sale service was dismal, still worse the OEM went out of business not long after the sale. Each incident will in the consumers eye tarnish Android... Much like OEM's sellin Vista ready PC's which were barely able to run Vista if at all. All the while Apple will keep doing what it's doing, selling it's wares at a solid profit, and making great after sales revenue from each iOS device it makes:). Now that might not win Apole the number one spot in terms if market share but in the end who cares? Besides once some customers have the price war experience some of them will end up very satisfied Apple customers:). BONUS!!!

    Pagan jim
    James Quinn
    • Did you have a point, or did you just want to let your love for all things

      Apple be known?<br><br>It makes no sense to love any company or any product, unless, of course, you have a vested interest in the company or the product.<br><br>What's your real interest? Fanboism makes no sense, so there must be something else.
      adornoe
      • Stock holder here.....

        @adornoe@...As well as a healthy admiration for good business practices that result in healthy profits:)

        Pagan jim
        James Quinn
      • RE: Millennial Media: Android rules in July, Windows Phone 7 growth is big

        @James Quinn@... "Good business practices" is a very, very loose term. Yes, they have more than healthy profits. However, their business practices are unscrupulous and dishonest. Time after time, they have used their "cool" image to verbally attack other companies and propagate absolute misinformation. Think about the "Mac vs PC" ads. They were so full of falsehoods they should have been sued for libel. "PCs are only good for nerds that use Excel and Macs are for creative folks", "PCs are plagued with constant problems, and Macs just work perfectly all the time".<br><br>Such "good business practices" make me sick, and I will never support such an immoral company with such a self-righteous man at its head. I could name half a dozen jobs quotes that show just how much of a punk he is...<br><br>But I guess as a stock holder, you are just considering the bottom line. Speaking of which, if you are unemployed, on disability, going onto Medicare, with lots of medical bills and apparently have no other income, why do you still have stock holdings? Seems like this is the rainy day for you to liquidate your Apple stock and start using the money you have been saving for this time in your life...
        dorkistope
      • Had no problem with the Mac vs PC adds

        @dorkistope .. If you fairly consider that many a consumer at the time those adds ran were running some version of Windows 98, Windows 2000. pr Windows XP each individual likely to have their systems in some lesser degree of upgraded status so that those commercials spoke to them and the very real problems that they or some one they knew had or was having. Not much different than those Chevy Truck commercials where the cowboy's truck can pull not only one but two competitors trucks at the same time? Marketing is marketing and if MS wanted to they could have easily afforded to fight it... Same for HP and or Dell at the time. Of course MS and to a lesser degree HP and Dell had their problems with VISTA at the time:) ha! Sorry but the saying is "It just works" which for the very most part is true. As for what you added the perfectly all the the time sorry but that is not what Apple has claimed nor any Apple Fan I know that is something you've heard in you're own head perhaps but nothing that was ever claimed by Apple or I for that matter.

        As for my stock it's one share I bought many years ago when Apple was selling at 12 bucks a share and yes it's gained in value but as you know there is nothing practical that can be done against medical bills. I have over my life time saves or had in savings thousands of dollars as well as a few thousand in my checking account at any given time. Then an medical bill comes alone and poof it's all gone even WITH insurance. So now a days I don't even bother to try and pay my medical bills even my co-pays it's just a hole I can never fill and to try is stupid especially when funds can do other things like pay for rent and or food.

        Pagan jim
        James Quinn